Format | Plattform | Dimension (px.) | Wight max. | File formats |
---|---|---|---|---|
Halfpage mobile* | inApp, Mobile Web | 300 x 600 | 100 KB | HTML5, 3rd Party Tag, Tag in Tag, JPEG, GIF, PNG |
Rectangle Sticky Scroller* | Mobile Web, Desktop | 300 x 250 | 100 KB | HTML5, 3rd Party Tag, Tag in Tag, JPEG, GIF, PNG |
Dynamic Head Desktop | inApp, Mobile Web | 600 x 500 | sieh Details | see details |
Midscroll | sieh Details | sieh Details | sieh Details | see details |
Crossdevice Formats
Crossdevice Overview
General guidelines
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native ads: a maximum of 5 text/image combinations are possible per language region and campaign). If more than 3 subjects are delivered, they must be delivered by 3rd party tag and the advertising media must be exchanged on the customer side. The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum length is 30 seconds.
Sound
Activation only through user interaction.
Flash
Flash les are not permitted.
SSL
All third party tags, tag-in tags and references in an HTML5 le must be delivered via SSL (https://).
HTML5
- The maximum weight (according to specs) refers to all les together in an unzipped state.
- The target URL and trackings must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target='_blank').
- Ad media tests must be possible locally in the browser.
- UTF-8 encoding
- Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (e.g. [&]auml; instead of ä). References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
Skip Button
To activate the "skip button" for instream videos that use a VAST redirect, the "Skip Off-Set" parameter must be added by the customer in the VAST redirect.
General guidelines
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising media.
- A campaign can be withheld if it does not meet the specications.
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
- Advertising from the erotic sector requires prior clarication and can be rejected by the publisher.
- Advertising media are tested on the most common devices, screen resolutions and browsers. Certain individual settings or congurations may lead to deviations in the display of the advertising material.
Delivery
Data delivery online advertising material
Delivery times
Standard formats: 3 working days before the start of the campaign. Special formats: 5 working days before the start of the campaign.
Details on individual formats
Halfpage mobile
- Plattforms: inApp, Mobile Web
- Formats: HTML5, 3rd Party Tag, Tag in Tag
- Size: 300x600px
Behind it there should be graphics twice as large (600x1200px) so that the advertising on retina displays is sharply displayed.
- Formats: JPG, GIF, PNG
- Size: 600x1200px
- File size: max. 100KB
There is a limit of a maximum of 3 subjects per campaign (flight/line item) for physical delivery. If more than 3 subjects are to be integrated, delivery must be made via a 3rd party tag.
Rectangle Sticky Scroller
- Platforms: Tablet (20 Minuten / 20 minutes), just iPad (tio.ch)
- File formats: GIF, JPEG, 3rd Party Tag, HTML
- Mass for 3rd Party Tag and HTML: 300 x 250 pixel
The images behind the HTML5 ads/tags should be double the size. Otherwise the ad will be displayed in lower resolution.
- Mass for GIF, PNG, JPEG: 600 x 500 pixel
- Mass for tio.ch (JPEG, GIF, PNG, HTML, 3rd Party Tag): 300 x 250 pixel
- File size: max. 80 KB
There is a limit of a maximum of 3 subjects per campaign (flight/line item) for physical delivery. If more than 3 subjects are to be integrated, delivery must be made via a 3rd party tag.
Dynamic Head Desktop
Der Dynamic Head besteht aus einem Resize-Element und einem Hintergrund-Element.
Resize-Element: Image, Video or Animation
Background-Element: Image or Animation
Positioning: the resize element can be positioned left, middle or right.
Resize-Element
1.Video=
File-Format: .mp4, .mov, .webm, .mkv Masse:HD/FullHD16:9
Wight: max. 50MB
Duration: max. 30 sec.
2. Image=
File-Format: .jpg, .png, .psd
Dimension: 1988 x 1120px
Gewicht: max. 1MB
3. Animation=
File-Format: HTML5
Dimension: 994 x 560px
Wight: 1MB
Background-Element:
1. Image=
File-Format: .jpg, .png, .psd
Dimension: 1988 x 500 px
Wight: 1MB
2. Animation=
File-Format: HTML5
Dimension: 994 x 250 px
Wight: 1MB
Dimension:
1. Left=
Dimension: 1988 x 500 px
Hidden Area: 444 x 250 px (Area in the background element is hidden)
2. Center=
Dimension: 1988 x 500 px
Hidden Area: 444 x 250 px (Area in the background element is hidden)
3. Right=
Dimension: 1988 x 500 px
Hidden Area: 444 x 250 px (Area in the background element is hidden)
Produktionskosten
Campaign setup fee (including mobile advertising material, all languages and various subjects): CHF 410.- Programmatic: The format is available programmatically and is processed via the size 994 x 560.
Partner
Codevelop Technologies GmbH
admanagement@codevelop.io
Implementations with other partners may be rejected and no guarantee can be given for clean play.

Midscroll Ad
The midscroll ad is an advertising medium that is displayed in the content and between the sections on the website. The parallax effect ensures increased attention and high visibility is generated due to the extended placement.
Available options (3 pieces) - desktop and mobile:
- Image (background image + foreground image)
- Image+Video (background image + foreground image + video)
- Full Video (Video)
Desktop
- Background image: JPG/PNG/GIF, 1420x1080 pixels
- Foreground image: PNG, 1420x1080 pixels, Responsive Visuals
- Video: MOV/AVI/MP4, 16:9 / 9:16, Max. 4MB
Mobile
- Background image: JPG/PNG/GIF, 1080x1920 pixels
- Foreground image: PNG, 1080x1920 pixels, Responsive Visuals
- Video: MOV/AVI/MP4, 16:9 / 9:16, Max. 4MB
AGeneral information
View port: The content is opened up to 500px height. It is therefore recommended that visuals that must be visible together are placed together and in the foreground image.
Visuals that are placed in the background image may be cut off.
VVideo Meetrics: If this is to be measured with your own ad server, please deliver VAST 2.0 TAGs. The videos must still be delivered physically as MP4 les. A click command is also required for the background.
We recommend a video length of up to 30 seconds.
The material must be delivered at least 5 working days before the start of the campaign.
Production and hosting costs will be charged.
Production: from CHF 600.-
Hosting: plus CHF 2.50 CPM
Partner
Codevelop Technologies GmbH
admanagement@codevelop.io