«Schweizer Familie» is the largest family magazine in Switzerland. The magazine first appeared in 1894 as an independent title, having been published the previous year as a supplement to the local Zurich newspaper “Die Glatt”. Today, “Schweizer Familie” is the largest family magazine in Switzerland, with 400 000 readers. It remains true to its long tradition as an entertaining, informative, creative and useful magazine for people of all ages.

Media Data

Readership: 400 000 | Reach: 7.4% | Circulation 100 688

GenderReach in tsdReach in %Proportion in %Affinity

Men

143

5.4

35.9

72

Woman

256

9.5

64.1

128

Age

14-34

37

2.5

9.4

33

35-54

67

3.7

16.6

50

55+

296

14.3

74.0

193

Educational Level

Obligatory

84

9.8

21.1

132

Medium

213

9.1

53.4

123

High

102

4.7

25.6

63

Gross household income

up to CHF 3 999

82

11.7

20.4

158

CHF 4 000 to 7 999

179

9.4

44.7

126

more than CHF 8 000

140

5.0

34.9

68

Employment

Senior management, employee

6

3.2

1.4

43

Middle management, employee

27

3.7

6.8

50

Employee

78

4.7

19.5

63

Worker, employee

15

4.9

3.9

66

Freelance

4

3.8

1.0

51

Independant

10

4.9

2.5

66

Agriculturalist

8

10.4

2.0

140

Other

4

4.3

0.9

58

Residential area

City

165

6.2

41.4

84

Agglomeration

125

7.9

31.2

106

Rural

110

9.6

27.5

130

MACH Basic 2026-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard formats

FormatType area (W x H in mm)Bleed format (W x H in mm)PriceSpecifications

2/1 page (pano)

388 x 254

420 x 290

37 740

Specs

1/1 page

182 x 254

210 x 290

18 870

Specs

1/2 page vertical

89 x 254

105 x 290

11 800

Specs

1/2 page horizontal

182 x 125

210 x 143

11 800

Specs

1/3 page vertical

58 x 254

74 x 290

8 060

Specs

1/3 page horizontal

182 x 82

210 x 100

8 060

Specs

1/4 page

89 x 125

105 x 143

6 290

Specs

1/4 page vertical

42 x 254

58 x 290

6 290

Specs

1/4 page horizontal

182 x 60

210 x 79

6 290

Specs

1/8 page

89 x 60

105 x 79

3 400

Specs

1/8 page

182 x 28

210 x 46

3 400

Specs

1/16 page

42 x 60

58 x 79

2 030

Specs

*Bleed: + 3 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Top placements

FormatType area (W x H in mm)Bleed format (W x H in mm) PriceSpecifications

Inside front / 3. page

182 x 254

210 x 290

21 500

Specs

Outside back cover

182 x 254

210 x 290

22 500

Specs

Editorial - 1/3 page vertical

58 x 254

74 x 290

10 520

Specs

Editorial - Inside front + 3. page

388 x 254

420 x 290

44 140

Specs

*Bleed: + 3 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Island adverts

FormatType area (W x H in mm)PriceSpecifications

1/8 page

89 x 60

4 360

Specs

1/16 page

42 x 60

2 380

Specs

Gross prices in CHF, plus 8.1% VAT.

Serial advertisements

Calculation basis: 35% additional discount for advertising lines is already taken into account on all pages. BK II can be deducted from these gross prices.

FormatPriceSpecifications

4 pages

52 836

Specs

5 pages

66 045

Specs

6 pages

79 254

Specs

7 pages

92 463

Specs

8 pages

105 672

Specs

Gross prices in CHF, plus 8.1% VAT.

Special advertising forms

Placing of order/Ordering paper: 8-10 weeks prior to publication. Print data to us: 2-3 weeks prior to publication. The agency commission can be deducted from these gross prices. Gatefold, papillon, wrapper: 15% agency commission. Slider, foldout jacket: 5% agency commission.

FormatPrint-run (copies) Technical costsAdvertising value Specifications

Sliders

130 000

42 550

81 880

Specs

Gatefolder

130 000

12 800

45 288

Specs

Papillon

130 000

24 300

41 514

Specs

Covers

130 000

22 800

33 840

Specs

Covers with punching

130 000

28 800

41 370

Specs

Foldout jacket

130 000

34 300

78 110

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Fixed Inserts

Loose inserts

WeightPriceSpecifications

up to 15 grams

63 000

Specs

16 - 25 grams

67 200

Specs

26 - 35 grams

71 400

Specs

36 - 49 grams

76 125

Specs

Other weight classes available on request

--

Specs

Gross prices in CHF, including postage and technical costs, plus 8.1% VAT.

Advert with fixed insert

Weight / articlePreisSpecifications

up to 15 grams

28 000

Specs

16 - 25 grams

32 025

Specs

26 - 35 grams

34 125

Specs

Sachets / goods samples

36 050

Specs

Gross prices in CHF, including postage and technical costs, excluding advertising costs, plus 8.1% VAT.

