The 4 publications (Zürichsee-Zeitung, Zürcher Unterländer, Zürcher Oberländer, Der Landbote) are the clear leaders in their distribution area, and combine their strengths with impressive results. The combination is advantageous in terms of pricing as well. The discount obtained by booking advertisements in the regional newspapers rather than in each individual publication is approximately 12%. Advertisements in the 4 publications can still also be booked individually, to suit your individual advertising objectives. If you place a booking in two publications or more, you will receive a 10% combination discount.

Media Data

Media data normal print-run

Readership: 163 000 | Reach: 3.0% | Circulation: 58 300

GenderReach in tsdReach in %Proportion in %Affinity

Men

75

2.8

45.8

92

Women

88

3.3

54.2

108

Age

14-34

14

0.9

8.9

31

35-54

34

1.9

20.8

63

55+

115

5.5

70.3

183

Educational Level

Obligatory

28

3.2

16.9

106

Medium

79

3.4

48.7

112

High

56

2.6

34.4

85

Gross household income

up to CHF 3 999

23

3.3

13.9

110

CHF 4 000 to 7 999

70

3.6

43.2

119

more than CHF 8 000

70

2.5

42.9

84

Employment

Senior management, employee

4

2.4

2.6

80

Middle management, employee

18

2.5

11.3

83

Employee

29

1.7

17.9

58

Worker, employee

4

1.2

2.3

41

Freelance

3

3.1

2.0

101

Independant

5

2.5

3.2

84

Agriculturalist

1

1.7

0.8

56

Other

2

2.0

1.0

67

Residential area

City

64

2.4

39.3

80

Agglomeration

95

6.0

58.5

199

Rural

4

0.3

2.2

10

MACH Basic 2025-2 (D-CH)

Media data large print-run Wednesday/Thursday

Readership: 326 000 | Reach: 6.1% | Circulation: 239 119

GenderReach in tsdReach in %Proportion in %Affinity

Men

146

5.4

44.7

90

Women

180

6.7

55.3

110

Age

14-34

43

2.8

13.2

47

35-54

103

5.8

31.7

95

55+

180

8.7

55.1

144

Educational Level

Obligatory

55

6.4

16.8

106

Medium

143

6.1

43.8

101

High

128

5.9

39.4

97

Gross household income

up to CHF 3 999

44

6.5

13.5

107

CHF 4 000 to 7 999

123

6.3

37.6

104

more than CHF 8 000

159

5.8

48.9

96

Employment

Senior management, employee

9

5.2

2.8

86

Middle management, employee

37

5.0

11.3

83

Employee

88

5.3

27.1

87

Worker, employee

12

4.1

3.8

68

Freelance

5

5.0

1.6

83

Independant

14

6.6

4.2

109

Agriculturalist

1

1.9

0.4

32

Other

4

5.2

1.3

86

Residential area

City

128

4.8

39.2

79

Agglomeration

193

12.2

59.2

202

Rural

5

0.5

1.6

8

MACH Basic 2025-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

Print-run mixed:

Wednesday: Der Landbote and Zürcher Oberländer large print-run / Zürcher Unterländer and Zürichsee-Zeitung normal print-run

Thursday: Zürcher Unterländer large print-run / Der Landbote, Zürcher Oberländer and Zürichsee-Zeitung normal print-run

FormatNormal print-run / colouredMixed print-run / colouredLarge print-run / colouredSpecifications

Insert advertisements

7.73

9.35

10.14

Specs

Classifieds job market

6.5

-

7.8

Specs

Classifieds Education, Real estate, Events/Leisure, Death notices

7.73

9.27

10.04

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed prices

WerbeformFormat Normal print-run / coloredMixed print-run / coloredLarge print-run / coloredSpecifications

2/1 pages pano

614 x 440

41 150

49 360

52 000

Specs

1/1 page

296 x 440

27 210

32 630

35 000

Specs

1/2 page horizontal

296 x 220

14 960

17 950

18 900

Specs

1/4 page horizontal

296 x 110

7 900

9 490

10 000

Specs

1/2 page horizontal text follow-on

296 x 220

22 700

27 330

28 800

Specs

1/4 page horizontal text follow-on

296 x 110

11 900

14 300

15 000

Specs

1/8 page horizontal text follow-on

296 x 55

5 950

7 150

7 500

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed placements

Other formats possible.

