As the voice of the North-West Switzerland region, Basler Zeitung is held in high regard and enjoys widespread recognition far beyond its home territory. Thanks to a comprehensive offering of up-to-the-minute information, carefully researched background reports and in-depth commentaries on every aspect of daily life, it offers its readers the complete service expected of a modern daily with high utility value.

Media Data

Readership: 87 000 | Reach 1.6% | Circulation 31 237

GenderReach in tsdReach in %Proportion in %Affinity

Men

41

1.5

46.9

94

Women

46

1.7

53.1

106

Age

14-34

9

0.6

10.5

37

35-54

17

0.9

19.6

59

55+

61

2.9

69.9

181

Educational Level

Obligatory

14

1.6

15.7

100

Medium

36

1.5

41.3

96

High

37

1.7

43.0

105

Gross household income

up to CHF 3 999

10

1.5

11.8

94

CHF 4 000 to 7 999

38

2.0

43.7

124

more than CHF 8 000

39

1.4

44.5

85

Employment

Senior management, employee

3

1.4

2.9

86

Middle management, employee

6

0.8

6.7

50

Employee

17

1.0

19.4

63

Worker, employee

4

1.1

4.2

70

Freelance

2

1.5

1.8

96

Independant

3

1.7

3.9

105

Agriculturalist

0

0.1

0.1

4

Other

1

0.8

0.8

51

Residential area

City

65

2.4

74.7

151

Agglomeration

21

1.3

23.9

81

Rural

1

0.1

1.4

7

MACH Basic 2026-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

DesignationPriceSpecifications

Advertisement rate (columns x millimeters)

3.40

Specs

Gross prices in CHF, plus 8.1% VAT.

Exclusive advertisments

Advertising formFormat (W x H in mm)PriceSpecifications

Advert space mini | 1 column

46 x 70

810

Specs

Advert space maxi | 1 column

46 x 100

1 160

Specs

Advert space mini | 2 columns

96 x 70

1 624

Specs

Advert space maxi | 2 columns

96 x 100

2 320

Specs

Monolith | 2 columns

96 x 440

7 500

Specs

Stereolith | 2 columns

96 x 440

14 800

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed formats

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 page panorama

614 x 440

30 009

Specs

1/1 page

296 x 440

15 049

Specs

1/2 page horizontal text follow-on

296 x 220

12 760

Specs

1/4 page horizontal text follow-on

296 x 110

6 380

Specs

1/8 page horizontal text follow-on

296 x 55

3 190

Specs

1/2 page horiziontal

296 x 220

7 569

Specs

1/3 page horizontal

296 x 146

5 053

Specs

1/4 page horizontal

296 x 110

3 779

Specs

1/8 page horizontal

296 x 55

1 909

Specs

Gross prices in CHF, plus 8.1% VAT.

Advertorials

Advertising formFormat (W x H in mm)PriceSpecifications

Advertorial 1/1 page

296 x 440

14 960

Specs

Advertorial 1/2 page horizontal

296 x 220

7 480

Specs

Advertorial 1/4 page vertical

146 x 220

3 740

Specs

Advertorial 1/4 horizontal

296 x 110

3 740

Specs

Gross prices in CHF, plus 8.1% VAT.

Special formats

Economy, stock market, culture

WerbeformFormat (W x H in mm)PriceSpecifications

Foot panel front left/right

46 x 70

970

Specs

Foot strip front

296 x 55

3 867

Specs

Head panel front

70 x 42

1 208

Specs

Foot field last page left/right

46 x 70

810

Specs

Opening pages region mini

46 x 70

890

Specs

Opening pages region maxi

46 x 100

1 275

Specs

Opening pages region strip mini

296 x 55

3 510

Specs

Opening pages region strip maxi

296 x 110

7 020

Specs

weather

55 x 55

358

Specs

Weather Stripes

296 x 110

4 505

Specs

Thematic environment Region or Sport

46 x 70

810

Specs

Thematic environment Region or Sport

46 x 100

1 160

Specs

Thematic environment Region or Sport

265 x 55

3 190

Specs

Strips car side (Friday)

296 x 110

3 200

Specs

Fixed placements Cinema

56 x 78

356

Specs

Puzzle strip

296 x 40

1 400

Specs

Puzzle field

98 x 98

1 400

Specs

Gross prices in CHF, plus 8.1% VAT.

Classifieds

*Please note that these advertisements are also placed on our remembrance page www.sich-erinnern.ch (time online approx. 2 years) in conjunction with the print advertisements. | Pour les associations avec statuts : 20 % de réduction sur les avis de décès et les remerciements. | No further discounts.

FormatPrice b/wPrice colouredSpecifications

Official announcements

2.30

3.40

Specs

Education

2.30

3.40

Specs

Erotic

2.30

3.40

Specs

For Rent

2.30

3.40

Specs

Real estate

2.30

3.40

Specs

Job market

3.40

3.40

Specs

Events

2.00

2.30

Specs

Small theater

1.60

-

Specs

Finders market/group

2.80

4.25

Specs

Vehicle market

2.30

3.40

Specs

Rendezvous

1.54

-

Specs

Vacation/Travel

2.30

3.40

Specs

Death notices*

3.10

4.65

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Inserts Basler Zeitung

Basler ZeitungSplit Basel PLUS*Specifications

Circulation to be delivered 2026

29 300

14 000

Specs

Price up to 25g

19 605

8 714

Specs

Price 26 to 50g

21 037

9 350

Specs

Price 51 to 75g

22 604

10 047

Specs

Price 76 to 100g

24 313

10 806

Specs

Other weight classes available on request

--

--

Specs

Gross prices in CHF, plus 8.1% VAT. *Basel-Stadt incl. Riehen, Bettingen, Allschwil, Schönenbuch, Binningen, Bottmingen and Birsfelden

Front Sticker Basler Zeitung

Basler ZeitungSplit Basel PLUS*Specifications

Circulation to be delivered 2026

29 300

14 000

Specs

Format

76 x 76 mm

76 x 76

Specs

Price

9 650

4 900

Specs

Gross prices in CHF, plus 8.1% VAT. *Basel-Stadt incl. Riehen, Bettingen, Allschwil, Schönenbuch, Binningen, Bottmingen and Birsfelden

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Box Charges (per order and title)

CHF30

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Up to 1/4 page

CHF39

From 1/4 page

CHF89

Classified ads

CHF39

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x Height

Newspaper format

320 x 470 mm

Type area full page

296 x 440 mm

Type area double-page, panorama

614 x 440 mm

Columns number and dimensions

Columns number and dimensions

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (in mm)

-

56

86

116

146

176

206

236

-

296

Exclusive advertisements (in mm)

46

96

146

196

246

296

-

-

-

-

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales