Founded in 1845, the Zürichsee-Zeitung looks back on a long tradition. The daily newspaper is published in two issues for the districts of Meilen and Horgen. It reports daily on everything that is talked about around Lake Zurich and provides information on national and international news from politics, business, culture and sport.

Media data

Readership: 45 000 | Reach: 0.8% | Circulation: 14 541

GenderReach in tsdReach in %Proportion in %Affinity

Media data

Men

20

0.7

44.3

89

Women

25

0.9

55.7

111

Age

14-34

6

0.4

13.9

49

35-54

9

0.5

20.0

60

55+

30

1.4

66.1

173

Educational Level

Obligatory

7

0.8

14.7

92

Medium

23

1.0

51.1

118

High

15

0.7

34.2

84

Gross household income

up to CHF 3 999

5

0.8

12.0

95

CHF 4 000 to 7 999

21

1.1

46.7

129

more than CHF 8 000

19

0.7

41.3

81

Employment

Senior management, employee

1

0.5

1.9

58

Middle management, employee

6

0.8

12.5

92

Employee

7

0.4

16.4

53

Worker, employee

1

0.3

2.1

38

Freelance

1

0.5

1.3

65

Independant

2

0.8

3.6

94

Agriculturalist

0

0.2

0.4

27

Other

0

0.5

0.8

54

Residential area

City

20

0.7

44.1

89

Agglomeration

25

1.6

55.9

190

Rural

0

0.0

0.0

0

MACH Basic 2025-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

mm-Price

Zürichsee-Zeitung, total circulation + Linth Zeitung

FormatFormatNormal print-run b/wNormal print-run 4cLarge print-run b/wLarge print-run 4cSpecifications

Insert advertisements

in mm

1.93

2.63

2.08

2.82

Specs

Death Notices

only 5-column possible

2.02

2.02

2.02

2.02

Specs

Jobs (Tuesday and Saturday)

min. 2 col. x 20 mm

2.25

2.25

2.45

2.45

Specs

Real estate (Tuesday and Friday)

even number of columns min. 2 col. x 20 mm

2.25

2.25

2.45

2.45

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung total circulation

FormatFormatLocal priceNational priceSpecifications

Insert advertisements

in mm

1.60

2.25

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung + Thalwiler Anzeiger + Sihltaler

FormatFormatPrice localSpecifications

Insert advertisements

in mm

1.6

Specs

Gross prices in CHF, plus 8.1% VAT

Fixed sizes

Zürichsee-Zeitung, total circulation + Linth Zeitung

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

2/1 pages pano

614 x 440

14 500

15 700

16 000

17 100

Specs

1/1 page

296 x 440

7 300

8 600

8 100

9 500

Specs

1/2 page horizontal

296 x 220

3 900

5 200

4 300

5 700

Specs

1/4 page vertical

146 x 220

2 000

2 800

2 150

3 050

Specs

1/4 page horizontal

296 x 110

2 000

2 800

2 150

3 050

Specs

1/2 page horizontal text follow-on

296 x 220

6 000

8 400

7 200

10 100

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung total circulation

FormatFormat (W x H in mm)Local priceNational priceSpecifications

2/1 pages pano

614 x 440

9 000

14 000

Specs

1/1 page

296 x 440

6 500

8 000

Specs

1/2 page horizontal

296 x 220

3 300

4 800

Specs

1/4 page horizontal

146 x 220

1 700

2 400

Specs

1/4 page vertical

296 x 110

1 700

2 400

Specs

1/2 page horizontal text follow-on

296 x 220

6 500

7 300

Specs

1/4 page horizontal text follow-on

296 x 110

3 250

3 650

Specs

1/8 page horizontal text follow-on

296 x 55

1 625

1 825

Specs

1/2 page PR horizontal text follow-on

296 x 220

4 500

5 500

Specs

1/4 page PR horizontal text follow-on

296 x 110

2 250

2 750

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung + Thalwiler Anzeiger + Sihltaler

