The SonntagsZeitung is No. 1 on Sunday. The strong circulation and the stable readership makes the SonntagsZeitung an outstanding platform for your advertisement. The target group of wealthy, well-educated and opinion influential people can be reached easily at SonntagsZeitung.

Media Data

Readership: 368 000 | Reach: 6.8% | Circulation: 102 663

GenderReach in tsdReach in %Proportion in %Affinity

Men

194

7.2

52.7

106

Woman

174

6.4

47.3

94

Age

14-34

25

1.6

6.7

24

35-54

88

4.9

24.0

72

55+

255

12.4

69.3

181

Educational Level

Obligatory

38

4.4

10.3

65

Medium

161

6.9

43.8

101

High

169

7.7

45.9

113

Gross household income

up to CHF 3 999

37

5.4

10.1

78

CHF 4 000 to 7 999

138

7.2

37.4

105

more than CHF 8 000

193

7.0

52.5

102

Employment

Senior management, employee

14

7.8

3.8

114

Middle management, employee

45

6.2

12.3

91

Employee

78

4.7

21.3

69

Worker, employee

8

2.7

2.3

39

Freelance

8

7.6

2.1

112

Independant

18

8.8

4.8

128

Agriculturalist

2

2.6

0.5

38

Other

5

5.5

1.2

81

Residential area

City

203

7.6

55.1

111

Agglomeration

103

6.6

28.1

96

Rural

62

5.4

16.8

79

MACH Basic 2026-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

FormatPriceSpecifications

Insert advertisements

9.75

Specs

Advertorial

9.75

Specs

Classified ads cars, culture/events, education, finance, personal, property, tourism

7.31

Specs

Gross prices in CHF, plus 8.1% VAT. Only advertisements with an even number of columns are permitted in classified ads.

Exclusive advertisements

FormatFormats in mmPrice section 1Price from 2nd sectionSpecifications

Advert space mini

46 x 70

3 989

3 625

Specs

Advert space maxi

46 x 100

5 698

5 179

Specs

Advert space mini

96 x 70

7 977

7 250

Specs

Advert space maxi

96 x 100

11 390

10 358

Specs

Monolith

46 x 440

--

18 893

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed formats

FormatFormats in mmPrice section 1Price from 2nd sectionSpecifications

2/1 pages pano

614 x 440

67 163

62 874

Specs

1/2 pages pano

614 x 220

--

51 825

Specs

Centre advertisement maxi

310 x 440

--

61 037

Specs

Centre pano mini

310 x 220

--

35 043

Specs

1/1 page

296 x 440

32 018

30 028

Specs

1/2 page horizontal text follow-on

296 x 220

25 559

24 508

Specs

1/4 page horizontal text follow-on

296 x 110

16 962

15 411

Specs

1/8 page horizontal text follow-on

296 x 55

8 481

7 705

Specs

1/2 page horizontal

296 x 220

--

17 402

Specs

1/3 page horizontal

296 x 145

--

14 138

Specs

1/4 page horizontal

296 x 110

--

10 725

Specs

Gross prices in CHF, plus 8.1% VAT.

Special formats

FormatFormats in mmPriceSpecifications

Front page, footer strip

296 x 55

11 025

Specs

Title field mini

46 x 70

5 185

Specs

Title field maxi

46 x 100

7 407

Specs

Cover page strip from 2nd section

296 x 55

7 705

Specs

Last page of the first section

296 x 440

32 018

Specs

Last page of the 3rd section

296 x 440

30 028

Specs

Weather field

296 x 110

15 411

Specs

Banner crossword page

296 x 75

8 547

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Loose inserts

Print-run: 112 000 copies

WeightCirculation to be delivered 2026PriceSpecifications

up to 25g

102 500

99 955

Specs

26 to 49g

102 500

109 840

Specs

50 to 75g

102 500

127 000

Specs

76 to 100g

102 500

138 685

Specs

over 100g

102 500

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker

PlacementCirculation to be delivered 2026Format in mmPriceSpecifications

Front page section 1

102 500

76 x 76

49 600

Specs

Front page from 2nd section

102 500

76 x 76

39 680

Specs

Front page specials

102 500

76 x 76

39 680

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x Height

Newspaper format

320 x 470 mm

Type area full page

296 x 440 mm

Type area double-page, panorama

614 x 440 mm

Columns number and dimensions

Columns number and dimensions

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (in mm)

-

56

-

116

-

176

-

236

-

296

Exclusive advertisements (in mm)

46

96

-

-

-

-

-

-

-

-

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales