Brand visibility during football’s biggest stage
The 2026 FIFA World Cup is a global major event and a shared national experience. When millions of fans come together, emotions, conversations and attention emerge on a scale that only football can create. This is where impactful brand communication truly unfolds.
Tamedia accompanies the 2026 World Cup with continuous, high-quality editorial coverage from the group stage through to the final. In leading media brands such as “Tages-Anzeiger”, “Basler Zeitung”, “Berner Zeitung” and “24 heures”, credible editorial environments are created featuring news, analysis, player profiles of the Swiss national team, fan stories and interactive formats such as the World Cup prediction game. Your brand becomes part of the national football conversation in a credible, emotional and visible way throughout all phases of the tournament.
