Slim (Linkout-Teaser)

Teaser

Title:

  • Max. 40 characters including spaces

Lead:

  • max. 100 characters including spaces
  • Link to product or ordering page
  • Price in CHF
  • Former price in CHF
  • Discount as percentage
  • One to three product images (at least 2,000 pixels wide, jpg, png, gif; A/B testing possible)

Large

Text area

Example: Microspot (Tagesanzeiger)

Product area (mandatory)

  • One product image (at least 2,000 pixels wide, jpg, png, gif)
  • Product name (example: Sony WH-1000 XM3)
  • Price in CHF (option per month possible), as a percentage discount, possible with special characters or as free text
  • Former price
  • Price as a percentage
  • Link to product or ordering page (order button)
  • Caption and short description

Product area (optional)

  • Additional product images
  • Integration of tracking via HTML code
  • Product video (inclusion only possible with embed code)
  • Quantity available (quantity will be adjusted by Commercial Publishing during the deal)
  • Additional information such as shipping costs, delivery period, rating

Teaser

Titel:

  • max. 40 characters including spaces

Lead:

  • max. 100 characters including spaces
  • One to three product images (at least 2,000 pixels wide, jpg, png, gif; A/B testing possible)

Placements

Paid Media

Image Cropping: The same image is used for both desktop and mobile. To ensure optimal cropping, the image should have the following dimensions: maximum height 250px and maximum width 994px.

Note: The main focus of the image should be as close to the center (497px) as possible, since the ad server crops the image from the outside inward.

Mobile

Fluid Ad: Width: 300px (can be flexible) × Height: 250px

Desktop

Fluid Ad: Width: 994px (can be flexible) × Height: 250px