Readership: 449 000 | Reach: 8.2% | Circulation 159 253
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 200 | 7.4 | 44.7 | 90 |
Woman | 248 | 9.1 | 55.3 | 110 |
| Age | ||||
14-34 | 30 | 2.0 | 6.7 | 24 |
35-54 | 97 | 5.3 | 21.5 | 65 |
55+ | 322 | 15.3 | 71.8 | 186 |
| Educational Level | ||||
Obligatory | 49 | 5.7 | 10.9 | 70 |
Medium | 173 | 7.4 | 38.6 | 89 |
High | 226 | 10.1 | 50.4 | 123 |
| Gross household income | ||||
up to CHF 3 999 | 47 | 6.9 | 10.5 | 84 |
CHF 4 000 to 7 999 | 176 | 9.2 | 39.1 | 111 |
more than CHF 8 000 | 226 | 7.9 | 50.4 | 96 |
| Employment | ||||
Senior management, employee | 15 | 8.3 | 3.4 | 101 |
Middle management, employee | 44 | 6.1 | 9.9 | 74 |
Employee | 98 | 5.8 | 21.9 | 71 |
Worker, employee | 8 | 2.5 | 1.8 | 30 |
Freelance | 14 | 13.7 | 3.2 | 167 |
Independant | 15 | 7.3 | 3.3 | 89 |
Agriculturalist | 1 | 2.0 | 0.3 | 25 |
Other | 4 | 5.1 | 0.9 | 61 |
| Residential area | ||||
City | 278 | 10.3 | 62.0 | 125 |
Agglomeration | 112 | 7.0 | 25.0 | 85 |
Rural | 58 | 5.1 | 13.0 | 61 |