Readership: 38 000 I Reach: 2.0% I Circulation: 8 491
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 23 | 2.6 | 61.6 | 126 |
Woman | 15 | 1.5 | 38.4 | 75 |
| Age | ||||
14-34 | 6 | 1.0 | 14.9 | 48 |
35-54 | 14 | 2.3 | 37.9 | 114 |
55+ | 18 | 2.7 | 47.2 | 131 |
| Educational Level | ||||
Obligatory | 4 | 1.0 | 10.5 | 52 |
Medium | 13 | 1.7 | 35.3 | 86 |
High | 20 | 2.9 | 54.2 | 141 |
| Gross household income | ||||
up to CHF 3 999 | 4 | 1.2 | 9.9 | 59 |
CHF 4 000 to 7 999 | 12 | 1.7 | 31.8 | 82 |
more than CHF 8 000 | 22 | 2.7 | 58.3 | 132 |
| Employment | ||||
Senior management, employee | 4 | 7.1 | 10.1 | 350 |
Middle management, employee | 7 | 3.5 | 17.6 | 174 |
Employee | 10 | 1.8 | 27.4 | 87 |
Worker, employee | 0 | 0.6 | 1.1 | 28 |
Freelance | 1 | 3.1 | 3.7 | 155 |
Independant | 1 | 2.1 | 3.3 | 106 |
Agriculturalist | 0 | * | 0.3 | * |
Other | 1 | * | 2.5 | * |
| Residential area | ||||
City | 23 | 2.2 | 59.9 | 107 |
Agglomeration | 10 | 1.9 | 26.6 | 95 |
Rural | 5 | 1.7 | 13.5 | 85 |