The Tribune de Genève is the largest daily newspaper in Geneva. It not only reports on local events and interesting and exciting news about life in Geneva, but it also covers major national and international events as well as sport and culture. The tdg.ch website provides all the latest local, Swiss and international news and can be consulted at any time.

Media Data

Readership: 82 000 | Reach: 4.5% | Circulation 20 765

GenderReach in tsdReach in %Proportion in %Affinity

Men

38

4,3

46,6

95

Women

44

4,7

53,4

104

Age

14-34

12

2,2

15,1

49

35-54

22

3,5

26,3

79

55+

48

7,3

58,7

164

Educational Level

Obligatory

17

4,5

21,0

101

Medium

30

4,0

36,9

89

High

35

5,0

42,1

112

Gross household income

up to CHF 3 999

16

4,7

19,1

104

CHF 4 000 to 7 999

37

5,2

45,4

116

more than CHF 8 000

29

3,7

35,4

84

Employment

Senior management, employee

2

5,0

2,7

112

Middle management, employee

5

3,1

6,7

69

Employee

19

3,2

22,6

72

Worker, employee

1

1,1

1,1

26

Freelance

3

6,4

3,4

143

Independant

3

4,1

3,4

93

Agriculturalist

0

*

0,0

*

Other

1

*

1,2

*

Residential area

City

67

6,5

81,6

146

Agglomeration

15

2,9

18,4

65

Rural

0

0,0

0,0

0

MACH Basic 2025-2 (W-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard formats

Editorial environment

Standard formatsWidth x height in mmRate b/wRate colour(s)Specifications

1/1 page

296 x 440

7 980

13 840

Specs

1/1 special page* (Page 2, 3 and Der 1st section)

296 x 440

16 600

16 600

Specs

1/2 page horizontal

296 x 220

6 250

10 000

Specs

1/4 page vertical

146 x 220

3 470

5 590

Specs

1/4 page horizontal

296 x 110

3 470

5 590

Specs

1/8 page landscape of 1st section

296 x 55

1 730

2 790

Specs

Box mini

46 x 70

450

720

Specs

Box maxi

46 x 100

640

1 030

Specs

Box mini 2 col.

96 x 70

890

1 440

Specs

Box maxi 2 col.

96 x 100

1 270

2 050

Specs

Mega box

96 x 150

1 902

3 078

Specs

2/1 pages pano

614 x 440

18 060

29 780

Specs

2 x 1/2 page pano

614 x 220

14 600

22 100

Specs

*Special placements (upon request) : 2nd, 3rd and last pages. (last page of the 1st and/or 2nd section of the newspaper) Gross prices in CHF, plus 8.1% VAT.

Set format

Editorial environment

Standard formatsEditionFormatWidth x height in mmRate b/wRate colour(s)Specifications

Front page of 1st section - Banner mini

Monday–Saturday

296 x 55

-

3 850

Specs

Front page of 1st section - Box right mini

Monday–Saturday

46 x 70

-

1 370

Specs

Front page of 1st section - Box right maxi

Monday–Saturday

96 x 70

-

2 740

Specs

Front page of 1st section - Square box

Monday–Saturday

96 x 95

-

3 010

Specs

Front page of 1st section - Box left

Monday–Saturday

46 x 70

-

1 140

Specs

Front page of 1st section - Corner of front cover

Monday–Saturday

70 x 42

-

1 500

Specs

Page 3* - Box right

Monday–Saturday

96 x 100

-

2 220

Specs

Page 3* - Box left

Monday–Saturday

46 x 100

-

1 110

Specs

Page 3* - Banner mini

Monday–Saturday

296 x 55

-

3 080

Specs

Weather

Monday–Saturday

Box

95 x 60

-

1 365

Specs

Front page of 2nd section - Box right maxi

Monday–Friday

96 x 70

-

2 220

Specs

Front page of 2nd section - Box left mini

Monday–Friday

46 x 70

-

920

Specs

Front page of 2nd section - Box right mini

Monday–Friday

46 x 70

-

1 100

Specs

Front page of 2nd section - Banner mini

Monday–Friday

296 x 55

-

3 080

Specs

Front page of 2nd section - Corner of front cover

Monday–Friday

70 x 42

-

1 200

Specs

Cinema (excluding distributors)

Monday–Friday

Box

70 x 95

855

1 260

Specs

Cinema (distributors)

Monday–Friday

Box

70 x 95

700

1 000

Specs

*Entire page 296 x 440 mm available upon request: 2nd, 3rd and last pages of the first section, last page of the second section. Gross prices in CHF, plus 8.1% VAT.

Special placements

PlacementEditionCol.Min. format: width x height in mmCol.Max. format: width x height in mmSurcharge (applied to gross mm price)Specifications

Placement surcharge

Mon-Sat

20%

Specs

Last page of 1st section (sports)

Mon-Sat

4

96 x 50

10

296 x 110

6.16/mm

Specs

Advertisement centred*

Mon-Sat

*Special placements/formats: upon request (various placements and add-ons are possible) Gross prices in CHF, plus 8.1% VAT.

Classified ad column formats in mm

Columns12345678910

mm

26

56

86

116

146

176

206

236

-

296

Advertorials

Do you want to stand out from your competitors with hard-hitting communications? Opt for an advertorial! A journalist will be on hand to write your advertorial. The photo will be supplied by the advertiser. The prices below should be added to the advertising value of your ad. They include the production of the text and the layout of your advertorial. This offer is only valid for local businesses.

Broadsheet FormatsWidth x height in mmAdvertorial service (in addition to the advertising value)Specifications

1/8 page

146 x 110

450

Specs

1/4 page horizontal/vertical

296 x 110 / 146 x 220

700

Specs

1/3 page

296 x 145

800

Specs

1/2 page

296 x 220

1 000

Specs

1/1 page

296 x 440

1 800

Specs

Tabloid formats (e.g. 24 Formation supplement)

1/4 page

206 x 64

550

Specs

1/2 page

206 x 130

850

Specs

1/1 page

206 x 290

1 400

Specs

Gross prices in CHF, plus 8.1% VAT.

Special Formats

Before an ad can be published, it must be approved by the editorial team and deemed feasible from a technical standpoint. Creative formats require advance notice. Actual prices may vary from those that are listed. The placements here are provided for illustrative purposes only.

Special FormatsGross priceSpecifications

Satellite ads

8.47/mm

Specs

Cut-out ad

Price on request

Specs

Round cut-out ad on Cinema page

7 400

Specs

Front Stickers

Price on request

Specs

Fake front page + back of cover

41 520

Specs

1/2 page centred across pages

20 000

Specs

Gross prices in CHF, plus 8.1% VAT.

Rubriken

Job vacancy ad

Every Thursday in 24 heures and Tribune de Genève

Classified adsType of issueEditionFormatRate b/w/colour(s)Specifications

Job vacancy ad

All issues

Thursday

1 col. 20 mm to 10 col. 360*

3.90/mm

Specs

1/1 page

All issues

Thursday

296 x 440 mm**

13 420

Specs

*Minimum height 20 mm and maximum height 360 mm or height of page (410 mm). Colour ads: minimum 100 mm charged. **1/1 page under 296 x 410 mm banner header. Gross prices in Swiss francs, excluding 8.1% VAT.

Fixed placements

Every Thursday in 24 heures and Tribune de Genève

Fixed placementsEditionMM formatRate b/w/colour(s)Specifications

1/1 Page

All issues

296 x 440

13 420

Specs

Right-hand corner of front cover

All issues

70 x 42

1 150

Specs

Banner on front cover

All issues

296 x 100

4 680

Specs

Title field

All issues

96 x 100

1 880

Specs

Gross prices in CHF, plus 8.1% VAT.

Classified ads

PrixSupplément privilège (par parution)Specifications

Business ads

min. 6 mm

2.15/mm

+ CHF 50

Specs

Private

min. 6 mm

0.85/mm including VAT

+ CHF 50 including VAT

Specs

The Tamedia AG terms and conditions apply. Tamedia AG reserves the right to request an advance payment for certain advertisement categories, and for any orders under CHF 28. The commercial rate applies to the Services category. Gross prices in CHF, plus 8.1% VAT.

Place ads

Ad in the editorial section

Place ads*EditionFormatMM-FormatRate b/wRate colour(s)Specifications

Education

cf schedule

3.17/mm

3.98/mm

Specs

Education

cf schedule

1/1 page

206 x 290

5 400

7 700

Specs

Education

cf schedule

2/1 pages Pano

436 x 290

10 800

15 400

Specs

Education

cf schedule

Banner on page cover 4

206 x 120

2 400

3 300

Specs

Education

cf schedule

Banner on front cover

206 x 60

1 990

1 990

Specs

Education

cf schedule

Right corner of front cover

49 x 49

800

800

Specs

*Placed ads b/w-colour(s) : minimum charged 100 mm Minimum height 25 mm, maximum height 145 mm. Gross prices in CHF, plus 8.1% VAT.

Classified ads

Classified advertisements by section

Classified adsEditionFormatRate b/wRate colour(s)Specifications

Education

cf schedule

2 col. 20 mm to 8 col. 240 mm*

1.95/mm

3.15/mm

Specs

Education

cf schedule

1/2 page - 206 x 130 mm

2 028

3 276

Specs

Education

cf schedule

1/4 page horizontal - 206 x 64 mm

998

1 613

Specs

Education

cf schedule

1/4 page vertical - 101 x 130 mm

1 014

1 638

Specs

Education

cf schedule

1/8 page - 101 x 64 mm

499

806

Specs

*Colour(s) ads : minimum charged 100 mm. Gross prices in CHF, plus 8.1% VAT.

Emplacements fixes

Place adsEditionFormatRate b/wRate colour(s)Specifications

Banner on front cover

cf schedule

206 x 60

1 990

1 990

Specs

Banner on page cover 4

cf schedule

206 x 120

2 400

3 300

Specs

Corner of front cover

cf schedule

49 x 49

800

800

Specs

Gross prices in CHF, plus 8.1% VAT.

Schedule Tribune Formation

Advertising and document submission deadline: Tuesday 10 am

PublicationsTopicSpecifications

7.02

Learning

Specs

7.03

Specs

4.04

Private schools

Specs

9.05

Specs

26.09

Promotions

Specs

21.11

Cité des métiers

Specs

Place ads

Combination of 24 heures and Tribune de Genève education supplements.

Place ads*EditionFormatRate b/wRate colour(s)Specifications

Ads placed in the editorial environment.

Education

cf schedule

mm

7.86/mm

9.86/mm

Specs

Education

cf schedule

1/1 page 206 x 296 mm

13 400

19 660

Specs

*Minimum height 25 mm and maximum height 145 mm. Colour ads: min. 100 mm charged. Gross prices in CHF, plus 8.1% VAT.

Classified ads

Combination of 24 heures and Tribune de Genève education supplements.

Classified adsEditionFormatRate b/wRate colour(s)Specifications

Ads classified by category.

Education

cf schedule

2 col. 20 mm to 8 col. 240 mm

4.79

8.03

Specs

*Colour(s) ads : minimum charged 100 mm. Gross prices in CHF, plus 8.1% VAT.

Set format

Combination of 24 heures and Tribune de Genève education supplements.

Place adsEditionMM formatRate b/wRate colour(s)Specifications

Special placements.

Banner on front cover

cf schedule

206 x 60

4 935

4 935

Specs

Banner on page cover 4

cf schedule

206 x 120

5 890

8 160

Specs

Corner of front cover

cf schedule

49 x 49

1 900

1 900

Specs

Gross prices in CHF, plus 8.1% VAT.

ImmoPlus

Wednesday real estate pages

Classified adsEditionFormatRate b/wRate colour(s)Specifications

Real estate*

We

Min. height 25 mm and max. height 360 mm or height of page (440 mm).

--

2.00

Specs

Para real estate*

We

Min. height 25 mm and max. height 360 mm or height of page (440 mm).

--

2.00

Specs

*Min. 100 mm charged. Gross prices in CHF, plus 8.1% VAT.

ImmoPlus - Fixed placements

Wednesday real estate pages

Fixed placementsEditionFormatRate colour(s)Specifications

1/1 page

we

296 x 440

8 500

Specs

Corner of front cover

we

96 x 50

850

Specs

Banner maxi on front cover

we

296 x 98

4 200

Specs

Banner mini on front cover

we

296 x 55

1 890

Specs

Banner on page cover

we

296 x 80

2 650

Specs

Inside front cover

we

296 x 440

10 200

Specs

Gross prices in CHF, plus 8.1% VAT.

Monday to Friday

Classifieds EditionFormatPrice b/wPrice color(s)Specifications

Real estate

Mo-Fr

1 col. 20 mm to 10 col. 360 mm*

1.98

3.90

Specs

classifieds ads

min. 6 mm

2.15

Specs

*Min. height 20 mm and max. height 360 mm or page height. Colour ads: min. charge 100 mm. Gross prices in CHF, plus 8.1% VAT.

Loose Inserts

Quantity required

Quantity requiredCopiesSpecifications

Monday, Tuesday, Wednesday, Thursday, Friday

24 000

Specs

Saturday

36 000

Specs

Inserts

WeightPriceSpecifications

Up to 25 g

24 800

Specs

26 to 50 g

36 000

Specs

51 to 75 g

48 700

Specs

76 to 100 g

60 900

Specs

from 101 g

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Up to 3 columns

CHF29

From 4 columns

CHF49

Job advertisements up to 3 columns

CHF59

Job advertisements from 4 columns

CHF99

Job advertisements plain text ads

CHF29

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie