Bilan is the leading business magazine and online platform for Western Switzerland and analyses and interprets events and developments in the global economy. With its well-founded reports and analyses on the markets and companies, it significantly supports the formation of opinion. The magazine is published monthly. The news and background information can be accessed at any time on the user-friendly website bilan.ch.

Media Data

Bilan

Readership: 38 000 I Reach: 2.1% I Circulation: 8 226

GenderReach in tsdReach in %Proportion in %Affinity

Men

23

2,6

61,4

126

Woman

15

1,6

38,6

75

Age

14-34

7

1,3

18,7

61

35-54

13

2,1

34,1

103

55+

18

2,7

47,1

131

Educational Level

Obligatory

3

0,9

8,8

42

Medium

14

1,8

35,9

87

High

21

2,1

55,4

147

Gross household income

up to CHF 3 999

5

1,4

12,2

70

CHF 4 000 to 7 999

10

1,4

25,9

65

more than CHF 8 000

24

2,1

61,9

145

Employment

Senior management, employee

4

8,7

11,5

418

Middle management, employee

6

3,4

15,9

162

Employee

11

1,1

30,1

97

Worker, employee

0

0,5

1,1

24

Freelance

1

3,2

3,8

154

Independant

1

1,8

3,1

89

Agriculturalist

0

*

0,1

*

Other

0

*

1.0

*

Residential area

City

19

2,5

50.0

119

Agglomeration

4

2,1

9,8

102

Rural

2

1,4

4,8

67

MACH Basic 2026-1 (F-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

Placements premium

1st-6th page, right

182 x 248

213 x 280

9 810

Specs

1/1 page opposite editorial

182 x 248

213 x 280

10 710

Specs

3rd cover page

182 x 248

213 x 280

10 710

Specs

4th cover page

182 x 248

213 x 280

11 590

Specs

1st panorama page

393 x 248

426 x 280

21 450

Specs

2nd-4th panorama page

393 x 248

426 x 280

17 400

Specs

Gatefolder

422 x 280

40 500

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Standard formats

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 Seite

182 x 248

213 x 280

8 910

Specs

1/2 page portrait

88 x 248

105 x 280

6 690

Specs

1/2 page landscape

182 x 124

213 x 140

6 690

Specs

1/3 page portrait

58 x 248

74 x 280

5 800

Specs

1/3 page landscape

182 x 78

213 x 93

5 800

Specs

1/4 page portrait

42 x 248

58 x 280

4 910

Specs

1/4 page block

88 x 124

-

4 910

Specs

1/4 page landscape

182 x 55

213 x 70

4 910

Specs

1/6 page (Top Secret)

182 x 40

3 810

Specs

2/1 pano page

393 x 248

426 x 280

17 400

Specs

1/2 pano page

393 x 124

426 x 140

13 400

Specs

*Bleed: + 5 mm trim on the outer edges. Guaranteed print space: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT.

Grouped adverts

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/2 page portrait

88 x 248

-

3 960

Specs

1/2 page landscape

182 x 124

-

3 960

Specs

1/4 page portrait

42 x 248

-

1 980

Specs

1/4 page landscape

182 x 55

-

1 980

Specs

1/4 page block

88 x 124

-

1 980

Specs

1/8 page

88 x 59

-

990

Specs

Guaranteed print space: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT.

Fixed placements environment Real estate / Education

FormatType area (W x H in mm)Bleed format (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

7 500

Specs

1/2 page portrait

88 x 248

105 x 280

3 960

Specs

1/2 page landscape

182 x 124

213 x 140

3 960

Specs

1/4 page portrait

42 x 248

58 x 280

1 980

Specs

1/4 page landscape

182 x 55

213 x 70

1 980

Specs

1/8 page*

88 x 59

990

Specs

Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT. *1/8 page format only available for real estate

Fixed placements environment Décryptage

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

8 910

Specs

1/2 page portrait

88 x 248

105 x 280

6 690

Specs

1/2 page landscape

182 x 124

213 x 140

6 690

Specs

Junior page

105 x 280

136 x 202

7 730

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Fixed placements environment Dossier

