Alpha: Print

ALPHA is the largest marketplace for specialists and managers in Switzerland. Since January 2016, ALPHA has been a permanent feature of the Tages-Anzeiger and SonntagsZeitung newspapers on Saturdays and Sundays. ALPHA is characterised by its unique style. The editorial articles and training programmes round off the offering in the management market and are valued as an important source of information in the HR sector. The best platform if you are looking for well-trained specialists and managers.

Media Data Alpha

Readership: 582 000 | Reach 10.8% | Circulation 189 401

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	311	11.6	53.5	107
Women	271	10	46.5	93
Age
14-34	49	3.2	8.4	30
35-54	155	8.7	26.7	80
55+	378	18.3	64.9	169
Educational Level
Obligatory	57	6.7	9.9	62
Medium	237	10.1	40.7	94
High	288	13.2	49.4	122
Gross household income
up to CHF 3 999	57	8.2	9.7	76
CHF 4 000 to 7 999	209	11	36	101
more than CHF 8 000	316	11.4	54.3	105
Employment
Senior management, employee	22	12.6	3.8	116
Middle management, employee	74	10.2	12.7	94
Employee	131	7.9	22.5	73
Worker, employee	15	4.6	2.5	43
Freelance	15	14.9	2.6	138
Independant	26	12.6	4.4	116
Agriculturalist	3	3.3	0.4	31
Other	7	8.2	1.2	76
Residential area
City	341	12.8	58.5	118
Agglomeration	167	10.6	28.8	98
Rural	74	6.5	12.7	60

Topics

Christmas
Design
Diverse
Education
Fashion/Beauty
Finance
Food/Drink/Culinary
Health
Mobility
Property/Living
Sport
Sustainability
Travel
Watches/Jewelry/Lifestyle

Brands

24 heures
Alpha
Basler Zeitung
Berner Oberländer
Berner Zeitung
Bilan
Christophorus
DIE ZEIT Schweiz
Das Magazin
Der Bund
Der Landbote
Femina
Finanz und Wirtschaft
Guide TV
Hommages
International
Le Matin Dimanche
Luxe
Metropool
Newsnet
Schweizer Familie
SonntagsZeitung
TVtäglich
Tages-Anzeiger
Thuner Tagblatt
Top 2 Romandie
Tribune de Genève
Tribune des Arts
ZRZ Zürcher Regional Zeitungen
Zürcher Unterländer
Zürichsee-Zeitung
annabelle
encore!

Languages

English
French
German

Show past specials

Topic	Brand	Publication	Advertising Deadline	Language

Price in mm

Saturdays in the Tages-Anzeiger and on Sundays in the SonntagsZeitung.

Price in mm	Gross price	Specifications
b/w	8.53	Specs
4 colours	10.04	Specs

Standard formats

Saturdays in the Tages-Anzeiger and on Sundays in the SonntagsZeitung.

Format	Format (W x H in mm)	Gross price b/w	Gross price 4 colours	Specifications
1/1 page	296 x 440 mm	30 025.60	35 340.80	Specs
1/2 page horizontal	296 x 220 mm	15 012.80	17 670.40	Specs
1/2 page vertical	146 x 440 mm	15 012.80	17 670.40	Specs
1/4 page horizontal	296 x 110 mm	7 506.40	8 835.20	Specs
1/4 page vertical	146 x 220 mm	7 506.40	8 835.20	Specs
Title field	146 x 215 mm	8 630.45	10 164.00	Specs
Advertisements before the classifieds	min. 4-column, 50 mm	Surcharges flat rate 500	Surcharges flat rate 500	Specs

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts	Discount
2	3%
3	5%
6	10%
13	12%
26	15%
39	17%
48	20%
Agency commission
Newspapers	5%
Magazines	15%
Supplements and bound inserts in magazines	5%
ZEWO Discount (Charitable institutions)
Certified institutions	50%
Surcharges
Placement surcharge	20%
Paper invoice	CHF3
Costs of layout
Simple layout	CHF30
Individual layout	CHF60
Receipts
Full proof domestic	CHF10
Full proof international	CHF20

Overview Classified ads

Column	Repeat order discounts	Agency commission
Insert advertisements	yes	yes
employment	yes	only on delivery of full templates
Real estate	yes	only on delivery of full templates
Official adverts	yes	only on delivery of full templates
Cars	yes	only on delivery of full templates
Finances	yes	only on delivery of full templates
Culture	yes	only on delivery of full templates
Art & antiques	yes	only on delivery of full templates
Used cars/car market	yes	only on delivery of full templates
Education	yes	only on delivery of full templates
Tourism	yes	only on delivery of full templates
Events	yes	only on delivery of full templates
Death Notices	no	no
Eroticism	yes	no
Marketplace	yes	no
Personal sections	yes	no
Collective pages, regional/special pages, marketplace BZ	depending on the information on the flyer	yes