Successful breast cancer awareness campaign
As part of a special awareness project on the topic of breast cancer, La Roche-Posay and Femina have jointly realized a versatile and emotional campaign special. The focus was on an exclusive photo shoot with a renowned Zurich photographer, which sensitively showcased the strengths and stories of breast cancer sufferers.
This was accompanied by the production of a podcast that addresses the topic of breast cancer in an authentic way and offers valuable insights into the personal journey of those affected. The project was complemented by an extensive editorial feature in the October 2022 issue of Femina, which presented important information about breast cancer as well as product-related recommendations from La Roche-Posay - in close consultation with the Femina editorial team.
The result: a powerful and moving project that sets new standards in breast cancer education, both visually and in terms of content, and makes a positive contribution to raising awareness of the disease.
Media
Podcast: 2’481 views
Print: 166’000 readers per issue
Digital: 28’540 avg. monthly reach
