Case: Mercedes Benz Content-Hub

Under the strategic pillars of “sustainability”, “luxury” and “innovation”, 18 branded content stories and 8 blog stories were bundled in a content hub to position Mercedes-Benz as the most sustainable luxury car brand in Switzerland. 10 print stories in media such as SonntagsZeitung, Das Magazin, Le Matin Dimanche and Encore significantly increased the reach. Accompanying social media posts directed the target group to the content hub.

Advantages of a Content Hub

• Some topics and products require more context than a traditional advertising campaign can provide. We enable you to present your messages and products comprehensively and comprehensibly in a sophisticated, journalistic environment.
• We create exciting and relevant stories in-house with added value that inspire our readers. Always at the center of the action: your brand and company history.
• On request, we can bundle all stories centrally in a content hub, making all content easily accessible to readers. This improves dwell time and ensures an intensive exchange with your brand.