Readership: 470 000 | Reach: 8.9% | Circulation 187 036
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 210 | 7.9 | 44.7 | 90 |
Woman | 260 | 9.8 | 55.3 | 110 |
| Age | ||||
14-34 | 36 | 2.4 | 7.6 | 27 |
35-54 | 108 | 6.1 | 23.0 | 69 |
55+ | 326 | 16.2 | 69.4 | 183 |
| Educational Level | ||||
Obligatory | 50 | 5.8 | 10.6 | 65 |
Medium | 174 | 7.5 | 37.1 | 85 |
High | 246 | 11.5 | 52.3 | 130 |
| Gross household income | ||||
up to CHF 3 999 | 49 | 7.3 | 10.4 | 83 |
CHF 4 000 to 7 999 | 181 | 9.1 | 38.6 | 103 |
more than CHF 8 000 | 240 | 9.0 | 51.0 | 102 |
| Employment | ||||
Senior management, employee | 16 | 9.0 | 3.3 | 101 |
Middle management, employee | 55 | 7.6 | 11.7 | 86 |
Employee | 99 | 6.0 | 21.0 | 68 |
Worker, employee | 10 | 3.6 | 2.2 | 40 |
Freelance | 16 | 17.0 | 3.4 | 192 |
Independant | 16 | 8.4 | 3.5 | 94 |
Agriculturalist | 2 | 2.2 | 0.3 | 25 |
Other | 5 | 6.3 | 1.1 | 71 |
| Residential area | ||||
City | 287 | 11.0 | 61.2 | 124 |
Agglomeration | 125 | 8.0 | 26.6 | 91 |
Rural | 57 | 5.1 | 12.1 | 57 |