Readership: 399 000 | Reach: 7.4% | Circulation 100 688
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 142 | 5.3 | 35.7 | 72 |
Woman | 257 | 9.5 | 64.3 | 128 |
| Age | ||||
14-34 | 32 | 2.1 | 8.1 | 29 |
35-54 | 74 | 4.1 | 18.5 | 55 |
55+ | 293 | 14.2 | 73.4 | 192 |
| Educational Level | ||||
Obligatory | 85 | 9.9 | 21.2 | 133 |
Medium | 214 | 9.2 | 53.7 | 124 |
High | 100 | 4.6 | 25.1 | 62 |
| Gross household income | ||||
up to CHF 3 999 | 79 | 11.6 | 19.7 | 156 |
CHF 4 000 to 7 999 | 178 | 9.1 | 44.7 | 123 |
more than CHF 8 000 | 142 | 5.2 | 35.6 | 70 |
| Employment | ||||
Senior management, employee | 8 | 4.5 | 2.0 | 61 |
Middle management, employee | 24 | 3.3 | 6.0 | 44 |
Employee | 81 | 4.8 | 20.2 | 65 |
Worker, employee | 17 | 5.8 | 4.3 | 78 |
Freelance | 6 | 5.4 | 1.4 | 72 |
Independant | 8 | 4.0 | 2.0 | 53 |
Agriculturalist | 6 | 8.5 | 1.6 | 114 |
Other | 3 | 3.6 | 0.7 | 49 |
| Residential area | ||||
City | 169 | 6.4 | 42.4 | 86 |
Agglomeration | 120 | 7.6 | 30.0 | 102 |
Rural | 110 | 9.7 | 27.6 | 130 |