Founded in 1762 as «Feuille d'avis de Lausanne», 24 heures is nowadays the leading daily newspaper in the canton of Vaud. Its journalists provide a comprehensive, independant and committed national and international news coverage in politics, economy, and society - and offer orientiation in an ever changing dynamic region. The regionally anchored newspaper stays in line with regional trends due to its intensive dialogue with its readership. Thanks to its 24heures.ch website, local, Swiss and international news can be consulted at any time.

Media Data

Media data

Readership: 138 000 | Reach: 7.5% | Circulation: 33 714

GenderReach in tsdReach in %Proportion in %Affinity

Men

68

7,6

49,5

101

Women

69

7,4

50,5

99

Age

14-34

24

4,2

17,4

56

35-54

27

4,5

19,8

60

55+

86

13,1

62,8

175

Educational Level

Obligatory

32

8,4

23,3

112

Medium

63

8,3

45,9

111

High

42

6,1

30,9

82

Gross household income

up to CHF 3 999

28

8,3

20,4

111

CHF 4 000 to 7 999

58

8,0

42,0

107

more than CHF 8 000

52

6,7

37,6

89

Employment

Senior management, employee

3

6,8

2,2

91

Middle management, employee

11

6,0

7,7

80

Employee

30

5,3

22,1

71

Worker, employee

6

6,9

4,1

92

Freelance

4

8,5

2,7

114

Independant

4

6,2

3,1

83

Agriculturalist

1

*

1,0

*

Other

2

*

1,4

*

Residential area

City

79

7,7

57,4

103

Agglomeration

41

8,0

30,0

106

Rural

17

5,9

12,6

79

MACH Basic 2025-2 (W-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard formats

Editorial environment

Standard formatsWidth x height in mmRate b/wRate colour(s)Specifications

1/1 page

296 x 440

13 420

23 580

Specs

1/1 special page*

296 x 440

28 300

28 300

Specs

1/2 page vertical

146 x 440

10 670

17 250

Specs

1/2 page horizontal

296 x 220

10 670

17 250

Specs

1/4 page vertical

146 x 220

5 570

9 000

Specs

1/4 page horizontal

296 x 110

5 570

9 000

Specs

2/1 pages pano

614 x 440

29 840

50 160

Specs

1/8 page landscape of 1st section

296 x 55

2 800

4 500

Specs

Box mini

45 x 70

714

1 156

Specs

Box maxi

46 x 100

1 020

1 652

Specs

Box mini 2 col.

96 x 70

1 428

2 313

Specs

Box maxi 2 col.

96 x 100

2 040

3 304

Specs

Mega box

96 x 150

3 060

4 956

Specs

*Special placements (upon request) : 2nd, 3rd and last pages. (last page of the 1st and/or 2nd section of the newspaper). Gross prices in CHF, plus 8.1% VAT.

Set format

Editorial environment

Standard formatsEditionFormatWidth x height in mmRate b/wRate colour(s)Specifications

Front page of 1st section - Header field

Monday–Saturday

70 x 42

-

1 900

Specs

Front page of 1st section - Banner mini

Monday–Saturday

296 x 55

-

6 190

Specs

Front page of 1st section - Box right mini

Monday–Saturday

46 x 70

-

1 790

Specs

Front page of 1st section - Box right maxi

Monday–Saturday

96 x 70

-

3 580

Specs

Front page of 1st section - Square box

Monday–Saturday

96 x 95

-

4 840

Specs

Front page of 2nd section - Box left

Monday–Saturday

46 x 70

-

1 190

Specs

Front page of 2nd section - Box right mini

Monday–Saturday

46 x 70

-

1 430

Specs

Front page of 2nd section - Box right maxi

Saturday

96 x 70

-

2 860

Specs

Front page of 2nd section - Banner mini

Monday–Saturday

296 x 55

-

4 960

Specs

Front page of 2nd section - Corner of front cover

Monday–Saturday

70 x 42

-

1 520

Specs

Weather

Monday–Saturday

Box

78 x 50

-

1 370

Specs

Cinema (excluding distributors)

Monday–Saturday

Island

70 x 95

1 665

2 725

Specs

Cinema (distributors)

Monday–Saturday

Island

70 x 95

1 905

3 115

Specs

Page 3*

Monday–Saturday

Box right

96 x 100

-

3 570

Specs

Page 3*

Monday–Saturday

Box left

46 x 100

-

1 790

Specs

Page 3*

Monday–Saturday

Mini banner

296 x 55

-

4 960

Specs

**In VD pages

Monday–Saturday

Mini box

46 x 70

495

800

Specs

**In VD pages

Monday–Saturday

Maxi box

96 x 70

990

1 600

Specs

**In VD pages

Monday–Saturday

Banner

296 x 55

1 455

2 355

Specs

**In VD pages

Monday–Saturday

Magnum case

96 x 100

1 164

1 884

Specs

**In VD pages

Monday–Saturday

Maxi banner

296 x 110

3 200

5 170

Specs

2 x 1/2 page Pano

Monday–Saturday

614 x 220

24 340

37 500

Specs

Last page of 1st & 2nd section

Monday–Saturday

296 x 440

28 300

28 300

Specs

*Full page 290 x 440 mm available on request: pages 2, 3, Der 1st section, Der 2nd section. Gross prices in CHF, plus 8.1% VAT.**For local clients only.

Special placements

PlacementEditionCol.Min. format: width x height in mmCol.Max. format: width x height in mmSurcharge (applied to gross mm price)Specifications

Placement surcharge

Monday–Saturday

20%

Specs

Last page of 1st section (sports)

Monday–Friday

4

96 x 50

10

296 x 110

9.91/mm

Specs

Advertisement centred*

Monday–Saturday

*Special placements/formats: upon request (various placements and add-ons are possible). Gross prices in CHF, plus 8.1% VAT.

Classified ads

Grouped by category. Colour ads: min. 100 mm charged

SectionsWidth x height in mmRate b/w per mmRate colour(s) per mmSpecifications

Classified ad (Lausanne area)

1.72

3.18

Specs

Classified ad (Riviera-Chablais area, Nord-Vaudois, La Côte)

1.50

2.76

Specs

Various classified categories*

min. 1 col. x 20 mm, max. 10 col. x 360 mm or page height 440 mm

3.19

5.90

Specs

Real Estate (except Wednesday)**

min. 1 col. x 20 mm, max. 10 col. x 360 mm or page height 440 mm

3.19

5.90

Specs

Employment (Saturday)**

min. 1 col. x 20 mm, max. 10 col. x 360 mm or page height 440 mm

3.90

3.90

Specs

Loto***

min. 1 col. x 20 mm, max. 10 col. x 360 mm or page height 440 mm

1.50

1.50

Specs

Obituaries (commercial)

min. 2 col. (46 mm) x 20 mm, max. 10 col. (296) x 440 mm

3.19

5.90

Specs

Obituaries (private)***

min. 2 col. (46 mm) x 20 mm, max. 10 col. (296) x 440 mm

2.17

2.50

Specs

*Various categories: Various markets, Official-financial notices, Meetings-Friendships, Services, Vehicles, Holidays, Various events, Gastronomy. **Separate tariff documentation available under the “Specials” tab. ***Discounts not applicable. Mortuaries: 2 col. = 46 mm / 4 col. = 96 mm / 5 col. = 146mm / 7 col. = 196mm / 8 col. = 246 mm / 10 col. 296 mm Gross prices in Swiss francs, excluding 8.1% VAT

Classified ad column formats in mm

Columns12345678910

mm

26

56

86

116

146

176

206

236

-

296

Classified ads

PricePrivilege (per publication)Specifications

Business ads

min. 6 mm

3.30/mm

+ CHF 50

Specs

Private

min. 6 mm

1.46/mm including VAT

+ CHF 50 including VAT

Specs

Erotic

min. 6 mm

3.80/mm

+ CHF 50

Specs

Psychic

min. 6 mm

3.19/mm

+ CHF 50

Specs

Gross prices in CHF, plus 8.1% VAT.

