Display Desktop Formats

Display Desktop Overview

FormatDimension (px.)Wight max.File formats

Wideboard

994 x 250

150 KB

HTML5, 3rd Party Tag, Tag in Tag, JPEG, GIF, PNG

Wideboard XL

994 x 500

150 KB

HTML5, 3rd Party Tag, Tag in Tag, JPEG, GIF, PNG

Wideboard Sticky Scroller

994 x 250

150 KB

JPG, GIF, PNG, HTML5, 3rd Party Tag, Tag in Tag

Halfpage*

300 x 600

150 KB

HTML5, 3rd Party Tag, Tag in Tag, JPEG, GIF, PNG

Rectangle

300 x 250

150 KB

HTML5, 3rd Party Tag, Tag in Tag

Rectangle Sticky Scroller

300 x 250

100 KB

HTML5, 3rd Party Tag, Tag in Tag

Poster Ad

960 x 800

150 KB

JPEG, PNG

Sitebar*

500 x 1000

200 KB

JPEG, GIF, PNG

Dynamic Head mit Video

see details

see details

see details

Dynamic Head mit Image/Animation

see details

see details

see details

Dynamic Wideboard

994 x 250

1 MB

PNG, JPG, Photoshop, InDesign, Illustrator

Branding wall

1920 x 1080

250 KB

JPG, PNG, PSD

Midscroll

1420 x 1080

see details

JPEG, GIF, PNG

General guidelines

Number of subjects 
Max. 3 subjects (incl. tracking) for physical delivery. (Native ads: a maximum of 5 text/image combinations are possible per language region and campaign). If more than 3 subjects are delivered, they must be delivered by 3rd party tag and the advertising media must be exchanged on the customer side. The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum length is 30 seconds.

Sound
Activation only through user interaction.  

Flash 
Flash les are not permitted.

SSL 
All third party tags, tag-in tags and references in an HTML5 le must be delivered via SSL (https://).

HTML5 

  • The maximum weight (according to specs) refers to all les together in an unzipped state.
  • The target URL and trackings must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target='_blank').
  • Ad media tests must be possible locally in the browser.
  • UTF-8 encoding
  • Special characters that are not displayed correctly in the browser with UTF-8 must be encoded manually (e.g. [&]auml; instead of ä). References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).

Skip Button 
To activate the "skip button" for instream videos that use a VAST redirect, the "Skip Off-Set" parameter must be added by the customer in the VAST redirect.

General guidelines

  • A timely campaign start is only guaranteed if the delivery deadlines are met.
  • The advertiser is responsible for the smooth functioning of the advertising media.
  • A campaign can be withheld if it does not meet the specications.
  • Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
  • Advertising from the erotic sector requires prior clarication and can be rejected by the publisher.
  • Advertising media are tested on the most common devices, screen resolutions and browsers. Certain individual settings or congurations may lead to deviations in the display of the advertising material.

Anleitung ClickTags HTML Werbemittel Google 

Anleitung ClickTags HTML Werbemittel Xandr 

Delivery

Data delivery online advertising material

gbned@gbhub.atlassian.net

Delivery times
Standard formats: 3 working days before the start of the campaign. Special formats: 5 working days before the start of the campaign.

Details on individual formats

Sitebar Basic / Video Sitebar

SITEBAR BASIC 
File formats: JPEG, GIF, PNG 
Dimensions: 500x1000px 
Weight: max. 200KB 

Optional
Background color: 1x hex code*
Button color: 1x hex code**  

Functionalities
The scaling of the supplied advertising material (500x1000px) is proportional. The minimum display size of the Basic Sitebar is 250x500px. If there is less space available on the corresponding device, the Basic Sitebar will not be displayed.

The ad can be scaled by the user to the size of 300 x 600 by clicking on the resize button.

*The background color is optional and lls the entire available space around the ad. This additional space is not clickable. **The color of the buttons (resize, play/pause, sound) can be customized. A color can be dened.

VIDEO SITEBAR 
Background image
File formats: JPG, GIF, PNG
Dimensions: 500x1000px
Weight: max. 200KB

Optional
Background color: 1x hex code*
Button color: 1x hex code**  

Video
Aspect ratio: 16:9
Weight: max. 5MB
Audio codec: AAC
Video codec: H.264
Container: MP4
Length: recommended 10 seconds (max. 30sec)

Functionalities
The scaling of the supplied advertising material (500 x 1000px) is proportional. The minimum display size of the sitebar is 250 x 500px. If there is less space available on the corresponding device, the sitebar will not be displayed.

The ad can be scaled by the user to the size of 300x600px by clicking on the resize button

*The background color is optional and lls all available space around the ad. This additional space is not clickable. **The color of the buttons (resize, play/pause, sound) can be customized. A color can be dened.

The video starts automatically.

The video sound is switched off by default and can be activated by clicking on the sound button.

Production costs
from CHF 390 (+130 per additional subject, +50 per additional language)  

Further sitebars with preferred partner  

Codevelop Spezifikationen 

Conversions with other partners may be rejected and no guarantee can be given for proper playout.

Dynamic Head Desktop

Der Dynamic Head besteht aus einem Resize-Element und einem Hintergrund-Element.

Resize-Element: Image, Video or Animation 
Background-Element: Image or Animation 
Positioning: the resize element can be positioned left, middle or right.

Resize-Element
1.Video=
 
File-Format: .mp4, .mov, .webm, .mkv Masse:HD/FullHD16:9 
Wight: max. 50MB 
Duration: max. 30 sec. 

2. Image= 
File-Format: .jpg, .png, .psd 
Dimension: 1988 x 1120px 
Gewicht: max. 1MB 

3. Animation= 
File-Format: HTML5 
Dimension: 994 x 560px 
Wight: 1MB 

Background-Element:
1. Image= 

File-Format: .jpg, .png, .psd 
Dimension: 1988 x 500 px 
Wight: 1MB 

2. Animation= 
File-Format: HTML5 
Dimension: 994 x 250 px 
Wight: 1MB 

Dimension: 
1. Left= 
Dimension: 1988 x 500 px 
Hidden Area: 444 x 250 px (Area in the background element is hidden)

2. Center= 
Dimension: 1988 x 500 px 
Hidden Area: 444 x 250 px (Area in the background element is hidden)

3. Right= 
Dimension: 1988 x 500 px
Hidden Area: 444 x 250 px (Area in the background element is hidden) 

Produktionskosten
Campaign setup fee (including mobile advertising material, all languages ​​and various subjects): CHF 410.- Programmatic: The format is available programmatically and is processed via the size 994 x 560.

Partner 
Codevelop Technologies GmbH 
admanagement@codevelop.io 

Codevelop Spezifikationen

Implementations with other partners may be rejected and no guarantee can be given for clean play.

Dynamic Wideboard Desktop

The Dynamic Wideboard Desktop nds its prominent place in the header of the website. This display is presented here in the form of an image or an HTML5 animation. When you scroll down, the start element is pushed upwards by the sticky element and remains in place for 3 seconds. The two elements enable an optimal combination of image and animation on a desktop device.

1. Start Element 

Variation image

  • File format: PNG, JPG, Photoshop, InDesign, Illustrator
  • Dimensions: 994x250 px
  • Weight: max. 1 MB

Variation Animation

  • File format: HTML 5*
  • Dimensions: 994x250 px
  • Weight: max. 1 MB 

2. Sticky Element 

The sticky element remains for 3 seconds, except when the user interacts with the display.

Variation imgae

  • File format: PNG, JPG, Photoshop, InDesign, Illustrator
  • Dimensions: 994x250 px
  • Weight: max. 1 MB  

Variation Animation

  • File format: HTML 5*
  • Dimensions: 994x250 px
  • Weight: max. 1 MB 

*If you deliver ready-made HTML5 banners, please make sure that NO click tags are included. In Google Web Designer, please set the AD "Environment" to "Non Google Ad". Otherwise, unnecessary libraries will be loaded which will slow down the loading time.

Partner
Codevelop Technologies GmbH 
admanagement@codevelop.io 

Codevelop Spezikationen

Implementations with other partners can be rejected and no guarantee can be given for proper playout.

Branding Wall

The branding wall is an advertising medium that is displayed above and around the content. The ad is placed centrally above the content.

1. background image:
File format: JPG/PNG/PSD (only static possible)
Dimensions: 1920x1080px
Weight: max. 250 KB
Animated, moving backgrounds must be booked separately and are only possible on the front.
More information below*

2. tile images 2x
File format: JPG/PNG/PSD/GIF
Dimensions: 250x250 pixels
Comments: Logo, CTA and claim
Layout under 'Gallery Showcase'.
More information below*

3. Options

a) Video:
File format: MOV/AVI/MP4 (h264 codec)
Dimensions: 443x250px, aspect ratio 16:9 / 4:3
Weight: max. 4 MB
Length: max. 30s

Video Meetrics
If this is to be measured with your own ad server, please deliver VAST 2.0 TAGs.
The videos must still be delivered physically as MP4 les. A click command is also required for the background.

b) Static:

Desktop
Dimensions: 994 x 250 px (wideboard) - top placement
300 x 600 px (halfpage) - right placement, sticky

File size: max. 150 KB for all desktop advertising media.

*Background - default
Place the most important information such as logos, call-to-action buttons and other visuals at the top, to the left and right of the video. See the layout image under 'Gallery Showcase'.

Basically, the background image or the coloring of the background serves to support the VideoWall thematically, but not to transport information. It is not technically feasible to keep the background visible at all times. Depending on the browser and screen size, elements may be cut off and a perfect display is not guaranteed.
Animated, moving backgrounds must be booked separately and are only possible on the front.

Production costs are included in the CPM.

Midscroll Ad

The midscroll ad is an advertising medium that is displayed in the content and between the sections on the website. The parallax effect ensures increased attention and high visibility is generated due to the extended placement.

Available options (3 pieces) - desktop and mobile: 

  1. Image (background image + foreground image)
  2. Image+Video (background image + foreground image + video)
  3. Full Video (Video)  

Desktop

  • Background image: JPG/PNG/GIF, 1420x1080 pixels
  • Foreground image: PNG, 1420x1080 pixels, Responsive Visuals
  • Video: MOV/AVI/MP4, 16:9 / 9:16, Max. 4MB 

Mobile

  • Background image: JPG/PNG/GIF, 1080x1920 pixels
  • Foreground image: PNG, 1080x1920 pixels, Responsive Visuals
  • Video: MOV/AVI/MP4, 16:9 / 9:16, Max. 4MB 

AGeneral information 
View port: The content is opened up to 500px height. It is therefore recommended that visuals that must be visible together are placed together and in the foreground image.
Visuals that are placed in the background image may be cut off.

VVideo Meetrics: If this is to be measured with your own ad server, please deliver VAST 2.0 TAGs. The videos must still be delivered physically as MP4 les. A click command is also required for the background.

We recommend a video length of up to 30 seconds.  

The material must be delivered at least 5 working days before the start of the campaign.

Production and hosting costs will be charged.
Production: from CHF 600.-
Hosting: plus CHF 2.50 CPM

Partner
Codevelop Technologies GmbH 
admanagement@codevelop.io 

Mobile Codevelop Spezikationen 

Desktop Codevelop Spezikationen