annabelle is Switzerland's magazine for women. Every three weeks, annabelle inspires its readers with appealing images backed up with hard-hitting, informative words. annabelle is a passionate Swiss woman, but she also keeps track of the outside world, looking at all topics and people that are of relevance and interest to women. At www.annabelle.ch, readers are informed about the most important topics online at any time and from anywhere.

annabelle MEDIA-KIT Documentation

Media Data

Readership: 96 000 | Reach: 1.8% | Circulation 39 728

GenderReach in tsdReach in %Proportion in %Affinity

Men

17

0.6

17.5

35

Woman

80

3.0

82.5

164

Age

14-34

14

1.0

14.9

52

35-54

35

2.0

36.2

108

55+

47

2.3

48.9

129

Educational Level

Obligatory

10

1.2

10.6

66

Medium

39

1.7

40.7

93

High

47

2.2

48.7

121

Gross household income

up to CHF 3 999

11

1.6

11.3

90

CHF 4 000 to 7 999

33

1.7

34.4

92

more than CHF 8 000

52

2.0

54.3

109

Employment

Senior management, employee

3

1.7

3.1

93

Middle management, employee

12

1.6

12.3

90

Employee

27

1.6

27.7

90

Worker, employee

4

1.2

3.8

68

Freelance

3

3.1

3.0

170

Independant

5

2.3

4.7

127

Agriculturalist

0

0.6

0.4

31

Other

2

1.9

1.7

104

Residential area

City

61

2.3

63.5

128

Agglomeration

24

1.5

24.7

84

Rural

11

1.0

11.8

56

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard formats

FormatType area (W x H in mm) Bleed format (W x H in mm)PriceSpecifications

Double Page

416 x 249

440 x 280

34 020

1/1 page

193 x 249

220 x 280

18 900

1/2 page vertical

95 x 249

107 x 280

11 340

1/2 page horizontal

193 x 123

220 x 139

11 340

1/3 page vertical

62 x 249

74 x 280

7 500

1/3 page horizontal

193 x 81

220 x 96

7 500

Top placements

Note the deadlines for the top advertisement placements!

Top placementsType area (W x H in mm) Bleed format (W x H in mm) PricePrice IISpecifications

Opening Spread

416 x 249

440 x 280

54 810

2nd Double Page

416 x 249

440 x 280

51 030*

3rd Double Page

416 x 249

440 x 280

45 927**

51 030***

Double Page before Editorial

416 x 249

440 x 280

40 824

Facing Table of Contents RHP Pos. 1

193 x 249

220 x 280

23 570

Facing Table of Contents RHP Pos. 2

193 x 249

220 x 280

23 000

Facing Editors Letter

193 x 249

220 x 280

24 570

1st RHP

193 x 249

220 x 280

22 680

2nd RHP

193 x 249

220 x 280

21 546

3rd RHP

193 x 249

220 x 280

20 468

Iside Back Cover

193 x 249

220 x 280

22 963

Back Cover

193 x 249

220 x 280

25 515

Special formats

FormatPricePrice IISpecifications

Gatefolder

71 253

Impact Gatefolder

82 215

Butterfly 3 pages (Price II *)

65 400

75 400

4-page ad spread

74 884

6-page ad spread

112 266

Advertorials

According to ad format

annabelle - Pinboard rate card

Loose Inserts & Fixed Inserts

Inserts

Insert quantities to be delivered 42 500

Third-party ads included in the insert will be charged 20% of an ad page (CHF 3 780) per subject/page.

WeightPrice: LoosePreis: bound withSpecifications

bis 15 grams

37 590

29 400

16 - 25 grams

40 600

33 880

26 - 35 grams

42 140

36 330

36 - 49 grams

44 100

40 600

50 - 74 grams

48 160

45 500

75 - 99 grams

51 240

51 030

Advert with fixed insert

20% placement surcharge on the 1st insert position.

Weight / articleoverall costsSpecifications

bis 15 grams

37 590

16 - 25 grams

40 600

26 - 35 grams

42 140

36 - 45 grams

44 100

46 - 55 grams

48 160

56 - 65 grams

51 240

66 - 75 grams

54 950

76 - 85 grams

60 060

Sachets / goods samples

35 910

annabelle - Content Studio

The annabelle Content Studio designs and produces customised, cross-media content, tailored to your communication goals and your brand. 360° storytelling, organically integrated into the entire annabelle universe:
Print, digital, social media, newsletter, events.

annabelle - Content Studio / Documentation

Discounts & Conditions

Agency commission (AC)

Applied to the net rate.
For advertising and media agencies entitled to a commission.
Ads: 15%
Loose or bound inserts in magazines: 5%

Special discounts

ZEWO-certified institutions: 50%

No broker commission, no agency commission, no further discounts.

Publications & Deadlines

Schedule

Edition numberPublication dateDeadline: normalDeadline: Top placements*Receipt of documents

01/25

24.01.2025

23.12.2024

15.11.2024

03.01.2025

02/25

14.02.2025

17.01.2025

14.12.2024

24.01.2025

03/25

14.03.2025

14.02.2025

14.01.2025

21.02.2025

04/25

04.04.2025

07.03.2025

04.02.2025

14.03.2025

05/25

25.04.2025

26.03.2025

25.02.2025

02.04.2025

06/25

16.05.2025

15.04.2025

16.03.2025

24.04.2025

07/25

06.06.2025

08.05.2025

06.04.2025

15.05.2025

08/25

27.06.2025

28.05.2025

27.04.2025

05.06.2025

09/25

15.08.2025

17.07.2025

15.06.2025

24.07.2025

10/25

05.09.2025

08.08.2025

05.07.2025

15.08.2025

11/25

19.09.2025

22.08.2025

19.07.2025

29.08.2025

12/25

03.10.2025

05.09.2025

03.08.2025

12.09.2025

13/25

24.10.2025

26.09.2025

24.08.2025

03.10.2025

14/25

14.11.2025

17.10.2025

14.09.2025

24.10.2025

15/25

28.11.2025

31.10.2025

28.09.2025

07.11.2025

16/25

12.12.2025

14.11.2025

12.10.2025

21.11.2025

01/26

23.01.2026

20.12.2025

23.11.2025

03.01.2026

Contact

Ad placement