The 4 publications (Zürichsee-Zeitung, Zürcher Unterländer, Zürcher Oberländer, Der Landbote) are the clear leaders in their distribution area, and combine their strengths with impressive results. The combination is advantageous in terms of pricing as well. The discount obtained by booking advertisements in the regional newspapers rather than in each individual publication is approximately 12%. Advertisements in the 4 publications can still also be booked individually, to suit your individual advertising objectives. If you place a booking in two publications or more, you will receive a 10% combination discount.

Media Data

Media data normal print-run

Readership: 163 000 | Reach: 3.0% | Circulation: 58 300

GenderReach in tsdReach in %Proportion in %Affinity

Men

75

2.8

45.8

92

Women

88

3.3

54.2

108

Age

14-34

14

0.9

8.9

31

35-54

34

1.9

20.8

63

55+

115

5.5

70.3

183

Educational Level

Obligatory

28

3.2

16.9

106

Medium

79

3.4

48.7

112

High

56

2.6

34.4

85

Gross household income

up to CHF 3 999

23

3.3

13.9

110

CHF 4 000 to 7 999

70

3.6

43.2

119

more than CHF 8 000

70

2.5

42.9

84

Employment

Senior management, employee

4

2.4

2.6

80

Middle management, employee

18

2.5

11.3

83

Employee

29

1.7

17.9

58

Worker, employee

4

1.2

2.3

41

Freelance

3

3.1

2.0

101

Independant

5

2.5

3.2

84

Agriculturalist

1

1.7

0.8

56

Other

2

2.0

1.0

67

Residential area

City

64

2.4

39.3

80

Agglomeration

95

6.0

58.5

199

Rural

4

0.3

2.2

10

MACH Basic 2025-2 (D-CH)

Media data large print-run Wednesday/Thursday

Readership: 326 000 | Reach: 6.1% | Circulation: 239 119

GenderReach in tsdReach in %Proportion in %Affinity

Men

146

5.4

44.7

90

Women

180

6.7

55.3

110

Age

14-34

43

2.8

13.2

47

35-54

103

5.8

31.7

95

55+

180

8.7

55.1

144

Educational Level

Obligatory

55

6.4

16.8

106

Medium

143

6.1

43.8

101

High

128

5.9

39.4

97

Gross household income

up to CHF 3 999

44

6.5

13.5

107

CHF 4 000 to 7 999

123

6.3

37.6

104

more than CHF 8 000

159

5.8

48.9

96

Employment

Senior management, employee

9

5.2

2.8

86

Middle management, employee

37

5.0

11.3

83

Employee

88

5.3

27.1

87

Worker, employee

12

4.1

3.8

68

Freelance

5

5.0

1.6

83

Independant

14

6.6

4.2

109

Agriculturalist

1

1.9

0.4

32

Other

4

5.2

1.3

86

Residential area

City

128

4.8

39.2

79

Agglomeration

193

12.2

59.2

202

Rural

5

0.5

1.6

8

MACH Basic 2025-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

Print-run mixed:

Wednesday: Der Landbote and Zürcher Oberländer large print-run / Zürcher Unterländer and Zürichsee-Zeitung normal print-run

Thursday: Zürcher Unterländer large print-run / Der Landbote, Zürcher Oberländer and Zürichsee-Zeitung normal print-run

FormatNormal print runPrint-run mixedLarge print-runSpecifications

Insert advertisements

7.73

9.35

10.14

Specs

Classifieds job market

6.5

-

7.8

Specs

Classifieds Education, Real estate, Events/Leisure, Death notices

7.73

9.27

10.04

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed prices

WerbeformFormat Normal print-run / coloredPrint-run mixed / colored Large print-run / coloredSpecifications

2/1 pages pano

614 x 440

41 150

49 360

52 000

Specs

1/1 page

296 x 440

27 210

32 630

35 000

Specs

1/2 page horizontal

296 x 220

14 960

17 950

18 900

Specs

1/4 page horizontal

296 x 110

7 900

9 490

10 000

Specs

1/2 page horizontal text follow-on

296 x 220

22 700

27 330

28 800

Specs

1/4 page horizontal text follow-on

296 x 110

11 900

14 300

15 000

Specs

1/8 page horizontal text follow-on

296 x 55

5 950

7 150

7 500

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed placements

Other formats possible.

Book the Tages-Anzeiger in combination with the Zürcher Regionalzeitungen ZRZ and get a 10% discount on both titles.

FormatFormat (W x H in mm)Normal circulation / colorMixed circulation / colorLarge circulation/colorSpecifications

Advertising field mini

46 x 70

2 100

2 400

2 600

Specs

Advertising field maxi

46 x 100

3 000

3 400

3 700

Specs

Advertising field mini

96 x 70

4 200

4 800

5 200

Specs

Advertising field maxi

96 x 100

6 000

6 800

7 400

Specs

Monolith

96 x 440

19 800

23 760

25 000

Specs

Gross prices in CHF, plus 8.1% VAT.

Frequency of publication

Saturday normal print-run

Wednesday/Thursday large print-run

CombinationReadership (Normal)Readership (Large)Print-Run (Normal)Print-Run (Large)mm-price (Normal)mm-price (Large)Specifications

Combinations

ZRZ overall

185 000

368 000

67 115

270 484

6.5

7.8

Specs

Zürcher Oberländer, Zürcher Unterländer and Zürichsee-Zeitung

136 000

269 000

47 163

183 490

4.37

5.55

Specs

Der Landbote, Zürcher Oberländer and Zürcher Unterländer

130 000

313 000

50 313

253 682

5.23

6.44

Specs

Der Landbote and Zürcher Unterländer

85 000

185 000

31 826

158 539

3.66

4.24

Specs

Der Landbote and Zürcher Oberländer

94 000

227 000

38 439

182 137

4.16

4.88

Specs

Zürcher Oberländer and Zürcher Unterländer

81 000

214 000

30 361

166 688

3.43

4.2

Specs

Zürcher Unterländer and Zürichsee-Zeitung

91 000

141 000

28 676

88 347

3.37

3.88

Specs

Zücher Oberländer and Zürichsee-Zeitung

100 000

183 000

35 289

111 945

3.88

4.24

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Loose inserts

For CHF 1500, your insert will also appear digitized on our tablet apps (Der Landbote, Züricher Unterländer and Zürichsee-Zeitung).Third-party advertisements included in the supplement are charged at 20% of a four-color page per subject/page.

Mixed circulation:

Wednesday: Der Landbote and Zürcher Oberländer large circulation / Zürcher Unterländer and Zürichsee-Zeitung normal circulation

Thursday: Zürcher Unterländer large circulation / Der Landbote, Zürcher Oberländer and Zürichsee-Zeitung normal circulation

WerbeformNormal print-run (MO/TU/FRI/SA)Print-run mixed (WED)Print-run mixed (THU)Large print-run (WED + THU)Specifications

Quantity requires

64 200

195 800

117 500

249 100

Specs

Price

20 300

46 000

29 200

58 500

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required.

Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

WerbeformNormal print-run (MO/TU/FRI/SA)Print-run mixed (WED)Print-run mixed (THU)Large print-run (WED + THU)Specifications

Copies

64 200

195 800

117 500

249 100

Specs

Sticker up to 5 colours (4c/1c)

18 110

25 945

23 350

28 910

Specs

Sticker more than 5 colours (4c/1c)

18 260

26 355

23 620

29 430

Specs

Coupon Notes perforiert

18 260

26 355

23 620

29 430

Specs

Member Ship Cards

23 885

39 270

33 070

45 420

Specs

Booklets 8 pages

21 410

32 300

28 615

36 840

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Combination discount

When booking two titles (Der Landbote, Tages-Anzeiger, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung), a combination discount of 10% is granted.

10%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Up to 3 columns

CHF29

From 4 columns

CHF59

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

FormatWidth x height

Newspaper format

296 x 440 mm (invoiced page content = 4400 mm)

Type area 1/1 page

614 x 440 mm (invoiced page content = 8800 mm)

Type area 2/1 page

614 x 440 mm (min. 13 columns 110 mm high)

Number and dimensions of columns

Number and dimensions of columns

Number of columns

1

2

3

4

5

6

7

8

9

10

Ads (in mm)

-

56

86

116

146

176

206

236

-

296

Advertisements (in mm)

46

96

146

196

246

296

-

-

-

-

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie