Readership: 81 000 | Reach 1.5% | Circulation 29 880
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 40 | 1.5 | 49.3 | 99 |
Women | 41 | 1.5 | 50.7 | 101 |
| Age | ||||
14-34 | 7 | 0.5 | 8.7 | 30 |
35-54 | 18 | 1.0 | 22.7 | 68 |
55+ | 56 | 2.8 | 68.7 | 181 |
| Educational Level | ||||
Obligatory | 11 | 1.2 | 13.0 | 80 |
Medium | 37 | 1.6 | 45.9 | 105 |
High | 33 | 1.6 | 41.2 | 103 |
| Gross household income | ||||
up to CHF 3 999 | 12 | 1.8 | 14.7 | 118 |
CHF 4 000 to 7 999 | 31 | 1.6 | 38.3 | 102 |
more than CHF 8 000 | 38 | 1.4 | 47.0 | 94 |
| Employment | ||||
Senior management, employee | 3 | 1.8 | 3.8 | 117 |
Middle management, employee | 6 | 0.9 | 7.9 | 58 |
Employee | 15 | 0.9 | 17.9 | 58 |
Worker, employee | 3 | 0.9 | 3.2 | 58 |
Freelance | 2 | 2.1 | 2.4 | 136 |
Independant | 2 | 1.0 | 2.4 | 66 |
Agriculturalist | 0 | 0.2 | 0.1 | 10 |
Other | 1 | 0.9 | 0.9 | 58 |
| Residential area | ||||
City | 60 | 2.3 | 73.8 | 149 |
Agglomeration | 21 | 1.3 | 25.6 | 87 |
Rural | 0 | 0.0 | 0.6 | 3 |