Tamedia launches new image campaign

In December, Tamedia launched a new image campaign for its four key brands: «Tages-Anzeiger», «Basler Zeitung», «Berner Zeitung» and «24 heures». Under the claim «Vielstimmig statt eintönig» in German and «Des voix qui donnent le ton» in French, the campaign highlights the fundamental values shared by these titles while emphasising their distinct regional identities.

It underscores the importance of an open and balanced media landscape in which independence, diversity of opinion and innovation form the basis of credible, high-quality journalism. These core values unite the four publications, even as each one preserves its own unique regional character. The campaign brings these commonalities to the forefront and reflects the journalistic standards that guide Tamedia’s titles.

“With this claim, we show what our titles share: independent, balanced, quality journalism that provides orientation and supports free thought,” explains CEO Jessica Peppel-Schulz. She continues: “The campaign connects our strong regional brands. Every day, our readers experience a plurality of voices—surprising, insightful, profound and at times humorous. We stand for balance, supported by independent research and strong regional expertise.”

The campaign has been running since early December in both German-speaking Switzerland and Romandy across a wide range of channels, including Out of Home, Digital Out of Home, special placements in train stations and airports, social media, display advertising, Google ads, podcast audio spots and tram advertising.