Bilan is the leading business magazine and online platform for Western Switzerland and analyses and interprets events and developments in the global economy. With its well-founded reports and analyses on the markets and companies, it significantly supports the formation of opinion. The magazine is published monthly. The news and background information can be accessed at any time on the user-friendly website bilan.ch.

Media Data

Bilan

Readership: 39 000 I Reach: 2.1% I Circulation: 9 675

GenderReach in tsdReach in %Proportion in %Affinity

Men

24

2.7

61.2

125

Woman

15

1.6

38.8

76

Age

14-34

8

1.5

21.4

69

35-54

15

2.6

39.9

119

55+

15

2.3

38.8

109

Educational Level

Obligatory

3

0.8

7.6

36

Medium

12

1.6

30.8

74

High

24

3.6

61.6

166

Gross household income

up to CHF 3 999

4

1.2

10.1

55

CHF 4 000 to 7 999

12

1.6

29.8

74

more than CHF 8 000

23

3.1

60.1

145

Employment

Senior management, employee

3

8.7

8.8

406

Middle management, employee

7

4.1

18.4

192

Employee

10

1.8

26.2

84

Worker, employee

1

1.3

2.8

63

Freelance

3

5.8

6.6

268

Independant

2

3.7

6.0

171

Agriculturalist

0

*

0.5

*

Other

0

*

1.0

*

Residential area

City

22

2.2

58.0

104

Agglomeration

12

2.4

31.2

111

Rural

4

1.4

10.8

67

MACH Basic 2025-1 (F-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

Placements premium

1st-6th page, right

182 x 248

213 x 280

9 810

Specs

1/1 page opposite editorial

182 x 248

213 x 280

10 710

Specs

3rd cover page

182 x 248

213 x 280

10 710

Specs

4th cover page

182 x 248

213 x 280

11 590

Specs

1st panorama page

393 x 248

426 x 280

21 450

Specs

2nd-4th panorama page

393 x 248

426 x 280

17 400

Specs

Gatefolder

422 x 280

40 500

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Standard formats

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 Seite

182 x 248

213 x 280

8 910

Specs

1/2 page portrait

88 x 248

105 x 280

6 690

Specs

1/2 page landscape

182 x 124

213 x 140

6 690

Specs

1/3 page portrait

58 x 248

74 x 280

5 800

Specs

1/3 page landscape

182 x 78

213 x 93

5 800

Specs

1/4 page portrait

42 x 248

58 x 280

4 910

Specs

1/4 page block

88 x 124

-

4 910

Specs

1/4 page landscape

182 x 55

213 x 70

4 910

Specs

1/6 page (Top Secret)

182 x 40

3 810

Specs

2/1 pano page

393 x 248

426 x 280

17 400

Specs

1/2 pano page

393 x 124

426 x 140

13 400

Specs

*Bleed: + 5 mm trim on the outer edges. Guaranteed print space: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT.

Grouped adverts

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/2 page portrait

88 x 248

-

3 960

Specs

1/2 page landscape

182 x 124

-

3 960

Specs

1/4 page portrait

42 x 248

-

1 980

Specs

1/4 page landscape

182 x 55

-

1 980

Specs

1/4 page block

88 x 124

-

1 980

Specs

1/8 page

88 x 59

-

990

Specs

Guaranteed print space: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT.

Fixed placements environment Real estate / Education

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

7 500

Specs

1/2 page portrait

88 x 248

105 x 280

3 960

Specs

1/2 page landscape

182 x 124

213 x 140

3 960

Specs

1/4 page portrait

42 x 248

58 x 280

1 980

Specs

1/4 page landscape

182 x 55

213 x 70

1 980

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Fixed placements environment Décryptage

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

8 910

Specs

1/2 page portrait

88 x 248

105 x 280

6 690

Specs

1/2 page landscape

182 x 124

213 x 140

6 690

Specs

Junior page

105 x 280

136 x 202

7 730

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Fixed placements environment Dossier

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

8 910

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Fixed placements Environment Leader / Good living

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

8 910

Specs

1/2 page portrait

88 x 248

105 x 280

6 690

Specs

1/2 page landscape

182 x 124

213 x 140

6 690

Specs

Junior page

105 x 280

136 x 202

7 730

Specs

1/3 page portrait

58 x 248

74 x 280

5 800

Specs

1/3 page landscape

182 x 78

213 x 93

5 800

Specs

1/4 page portrait

42 x 248

58 x 280

4 910

Specs

1/4 page landscape

182 x 55

213 x 70

4 910

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Loose inserts & Fixed inserts

Quantity to be delivered

EditionQuantity to be delivered

Bilan

10 900

Die 300 Reichsten der Schweiz

13 500

Inserts various weight classes

WeightPriceSpecifications

Up to 10 g

10 000

Specs

11-25 g

10 550

Specs

26-35 g

14 350

Specs

36-50 g

18 050

Specs

from 51 g

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Bound inserts

WeightPriceSpecifications

Up to 10 g

11 450

Specs

11-25 g

11 450

Specs

26-35 g

17 250

Specs

36-50 g

21 650

Specs

from 51 g

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Inserts: Postcards / payment slips

WeightPriceSpecifications

Up to 10 g

5 652

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: sachets / sample bags

WeightPriceSpecifications

Up to 10 g

12 150

Specs

c

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: booklets / brochures / CDs

WeightPriceSpecifications

Up to 10 g

8 850

Specs

11 - 25 g

10 350

Specs

from 26 g

on request

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Supplements Immoluxe & Education

Supplement Immoluxe

Immoluxe - the reference for selling or letting your exclusive property! Maximum 4 properties per page (max. 750 characters) Maximum 2 properties per half-page (max. 350 characters). The offer is only valid for estate agents. Tamedia franc contract valid.

FormatFormat (width x height in mm)PriceSpecifications

2nd cover page

280 x 400

4 000

Specs

4th cover page

280 x 400

5 000

Specs

1/1 page

280 x 400

3 500

Specs

1/2 page

280 x 195

2 000

Specs

Maximum 4 properties per page (max. 750 characters) Maximum 2 properties per half-page (max. 350 characters). The offer is only valid for estate agents. Tamedia franc contract valid. Gross prices in CHF, plus 8.1% VAT.

Publication dates

Publication dates Advertising deadlineCopy deadline

26.02.25

13.02.25

17.02.25

30.04.25

17.04.25

21.04.25

25.06.25

12.06.25

16.06.25

24.09.25

11.09.25

15.09.25

29.10.25

16.10.25

20.10.25

Subject to change

Educational supplement

FormatFormat (width x height in mm)PriceSpecifications

4th cover page

200 x 280

5 000

Specs

2nd cover page

200 x 280

4 000

Specs

1/1 page

200 x 280

3 500

Specs

1/2 page

200 x 134

2 000

Specs

*+ 5 mm edge trim on all 4 sides. Gross prices in CHF, plus 8.1% VAT.

Special pages Education

FormatFormat (width x height in mm)PriceSpecifications

1/1 page

213 x 280

7 500

Specs

1/2 page

213 x 280

3 960

Specs

*+ 5 mm edge trim on all 4 sides. Gross prices in CHF, plus 8.1% VAT.

PublicationPublication dateAdvertising deadlineCopy deadline

Supplement (public schools)

28.05.25

12.05.25

16.05.25

Discounts & Surcharges

Repeat order discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

RepetitionRepetition

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Valid for all Tamedia print titles. Is granted on the net rate. For advertising and media agencies entitled to commission. If a foreign advertising agent claims 15% consultant commission, the gross advertising price is increased by 12%. Classified advertisements: "Overview classifieds ads” table.

DescriptionNewspapersMagazinesSupplements and bound inserts in magazines

Agency commission

5%

15%

5%

Charitable institutions

Granted on the gross rate, only ZEWO-certified institutions. No agency commission, no consultant commission, no further discounts.

DescriptionDiscount

Charitable institutions

50%

Surcharges

DescriptionSurcharges

Placement surcharge

20%

Box Charges (per order and title)

CHF 30

Paper invoice: You can switch to free invoicing via email at any time: rechnungen@tamedia.ch

CHF 3

Delivery of receipts

DescriptionSurcharges

Full proof domestic (per mailing)

CHF 10

Full proof international (per mailing)

CHF 20

e-Vouching

without charge

Costs of layout

DescriptionSurcharges

Simple layout

CHF 30 incl. 1 set of proofs (digital)

Individual layout

CHF 60 incl. 1 set of proofs (digital)

Prepayment

We reserve the right to demand payment in advance.

Publications & Deadlines

Publications & Deadlines

EditionPublication date Closing date for ads Delivery date (for data transfer)

1

29.01.25

16.01.25

20.01.25

2

26.02.25

13.02.25

17.02.25

3

26.03.25

13.03.25

17.03.25

4

30.04.25

17.04.25

21.04.25

5

28.05.25

15.05.25

19.05.25

6

25.06.25

12.06.25

16.06.25

7

27.08.25

14.08.25

18.08.25

8

24.09.25

11.09.25

15.09.25

9

29.10.25

16.10.25

20.10.25

10

28.11.25

06.11.25

13.11.25

11

17.12.25

04.12.25

08.12.25

Subject to change

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie