Media data
Readership: 210 000 I Reach: 11.5% I Circulation: 54 479
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 93 | 10,4 | 44,2 | 91 |
Women | 117 | 12,5 | 55,8 | 109 |
| Age | ||||
14-34 | 34 | 6,0 | 16,3 | 53 |
35-54 | 47 | 7,6 | 22,2 | 67 |
55+ | 129 | 19,7 | 61,6 | 172 |
| Educational Level | ||||
Obligatory | 43 | 11,2 | 20,4 | 98 |
Medium | 94 | 12,4 | 44,8 | 108 |
High | 73 | 10,6 | 34,8 | 92 |
| Gross household income | ||||
up to CHF 3 999 | 40 | 12,4 | 19,0 | 108 |
CHF 4 000 to 7 999 | 93 | 12,7 | 44,1 | 111 |
more than CHF 8 000 | 78 | 9,9 | 36,9 | 86 |
| Employment | ||||
Senior management, employee | 6 | 11,1 | 2,7 | 97 |
Middle management, employee | 14 | 7,7 | 6,6 | 67 |
Employee | 48 | 8,5 | 23,0 | 74 |
Worker, employee | 5 | 6,0 | 2,3 | 53 |
Freelance | 6 | 13,3 | 2,9 | 116 |
Independant | 6 | 9,7 | 2,9 | 84 |
Agriculturalist | 2 | * | 1,0 | * |
Other | 3 | * | 1,3 | * |
| Residential area | ||||
City | 139 | 13,6 | 66,3 | 119 |
Agglomeration | 54 | 10,5 | 25,6 | 91 |
Rural | 17 | 5,8 | 8,0 | 50 |