Book the Tages-Anzeiger in combination with the Zürcher Regionalzeitungen ZRZ and get a 10% discount on both titles.

FormatFormat (W x H in mm)Normal print-run / coloredMixed print-run / coloredLarge print-run / coloredSpecifications

Advertising field mini

46 x 70

2 100

2 400

2 600

Specs

Advertising field maxi

46 x 100

3 000

3 400

3 700

Specs

Advertising field mini

96 x 70

4 200

4 800

5 200

Specs

Advertising field maxi

96 x 100

6 000

6 800

7 400

Specs

Monolith

96 x 440

19 800

23 760

25 000

Specs

Gross prices in CHF, plus 8.1% VAT.

Frequency of publication

Saturday normal print-run

Wednesday/Thursday large print-run

CombinationReadership normal print-runReadership large print-runCirculation normal print-runCirculation large print-runmm-price normal print-runmm-price large print-runSpecifications

Job combinations

ZRZ overall

163 000

326 000

58 300

239 119

6.50

7.80

Specs

Der Landbote, Zürcher Oberländer and Zürcher Unterländer

118 000

282 000

43 759

224 578

5.23

6.44

Specs

Der Landbote and Zürcher Oberländer

86 000

196 000

33 424

162 037

4.16

4.88

Specs

Der Landbote and Zürcher Unterländer

77 000

171 000

27 749

131 259

3.66

4.24

Specs

Zürcher Oberländer, Zürcher Unterländer and Zürichsee-Zeitung

119 000

245 000

40 886

170 401

4.37

5.55

Specs

Zürcher Oberländer and Zürcher Unterländer

75 000

200 000

26 345

155 860

3.43

4.20

Specs

Zürcher Oberländer and Zürichsee-Zeitung

86 000

158 000

30 551

107 860

3.88

4.24

Specs

Zürcher Unterländer and Zürichsee-Zeitung

78 000

131 000

24 876

77 082

3.37

3.88

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Loose inserts

For CHF 1 500, your insert will also appear digitized on our tablet apps (Der Landbote, Züricher Unterländer and Zürichsee-Zeitung).Third-party advertisements included in the supplement are charged at 20% of a four-color page per subject/page.

Mixed circulation:

Wednesday: Der Landbote and Zürcher Oberländer large circulation / Zürcher Unterländer and Zürichsee-Zeitung normal circulation

Thursday: Zürcher Unterländer large circulation / Der Landbote, Zürcher Oberländer and Zürichsee-Zeitung normal circulation

WerbeformNormal print-run (Mon./Tue./Fri./Sat.)Mixed print-run (Wed.)Mixed print-run (Thu.)Large print-run (Wed. + Thu.)Specifications

Circulation to be delivered 2026

60 200

195 000

112 600

247 400

Specs

Price (weight 10 to 100g)

20 300

46 000

29 200

58 500

Specs

Other weight classes available on request

--

--

--

--

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required.

Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

WerbeformNormal print-run (Mon./Tue./Fri./Sat.)Mixed print-run (Wed.)Mixed print-run (Thu.)Large print-run (Wed. + Thu.)Specifications

Circulation to be delivered 2026

60 200

195 000

112 600

247 400

Specs

Sticker up to 5 colours (4c/1c)

18 110

25 945

23 350

28 910

Specs

Sticker more than 5 colours (4c/1c)

18 260

26 355

23 620

29 430

Specs

Coupon Notes perforiert

18 260

26 355

23 620

29 430

Specs

Member Ship Cards

23 885

39 270

33 070

45 420

Specs

Booklets 8 pages

21 410

32 300

28 615

36 840

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Combination discount

When booking two titles (Der Landbote, Tages-Anzeiger, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung), a combination discount of 10% is granted.

10%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Up to 3 columns

CHF29

From 4 columns

CHF59

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

FormatWidth x height

Newspaper format

296 x 440 mm (invoiced page content = 4400 mm)

Type area 1/1 page

614 x 440 mm (invoiced page content = 8800 mm)

Type area 2/1 page

614 x 440 mm (min. 13 columns 110 mm high)

Number and dimensions of columns

Number and dimensions of columns

Number of columns

1

2

3

4

5

6

7

8

9

10

Ads (in mm)

-

56

86

116

146

176

206

236

-

296

Advertisements (in mm)

46

96

146

196

246

296

-

-

-

-

Contact

Ad placement

Contacts

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital & Agency Sales

International Sales

Key Account Sales