Case: Special issue to mark the 111th anniversary of Kochoptik AG

A comprehensive special was published in the magazine to mark the 111th anniversary of Kochoptik AG. The six-part series takes an exciting look at the history of Kochoptik, introduces the groundbreaking new eye measurement method and presents the exclusive anniversary collection by Zurich designer Nivan Javan, which was created especially for this special occasion. Finally, readers are rewarded with great offers.

Advantages of a special issue

• Storytelling: A multi-page implementation offers the opportunity to tell deeper brand stories and convey more complex messages. In this way, emotional connections can be created and the brand values can be communicated impressively.
• Credibility: Seamless integration into editorial reporting strengthens the credibility of the brand. The special implementation has the effect of a high-quality content contribution, which significantly increases the perceived value.
• Quality: Print stands for excellence and consistency. A multi-page presence in one of Tamedia's established titles emphasizes the premium claim of the brand and ensures a first-class positioning in the environment of renowned content.
• Dwell time: Several pages mean more time that the reader spends with the brand. This extends the attention span and increases the likelihood that the brand message will be remembered in the long term.
• Measurability: The success of the campaign can be measured using tracking mechanisms such as QR codes, landing pages or vouchers. Conversions can be evaluated directly and the return on investment can be clearly tracked.
  
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