Readership: 398 000 | Reach: 7.3% | Circulation 97180
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 142 | 5.2 | 35.5 | 71 |
Woman | 257 | 9.4 | 64.5 | 128 |
| Age | ||||
14-34 | 40 | 2.6 | 10.1 | 36 |
35-54 | 59 | 3.3 | 14.8 | 45 |
55+ | 299 | 14.2 | 75.0 | 194 |
| Educational Level | ||||
Obligatory | 85 | 9.9 | 21.2 | 135 |
Medium | 213 | 9.1 | 53.4 | 124 |
High | 101 | 4.5 | 25.3 | 62 |
| Gross household income | ||||
up to CHF 3 999 | 86 | 12.6 | 21.6 | 173 |
CHF 4 000 to 7 999 | 185 | 9.6 | 46.3 | 132 |
more than CHF 8 000 | 128 | 4.5 | 32.1 | 61 |
| Employment | ||||
Senior management, employee | 5 | 2.7 | 1.3 | 37 |
Middle management, employee | 24 | 3.3 | 6.1 | 46 |
Employee | 70 | 4.1 | 17.5 | 56 |
Worker, employee | 15 | 4.7 | 3.8 | 64 |
Freelance | 4 | 3.7 | 1.0 | 50 |
Independant | 10 | 4.7 | 2.4 | 65 |
Agriculturalist | 7 | 9.7 | 1.7 | 132 |
Other | 3 | 4.0 | 0.8 | 54 |
| Residential area | ||||
City | 167 | 6.2 | 41.9 | 85 |
Agglomeration | 130 | 8.2 | 32.7 | 111 |
Rural | 101 | 8.8 | 25.4 | 120 |