Media Data Alpha
Readership: 640 000 | Reach 12.1% | Circulation 202 791
Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
---|---|---|---|---|
Men | 331 | 12.5 | 51.7 | 104 |
Women | 309 | 11.6 | 48.3 | 96 |
Age | ||||
14-34 | 63 | 4.2 | 9.9 | 35 |
35-54 | 176 | 9.9 | 27.6 | 82 |
55+ | 400 | 19.8 | 62.5 | 165 |
Educational Level | ||||
Obligatory | 70 | 8.2 | 11 | 68 |
Medium | 259 | 11.2 | 40.5 | 93 |
High | 310 | 14.6 | 48.5 | 121 |
Gross household income | ||||
up to CHF 3 999 | 63 | 9.5 | 9.9 | 79 |
CHF 4 000 to 7 999 | 235 | 11.8 | 36.8 | 98 |
more than CHF 8 000 | 341 | 12.9 | 53.3 | 107 |
Employment | ||||
Senior management, employee | 27 | 15.3 | 4.2 | 127 |
Middle management, employee | 83 | 11.4 | 13 | 95 |
Employee | 150 | 9.1 | 23.4 | 76 |
Worker, employee | 19 | 6.3 | 2.9 | 53 |
Freelance | 15 | 16 | 2.4 | 133 |
Independant | 24 | 12 | 3.7 | 99 |
Agriculturalist | 2 | 3.3 | 0.4 | 27 |
Other | 8 | 9.6 | 1.3 | 80 |
Residential area | ||||
City | 353 | 13.5 | 55.2 | 112 |
Agglomeration | 205 | 13.2 | 32.1 | 109 |
Rural | 81 | 7.2 | 12.7 | 60 |