FormatFormat (W x H in mm)Price localSpecifications

2/1 pages pano

614 x 440

9 000

Specs

1/1 page

296 x 440

6 500

Specs

1/2 page horizontal

296 x 220

3 300

Specs

1/4 page horizontal

146 x 220

1 700

Specs

1/4 page vertical

296 x 110

1 700

Specs

1/2 page horizontal text follow-on

296 x 220

6 500

Specs

1/4 page horizontal text follow-on

296 x 110

3 250

Specs

1/8 page horizontal text follow-on

296 x 55

1 625

Specs

1/4 page horizontal PR text follow-on

296 x 220

5 500

Specs

1/2 page horizontal PR text follow-on

296 x 110

2 750

Specs

Gross prices in CHF, plus 8.1% VAT

Advertising spaces

Zürichsee-Zeitung + Thalwiler Anzeiger + Sihltaler*

FormatFormat (W x H in mm)Price localSpecifications

Advertising field mini

46 x 70

500

Specs

Advertising field maxi

46 x 100

700

Specs

Advertising field mini

96 x 70

1 000

Specs

Advertising field maxi

96 x 100

1 400

Specs

*For customers from the Horgen distribution area Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung total circulation

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

500

Specs

Advertising field maxi

46 x 100

700

Specs

Advertising field mini

96 x 70

1 000

Specs

Advertising field maxi

96 x 100

1 400

Specs

Monolith

96 x 440

10 648

Specs

Stereolith

96 x 440

21 296

Specs

Gross prices in CHF, plus 8.1% VAT.

Advertorial

Zürichsee-Zeitung, total circulation + Linth Zeitung

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

1/1 page

296 x 440

3 700

4 300

4 100

4 750

Specs

1/2 page horizontal

296 x 220

2 000

2 600

2 200

2 850

Specs

1/2 page horizontal Gastronomy tip

296 x 220

2 500

2 500

-

-

Specs

1/4 page block Gastronomy tip

146 x 220

1 500

1 500

-

-

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung total circulation

Format Formats (W x H in mm)Local priceNational priceSpecifications

1/1 page

296 x 440

3 250

4 000

Specs

1/2 page horizontal

296 x 220

1 750

2 400

Specs

1/2 page horizontal Gastronomy tip

296 x 220

1 750

2 400

Specs

1/4 page block Gastronomy tip

146 x 220

1 200

1 200

Specs

Gross prices in CHF, plus 8.1% VAT.

Combinations

Zürichsee Glarus

Newspapers: Zürichsee-Zeitung, Linth-Zeitung, March-Anzeiger, Höfner Volksblatt, Glarner Nachrichten

With job and property market

Frequency of publication

Normal circulation: Monday - Saturday

Large circulation: Linth-Zeitung Tuesday, March-Anzeiger and Höfner Volksblatt Wednesday, Glarnern Nachrichten Tuesday

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

Advertisements, real estate, jobs, events/leisure, obituaries

3.69

4.28

4.26

4.69

Specs

1/1 page

286 x 440

14 100

16 000

15 900

17 500

Specs

1/2 page horizontal

286 x 218

7 350

8 500

8 450

9 300

Specs

1/4 page horizontal

286 x 108

3 900

4 500

4 450

4 900

Specs

1/4 page block

141 x 218

3 900

4 500

4 450

4 900

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee Einsiedeln

Newspapers: Zürichsee-Zeitung, Linth-Zeitung, March-Anzeiger, Höfner Volksblatt, Einsiedler Anzeiger

With jobs and real estate market

Frequency of publication

Normal print-run: Monday - Saturday

Large print-run: Linth-Zeitung Tuesday, March-Anzeiger and Höfner Volksblatt Wednesday

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

Advertisements, real estate, jobs, events/leisure, obituaries

3.74

4.42

4.26

4.83

Specs

1/1 page

286 x 440

14 000

16 500

15 900

18 000

Specs

1/2 page horizontal

286 x 218

7 400

8 700

8 400

9 500

Specs

1/4 page horizontal

286 x 108

3 900

4 600

4 400

5 000

Specs

1/4 page block

141 x 218

3 900

4 600

4 400

5 000

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee

Newspapers: Zürichsee-Zeitung, Linth-Zeitung, March-Anzeiger, Höfner Volksblatt

With jobs and real estate market

Frequency of publication

Normal print-run: Monday - Saturday

Large print-run: Linth-Zeitung Tuesday, March-Anzeiger and Höfner Volksblatt Wednesday

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

Advertisements, real estate, jobs, events/leisure, obituaries

2.82

3.28

3.32

3.67

Specs

1/1 page

286 x 440

10 550

12 300

12 400

13 700

Specs

1/2 page horizontal

286 x 218

5 600

6 500

6 600

7 300

Specs

1/4 page horizontal

286 x 108

2 950

3 400

3 450

3 800

Specs

1/4 page vertical

141 x 218

2 950

3 400

3 450

3 800

Specs

Gross prices in CHF, plus 8.1% VAT.

Obersee Glarus

Newspapers: Linth-Zeitung, March-Anzeiger, Höfner Volksblatt, Glarner Nachrichten

Publication frequency

Normal circulation: Monday - Saturday

Large circulation: Linth-Zeitung Tuesday, March-Anzeiger and Höfner Volksblatt Wednesday, Glarner Nachrichten Tuesday

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

Advertisements, real estate, jobs, events/leisure, obituaries

1.96

2.06

2.38

2.5

Specs

1/1 page

286 x 440

7 745

8 160

9 400

9 900

Specs

1/2 page horizontal

286 x 218

3 875

4 080

4 700

4 950

Specs

1/4 page horizontal

286 x 108

2 045

2 150

2 480

2 610

Specs

1/4 page block

141 x 218

2 045

2 150

2 480

2 610

Specs

Gross prices in CHF, plus 8.1% VAT.

Obersee Einsiedeln

Newspapers: Linth-Zeitung, March-Anzeiger, Höfner Volksblatt, Einsiedler Anzeiger

Frequency of publication

Normal print-run: Monday - Saturday

Large print-run: Linth-Zeitung Tuesday, March-Anzeiger and Höfner Volksblatt Wednesday

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

Advertisements, real estate, jobs, events/leisure, obituaries

2.58

3.04

2.95

3.41

Specs

1/1 page

286 x 440

9 700

11 400

11 000

12 700

Specs

1/2 page horizontal

286 x 218

5 100

6 000

5 800

6 700

Specs

1/4 page horizontal

286 x 108

2 700

3 200

3 100

3 600

Specs

1/4 page vertical

141 x 218

2 700

3 200

3 100

3 600

Specs

Gross prices in CHF, plus 8.1% VAT.

Horgen Ausserschwyz

Newspapers: Zürichsee-Zeitung, March-Anzeiger, Höfner Volksblatt, Einsiedler Anzeiger, Thalwiler Anzeiger, Sihltaler

Frequency of publication

With job and real estate market

Normal print-run: Monday - Saturday

Large print-run: March-Anzeiger and Höfner Volksblatt Wednesday

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

Advertisements, real estate, jobs, events/leisure, obituaries

2.78

3.28

2.97

3.49

Specs

1/1 page

286 x 218

10 400

12 300

11 100

13 000

Specs

1/2 page horizontal

286 x 218

5 500

6 500

5 900

7 000

Specs

1/4 page horizontal

286 x 108

2 900

3 400

3 100

3 600

Specs

1/4 page vertical

141 x 218

2 900

3 400

3 100

3 600

Specs

Gross prices in CHF, plus 8.1% VAT.

Obersee

Newspapers: Linth-Zeitung, March-Anzeiger, Höfner Volksblatt

Frequency of publication

Normal print-run: Monday - Saturday

Large print-run: Linth-Zeitung Tuesday, March-Anzeiger and Höfner Volksblatt Wednesday

FormatFormat (W x H in mm)Normal print-run b/wNormal print run 4 coloursLarge print-run b/wLarge print-run 4 coloursSpecifications

