Branded Content

Text

Length:

  • Online: Approx. 3,000 characters (recommended)

Form of Address:

  • annabelle: Use informal address (“Du”)
  • Newsnet (Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures), FuW, Bilan, Femina: Use formal address (“Sie”)

Text:

  • The text can either be provided by the client or created based on a briefing by Commercial Publishing.
  • Local client offer (only possible for Newsnet single sites: Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures)
  • Texts must not contain any personal form of address. Neither the informal “Du”, nor the formal “Sie” or “Wir” forms may be used in sentences or on buttons.
  • If a supplied text refers to a study, a link to the study must be included in the text.

Title:

  • Newsnet (Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 60 characters (including spaces)
  • annabelle: 75 characters (including spaces)
  • FuW: 60 characters (including spaces)
  • Femina: 60 characters (including spaces)
  • Bilan: 50 characters (including spaces)

Lead:

  • Tages-Anzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures: max. 200 characters (including spaces)
  • annabelle: 200 characters (including spaces)
  • FuW: 100 characters (including spaces)
  • Femina: 120 characters (including spaces)
  • Bilan: 140 characters (including spaces)

Video

  • Format: mp4, mov
  • Resolution: 16:9
  • File size: max. 50 MB
  • Length: Commercial Publishing recommends a maximum length of 4 minutes
  • Integration: Embedding via embed code is possible (Vimeo, YouTube)
  • If desired, a video production can be carried out by Commercial Publishing.