Special topics

Grouped by category

Price per mm Topic pageOnly for**PublicationClosing date for adsHeight in mmmin.max.Rate colour(s)Specifications

Gastronomy*

Restaurants + hotels

Friday

Previous Tuesday 10 am

Levels of 25 mm

50

200

2.55

Specs

Sortir**

Culture

Thursday

Previous Monday 11 am

Set height

75

150

2.67

Specs

Sortir**

Shops

Thursday

Previous Monday 11 am

Set height

75

150

5.08

Specs

*Placed format: 2 col. (46 mm) – 4 col. (96 mm) – 5 col. (146 mm) – 7 col. (196 mm) – 8 col. (246 mm) – 10 col. (296 mm) **Placed format: 2 col. (46 mm) x 75 mm, max 10 col. (296 mm) x 150 mm - height 75 or 150 mm. Deadline: 12 noon on the Thursday prior to publication. Gross prices in CHF, plus 8.1% VAT.

Publireportage gastro

A journalist will help you create your own advertorial. The photo must be provided by the advertiser. Advertorials: editorial/production fees included in the price. Repeat ad discounts or discounts on global revenue apply (excluding fees associated with advertorials).

FormatsOnly forPublicationWidth x height in mmRate colour(s)Specifications

1/2 page

Restaurants + hotels

Friday

296 x 200 mm

6 100

Specs

1/4 page

Restaurants + hotels

Friday

296 x 100 mm

3 050

Specs

1/6 page

Restaurants + hotels

Friday

196 x 100 mm

2 135

Specs

Gross prices in CHF, plus 8.1% VAT. Insertion deadline: 10 business days before publication.

Special Formats

Before an ad can be published, it must be approved by the editorial team and deemed feasible from a technical standpoint. Creative formats require advance notice. Actual prices may vary from those that are listed. The placements here are provided for illustrative purposes only.

Special FormatsGross priceSpecifications

Satellite ads

13.63/mm

Specs

Cut-out ad

Price on request

Specs

Round cut-out ad on Cinema page

12060

Specs

Front Stickers

Price on request

Specs

Fake front page + back of cover

70740

Specs

1/2 page centred across pages

34500

Specs

Gross prices in CHF, plus 8.1% VAT.

Advertorials

Do you want to stand out from your competitors with hard-hitting communications? Opt for an advertorial! A journalist will be on hand to write your advertorial. The photo will be supplied by the advertiser. The prices below should be added to the advertising value of your ad. They include the production of the text and the layout of your advertorial. This offer is only valid for local businesses.

Broadsheet FormatsWidth x height in mmAdvertorial service (in addition to the advertising value)Specifications

1/8 page

146 x 110

450

Specs

1/4 page horizontal/vertical

296 x 110 / 146 x 220

700

Specs

1/3 page

296 x 145

800

Specs

1/2 page

296 x 220

1 000

Specs

1/1 page

296 x 440

1 800

Specs

Tabloid formats (e.g. 24 Formation supplement)

1/4 page

206 x 64

550

Specs

1/2 page

206 x 130

850

Specs

1/1 page

206 x 290

1 400

Specs

Gross prices in CHF, plus 8.1% VAT.

Advertisements in mm

Bons Plans pages appear into 24 heures and the Tribune de Genève, every Monday.

EditionFormatRate b/w in mmRate colour(s) in mmSpecifications

Monday

1 col. 20 mm to 4 col. 200 mm

7.30

9.20

Specs

Colour ads: min. 50 mm charged

Gross price in Swiss francs, excluding 8.1% VAT.

Classified ads

Classified ads charged by the wordPriceHighlighting (per publication)With photo (per publication)Specifications

Business ads

min. 6 mm

6.60/mm

+ CHF 50

+ CHF 50

Specs

Private

min. 6 mm

2.70/mm including VAT

+ CHF 50 including VAT

+ CHF 50 including VAT

Specs

Erotic/Psychic

min. 6 mm

7.60/mm

+ CHF 50

Not possible

Specs

The Tamedia AG terms and conditions apply. Tamedia AG reserves the right to request an advance payment for certain advertisement categories, and for any orders under CHF 28. The commercial rate applies to the Services category. Gross prices in CHF, plus 8.1% VAT.

Classified ads

Job vacancy ad

Every Thursday in 24 heures and Tribune de Genève

Classified adsType of issueEditionFormatRate b/w/colour(s)Specifications

Job vacancy ad

All issues

Thursday

1 col. 20 mm to 10 col. 360*

3.90/mm

Specs

1/1 page

All issues

Thursday

296 x 440 mm**

13 420

Specs

*Minimum height 20 mm and maximum height 360 mm or height of page (410 mm). Colour ads: minimum 100 mm charged. **1/1 page under 296 x 410 mm banner header. Placement request: 20% surcharge. Gross prices in Swiss francs, excluding 8.1% VAT.

Fixed placements

Every Thursday in 24 heures and Tribune de Genève

Fixed placementsEditionMM formatRate b/w/colour(s)Specifications

1/1 Page

All issues

296 x 440

13 420

Specs

Right-hand corner of front cover

All issues

70 x 42

1 150

Specs

Banner on front cover

All issues

296 x 100

4 680

Specs

Title field

All issues

96 x 100

1 880

Specs

Gross prices in CHF, plus 8.1% VAT.

Place ads

Ad in the editorial section

Place ads*EditionFormatMM formatRate b/wRate colour(s)Specifications

Education

cf schedule

5.10/mm

6.40/mm

Specs

Education

cf schedule

1/1 page

206 x 290

8 700

13 000

Specs

Education

cf schedule

2/1 pages Pano

436 x 290

17 400

26 000

Specs

Education

cf schedule

Banner on page cover 4

206 x 120

3 800

5 290

Specs

Education

cf schedule

Banner on front cover

206 x 60

3 200

3 200

Specs

Education

cf schedule

Right corner of front cover

49 x 49

1 200

1 200

Specs

*Placed ads b/w-colour(s) : minimum charged 100 mm Minimum height 25 mm, maximum height 145 mm. Guaranteed print placements: Surcharge of 20% of gross price. Gross prices in CHF, plus 8.1% VAT.

Classified ads

Classified advertisements by section

Classified adsEditionFormatRate b/wRate colour(s)Specifications

Education

cf schedule

2 col. 20 mm to 8 col. 240 mm*

3.09/mm

5.30/mm

Specs

Education

cf schedule

1/2 page - 206 x 130 mm

3 214

5 512

Specs

Education

cf schedule

1/4 page vertical - 101 x 130 mm

1 607

2 756

Specs

Education

cf schedule

1/4 page horizontal - 206 x 64 mm

1 582

2 714

Specs

Education

cf schedule

1/8 page - 101 x 64 mm

791

1 357

Specs

*Colour(s) ads : minimum charged 100 mm. Gross prices in CHF, plus 8.1% VAT.

Fixed placements

Place adsEditionMM formatRate b/wRate colour(s)Specifications

Banner on front cover

cf schedule

206 x 60

3 200

3 200

Specs

Banner on page cover 4

cf schedule

206 x 120

3 800

5 290

Specs

Corner of front cover

cf schedule

49 x 49

1 200

1 200

Specs

Gross prices in CHF, plus 8.1% VAT.

24 heures Formation publication schedule

Publication and document submission deadline: Tuesday 10 am

ScheduleTopicSpecifications

7.02

Learning

Specs

7.03

Specs

4.04

Private schools

Specs

9.05

Specs

11.07

Promotions

Specs

21.11

Specs

Place ads

Combination of 24 heures and Tribune de Genève education supplements.

Place ads*EditionFormatRate b/wRate colour(s)Specifications

Ads placed in the editorial environment.

Education

cf schedule

mm

7.86/mm

9.86/mm

Specs

Education

cf schedule

1/1 page 206 x 290

13 400

19 660

Specs

*Minimum height 25 mm and maximum height 145 mm. Colour ads: min. 100 mm charged. Placement request: 20% surcharge. Gross prices in CHF, plus 8.1% VAT.

Classified ads

Combination of 24 heures and Tribune de Genève education supplements.

Classified adsEditionFormatRate b/wRate colour(s)Specifications

Ads classified by category.

Education

cf schedule

2 col. 20 mm to 8 col. 240 mm

4.79/mm

8.03/mm

Specs

*Colour(s) ads : minimum charged 100 mm. Gross prices in CHF, plus 8.1% VAT.

Set format

Combination of 24 heures and Tribune de Genève education supplements.

Place adsEditionMM formatRate b/wRate colour(s)Specifications

Special placements.

1/1 page

cf schedule

206 x 290

13 400

19 660

Specs

Banner on front cover

cf schedule

206 x 60

4 935

4 935

Specs

Banner on page cover 4

cf schedule

206 x 120

5 890

8 160

Specs

Corner of front cover

cf schedule

49 x 49

1 900

1 900

Specs

Gross prices in CHF, plus 8.1% VAT.

24 heures Formation publication schedule

Advertising and document submission deadline: Tuesday 10 am

PublicationsTopicSpecifications

7.02

Learning

Specs

7.03

Specs

4.04

Private schools

Specs

9.05

Specs

11.07

Promotions

Specs

21.11

Specs

Fixed placements

Place adsEditionMM formatRate b/wRate colour(s)Specifications

Prix au mm

2.97

3.71

Specs

Half page under editorial

Wednesday

296 x 200

7 100

Specs

Strip width

Wednesday

296 x 98

3 600

Specs

Strip height

Wednesday

146 x 200

3 600

Specs

Box

Wednesday

146 x 98

1 800

Specs

Header field

Wednesday

96 x 50

900

Specs

Gross prices in CHF, plus 8.1% VAT.

Classified ads

FormatPricePrivilege (per publication)Specifications

Business ads

min. 6 mm

3.30/mm

+ CHF 50

Specs

Private

min. 6 mm

1.46/mm including VAT

+ CHF 50 including VAT

Specs

The Tamedia AG terms and conditions apply. Tamedia AG reserves the right to request an advance payment for certain advertisement categories, and for any orders under CHF 28. The commercial rate applies to the Services category. Gross prices in CHF, plus 8.1% VAT.

Classified ads

Classified adsEditionFormatRate b/wRate colour(s)Specifications

Real estate

Monday–Saturday (except Wednesday)

1 col. 20 mm to 10 col. 360*

3.19/mm

5.90/mm

Specs

*Minimum height 20 mm and maximum height 360 mm or page height (440 mm). Colour ads: minimum charge of 100 mm. Gross prices in CHF, plus 8.1% VAT.

Loose inserts

Insert prices

WeightTotal circulationSplit LausanneSplit regionsSpecifications

Up to 25 g

39 700

19 500

22 600

Specs

26 to 50 g

55 350

25 550

33 450

Specs

51 to 75 g

75 500

38 550

41 750

Specs

76 to 100 g

94 650

48 750

52 250

Specs

from 101 g

on request

on request

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Quantity required

Quantity requiredTotal circulationSplit LausanneSplit regions

Monday, Tuesday, Wednesday, Thursday, Friday

37 000 copies

17 400 copies

19 600 copies

Saturday

40 000 copies

-

-

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Up to 3 columns

CHF29

From 4 columns

CHF49

Job advertisements up to 3 columns

CHF59

Job advertisements from 4 columns

CHF99

Job advertisements plain text ads

CHF29

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie