The luxury magazine Tribune des Arts has been published since 1979 and is devoted to all subjects related to watchmaking and art. The magazine appears, with all issues in German and French, in the Tribune de Genève, 24 heures split Lausanne and Finanz und Wirtschaft.



Media Data

Media data

Readership: 78 000 | Reach: 4.2% | Circulation 20 765

GenderReach in tsdReach in %Proportion in %Affinity

Men

35

2,1

45.3

93

Women

43

4,5

54,7

107

Age

14-34

10

1,7

12,6

41

35-54

20

3,2

25,3

76

55+

48

7,3

62,1

173

Educational Level

Obligatory

16

4,2

20,8

100

Medium

30

3,9

37,9

92

High

32

4,6

41,2

109

Gross household income

up to CHF 3 999

15

4,5

18,7

107

CHF 4 000 to 7 999

35

4,8

45,2

114

more than CHF 8 000

28

3,6

36,0

84

Employment

Senior management, employee

3

5,0

3,3

119

Middle management, employee

5

2,9

6,7

69

Employee

16

2,7

19,9

65

Worker, employee

0

0,4

0,4

9

Freelance

2

5,3

3,1

125

Independant

3

5,1

4,1

120

Agriculturalist

0

*

0,0

*

Other

1

*

1,2

*

Residential area

City

64

6,2

82,2

147

Agglomeration

14

2,7

17,8

63

Rural

0

0,0

0,0

0

MACH Basic 2026-1 (W-CH)

24 heures Lausanne

Readership: 59 850 | Circulation 15 171

MACH Basic 2026-1 (F-CH)

Finanz und Wirtschaft

Readership: 66 000 I Reach: 1.2% I Circulation: 18 655

GenderReach in tsdReach in %Proportion in %Affinity

Men

50

1.9

76.5

154

Woman

16

0.6

23.5

47

Age

14-34

11

0.7

16.8

59

35-54

21

1.2

32.1

96

55+

34

1.6

51.1

133

Educational Level

Obligatory

6

0.7

9.4

59

Medium

24

1.0

36.5

84

High

36

1.6

54.1

133

Gross household income

up to CHF 3 999

5

0.7

7.3

57

CHF 4 000 to 7 999

17

0.9

25.7

72

more than CHF 8 000

44

1.6

67.0

130

Employment

Senior management, employee

6

3.3

8.7

265

Middle management, employee

10

1.4

15.7

117

Employee

17

1.0

26.1

84

Worker, employee

2

0.7

3.2

55

Freelance

2

1.9

3.0

157

Independant

4

2.1

6.3

168

Agriculturalist

0

0.3

0.3

22

Other

0

0.5

0.6

41

Residential area

City

35

1.3

53.7

108

Agglomeration

22

1.4

32.9

112

Rural

9

0.8

13.4

64

MACH Basic 2026-1 (D-CH)

Topic Plan

Editorial Calendar special

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Cover pages and special formats

FormatType area (W x H in mm)Bleed format* (W x H in mm)Rate b/w or colour(s)Specifications

1/1 page facing Editorial

186 x 270

220 x 300

25 100

Specs

1/1 opposite contents page

186 x 270

220 x 300

24 000

Specs

1/1 Premium (1st to 4th right-hand page after contents page)

186 x 270

220 x 300

23 000

Specs

Inside front/back cover

186 x 270

220 x 300

23 000

Specs

Outside back cover

186 x 270

220 x 300

27 200

Specs

1st opening

406 x 270

440 x 300

50 200

Specs

2nd opening

406 x 270

440 x 300

48 100

Specs

*Full bleed: + 3 mm of cutting/cropping on the outer edges. All rates in CHF, VAT (8.1%) not included.

Standard placements

FormatType area (W x H in mm)Bleed format* (W x H in mm)Rate b/w or colour(s)Specifications

1/1 page

186 x 270

220 x 300

20 900

Specs

1/2 page vertical

90 x 270

107 x 300

14 100

Specs

1/2 page horizontal

186 x 134

220 x 150

14 100

Specs

1/3 page vertical

59 x 270

76 x 300

11 300

Specs

1/3 page horizontal

186 x 83

220 x 100

11 300

Specs

2/1 pages Pano

406 x 270

440 x 300

40 800

Specs

*Full bleed: + 3 mm of cutting/cropping on the outer edges. Guaranteed print placements: Surcharge of 20% of gross price. All rates in Swiss Francs, VAT (8.1%) not included.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Publications & Deadlines

Schedule

The issues are national and are published by 24 heures Lausanne, Tribune de Genève and Finanz und Wirtschaft. Circulation 80,000 copies

EditionPublication dateClosing date for ads: normalClosing date for ads: Top placements*Receipt of documents

Watches & Wonders

14.4.2026

17.3.2026

17.2.2026

23.3.2026

Art

26.6.2026

29.5.2026

1.5.2026

4.6.2026

Jewellery

25.9.2026

28.8.2026

31.7.2026

3.9.2026

Celebrations

4.12.2026

6.11.2026

9.10.2026

12.11.2026

Subject to change

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales