Length:

• Online: Approx. 3,000 characters (recommended)

Form of Address:

• annabelle: Use informal address (“Du”)
• Newsnet (Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures), FuW, Bilan, Femina: Use formal address (“Sie”)

Text:

• The text can either be provided by the client or created based on a briefing by Commercial Publishing.
• Local client offer (only possible for Newsnet single sites: Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures)
• Texts must not contain any personal form of address. Neither the informal “Du”, nor the formal “Sie” or “Wir” forms may be used in sentences or on buttons.
• If a supplied text refers to a study, a link to the study must be included in the text.

Title:

• Newsnet (Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 60 characters (including spaces)
• annabelle: 75 characters (including spaces)
• FuW: 60 characters (including spaces)
• Femina: 60 characters (including spaces)
• Bilan: 50 characters (including spaces)

Lead:

• Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures: max. 200 characters (including spaces)
• annabelle: 200 characters (including spaces)
• FuW: 100 characters (including spaces)
• Femina: 120 characters (including spaces)
• Bilan: 140 characters (including spaces)

• Format: jpg, png, gif, tiff, pds, eps, ai
• Resolution Landscape format:
• Online: minimum 2000 pixels (72 dpi)
• Print: minimum 3000 pixels (300 dpi)
• Quantity: 1 to 10 images possible (including slideshow)
• If desired, a photo production can be carried out by Commercial Publishing.

• Format: mp4, mov
• Resolution: 16:9
• File size: max. 50 MB
• Length: Commercial Publishing recommends a maximum length of 4 minutes
• Integration: Embedding via embed code is possible (Vimeo, YouTube)
• If desired, a video production can be carried out by Commercial Publishing.