Readership: 446 000 | Reach: 8.3% | Circulation 163 567
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 203 | 7.6 | 45.5 | 91 |
Woman | 243 | 9.0 | 54.5 | 108 |
| Age | ||||
14-34 | 32 | 2.1 | 7.1 | 25 |
35-54 | 99 | 5.5 | 22.1 | 66 |
55+ | 315 | 15.3 | 70.7 | 185 |
| Educational Level | ||||
Obligatory | 45 | 5.3 | 10.2 | 64 |
Medium | 170 | 7.3 | 38.2 | 88 |
High | 230 | 10.5 | 51.7 | 127 |
| Gross household income | ||||
up to CHF 3 999 | 47 | 6.8 | 10.7 | 83 |
CHF 4 000 to 7 999 | 168 | 8.8 | 37.8 | 107 |
more than CHF 8 000 | 230 | 8.3 | 51.5 | 100 |
| Employment | ||||
Senior management, employee | 13 | 7.5 | 3.0 | 91 |
Middle management, employee | 46 | 6.4 | 10.4 | 77 |
Employee | 100 | 6.0 | 22.4 | 73 |
Worker, employee | 8 | 2.5 | 1.7 | 30 |
Freelance | 16 | 15.1 | 3.5 | 182 |
Independant | 17 | 8.1 | 3.7 | 98 |
Agriculturalist | 1 | 1.9 | 0.3 | 23 |
Other | 4 | 5.3 | 1.0 | 64 |
| Residential area | ||||
City | 276 | 10.4 | 62.0 | 125 |
Agglomeration | 113 | 7.1 | 25.3 | 86 |
Rural | 57 | 5.0 | 12.7 | 60 |