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

8 910

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Loose inserts & Fixed inserts

Quantity to be delivered

EditionQuantity to be delivered

Bilan

10 900

Die 300 Reichsten der Schweiz

13 000

Inserts various weight classes

WeightPriceSpecifications

up to 10g

10 000

Specs

11 to 25g

10 550

Specs

26 to 35g

14 350

Specs

36 to 50g

18 050

Specs

over 50g

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Bound inserts

WeightPriceSpecifications

up to 10g

11 450

Specs

11 to 25g

11 450

Specs

26 to 35g

17 250

Specs

36 to 50g

21 650

Specs

over 50g

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Inserts: Postcards / payment slips

WeightPriceSpecifications

up to 10g

5 652

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: sachets / sample bags

WeightPriceSpecifications

up to 10g

12 150

Specs

c

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: booklets / brochures / CDs

WeightPriceSpecifications

up to 10g

8 850

Specs

11 to 25g

10 350

Specs

over 26g

on request

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Supplements Immoluxe & Education

Supplement Immoluxe

Immoluxe - the reference for selling or letting your exclusive property! Maximum 4 properties per page (max. 750 characters) Maximum 2 properties per half-page (max. 350 characters). The offer is only valid for estate agents. Tamedia franc contract valid.

FormatFormat (width x height in mm)PriceSpecifications

2nd cover page

280 x 400

4 000

Specs

4th cover page

280 x 400

5 000

Specs

1/1 page

280 x 400

3 500

Specs

1/2 page

280 x 195

2 000

Specs

Maximum 4 properties per page (max. 750 characters) Maximum 2 properties per half-page (max. 350 characters). The offer is only valid for estate agents. Tamedia franc contract valid. Gross prices in CHF, plus 8.1% VAT.

Publication dates

Publication dates Advertising deadlineTOP Placement booking deadlineCopy deadline

25.02.26

12.02.26

30.12.25

16.02.26

29.04.26

16.04.26

04.03.26

20.04.26

24.06.26

11.06.26

29.04.26

15.06.26

28.10.26

15.10.26

02.09.26

19.10.26

Subject to change

Educational supplement

FormatFormat (width x height in mm)PriceSpecifications

4th cover page

200 x 280

5 000

Specs

2nd cover page

200 x 280

4 000

Specs

1/1 page

200 x 280

3 500

Specs

1/2 page

200 x 134

2 000

Specs

*+ 5 mm edge trim on all 4 sides. Gross prices in CHF, plus 8.1% VAT.

Special pages Education

FormatFormat (width x height in mm)PriceSpecifications

1/1 page

213 x 280

7 500

Specs

1/2 page

213 x 280

3 960

Specs

*+ 5 mm edge trim on all 4 sides. Gross prices in CHF, plus 8.1% VAT.

PublicationPublication dateAdvertising deadlineTOP Placement booking deadlineCopy deadline

Supplement (public schools)

27.05.26

15.05.26

01.04.26

18.05.26

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Publications & Deadlines

Publications & Deadlines

EditionPublication dateClosing date for adsTOP Placement booking deadlineDelivery date (for data transfer)

1

28.1.2026

15.1.2026

3.12.2025

19.1.2026

2

25.2.2026

12.2.2026

30.12.2025

16.2.2026

3

25.3.2026

12.3.2026

28.1.2026

16.3.2026

4

29.4.2026

16.4.2026

4.3.2026

20.4.2026

5

27.5.2026

15.5.2026

1.4.2026

18.5.2026

6

24.6.2026

11.6.2026

29.4.2026

15.6.2026

7

26.8.2026

13.8.2026

1.7.2026

17.8.2026

8

30.9.2026

17.9.2026

5.8.2026

21.9.2026

9

28.10.2026

15.10.2026

2.9.2026

19.10.2026

10

27.11.2026

5.11.2026

2.10.2026

12.11.2026

11

16.12.2026

3.12.2026

21.10.2026

7.12.2026

Subject to change

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales