Readership: 431 000 | Reach: 5.8% | Circulation: 111 073
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 220 | 6.0 | 51.0 | 103 |
Woman | 211 | 5.6 | 49.0 | 97 |
| Age | ||||
14-34 | 36 | 1.7 | 8.4 | 29 |
35-54 | 117 | 4.7 | 27.2 | 81 |
55+ | 278 | 9.9 | 64.4 | 171 |
| Educational Level | ||||
Obligatory | 51 | 3.9 | 11.8 | 67 |
Medium | 183 | 5.7 | 42.5 | 98 |
High | 197 | 6.8 | 45.7 | 117 |
| Gross household income | ||||
up to CHF 3 999 | 46 | 4.3 | 10.8 | 75 |
CHF 4 000 to 7 999 | 161 | 5.6 | 37.3 | 97 |
more than CHF 8 000 | 224 | 6.4 | 51.9 | 110 |
| Employment | ||||
Senior management, employee | 19 | 8.6 | 4.4 | 147 |
Middle management, employee | 56 | 6.0 | 13.0 | 103 |
Employee | 98 | 4.3 | 22.7 | 74 |
Worker, employee | 13 | 3.3 | 3.0 | 57 |
Freelance | 9 | 5.9 | 2.0 | 102 |
Independant | 16 | 5.9 | 3.7 | 102 |
Agriculturalist | 2 | 2.2 | 0.5 | 38 |
Other | 6 | 5.0 | 1.4 | 87 |
| Residential area | ||||
City | 227 | 5.9 | 52.7 | 102 |
Agglomeration | 137 | 6.4 | 31.9 | 111 |
Rural | 67 | 4.6 | 15.4 | 79 |