Supplements

(4 - 24 pages) / (4–24 pages) / Bound inserts (4–8 pages)

WeightPrice Specifications

up to 15 grams

50 050

Specs

16 - 25 grams

53 025

Specs

26 - 35 grams

58 100

Specs

36 - 49 grams

65 100

Specs

Other weight classes available on request

--

Specs

Gross prices in CHF, including postage and technical costs, plus 8.1% VAT.

Piggyback marketing

WeightPriceSpecifications

up to 15 grams

52 200

Specs

16 - 25 grams

55 680

Specs

26 - 35 grams

59 160

Specs

36 - 49 grams

63 075

Specs

Other weight classes available on request

--

Specs

Gross prices in CHF, including postage and technical costs, plus 8.1% VAT.

Discounts & Surcharges

Repeat order discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

RepetitionDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Valid for all Tamedia print titles. Is granted on the net rate. For advertising and media agencies entitled to commission. If a foreign advertising agent claims 15% consultant commission, the gross advertising price is increased by 12%. Classified advertisements: "Overview classifieds ads” table.

DescriptionNewspapersMagazinesSupplements and bound inserts in magazines

Agency commission

5%

15%

5%

Charitable institutions

Granted on the gross rate, only ZEWO-certified institutions. No agency commission, no consultant commission, no further discounts.

DescriptionDiscount

Charitable institutions

50%

Surcharges

DescriptionSurcharges

Placement surcharge

20%

Box Charges (per order and title)

CHF 30

Paper invoice: You can switch to free invoicing via email at any time: rechnungen@tamedia.ch

CHF 3

Delivery of receipts

DescriptionSurcharges

Full proof domestic (per mailing)

CHF 10

Full proof international (per mailing)

CHF 20

e-Vouching

without charge

Costs of layout

DescriptionSurcharges

Simple layout

CHF 30 incl. 1 set of proofs (digital)

Individual layout

CHF 60 incl. 1 set of proofs (digital)

Prepayment

We reserve the right to demand payment in advance.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Publications & Deadlines

Schedule

EditionPublication date Closing date for ads Delivery date (for data transfer)

47

20.11.2025

4.11.2025

6.11.2025

48

27.11.2025

11.11.2025

13.11.2025

49

4.12.2025

18.11.2025

20.11.2025

50

11.12.2025

25.11.2025

27.11.2025

51

18.12.2025

2.12.2025

4.12.2025

52/1

24.12.2025

5.12.2025

9.12.2025

2

8.1.2026

16.12.2025

18.12.2025

3

15.1.2026

29.12.2025

30.12.2025

4

22.1.2026

6.1.2026

8.1.2026

5

29.1.2026

13.1.2026

15.1.2026

6/7

5.2.2026

20.1.2026

22.1.2026

8

19.2.2026

3.2.2026

5.2.2026

9

26.2.2026

10.2.2026

12.2.2026

10

5.3.2026

17.2.2026

19.2.2026

11

12.3.2026

24.2.2026

26.2.2026

12

19.3.2026

3.3.2026

5.3.2026

13

26.3.2026

10.3.2026

12.3.2026

14/15

2.4.2026

17.3.2026

19.3.2026

16

16.4.2026

30.3.2026

31.3.2026

17

23.4.2026

7.4.2026

9.4.2026

18

30.4.2026

14.4.2026

16.4.2026

19

7.5.2026

20.4.2026

22.4.2026

20

13.5.2026

27.4.2026

29.4.2026

21

21.5.2026

4.5.2026

6.5.2026

22

28.5.2026

11.5.2026

13.5.2026

23

4.6.2026

18.5.2026

20.5.2026

24

11.6.2026

26.5.2026

28.5.2026

25

18.6.2026

2.6.2026

3.6.2026

26

25.6.2026

9.6.2026

11.6.2026

27

2.7.2026

16.6.2026

18.6.2026

28

9.7.2026

23.6.2026

25.6.2026

29

16.7.2026

30.6.2026

2.7.2026

30

23.7.2026

7.7.2026

9.7.2026

31/32

30.7.2026

14.7.2026

16.7.2026

33

13.8.2026

28.7.2026

30.7.2026

34

20.8.2026

4.8.2026

6.8.2026

35

27.8.2026

11.8.2026

13.8.2026

36

3.9.2026

18.8.2026

20.8.2026

37

10.9.2026

25.8.2026

27.8.2026

38

17.9.2026

1.9.2026

3.9.2026

39

24.9.2026

8.9.2026

10.9.2026

40

1.10.2026

15.9.2026

17.9.2026

41

8.10.2026

22.9.2026

24.9.2026

42

15.10.2026

29.9.2026

1.10.2026

43

22.10.2026

6.10.2026

8.10.2026

44

29.10.2026

13.10.2026

15.10.2026

45

5.11.2026

20.10.2026

22.10.2026

46

12.11.2026

27.10.2026

29.10.2026

47

19.11.2026

3.11.2026

5.11.2026

48

26.11.2026

10.11.2026

12.11.2026

49

3.12.2026

17.11.2026

19.11.2026

50

10.12.2026

24.11.2026

26.11.2026

51

17.12.2026

1.12.2026

3.12.2026

52/53

24.12.2026

8.12.2026

10.12.2026

Contact

Ad placement

Contacts

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital & Agency Sales

International Sales

Key Account Sales