ALPHA is the largest marketplace for specialists and managers in Switzerland. Since January 2016, ALPHA has been a permanent feature of the Tages-Anzeiger and SonntagsZeitung newspapers on Saturdays and Sundays. ALPHA is characterised by its unique style. The editorial articles and training programmes round off the offering in the management market and are valued as an important source of information in the HR sector. The best platform if you are looking for well-trained specialists and managers.

Media Data

Media Data Alpha

Readership: 640 000 | Reach 12.1% | Circulation 202 791

GenderReach in tsdReach in %Proportion in %Affinity

Men

331

12.5

51.7

104

Women

309

11.6

48.3

96

Age

14-34

63

4.2

9.9

35

35-54

176

9.9

27.6

82

55+

400

19.8

62.5

165

Educational Level

Obligatory

70

8.2

11

68

Medium

259

11.2

40.5

93

High

310

14.6

48.5

121

Gross household income

up to CHF 3 999

63

9.5

9.9

79

CHF 4 000 to 7 999

235

11.8

36.8

98

more than CHF 8 000

341

12.9

53.3

107

Employment

Senior management, employee

27

15.3

4.2

127

Middle management, employee

83

11.4

13

95

Employee

150

9.1

23.4

76

Worker, employee

19

6.3

2.9

53

Freelance

15

16

2.4

133

Independant

24

12

3.7

99

Agriculturalist

2

3.3

0.4

27

Other

8

9.6

1.3

80

Residential area

City

353

13.5

55.2

112

Agglomeration

205

13.2

32.1

109

Rural

81

7.2

12.7

60

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

Saturdays in the Tages-Anzeiger and on Sundays in the SonntagsZeitung.

Price in mmGross priceSpecifications

b/w

8.53

4 colours

10.04

Standard formats

Standard formats

Saturdays in the Tages-Anzeiger and on Sundays in the SonntagsZeitung.

FormatFormat (W x H in mm)Gross price b/wGross price 4 coloursSpecifications

1/1 page

296 x 440 mm

30 025.60

35 340.80

1/2 page horizontal

296 x 220 mm

15 012.80

17 670.40

1/2 page vertical

146 x 440 mm

15 012.80

17 670.40

1/4 page horizontal

296 x 110 mm

7 506.40

8 835.20

1/4 page vertical

146 x 220 mm

7 506.40

8 835.20

Title field

146 x 215 mm

8 630.45

10 164.00

Advertisements before the classifieds

min. 4-column, 50 mm

Surcharges flat rate 500

Surcharges flat rate 500

Discounts & Surcharges

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

Contact

Ad placement