Advertisements, real estate, jobs, events/leisure, obituaries

1.39

1.6

1.68

1.89

Specs

1/1 page

286 x 440

5 200

6 000

6 250

7 000

Specs

1/2 page horizontal

286 x 218

2 800

3 200

3 300

3 700

Specs

1/4 page horizontal

286 x 108

1 450

1 700

1 800

2 000

Specs

1/4 page block

141 x 218

1 450

1 700

1 800

2 000

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker

Zürichsee-Zeitung, total circulation + Linth Zeitung

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required. Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

DescriptionMo/We/Thu/Fr/SaTuesdaySpecifications

Print-run printed

25 000

40 000

Specs

Sticker up to 5 colours

6 810

7 740

Specs

Sticker more than 5 colours

6 930

7 860

Specs

Coupon Notes perforiert

3 990

7 940

Specs

MemberShip cards

9 450

10 860

Specs

Booklets 8 pages

8 850

9 940

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung total circulation

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required. Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

DescriptionMonday–SaturdaySpecifications

Print-run printed

20 000

Specs

Sticker up to 5 colours

5 960

Specs

Sticker more than 5 colours

6 020

Specs

Coupon Notes perforiert

6 080

Specs

MemberShip cards

7 880

Specs

Booklets 8 pages

7 460

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts

Zürichsee-Zeitung, total circulation + Linth Zeitung

Third-party ads contained in inserts will incur a charge per subject/page of 20% of the rate for a four-colour page.

EditionDays of publicationQuantity requiredPrice up to 50 gPrice up to 100 gSpecifications

Normal print-run

Mo/Tu/Thu/Fr/Sa

23 500

7 050

9 400

Specs

Large print-run

Tuesday

37 600

11 280

15 040

Specs

Gross prices in CHF, plus 8.1% VAT.

Zürichsee-Zeitung total circulation

Third-party ads contained in inserts will incur a charge per subject/page of 20% of the rate for a four-colour page.

EditionDays of publicationQuantity requiredPrice up to 50 gPrice up to 100 gSpecifications

Normal print-run

Monday-Saturday

17 000

5 100

6 800

Specs

Gross prices in CHF, plus 8.1% VAT.

Combinations

WeightPer 1,000 copiesSpecifications

up to 50 grams

CHF 300

Specs

51 - 75 grams

CHF 400

Specs

76 - 100 grams

CHF 500

Specs

Further information

on request

Specs

Sticker

on request

Specs

Eligible for discount Gross prices in CHF, plus 8.1% VAT

Classifieds

*For associations with statutes: 20% discount on death notices.

ClassifiedLocal priceNational priceSpecifications

Death Notices*

1.40

1.40

Specs

Education

1.60

2.25

Specs

Events

1.60

2.25

Specs

Jobs (Tuesday and Saturday) min. 2 col. x 20 mm

2.25

2.25

Specs

Marketplace (Wednesday and Saturday)

2.25

2.25

Specs

Official advertisements

1.15

2.25

Specs

Real estate (Tuesday and Friday) even number of columns min. 2 col. x 20 mm

2.25

2.25

Specs

Vacation/Travel

1.60

2.25

Specs

Vehicle market

1.60

2.25

Specs

Classified ads must be at least 10 mm high. No advisory commission is granted on classified ads. Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Association and culture discount

Association discount or culture discount on the Events section

15%

Combination discount

When booking two titles (Der Landbote, Tages-Anzeiger, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung), a combination discount of 10% is granted.

10%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEB Zürichsee-Zeitung total circulationPrice

Up to 3 columns

CHF19

From 4 columns

CHF39

Special pages and supplements

CHF10 (or according to flyer)

Print2WEB Zürichsee-Zeitung combinations

Up to 3 columns

CHF29

From 4 columns

CHF49

Prix TVA 8.1% en sus.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x height

Newspaper format

296 x 440 mm (invoiced page content = 4400 mm)

Type area 1/1 page

614 x 440 mm (invoiced page content = 8800 mm)

Type area 2/1 page

614 x 440 mm (min. 13 columns 110 mm high)

Number and dimensions of columns

Number and dimensions of columns

Number of columns

1

2

3

4

5

6

7

8

9

10

Ads (in mm)

-

56

86

116

146

176

206

236

-

296

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie