Media Data
Readership: 788 000 | Reach: 14.5% | Circulation: 256 235 | Carrier title: Bote der Urschweiz, Der Brienzer, Der Oberhasler, Echo von Grindelwald, GlücksPost, Schweizer Familie, Schweizer Illustrierte, Tessiner Zeitung, Unter Emmentaler
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 280 | 10.3 | 35.5 | 71 |
Woman | 508 | 18.6 | 64.5 | 128 |
| Age | ||||
14-34 | 94 | 6.1 | 11.9 | 42 |
35-54 | 158 | 8.8 | 20.1 | 61 |
55+ | 535 | 25.5 | 68.0 | 176 |
| Educational Level | ||||
Obligatory | 174 | 20.4 | 22.1 | 141 |
Medium | 414 | 17.6 | 52.5 | 122 |
High | 200 | 8.9 | 25.4 | 62 |
| Gross household income | ||||
up to CHF 3 999 | 162 | 23.7 | 20.5 | 164 |
CHF 4 000 to 7 999 | 346 | 18.1 | 43.9 | 125 |
more than CHF 8 000 | 280 | 9.8 | 35.6 | 68 |
| Employment | ||||
Senior management, employee | 14 | 7.6 | 1.8 | 53 |
Middle management, employee | 56 | 7.7 | 7.2 | 53 |
Employee | 166 | 9.8 | 21.1 | 68 |
Worker, employee | 39 | 11.8 | 4.9 | 82 |
Freelance | 10 | 9.6 | 1.3 | 67 |
Independant | 19 | 9.5 | 2.5 | 66 |
Agriculturalist | 14 | 20.9 | 1.8 | 145 |
Other | 9 | 10.6 | 1.1 | 73 |
| Residential area | ||||
City | 315 | 11.7 | 40.0 | 81 |
Agglomeration | 247 | 15.5 | 31.4 | 107 |
Rural | 225 | 19.5 | 28.6 | 135 |
