ZRZ Zürcher Regional Zeitungen: Print

The 4 publications (Zürichsee-Zeitung, Zürcher Unterländer, Zürcher Oberländer, Der Landbote) are the clear leaders in their distribution area, and combine their strengths with impressive results. The combination is advantageous in terms of pricing as well. The discount obtained by booking advertisements in the regional newspapers rather than in each individual publication is approximately 12%. Advertisements in the 4 publications can still also be booked individually, to suit your individual advertising objectives. If you place a booking in two publications or more, you will receive a 10% combination discount.

Media data normal print-run

Readership: 172 000 | Reach: 3.2% | Circulation: 61 902

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	76	2.9	44.1	89
Women	96	3.6	55.9	111
Age
14-34	19	1.3	11.1	39
35-54	38	2.1	22.1	66
55+	115	5.7	66.8	176
Educational Level
Obligatory	30	3.5	17.4	107
Medium	83	3.6	48.3	111
High	59	2.8	34.3	85
Gross household income
up to CHF 3 999	25	3.8	14.6	117
CHF 4 000 to 7 999	69	3.4	39.9	106
more than CHF 8 000	78	2.9	45.5	91
Employment
Senior management, employee	5	3.0	3.1	93
Middle management, employee	18	2.5	10.8	79
Employee	39	2.4	22.7	74
Worker, employee	3	1.0	1.7	31
Freelance	3	3.6	2.0	113
Independant	5	2.7	3.1	84
Agriculturalist	1	1.7	0.8	54
Other	2	2.2	1.1	67
Residential area
City	66	2.5	38.2	77
Agglomeration	103	6.6	60.2	205
Rural	3	0.2	1.6	8

Media data large print-run Wednesday/Thursday

Readership: 341 000 | Reach: 6.4% | Circulation: 258 283

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	147	5.6	43.1	87
Women	194	7.3	56.9	113
Age
14-34	51	3.4	15.1	53
35-54	109	6.1	32.0	95
55+	181	9.0	52.9	139
Educational Level
Obligatory	62	7.3	18.3	113
Medium	148	6.4	43.4	99
High	131	6.1	38.3	95
Gross household income
up to CHF 3 999	47	7.1	13.7	110
CHF 4 000 to 7 999	125	6.3	36.7	98
more than CHF 8 000	169	6.4	49.6	99
Employment
Senior management, employee	10	5.8	3.0	91
Middle management, employee	38	5.2	11.2	82
Employee	100	6.1	29.4	95
Worker, employee	13	4.4	3.8	68
Freelance	6	5.8	1.6	91
Independant	13	6.7	3.9	105
Agriculturalist	1	1.8	0.4	28
Other	5	6.2	1.6	97
Residential area
City	131	5.0	38.5	78
Agglomeration	205	13.1	60.0	204
Rural	5	0.5	1.5	7

Topics

Christmas
Diverse
Education
Fashion/Beauty
Finance
Food/Drink/Culinary
Health
Mobility
Property/Living
Sport
Sustainability
Travel
Watches/Jewelry/Lifestyle

Brands

24 heures
Alpha
Basler Zeitung
Berner Oberländer
Berner Zeitung
Bilan
Christophorus
DIE ZEIT Schweiz
Das Magazin
Der Bund
Der Landbote
Femina
Finanz und Wirtschaft
Germany
Guide TV
Hommages
Le Matin Dimanche
Luxe
Metropool
Newsnet
Schweizer Familie
SonntagsZeitung
TVtäglich
Tages-Anzeiger
Thuner Tagblatt
Top 2 Romandie
Tribune de Genève
Tribune des Arts
ZRZ Zürcher Regional Zeitungen
Zürcher Unterländer
Zürichsee-Zeitung
annabelle
encore!

Languages

English
French
German

Show past specials

Topic	Brand	Publication	Advertising Deadline	Language

Price in mm

Print-run mixed:

Wednesday: Der Landbote and Zürcher Oberländer large print-run / Zürcher Unterländer and Zürichsee-Zeitung normal print-run

Thursday: Zürcher Unterländer large print-run / Der Landbote, Zürcher Oberländer and Zürichsee-Zeitung normal print-run

Format	Normal print run	Print-run mixed	Large print-run	Specifications
Insert advertisements	7.73	9.35	10.14	Specs
Classifieds job market	6.5	-	7.8	Specs
Classifieds Education, Real estate, Events/Leisure, Death notices	7.73	9.27	10.04	Specs

Fixed prices

Werbeform	Format	Normal print-run / colored	Print-run mixed / colored	Large print-run / colored	Specifications
2/1 pages pano	614 x 440	41 150	49 360	52 000	Specs
1/1 page	296 x 440	27 210	32 630	35 000	Specs
1/2 page horizontal	296 x 220	14 960	17 950	18 900	Specs
1/4 page horizontal	296 x 110	7 900	9 490	10 000	Specs
1/2 page horizontal text follow-on	296 x 220	22 700	27 330	28 800	Specs
1/4 page horizontal text follow-on	296 x 110	11 900	14 300	15 000	Specs
1/8 page horizontal text follow-on	296 x 55	5 950	7 150	7 500	Specs

Fixed placements

Other formats possible.

Book the Tages-Anzeiger in combination with the Zürcher Regionalzeitungen ZRZ and get a 10% discount on both titles.

Format	Format (W x H in mm)	Normal circulation / color	Mixed circulation / color	Large circulation/color	Specifications
Advertising field mini	46 x 70	2 100	2 400	2 600	Specs
Advertising field maxi	46 x 100	3 000	3 400	3 700	Specs
Advertising field mini	96 x 70	4 200	4 800	5 200	Specs
Advertising field maxi	96 x 100	6 000	6 800	7 400	Specs
Monolith	96 x 440	19 800	23 760	25 000	Specs

Frequency of publication

Saturday normal print-run

Wednesday/Thursday large print-run

Combination	Readership (Normal)	Readership (Large)	Print-Run (Normal)	Print-Run (Large)	mm-price (Normal)	mm-price (Large)	Specifications
Combinations
ZRZ overall	185 000	368 000	67 115	270 484	6.5	7.8	Specs
Zürcher Oberländer, Zürcher Unterländer and Zürichsee-Zeitung	136 000	269 000	47 163	183 490	4.37	5.55	Specs
Der Landbote, Zürcher Oberländer and Zürcher Unterländer	130 000	313 000	50 313	253 682	5.23	6.44	Specs
Der Landbote and Zürcher Unterländer	85 000	185 000	31 826	158 539	3.66	4.24	Specs
Der Landbote and Zürcher Oberländer	94 000	227 000	38 439	182 137	4.16	4.88	Specs
Zürcher Oberländer and Zürcher Unterländer	81 000	214 000	30 361	166 688	3.43	4.2	Specs
Zürcher Unterländer and Zürichsee-Zeitung	91 000	141 000	28 676	88 347	3.37	3.88	Specs
Zücher Oberländer and Zürichsee-Zeitung	100 000	183 000	35 289	111 945	3.88	4.24	Specs

Loose inserts

For CHF 1500, your insert will also appear digitized on our tablet apps (Der Landbote, Züricher Unterländer and Zürichsee-Zeitung).Third-party advertisements included in the supplement are charged at 20% of a four-color page per subject/page.

Mixed circulation:

Wednesday: Der Landbote and Zürcher Oberländer large circulation / Zürcher Unterländer and Zürichsee-Zeitung normal circulation

Thursday: Zürcher Unterländer large circulation / Der Landbote, Zürcher Oberländer and Zürichsee-Zeitung normal circulation

Werbeform	Normal print-run (MO/TU/FRI/SA)	Print-run mixed (WED)	Print-run mixed (THU)	Large print-run (WED + THU)	Specifications
Quantity requires	64 200	195 800	117 500	249 100	Specs
Price	20 300	46 000	29 200	58 500	Specs

Front Sticker

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required.

Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

Werbeform	Normal print-run (MO/TU/FRI/SA)	Print-run mixed (WED)	Print-run mixed (THU)	Large print-run (WED + THU)	Specifications
Copies	64 200	195 800	117 500	249 100	Specs
Sticker up to 5 colours (4c/1c)	18 110	25 945	23 350	28 910	Specs
Sticker more than 5 colours (4c/1c)	18 260	26 355	23 620	29 430	Specs
Coupon Notes perforiert	18 260	26 355	23 620	29 430	Specs
Member Ship Cards	23 885	39 270	33 070	45 420	Specs
Booklets 8 pages	21 410	32 300	28 615	36 840	Specs

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts
2	3%
3	5%
6	10%
13	12%
26	15%
39	17%
48	20%
Agency commission
Newspapers	5%
Magazines	15%
Supplements and bound inserts in magazines	5%
ZEWO Discount (Charitable institutions)
Certified institutions	50%
Surcharges
Placement surcharge	20%
Paper invoice	CHF3
Costs of layout
Simple layout	CHF30
Individual layout	CHF60
Receipts
Full proof domestic	CHF10
Full proof international	CHF20

Print2WEB	Price
Up to 3 columns	CHF29
From 4 columns	CHF59

Format	Width x height
Newspaper format	296 x 440 mm (invoiced page content = 4400 mm)
Type area 1/1 page	614 x 440 mm (invoiced page content = 8800 mm)
Type area 2/1 page	614 x 440 mm (min. 13 columns 110 mm high)