Plus 68% reach in 2025
The magazine Femina in Romandy will change its publication frequency starting in 2025 and will be published monthly. It will remain part of Le Matin Dimanche and will also be included in the 24heures and Tribune de Genève newspapers the following Monday to maximize its advertising impact.
This change offers readers an enhanced experience in both form and content. Each issue will focus intensely on a core theme that addresses current developments as well as the interests of the target audience.
With the expanded distribution in 24heures and Tribune de Genève, circulation will increase from 53,000 to over 110,508 copies, reaching an audience of approximately 271,000 people (+68%). This will improve both the magazine's reach and its cost-effectiveness.
With an increased number of pages, each issue will focus on a central editorial theme, providing a high-quality environment. The themes will include beauty, wellness, fashion, cuisine, living, design, travel, and mobility.
Géraldine Savary (Editor-in-Chief):
"For more than 62 years, Femina has been published weekly. We want to restore its prestige with a monthly publication that allows us to explore topics in greater depth, conduct thorough investigations, and highlight the quality of our photo reports or fashion shoots. We want to make Femina, today as in the past, a magazine that reflects the lives of women and men in Romandy and creates a space for dialogue between genders and generations. We will enrich Femina with new sections, new writers, and new advice. You can also find Femina's current content on all of Tamedia's digital platforms. In this way, we balance the desire for long-term information with the need to follow immediate news. Your needs have changed, and we are responding to them."
Media Information:
Circulation: 110'508 copies
Estimated readership: 271'000 people
1/1 page: CHF 27'588.-
Publication dates 2025:
2 February
2 March
6 April
4 May
1 June
29 June
31 August
5 October
2 November
7 December
