Readership: 262 000 | Reach: 14.6% | Circulation: 52 800
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 138 | 15.7 | 52.6 | 108 |
Woman | 124 | 13.5 | 47.4 | 93 |
| Age | ||||
14-34 | 50 | 8.9 | 19.0 | 61 |
35-54 | 62 | 10.4 | 23.8 | 71 |
55+ | 150 | 23.4 | 57.3 | 160 |
| Educational Level | ||||
Obligatory | 71 | 18.5 | 26.9 | 127 |
Medium | 120 | 15.9 | 45.7 | 109 |
High | 72 | 10.7 | 27.4 | 74 |
| Gross household income | ||||
up to CHF 3 999 | 53 | 16.1 | 20.1 | 110 |
CHF 4 000 to 7 999 | 119 | 16.5 | 45.5 | 113 |
more than CHF 8 000 | 90 | 12.1 | 34.4 | 83 |
| Employment | ||||
Senior management, employee | 4 | 10.5 | 1.6 | 72 |
Middle management, employee | 18 | 10.6 | 7.0 | 73 |
Employee | 62 | 11.0 | 23.6 | 75 |
Worker, employee | 10 | 12.6 | 3.8 | 87 |
Freelance | 7 | 15.9 | 2.7 | 109 |
Independant | 7 | 10.6 | 2.6 | 73 |
Agriculturalist | 3 | * | 1.0 | * |
Other | 5 | * | 1.8 | * |
| Residential area | ||||
City | 141 | 14.0 | 54.0 | 96 |
Agglomeration | 79 | 15.7 | 30.3 | 108 |
Rural | 41 | 14.3 | 15.7 | 99 |