Media data
Readership: 218 000 I Reach: 11.9% I Circulation: 54 479
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 105 | 11,8 | 48,2 | 99 |
Women | 113 | 12,0 | 51,8 | 101 |
| Age | ||||
14-34 | 36 | 6,3 | 16,4 | 53 |
35-54 | 49 | 8,0 | 22,3 | 67 |
55+ | 134 | 20,4 | 61,3 | 171 |
| Educational Level | ||||
Obligatory | 49 | 12,8 | 22,3 | 107 |
Medium | 93 | 12,3 | 42,7 | 103 |
High | 77 | 11,0 | 35,0 | 93 |
| Gross household income | ||||
up to CHF 3 999 | 44 | 13,0 | 20,0 | 109 |
CHF 4 000 to 7 999 | 94 | 13,0 | 43,0 | 109 |
more than CHF 8 000 | 81 | 10,4 | 37,0 | 87 |
| Employment | ||||
Senior management, employee | 5 | 11,8 | 2,4 | 99 |
Middle management, employee | 16 | 8,9 | 7,2 | 74 |
Employee | 49 | 8,5 | 22,3 | 71 |
Worker, employee | 7 | 8,0 | 3,0 | 67 |
Freelance | 7 | 14,9 | 3,0 | 125 |
Independant | 7 | 10,4 | 3,2 | 87 |
Agriculturalist | 1 | * | 0,6 | * |
Other | 3 | * | 1,3 | * |
| Residential area | ||||
City | 146 | 14,2 | 66,8 | 119 |
Agglomeration | 55 | 10,7 | 25,2 | 90 |
Rural | 17 | 5,9 | 7,9 | 50 |