annabelle: Print

annabelle is Switzerland's magazine for women. Every three weeks, annabelle inspires its readers with appealing images backed up with hard-hitting, informative words. annabelle is a passionate Swiss woman, but she also keeps track of the outside world, looking at all topics and people that are of relevance and interest to women. At www.annabelle.ch, readers are informed about the most important topics online at any time and from anywhere.

Our tariffs and conditions in a practical and compact PDF file.

annabelle - MEDIA-KIT 2026 / Documentation

Readership: 93 000 | Reach: 1.7% | Circulation 42 775

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	18	0.7	19.9	40
Woman	75	2.8	80.1	160
Age
14-34	15	1.0	16.3	57
35-54	33	1.9	35.7	107
55+	45	2.2	48.0	125
Educational Level
Obligatory	9	1.1	10.2	64
Medium	39	1.7	41.5	95
High	45	2.1	48.3	119
Gross household income
up to CHF 3 999	13	2.0	14.6	116
CHF 4 000 to 7 999	29	1.5	30.8	85
more than CHF 8 000	51	1.9	54.6	107
Employment
Senior management, employee	4	2.1	4.0	121
Middle management, employee	10	1.3	10.4	77
Employee	27	1.6	28.8	93
Worker, employee	5	1.6	5.2	94
Freelance	2	2.4	2.7	138
Independant	4	1.9	4.2	111
Agriculturalist	0	0.6	0.5	34
Other	1	1.6	1.4	92
Residential area
City	61	2.3	65.4	132
Agglomeration	21	1.3	22.8	78
Rural	11	1.0	11.8	56

Topics

Christmas
Diverse
Education
Fashion/Beauty
Finance
Food/Drink/Culinary
Health
Mobility
Property/Living
Sport
Sustainability
Travel
Watches/Jewelry/Lifestyle

Brands

24 heures
Alpha
Basler Zeitung
Berner Oberländer
Berner Zeitung
Bilan
Christophorus
DIE ZEIT Schweiz
Das Magazin
Der Bund
Der Landbote
Femina
Finanz und Wirtschaft
Guide TV
Hommages
International
Le Matin Dimanche
Luxe
Metropool
Newsnet
Schweizer Familie
SonntagsZeitung
TVtäglich
Tages-Anzeiger
Thuner Tagblatt
Top 2 Romandie
Tribune de Genève
Tribune des Arts
ZRZ Zürcher Regional Zeitungen
Zürcher Unterländer
Zürichsee-Zeitung
annabelle
encore!

Languages

English
French
German

Show past specials

Topic	Brand	Publication	Advertising Deadline	Language

Standard formats

Format	Type area (W x H in mm)	Bleed format (W x H in mm)	Price	Specifications
Double Page	416 x 249	440 x 280	34 020	Specs
1/1 page	193 x 249	220 x 280	18 900	Specs
1/2 page vertical	95 x 249	107 x 280	11 340	Specs
1/2 page horizontal	193 x 123	220 x 139	11 340	Specs
1/3 page vertical	62 x 249	74 x 280	7 500	Specs
1/3 page horizontal	193 x 81	220 x 96	7 500	Specs

Top placements

Note the deadlines for the top advertisement placements!

Top placements	Type area (W x H in mm)	Bleed format (W x H in mm)	Price	Price II	Specifications
Opening Spread	416 x 249	440 x 280	54 810		Specs
2nd Double Page	416 x 249	440 x 280	51 030*		Specs
3rd Double Page	416 x 249	440 x 280	45 927**	51 030***	Specs
Double Page before Editorial	416 x 249	440 x 280	40 824		Specs
Facing Table of Contents RHP Pos. 1	193 x 249	220 x 280	23 570		Specs
Facing Table of Contents RHP Pos. 2	193 x 249	220 x 280	23 000		Specs
Facing Editors Letter	193 x 249	220 x 280	24 570		Specs
1st RHP	193 x 249	220 x 280	22 680		Specs
2nd RHP	193 x 249	220 x 280	21 546		Specs
3rd RHP	193 x 249	220 x 280	20 468		Specs
Inside Back Cover	193 x 249	220 x 280	22 963		Specs
Back Cover	193 x 249	220 x 280	25 515		Specs

Special formats

Format	Price	Price II	Specifications
Gatefolder	71 253		Specs
Impact Gatefolder	82 215		Specs
Butterfly 3 pages (Price II *)	65 400	75 400	Specs
4-page ad spread	74 884		Specs
6-page ad spread	112 266		Specs
Advertorials	According to ad format		Specs

The space for your classified adverts!

annabelle Pinboard offers clearly organised information and services in the areas of partnership, leisure, career and health.

annabelle Pinboard rate card - Documentation

Inserts

Insert quantities to be delivered 42 500

Third-party ads included in the insert will be charged 20% of an ad page (CHF 3 780) per subject/page.

Weight	Price: Loose	Preis: bound with	Specifications
bis 15 grams	37 590	29 400	Specs
16 - 25 grams	40 600	33 880	Specs
26 - 35 grams	42 140	36 330	Specs
36 - 49 grams	44 100	40 600	Specs
50 - 74 grams	48 160	45 500	Specs
75 - 99 grams	51 240	51 030	Specs

Advert with fixed insert

20% placement surcharge on the 1st insert position.

Weight / article	overall costs	Specifications
bis 15 grams	37 590	Specs
16 - 25 grams	40 600	Specs
26 - 35 grams	42 140	Specs
36 - 45 grams	44 100	Specs
46 - 55 grams	48 160	Specs
56 - 65 grams	51 240	Specs
66 - 75 grams	54 950	Specs
76 - 85 grams	60 060	Specs
Sachets / goods samples	35 910	Specs

The annabelle Content Studio designs and produces customised, cross-media content, tailored to your communication goals and your brand. 360° storytelling, organically integrated into the entire annabelle universe:
Print, digital, social media, newsletter, events.

annabelle - Content Studio / Documentation

Agency commission (AC)

Applied to the net rate.
For advertising and media agencies entitled to a commission.
Ads: 15%
Loose or bound inserts in magazines: 5%

Special discounts

ZEWO-certified institutions: 50%

No broker commission, no agency commission, no further discounts.

Schedule

Edition number	Publication date	Deadline: normal	Deadline: Top placements*	Receipt of documents
01/26	13.2.2026	14.1.2026	19.12.2025	21.1.2026
02/26	13.3.2026	11.2.2026	16.1.2026	18.2.2026
03/26	10.4.2026	9.3.2026	13.2.2026	18.3.2026
04/26	8.5.2026	7.4.2026	13.3.2026	15.4.2026
05/26	29.5.2026	24.4.2026	3.4.2026	6.5.2026
06/26	26.6.2026	27.5.2026	1.5.2026	3.6.2026
07/26	14.8.2026	15.7.2026	19.6.2026	22.7.2026
08/26	4.9.2026	5.8.2026	10.7.2026	12.8.2026
09/26	25.9.2026	26.8.2026	31.7.2026	2.9.2026
10/26	23.10.2026	23.9.2026	28.8.2026	30.9.2026
11/26	13.11.2026	14.10.2026	18.9.2026	21.10.2026
12/26	11.12.2026	11.11.2026	16.10.2026	18.11.2026