50+: The High-Purchasing-Power Generation
The 50+ generation is digitally active, well-informed, and has the highest purchasing power in Switzerland. With Tamedia, you can place your message precisely within this valuable environment — from health and travel to finance and lifestyle.
Our premium platforms such as «Newsnet», «Tages-Anzeiger», and leading regional titles across German- and French-speaking Switzerland ensure reach, relevance, and trust. Combined with precise targeting, innovative ad formats, and strong mobile usage, your campaign achieves maximum performance at the right moment.
Reach a decision-making audience and invest where your message creates lasting impact.
