«Schweizer Familie» is the largest family magazine in Switzerland. The magazine first appeared in 1894 as an independent title, having been published the previous year as a supplement to the local Zurich newspaper “Die Glatt”. Today, “Schweizer Familie” is the largest family magazine in Switzerland, with 389 000 readers. It remains true to its long tradition as an entertaining, informative, creative and useful magazine for people of all ages.

Media Data

Readership: 389 000 | Reach: 7.3% | Circulation 106 011

GenderReach in tsdReach in %Proportion in %Affinity

Men

143

5.4

36.9

74

Woman

246

9.2

63.1

126

Age

14-34

28

1.8

7.2

25

35-54

70

3.9

17.9

53

55+

292

14.5

75.0

197

Educational Level

Obligatory

83

9.7

21.4

132

Medium

208

9.0

53.6

123

High

97

4.6

25.0

62

Gross household income

up to CHF 3 999

74

11.2

19.1

153

CHF 4 000 to 7 999

179

9.0

46.1

123

more than CHF 8 000

135

5.1

34.8

70

Employment

Senior management, employee

9

4.9

2.2

67

Middle management, employee

24

3.4

6.3

46

Employee

76

4.7

19.6

64

Worker, employee

13

4.6

3.5

63

Freelance

5

5.1

1.2

70

Independant

8

4.1

2.1

56

Agriculturalist

7

9.0

1.7

123

Other

3

3.6

0.8

49

Residential area

City

171

6.5

43.9

89

Agglomeration

121

7.8

31.2

106

Rural

97

8.7

25.0

118

MACH Basic 2025-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard formats

FormatType area (W x H in mm)Bleed format (W x H in mm)PriceSpecifications

2/1 page (pano)

388 x 254

420 x 290

37 740

Specs

1/1 page

182 x 254

210 x 290

18 870

Specs

1/2 page vertical

89 x 254

105 x 290

11 800

Specs

1/2 page horizontal

182 x 125

210 x 143

11 800

Specs

1/3 page vertical

58 x 254

74 x 290

8 060

Specs

1/3 page horizontal

182 x 82

210 x 100

8 060

Specs

1/4 page

89 x 125

105 x 143

6 290

Specs

1/4 page vertical

42 x 254

58 x 290

6 290

Specs

1/4 page horizontal

182 x 60

210 x 79

6 290

Specs

1/8 page

89 x 60

105 x 79

3 400

Specs

1/8 page

182 x 28

210 x 46

3 400

Specs

1/16 page

42 x 60

58 x 79

2 030

Specs

*Bleed: + 3 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Top placements

FormatType area (W x H in mm)Bleed format (W x H in mm) PriceSpecifications

Inside front / 3. page

182 x 254

210 x 290

21 500

Specs

Outside back cover

182 x 254

210 x 290

22 500

Specs

Editorial - 1/3 page vertical

58 x 254

74 x 290

10 520

Specs

Editorial - Inside front + 3. page

388 x 254

420 x 290

44 140

Specs

*Bleed: + 3 mm trim on the outer edges. Gross prices in CHF, plus 8.1% VAT.

Island adverts

FormatType area (W x H in mm)PriceSpecifications

1/8 page

89 x 60

4 360

Specs

1/16 page

42 x 60

2 380

Specs

Gross prices in CHF, plus 8.1% VAT.

Serial advertisements

Calculation basis: 35% additional discount for advertising lines is already taken into account on all pages. BK II can be deducted from these gross prices.

FormatPriceSpecifications

4 pages

52 836

Specs

5 pages

66 045

Specs

6 pages

79 254

Specs

7 pages

92 463

Specs

8 pages

105 672

Specs

Gross prices in CHF, plus 8.1% VAT.

Special advertising forms

Placing of order/Ordering paper: 8-10 weeks prior to publication. Print data to us: 2-3 weeks prior to publication. The agency commission can be deducted from these gross prices. Gatefold, papillon, wrapper: 15% agency commission. Slider, foldout jacket: 5% agency commission.

FormatPrint-run (copies) Technical costsAdvertising value Specifications

Sliders

130 000

42 550

81 880

Specs

Gatefolder

130 000

12 800

45 288

Specs

Papillon

130 000

24 300

41 514

Specs

Covers

130 000

22 800

33 840

Specs

Covers with punching

130 000

28 800

41 370

Specs

Foldout jacket

130 000

34 300

78 110

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Fixed Inserts

Loose inserts

WeightPriceSpecifications

up to 15 grams

63 000

Specs

16 - 25 grams

67 200

Specs

26 - 35 grams

71 400

Specs

36 - 49 grams

76 125

Specs

Gross prices in CHF, including postage and technical costs, plus 8.1% VAT.

Advert with fixed insert

Weight / articlePreisSpecifications

up to 15 grams

28 000

Specs

16 - 25 grams

32 025

Specs

26 - 35 grams

34 125

Specs

Sachets / goods samples

36 050

Specs

Gross prices in CHF, including postage and technical costs, excluding advertising costs, plus 8.1% VAT.

Supplements

(4 - 24 pages) / (4–24 pages) / Bound inserts (4–8 pages)

WeightPrice Specifications

up to 15 grams

50 050

Specs

16 - 25 grams

53 025

Specs

26 - 35 grams

58 100

Specs

36 - 49 grams

65 100

Specs

Gross prices in CHF, including postage and technical costs, plus 8.1% VAT.

Discounts & Surcharges

Repeat order discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

RepetitionRepetition

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Valid for all Tamedia print titles. Is granted on the net rate. For advertising and media agencies entitled to commission. If a foreign advertising agent claims 15% consultant commission, the gross advertising price is increased by 12%. Classified advertisements: "Overview classifieds ads” table.

DescriptionNewspapersMagazinesSupplements and bound inserts in magazines

Agency commission

5%

15%

5%

Charitable institutions

Granted on the gross rate, only ZEWO-certified institutions. No agency commission, no consultant commission, no further discounts.

DescriptionDiscount

Charitable institutions

50%

Surcharges

DescriptionSurcharges

Placement surcharge

20%

Box Charges (per order and title)

CHF 30

Paper invoice: You can switch to free invoicing via email at any time: rechnungen@tamedia.ch

CHF 3

Delivery of receipts

DescriptionSurcharges

Full proof domestic (per mailing)

CHF 10

Full proof international (per mailing)

CHF 20

e-Vouching

without charge

Costs of layout

DescriptionSurcharges

Simple layout

CHF 30 incl. 1 set of proofs (digital)

Individual layout

CHF 60 incl. 1 set of proofs (digital)

Prepayment

We reserve the right to demand payment in advance.

Publications & Deadlines

Schedule

EditionPublication date Closing date for ads Delivery date (for data transfer)

1

03.01.25

12.12.24

13.12.24

2

10.01.25

20.12.24

23.12.24

3

16.01.25

27.12.24

30.12.24

4

23.01.25

07.01.25

09.01.25

4/1

30.01.25

14.01.25

16.01.25

6/7

06.02.25

21.01.25

23.01.25

8

20.02.25

04.02.25

06.02.25

9

27.02.25

11.02.25

13.02.25

10

06.03.25

18.02.25

20.02.25

11

13.03.25

25.02.25

27.02.25

12

20.03.25

04.03.25

06.03.25

13

27.03.25

11.03.25

13.03.25

14

03.04.25

18.03.25

20.03.25

15

10.04.25

25.03.25

27.03.25

16/17

17.04.25

01.04.25

03.04.25

18

01.05.25

11.04.25

15.04.25

19

08.05.25

22.04.25

24.04.25

20

15.05.25

28.04.25

30.04.25

21

22.05.25

06.05.25

08.05.25

22

28.05.25

12.05.25

14.05.25

23

05.06.25

19.05.25

21.05.25

24

12.06.25

27.05.25

29.05.25

25

19.06.25

02.06.25

04.06.25

26

26.06.25

10.06.25

12.06.25

27

03.07.25

17.06.25

19.06.25

28

10.07.25

24.06.25

26.06.25

29

17.07.25

01.07.25

03.07.25

30

24.07.25

08.07.25

10.07.25

31/32

31.07.25

15.07.25

17.07.25

33

14.08.25

29.07.25

31.07.25

34

21.08.25

05.08.25

07.08.25

35

28.08.25

12.08.25

14.08.25

36

04.09.25

19.08.25

21.08.25

37

11.09.25

26.08.25

28.08.25

38

18.09.25

02.09.25

04.09.25

39

25.09.25

09.09.25

11.09.25

40/41

02.10.25

16.09.25

18.09.25

42

16.10.25

30.09.25

02.10.25

43

23.10.25

07.10.25

09.10.25

44

30.10.25

14.10.25

16.10.25

45

06.11.25

21.10.25

23.10.25

46

13.11.25

28.10.25

30.10.25

47

20.11.25

04.11.25

06.11.25

48

27.11.25

11.11.25

13.11.25

49

04.12.25

18.11.25

20.11.25

50

11.12.25

25.11.25

27.11.25

51

18.12.25

02.12.25

04.12.25

52+1

24.12.25

05.12.25

09.12.25

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie