Printing process
Newspaper offset printing according to the international standard ISO 12647-3

File format

Only digital submission of print materials as PDF/X-4 or PDF/X-3 is accepted. Color processing in the CMYK color space. Conversion from other formats may result in quality loss. All fonts, images and graphics must be embedded.

Please use Adobe PostScript Type 1 fonts or OpenType, not TrueType fonts.

Please provide the following information when submitting: client, sender and phone number, ad size, publication, category, publication date and the subject of the ad.

Total ink coverage maximum 240%

Dot gain
26% dot gain in the mid-tone range (40% original tone value).

Tone range
Light: 0%
First print point: 2%
At image completion: 3%
Last print point: 95%
Solid tone: 100%

Color: ISOnewspaper26v4.icc
Grayscale: ISOnewspaper26v4_gr.icc

Definition
A publicity report is a special commercial form of advertising. It is written and designed in the style of an editorial article and usually by the advertising client. The publicity report provides specific and detailed information about a company, a product or a service, whereby images and logos may be used within the framework of the design specifications.

Requirements and specifications
Publicity reports are placed in the editorial environment.

• The font and layout must be visibly different from those of the editorial content.
• No use of sans serif fonts for legends, intertitles, interview questions and boxes. (SonntagsZeitung)
• The text/image ratio is approx. 2/3 text and 1/3 image. (Berner Zeitung)
• Readers must be able to clearly recognise whether they are on editorial pages or in paid space.
• The publicity report must be set in a line frame.
• Publication reports are clearly labelled by the publisher in the header with "Publireportage" / “Publicité” / "Pub".
• The advertiser must be clearly identifiable (name, company, logo, etc.).
• The use of keywords for the title that are derived directly from the layout of the publication is not permitted.
• No price announcement in the picture, but approximate price announcement permitted in the text. (Berner Zeitung)
• The number of columns must not be identical to the number of columns in the editorial text.
• Running text must not be wrapped in 5 or 6 columns.
• Eine identische Unterzeichnung des Artikels (Autor), wie sie von der Redaktion verwendet wird, ist nicht gestattet.

Format
Minimum format: 1⁄4 page.
Data delivery: Print-ready PDF, image resolution 300 dpi.

Decision
The layout of the publicity report must be submitted to the relevant sales and editorial management. If the requirements are not met, such an advertisement can also be rejected with appropriate justification.

Prices and production
The prices for publicity reports are subject to the applicable advertising rate. As a rule, the advertisement is delivered ready for printing (PDF) by the customer. If the design is handled by an internal Tamedia production team, images, logos and texts of the appropriate quality must be supplied in good time by agreement. The production costs will be invoiced separately on a time and material basis.

Handling

• Possible format and placement depend on the title in which the publicity report is to appear and are available on request.
• The delivery of the printing material takes place after consultation, depending on the title at least 10 days before the advertising deadline.
• Journalists, photographers and layout artists only start work after the publicity report has been officially booked. If a booking is cancelled, the editorial services already provided will be charged at cost plus expenses.

Technical specifications (apply to all printing locations)
Max. paper weight: to be agreed in advance. Folding instructions: Folded inserts must have one closed side (longer side of the insert). Reply cards: must be glued on the inside, horizontally with a 20 mm distance from the fold, top and bottom.

Formats
Minimum format: 105 x 200 mm; Maximum format: 230 x 310 mm

Paper weight
Single sheets in the format 105 x 210 mm require a minimum paper weight of 170 g/m2 and uncoated paper. Single sheets in the format 210 x 297 mm (A4) require a minimum paper weight of 150 g/m2 and uncoated paper, or with a paper weight of 135 g/m2 they must be folded to a format of 148 x 210 mm. Larger formats require a paper weight of 60 g/m2 and must be folded to a maximum format of 235 x 320 mm or a minimum of 105 x 200 mm (A5).

Delivery DZZ Druckzentrum Zürich

• Basler Zeitung
• Der Landbote
• Finanz und Wirtschaft
• Sihltaler/Thalwiler
• SonntagsZeitung
• Tages-Anzeiger
• Zürcher Unterländer
• Zürichsee Zeitung

DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich

Tel: 044 248 49 58, rota.logistik@tamedia.ch

The material reception at the DZZ is open Monday to Friday from 7:00 AM to 5:00 PM. Before public holidays, the goods reception closes at 12:00 PM. Delivery

Inserts must be delivered no earlier than one week and no later than four working days before the publication date.

Delivery DZB Druckzentrum Bern

• Berner Zeitung (all editions)
• Der Bund
• 24 heures
• Le Matin dimanche
• Signé de Genève
• Tribune de Genève

DZB Druckzentrum Bern AG
Warenumschlag Spedition
Zentweg 7
3006 Bern

Tel. 079 286 44 53, avor@dzb.tamedia.ch

The goods reception in the DZB is open Monday to Friday, 07:30 – 16:00. Before public holidays, the goods reception closes at 12:00

Standard formats 4 columns (width 116 mm) x height in mm

• Basler Zeitung
• Der Landbote
• Tages-Anzeiger

Standard formats 5 columns (width 146 mm) x height in mm

• Berner Zeitung/Der Bund
• Zürcher Unterländer
• Zürichsee-Zeitung

Deadlines
For editions from Tuesday to Saturday on the day before, 14.00 h and for Monday on Friday, 14.00 h.