Every Saturday, DAS MAGAZIN thrills readers of the Tages-Anzeiger, the Basler Zeitung, the Berner Zeitung and Der Bund. DAS MAGAZIN has been a leading publication nationwide for a long time and has been awarded many journalism prizes by expert juries.The mix of sophisticated reports, astonishing photo galleries and high-quality interviews make DAS MAGAZIN unique and add relevant lifestyle content each week to the carrier publication.

Media Data

Readership: 470 000 | Reach: 8.9% | Circulation 187 036

GenderReach in tsdReach in %Proportion in %Affinity

Men

210

7.9

44.7

90

Woman

260

9.8

55.3

110

Age

14-34

36

2.4

7.6

27

35-54

108

6.1

23.0

69

55+

326

16.2

69.4

183

Educational Level

Obligatory

50

5.8

10.6

65

Medium

174

7.5

37.1

85

High

246

11.5

52.3

130

Gross household income

up to CHF 3 999

49

7.3

10.4

83

CHF 4 000 to 7 999

181

9.1

38.6

103

more than CHF 8 000

240

9.0

51.0

102

Employment

Senior management, employee

16

9.0

3.3

101

Middle management, employee

55

7.6

11.7

86

Employee

99

6.0

21.0

68

Worker, employee

10

3.6

2.2

40

Freelance

16

17.0

3.4

192

Independant

16

8.4

3.5

94

Agriculturalist

2

2.2

0.3

25

Other

5

6.3

1.1

71

Residential area

City

287

11.0

61.2

124

Agglomeration

125

8.0

26.6

91

Rural

57

5.1

12.1

57

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard formats

FormatType area (W x H in mm)Bleed format (W x H in mm) PriceSpecifications

2/1 pages pano

394 x 258

420 x 285

53 274

1/1 page

184 x 258

210 x 285

29 596

1/2 page vertical

90 x 258

103 x 285

19 480

1/2 page horizontal

184 x 127

210 x 141

19 480

1/2 page pano

394 x 127

420 x 141

38 960

1/3 page pano

394 x 83

420 x 97

27 980

1/3 page vertical

59 x 258

72 x 285

13 990

1/3 page horizontal

184 x 83

210 x 97

13 990

1/4 page vertical

90 x 127

-

8 990

1/4 page horizontal

184 x 61

-

8 990

Advertising area

56 x 80

-

11 130

Top placements

FormatType area (W x H in mm)Bleed format (W x H in mm) PriceSpecifications

1/1 page, 1st right page

184 x 258

210 x 285

34 040

2/1 Seite (Panorama) Overture

394 x 258

420 x 285

63 928

Inside front cover

184 x 258

210 x 285

35 530

Outside back cover

184 x 258

210 x 285

35 530

Editorial – 1/4 page landscape strip advert

184 x 61

-

10 788

Serial advertisements

Calculation basis: 35% additional discount for advertising lines is already taken into account on all pages. BK II can be deducted from these gross prices.

FormatPriceSpecifications

4 pages

76 950

5 pages

96 187

6 pages

115 424

7 pages

134 662

8 pages

153 899

10 pages

192 374

12 pages

230 849

Loose Inserts & Fixed Inserts

Loose Inserts

from 51 grams feasibility upon request

WeightPrice Specifications

up to 50 grams

86 580

Fixed Inserts

16 - 25 grams, feasibility on request.

Weight / articlePrice Specifications

up to 15 grams

41 730

16 - 25 grams

49 530

Supplements

Supplements (4–24 pages) / Bound inserts (4–8 pages)

WeightPriceSpecifications

up to 50 grams

87 360

Discounts & Surcharges

Repeat order discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

RepetitionRepetition

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Valid for all Tamedia print titles. Is granted on the net rate. For advertising and media agencies entitled to commission. If a foreign advertising agent claims 15% consultant commission, the gross advertising price is increased by 12%. Classified advertisements: "Overview classifieds ads” table.

DescriptionNewspapersMagazinesSupplements and bound inserts in magazines

Agency commission

5%

15%

5%

Charitable institutions

Granted on the gross rate, only ZEWO-certified institutions. No agency commission, no consultant commission, no further discounts.

DescriptionDiscount

Charitable institutions

50%

Surcharges

DescriptionSurcharges

Placement surcharge

20%

Box Charges (per order and title)

CHF 30

Paper invoice: You can switch to free invoicing via email at any time: rechnungen@tamedia.ch

CHF 3

Delivery of receipts

DescriptionSurcharges

Full proof domestic (per mailing)

CHF 10

Full proof international (per mailing)

CHF 20

e-Vouching

without charge

Costs of layout

DescriptionSurcharges

Simple layout

CHF 30 incl. 1 set of proofs (digital)

Individual layout

CHF 60 incl. 1 set of proofs (digital)

Prepayment

We reserve the right to demand payment in advance.

Publications & Deadlines

Schedule

EditionPublication dateClosing date for adsDelivery date (for data transfer)

3

18.01.2025

07.01.2025

08.01.2025

4

25.01.2025

14.01.2025

15.01.2025

5

01.02.2025

21.01.2025

22.01.2025

6

08.02.2025

28.01.2025

29.01.2025

7

15.02.2025

04.02.2025

05.02.2025

8

22.02.2025

11.02.2025

12.02.2025

9

01.03.2025

18.02.2025

19.02.2025

10

08.03.2025

25.02.2025

26.02.2025

11

15.03.2025

04.03.2025

05.03.2025

12

22.03.2025

11.03.2025

12.03.2025

13

29.03.2025

18.03.2025

19.03.2025

14

05.04.2025

25.03.2025

26.03.2025

15

12.04.2025

01.04.2025

02.04.2025

16

19.04.2025

07.04.2025

08.04.2025

17

26.04.2025

14.04.2025

15.04.2025

18

03.05.2025

21.04.2025

22.04.2025

19

10.05.2025

29.04.2025

30.04.2025

20

17.05.2025

06.05.2025

07.05.2025

21

24.05.2025

13.05.2025

14.05.2025

22

31.05.2025

19.05.2025

20.05.2025

23

07.06.2025

27.05.2025

28.05.2025

24

14.06.2025

03.06.2025

04.06.2025

25

21.06.2025

10.06.2025

11.06.2025

26

28.06.2025

17.06.2025

18.06.2025

27

05.07.2025

24.06.2025

25.06.2025

28

12.07.2025

01.07.2025

02.07.2025

33

16.08.2025

05.08.2025

06.08.2025

34

23.08.2025

12.08.2025

13.08.2025

35

30.08.2025

19.08.2025

20.08.2025

36

06.09.2025

26.08.2025

27.08.2025

37

13.09.2025

02.09.2025

03.09.2025

38

20.09.2025

09.09.2025

10.09.2025

39

27.09.2025

16.09.2025

17.09.2025

40

04.10.2025

23.09.2025

24.09.2025

41

11.10.2025

30.09.2025

01.10.2025

42

18.10.2025

07.10.2025

08.10.2025

43

25.10.2025

14.10.2025

15.10.2025

44

01.11.2025

21.10.2025

22.10.2025

45

08.11.2025

28.10.2025

29.10.2025

46

15.11.2025

04.11.2025

05.11.2025

47

22.11.2025

11.11.2025

12.11.2025

48

29.11.2025

18.11.2025

19.11.2025

49

06.12.2025

25.11.2025

26.11.2025

50

13.12.2025

02.12.2025

03.12.2025

51

20.12.2025

09.12.2025

10.12.2025

Contact

Ad placement