Le Matin Dimanche is the reference title of the Sunday in Western Switzerland. With its numerous folios, Le Matin Dimanche is very dedicated to its journalistic mission, which covers News, Leaders, Economy, Sports, Culture and Society.

Media Data

Readership: 230 000 | Reach: 12.5% | Circulation: 47 578

GenderReach in tsdReach in %Proportion in %Affinity

Men

118

13,2

51,3

105

Woman

112

11,9

48,7

95

Age

14-34

42

7,3

18,1

59

35-54

51

8,4

22,2

67

55+

137

20,9

59,7

167

Educational Level

Obligatory

55

14,5

24,0

115

Medium

115

15,1

49,8

120

High

60

8,7

26,2

69

Gross household income

up to CHF 3 999

47

14,7

20,5

117

CHF 4 000 to 7 999

109

15,0

47,5

120

more than CHF 8 000

74

9,4

32,0

75

Employment

Senior management, employee

4

8,4

1,8

67

Middle management, employee

14

7,8

6,1

62

Employee

55

9,7

23,9

78

Worker, employee

8

9,4

3,3

75

Freelance

7

14,7

2,9

117

Independant

5

8,1

2,2

65

Agriculturalist

2

*

0,7

*

Other

3

*

1,2

*

Residential area

City

124

12,1

54,0

96

Agglomeration

66

12,7

28,5

102

Rural

40

13,8

17,5

110

MACH Basic 2026-1 (W-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Exclusive advertisements

FormatFormats in mmPrice section 1 b/w or colour(s)Price from 2nd section b/wPrice from 2nd section colour(s)Specifications

Advert space mini

46 x 70

1 330

770

1 190

Specs

Advert space maxi

46 x 100

1 900

1 100

1 700

Specs

Advert space mini

96 x 70

2 660

1 540

2 380

Specs

Advert space maxi

96 x 100

3 800

2 200

3 400

Specs

Advert space mega

96 x 150

5 610

5 100

5 100

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed formats

Editorial environment

FormatFormats in mmPrice section 1 b/w or colour(s)Price from 2nd section b/wPrice from 2nd section colour(s)Specifications

2/1 pages pano

614 x 440

76 600

69 640

69 640

Specs

1/2 pages pano

614 x 220

53 320

--

--

Specs

1/2 pages pano centre

296 x 220

--

42 680

42 680

Specs

1/1 page

296 x 440

35 110

31 920

31 920

Specs

1/2 page horizontal

296 x 220

23 475

14 530

21 340

Specs

1/4 page horizontal

296 x 110

12 580

7 260

11 440

Specs

1/4 page vertical

146 x 220

12 580

7 260

11 440

Specs

1/8 page horizontal

296 x 55

6 300

3 630

5 720

Specs

Gross prices in CHF, plus 8.1% VAT.

Special formats

FormatFormats in mmPrice section 1 b/w or colour(s)Price from 2nd section b/w or colour(s)Specifications

Front page, footer strip

296 x 55

9 640

5 960

Specs

Header strip

296 x 20

4 580

--

Specs

Title field right

96 x 70

4 800

--

Specs

Title field right

46 x 70

2 410

--

Specs

Title field left

46 x 70

2 410

--

Specs

Title field

46 x 70

--

1 610

Specs

1/2 pages pano "Sport"

614 x 220

--

48 470

Specs

Page 2

296 x 440

42 130

--

Specs

Last page of the section

296 x 440

42 130

38 300*

Specs

1/2 page weather

296 x 220

--

25 600

Specs

Gross prices in CHF, plus 8.1% VAT. *section "Sport" and "Découvertes"

Classified ads

Classified ads standard formats

FormatFormats in mmPrice b/wPrice colour(s)Specifications

1/1 page

296 x 440

19 100

31 920

Specs

1/2 page horizontal

296 x 220

9 700

18 480

Specs

1/4 page horizontal

296 x 110

4 850

9 200

Specs

Gross prices in CHF, plus 8.1% VAT.

Classified ads

Grouped by category

Classified adsColumnsPrice b/wPrice colour(s)Specifications

Cars

4.41

8.40

Specs

Education

4.41

8.40

Specs

Eroticism (continuous text)

4.00

--

Specs

Events/leisure

4.41

8.40

Specs

Fortune telling (services)

minimum 1 column x 25 mm

4.41

4.41

Specs

Job vacancy

4.76

--

Specs

Official notices

4.41

8.40

Specs

Real estate

4.70

8.78

Specs

Various markets

4.41

8.40

Specs

*Colour ads: min. 100 mm charged Min. height 20 mm, max. height 360 mm or height of page (440 mm) Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Quantity required

Quantity requiredTotal circulationSplit Genève (ZE 11)Split Vaud (ZE 12)Split Vaud + Fribourg (ZE 12+15)

Sunday

63 000 copies

9 700 copies

23 700 copies

32 200 copies

Insert prices

WeightTotal circulationSplit Genève (ZE 11)Split Vaud (ZE 12)Split Vaud + Fribourg (ZE 12+15)Specifications

up to 25g

52 630

9 410

19 570

28 500

Specs

26 to 35g

82 650

14 730

30 640

44 750

Specs

36 to 50g

89 900

16 010

33 300

48 640

Specs

51 to 75g

107 500

19 140

39 850

58 190

Specs

76 to 100g

132 000

23 510

48 930

71 440

Specs

over 100g

on request

on request

on request

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker

PlacementQuantity requiredFormat in mmPriceSpecifications

Front page section 1

63 000

76 x 76

43 500

Specs

Front page specials

63 000

76 x 76

34 800

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x Height

Newspaper format

320 x 470 mm

Type area full page

296 x 440 mm

Type area double-page, panorama

614 x 440 mm

Columns number and dimensions

Columns number and dimensions

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (in mm)

26

56

86

116

146

176

206

236

-

296

Exclusive advertisements (in mm)

46

96

146

196

249

296

-

-

-

-

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales