Launch-Event Hello Tamedia

Tamedia has announced that starting from January 1, 2025, it will take over the marketing of its advertising spaces. By integrating the Goldbach teams into Tamedia and strengthening synergies with its own brands, the company aims for sustainable growth in advertising revenues. During an event at the Kunsthaus Zürich, the plans were presented in detail.

Tamedia aims to lead Switzerland's largest privately financed editorial network into the digital future. The company is focusing on a restructured portfolio of strong brands that cover all major regions of the country. It offers a combination of digital platforms and print media that reach nearly three million people. This provides advertising partners with numerous integration opportunities in high-quality editorial environments.

Tamedia Advertising will become the central partner for advertisers and agencies, aiming to create, alongside classic advertising formats, new and exciting experiences that will captivate all of Switzerland. Despite this reorganization, the collaboration with Goldbach in certain areas will continue until the end of 2024, and even after that date in specific sectors such as regional marketing and the Goldbach Audience network.

With the official launch on October 8, 2024, Tamedia is entering a new phase of innovation and growth strategy in advertising.