Readership: 462 000 | Reach: 8.6% | Circulation 163 567
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 210 | 7.8 | 45.4 | 91 |
Woman | 252 | 9.3 | 54.6 | 109 |
| Age | ||||
14-34 | 30 | 1.9 | 6.4 | 23 |
35-54 | 106 | 5.9 | 23.0 | 69 |
55+ | 326 | 15.8 | 70.6 | 184 |
| Educational Level | ||||
Obligatory | 46 | 5.3 | 9.9 | 62 |
Medium | 173 | 7.4 | 37.4 | 86 |
High | 243 | 11.1 | 52.7 | 130 |
| Gross household income | ||||
up to CHF 3 999 | 47 | 6.9 | 10.2 | 81 |
CHF 4 000 to 7 999 | 181 | 9.3 | 39.2 | 108 |
more than CHF 8 000 | 234 | 8.5 | 50.6 | 99 |
| Employment | ||||
Senior management, employee | 16 | 9.0 | 3.5 | 105 |
Middle management, employee | 47 | 6.4 | 10.1 | 74 |
Employee | 100 | 6.0 | 21.7 | 70 |
Worker, employee | 8 | 2.7 | 1.8 | 32 |
Freelance | 17 | 16.0 | 3.6 | 187 |
Independant | 17 | 8.1 | 3.6 | 95 |
Agriculturalist | 1 | 1.9 | 0.3 | 22 |
Other | 4 | 4.7 | 0.8 | 55 |
| Residential area | ||||
City | 282 | 10.6 | 61.1 | 123 |
Agglomeration | 120 | 7.6 | 25.9 | 88 |
Rural | 60 | 5.3 | 13.0 | 62 |