Bilan is the leading business magazine and online platform for Western Switzerland and analyses and interprets events and developments in the global economy. With its well-founded reports and analyses on the markets and companies, it significantly supports the formation of opinion. The magazine is published monthly. The news and background information can be accessed at any time on the user-friendly website bilan.ch.

Media Data

Bilan

Readership: 36 000 I Reach: 1.9% I Circulation: 8 226

GenderReach in tsdReach in %Proportion in %Affinity

Men

21

2,3

*

*

Woman

15

1,6

*

*

Age

14-34

7

1,3

*

*

35-54

13

2,1

*

*

55+

15

2,3

*

*

Educational Level

Obligatory

4

0,9

*

*

Medium

12

1,6

*

*

High

20

2,9

*

*

Gross household income

up to CHF 3 999

5

1,4

*

*

CHF 4 000 to 7 999

10

1,4

*

*

more than CHF 8 000

21

2,7

*

*

Employment

Senior management, employee

4

9,7

*

*

Middle management, employee

7

3,9

*

*

Employee

9

1,5

*

*

Worker, employee

0

0,6

*

*

Freelance

2

3,5

*

*

Independant

1

1,9

*

*

Agriculturalist

0

*

*

*

Other

0

*

*

*

Residential area

City

20

1,9

*

*

Agglomeration

12

2,3

*

*

Rural

4

1,4

*

*

MACH Basic 2025-2 (F-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

Placements premium

1st-6th page, right

182 x 248

213 x 280

9 810

Specs

1/1 page opposite editorial

182 x 248

213 x 280

10 710

Specs

3rd cover page

182 x 248

213 x 280

10 710

Specs

4th cover page

182 x 248

213 x 280

11 590

Specs

1st panorama page

393 x 248

426 x 280

21 450

Specs

2nd-4th panorama page

393 x 248

426 x 280

17 400

Specs

Gatefolder

422 x 280

40 500

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Standard formats

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 Seite

182 x 248

213 x 280

8 910

Specs

1/2 page portrait

88 x 248

105 x 280

6 690

Specs

1/2 page landscape

182 x 124

213 x 140

6 690

Specs

1/3 page portrait

58 x 248

74 x 280

5 800

Specs

1/3 page landscape

182 x 78

213 x 93

5 800

Specs

1/4 page portrait

42 x 248

58 x 280

4 910

Specs

1/4 page block

88 x 124

-

4 910

Specs

1/4 page landscape

182 x 55

213 x 70

4 910

Specs

1/6 page (Top Secret)

182 x 40

3 810

Specs

2/1 pano page

393 x 248

426 x 280

17 400

Specs

1/2 pano page

393 x 124

426 x 140

13 400

Specs

*Bleed: + 5 mm trim on the outer edges. Guaranteed print space: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT.

Grouped adverts

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/2 page portrait

88 x 248

-

3 960

Specs

1/2 page landscape

182 x 124

-

3 960

Specs

1/4 page portrait

42 x 248

-

1 980

Specs

1/4 page landscape

182 x 55

-

1 980

Specs

1/4 page block

88 x 124

-

1 980

Specs

1/8 page

88 x 59

-

990

Specs

Guaranteed print space: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT.

Fixed placements environment Real estate / Education

FormatType area (W x H in mm)Bleed format (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

7 500

Specs

1/2 page portrait

88 x 248

105 x 280

3 960

Specs

1/2 page landscape

182 x 124

213 x 140

3 960

Specs

1/4 page portrait

42 x 248

58 x 280

1 980

Specs

1/4 page landscape

182 x 55

213 x 70

1 980

Specs

1/8 page*

88 x 59

990

Specs

Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT. *1/8 page format only available for real estate

Fixed placements environment Décryptage

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

8 910

Specs

1/2 page portrait

88 x 248

105 x 280

6 690

Specs

1/2 page landscape

182 x 124

213 x 140

6 690

Specs

Junior page

105 x 280

136 x 202

7 730

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Fixed placements environment Dossier

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

182 x 248

213 x 280

8 910

Specs

*Bleed: + 5 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Loose inserts & Fixed inserts

Quantity to be delivered

EditionQuantity to be delivered

Bilan

10 900

Die 300 Reichsten der Schweiz

13 500

Inserts various weight classes

WeightPriceSpecifications

Up to 10 g

10 000

Specs

11-25 g

10 550

Specs

26-35 g

14 350

Specs

36-50 g

18 050

Specs

from 51 g

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Bound inserts

WeightPriceSpecifications

Up to 10 g

11 450

Specs

11-25 g

11 450

Specs

26-35 g

17 250

Specs

36-50 g

21 650

Specs

from 51 g

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Inserts: Postcards / payment slips

WeightPriceSpecifications

Up to 10 g

5 652

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: sachets / sample bags

WeightPriceSpecifications

Up to 10 g

12 150

Specs

c

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: booklets / brochures / CDs

WeightPriceSpecifications

Up to 10 g

8 850

Specs

11 - 25 g

10 350

Specs

from 26 g

on request

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Supplements Immoluxe & Education

Supplement Immoluxe

Immoluxe - the reference for selling or letting your exclusive property! Maximum 4 properties per page (max. 750 characters) Maximum 2 properties per half-page (max. 350 characters). The offer is only valid for estate agents. Tamedia franc contract valid.

FormatFormat (width x height in mm)PriceSpecifications

2nd cover page

280 x 400

4 000

Specs

4th cover page

280 x 400

5 000

Specs

1/1 page

280 x 400

3 500

Specs

1/2 page

280 x 195

2 000

Specs

Maximum 4 properties per page (max. 750 characters) Maximum 2 properties per half-page (max. 350 characters). The offer is only valid for estate agents. Tamedia franc contract valid. Gross prices in CHF, plus 8.1% VAT.

Publication dates

Publication dates Advertising deadlineCopy deadline

26.02.25

13.02.25

17.02.25

30.04.25

17.04.25

21.04.25

25.06.25

12.06.25

16.06.25

24.09.25

11.09.25

15.09.25

29.10.25

16.10.25

20.10.25

Subject to change

Educational supplement

FormatFormat (width x height in mm)PriceSpecifications

4th cover page

200 x 280

5 000

Specs

2nd cover page

200 x 280

4 000

Specs

1/1 page

200 x 280

3 500

Specs

1/2 page

200 x 134

2 000

Specs

*+ 5 mm edge trim on all 4 sides. Gross prices in CHF, plus 8.1% VAT.

Special pages Education

FormatFormat (width x height in mm)PriceSpecifications

1/1 page

213 x 280

7 500

Specs

1/2 page

213 x 280

3 960

Specs

*+ 5 mm edge trim on all 4 sides. Gross prices in CHF, plus 8.1% VAT.

PublicationPublication dateAdvertising deadlineCopy deadline

Supplement (public schools)

28.05.25

12.05.25

16.05.25

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Publications & Deadlines

Publications & Deadlines

EditionPublication date Closing date for ads Delivery date (for data transfer)

1

29.01.25

16.01.25

20.01.25

2

26.02.25

13.02.25

17.02.25

3

26.03.25

13.03.25

17.03.25

4

30.04.25

17.04.25

21.04.25

5

28.05.25

15.05.25

19.05.25

6

25.06.25

12.06.25

16.06.25

7

27.08.25

14.08.25

18.08.25

8

24.09.25

11.09.25

15.09.25

9

29.10.25

16.10.25

20.10.25

10

28.11.25

06.11.25

13.11.25

11

17.12.25

04.12.25

08.12.25

Subject to change

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie