Length:
- Online: Approx. 3,000 characters (recommended)
Form of Address:
- annabelle: Use informal address (“Du”)
- Newsnet (Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures), FuW, Bilan, Femina: Use formal address (“Sie”)
Text:
- The text can either be provided by the client or created based on a briefing by Commercial Publishing.
- Local client offer (only possible for Newsnet single sites: Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures)
- Texts must not contain any personal form of address. Neither the informal “Du”, nor the formal “Sie” or “Wir” forms may be used in sentences or on buttons.
- If a supplied text refers to a study, a link to the study must be included in the text.
Title:
- Newsnet (Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 60 characters (including spaces)
- annabelle: 75 characters (including spaces)
- FuW: 60 characters (including spaces)
- Femina: 60 characters (including spaces)
- Bilan: 50 characters (including spaces)
Lead:
- Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures: max. 200 characters (including spaces)
- annabelle: 200 characters (including spaces)
- FuW: 100 characters (including spaces)
- Femina: 120 characters (including spaces)
- Bilan: 140 characters (including spaces)