New look and more lifestyle: What’s new at «annabelle»

Since April 4, the magazine annabelle has been appearing with a fresh, slightly revised look. The new design combines modern typography with a unique color concept tailored to each issue. Creative Director Nathalie De Geyter describes the new visual identity as "light, elegant, and allowing space for playfulness and the unexpected." As part of this visual refresh, the website annabelle.ch has also been redesigned.

Another highlight: The lifestyle section has been expanded. In every issue, the editorial team presents their favorites from the worlds of fashion, beauty, living, jewelry, and watches. A two-page spread showcases current trends, product recommendations, and fresh takes on timeless classics. Editor-in-Chief Barbara Loop emphasizes: "In a digital world where new products are promoted daily, a magazine like annabelle must filter the information overload and select the very best products. Our readers trust annabelle."

Also new is the final-page column "Sandwich", which explores life in the middle – between yesterday and tomorrow, youth and age. It is written alternately by Claudia Senn and Michèle Roten and illustrated by Art Director Bobi Bazooka. Both authors have long-standing ties to annabelle and bring their personal perspectives and experiences into the column.