The Berner Zeitung is the leading subscription daily newspaper in the canton of Berne. The main strength of this regional newspaper is its comprehensive regional news and sports coverage. Events in the canton and the region are reported by the Berner Zeitung jointly with the Berner Oberländer and the Thuner Tagblatt. The Berner Zeitung developed from several daily newspapers in the canton of Berne, all of them having a long tradition dating well back into the 19th century.

Media Data

Complete issue

Readership: 238 000 | Reach: 4.4% | Circulation: 85 066

GenderReach in tsdReach in %Proportion in %Affinity

Men

115

4.3

48.2

97

Women

123

4.6

51.8

103

Age

14-34

29

1.9

12.0

42

35-54

54

3.0

22.9

69

55+

155

7.5

65.1

170

Educational Level

Obligatory

32

3.7

13.3

83

Medium

109

4.6

45.7

105

High

97

4.5

41.0

101

Gross household income

up to CHF 3 999

37

5.4

15.7

122

CHF 4 000 to 7 999

95

5.0

39.9

112

more than CHF 8 000

106

3.8

44.4

86

Employment

Senior management, employee

6

3.4

2.5

76

Middle management, employee

20

2.7

8.3

61

Employee

61

3.7

25.8

83

Worker, employee

8

2.5

3.3

56

Freelance

5

5.0

2.2

113

Independant

8

3.9

3.3

87

Agriculturalist

3

4.5

1.4

102

Other

2

2.9

1.0

66

Residential area

City

114

4.3

48.0

97

Agglomeration

52

3.3

21.7

74

Rural

72

6.3

30.3

143

BZ Stadt/Der Bund

Readership: 137 000 | Reach: 24.5% | Circulation: 53 209

GenderReach in tsdReach in %Proportion in %Affinity

Men

66

24.2

48.1

99

Women

71

24.8

51.9

101

Age

14-34

17

10.6

12.2

43

35-54

34

19.0

25.0

77

55+

86

39.1

62.8

159

Educational Level

Obligatory

16

18.7

11.7

76

Medium

55

22.9

40.1

93

High

66

28.4

48.2

116

Gross household income

up to CHF 3 999

17

22.7

12.3

93

CHF 4 000 to 7 999

50

24.2

36.2

99

more than CHF 8 000

70

25.3

51.5

103

Employment

Senior management, employee

3

17.6

2.0

67

Middle management, employee

11

15.5

8.3

63

Employee

36

20.2

26.3

82

Worker, employee

5

17.2

3.5

66

Freelance

4

44.4

2.7

169

Independant

4

22.2

3.2

100

Agriculturalist

2

28.6

1.7

131

Other

2

28.6

1.2

92

Residential area

City

83

27.5

60.5

112

Agglomeration

41

21.8

29.8

89

Rural

13

19.1

9.7

78

BZ Stadt/Der Bund + BZ Emmenta/Oberaargau

Readership: 176 000 | Reach: 24.7% | Circulation: 64 927

GenderReach in tsdReach in %Proportion in %Affinity

Men

84

24.2

47.8

98

Women

92

25.2

52.2

102

Age

14-34

23

11.4

12.9

46

35-54

41

18.0

23.3

73

55+

112

39.4

63.8

160

Educational Level

Obligatory

22

20.0

12.4

81

Medium

77

23.8

43.6

96

High

77

27.6

44

112

Gross household income

up to CHF 3 999

24

23.7

13.9

96

CHF 4 000 to 7 999

67

24.9

38

101

more than CHF 8 000

85

24.8

48.1

101

Employment

Senior management, employee

4

19.5

2.5

83

Middle management, employee

13

15.0

7.5

61

Employee

48

20.6

27.1

84

Worker, employee

6

15.6

3.4

63

Freelance

5

45.5

2.7

169

Independant

5

20.0

3.1

91

Agriculturalist

3

27.3

1.6

100

Other

2

13.3

1.2

57

Residential area

City

83

27.5

47

111

Agglomeration

41

21.8

23.7

88

Rural

52

23.4

29.3

95

BZ Emmental/Oberaargau

Readership: 39 000 | Reach: 25.3% | Circulation: 11 718

GenderReach in tsdReach in %Proportion in %Affinity

Men

18

24.0

46.9

95

Women

21

26.6

53.1

105

Age

14-34

6

14.6

15.7

58

35-54

7

14.2

17.5

56

55+

26

40.7

66.8

161

Educational Level

Obligatory

6

25.0

14.9

97

Medium

22

26.4

55.9

104

High

11

23.8

29.2

94

Gross household income

up to CHF 3 999

8

27.6

19.4

104

CHF 4 000 to 7 999

17

27.2

44.1

108

more than CHF 8 000

14

22.9

36.5

90

Employment

Senior management, employee

2

50.0

3.9

134

Middle management, employee

2

13.3

4.7

49

Employee

12

22.2

30.0

88

Worker, employee

1

11.1

3.2

55

Freelance

1

50.0

2.6

186

Independant

1

14.3

2.9

66

Agriculturalist

0

0.0

1.3

48

Other

1

14.3

1.4

30

Residential area

City

0

-

0.0

-

Agglomeration

1

25.0

2.4

86

Rural

38

25.4

97.6

100

BZ Berner Oberländer/Thuner Tagblatt

Readership: 62 000 | Reach: 33.4% | Circulation: 20 139

GenderReach in tsdReach in %Proportion in %Affinity

Men

30

33.5

49.1

100

Women

32

33.3

50.9

100

Age

14-34

6

12.7

9.4

38

35-54

14

23.1

21.8

69

55+

42

52.5

68.8

157

Educational Level

Obligatory

10

35.7

15.9

106

Medium

32

33.8

51.5

101

High

20

31.9

32.6

96

Gross household income

up to CHF 3 999

13

43.3

21.1

129

CHF 4 000 to 7 999

28

36.3

45.2

109

more than CHF 8 000

21

26.7

33.7

80

Employment

Senior management, employee

2

33.3

2.7

84

Middle management, employee

6

26.1

10.5

83

Employee

14

25.6

22.1

77

Worker, employee

2

16.7

2.9

45

Freelance

0

0.0

0.7

50

Independant

2

*

3.8

66

Agriculturalist

1

33.3

0.9

64

Other

0

0.0

0.5

45

Residential area

City

31

38.1

50.8

114

Agglomeration

10

27.8

16.1

83

Rural

21

30.5

33.1

91

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

mm-Price

BZ Berner Zeitung/Der Bund (complete issue)

Advertising FormPriceSpecifications

Insert advertisements

8.92

BZ Stadt/Der Bund

Advertising FormPriceSpecifications

Advertisements

4.65

BZ Stadt/Der Bund + BZ Emmental/Oberaargau

Advertising FormPriceSpecifications

Insert advertisements

5.84

BZ Emmental/Oberaargau

Advertising FormPriceSpecifications

Insert advertisements

2.33

BZ Berner Oberländer/Thuner Tagblatt

Advertising formPriceSpecifications

Adverts

3.06

Standardformats

BZ Berner Zeitung/Der Bund (complete issue)

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

47 597

1/1 page

296 x 440

27 998

1/2 page horizontal

296 x 220

17 244

1/2 page vertical

146 x 440

17 244

1/4 page horizontal

296 x 110

9 812

1/4 page vertical

146 x 220

9 812

1/8 page

146 x 110

4 906

1/16 page landscape

146 x 55

2 453

1/2 page horizontal text follow-on

296 x 220

23 548

1/4 page horizontal text follow-on

296 x 110

11 774

1/8 page horizontal text follow-on

296 x 55

5 887

Footer inside pages

296 x 55

4 869

BZ Stadt/Der Bund

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

28 807

1/1 page

296 x 440

16 945

1/2 page horizontal

296 x 220

10 229

1/2 page vertical

146 x 440

10 229

1/4 page horizontal

296 x 110

5 115

1/4 page vertical

146 x 220

5 115

1/8 page

146 x 110

2 558

1/16 page

146 x 55

1 279

1/2 page horizontal text follow-on

296 x 220

15 598

1/4 page horizontal text follow-on

296 x 110

7 799

Footer, inside section

296 x 55

2 538

BZ Stadt/Der Bund + BZ Emmental/Oberaargau

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

41 916

1/1 page

614 x 440

41 916

1/2 page horizontal

296 x 440

24 656

1/2 page vertical

296 x 220

22 836

1/4 page horizontal

296 x 146

15 154

1/4 page vertical

296 x 110

11 418

1/8 page

146 x 220

6 424

1/16 page landscape

146 x 110

3 212

1/2 page horizontal text follow-on

296 x 220

12 847

1/4 page horizontal text follow-on

296 x 110

6 424

Footer inside pages

296 x 55

3 188

BZ Emmental/Oberaargau

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

15 316

1/1 page

296 x 440

9 009

1/2 page horizontal

296 x 220

5 100

1/2 page vertical

146 x 440

5 100

1/4 page horizontal

296 x 110

2 550

1/4 page vertical

146 x 220

2 550

1/8 page

146 x 110

1 275

1/16 page landscape

146 x 55

638

1/2 page horizontal text follow-on

296 x 220

9 064

1/4 page horizontal text follow-on

296 x 110

4 532

Footer, inside section

296 x 55

2 538

BZ Berner Oberländer/Thuner Tagblatt

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

20 113

1/1 page

296 x 440

11 831

1/2 page horizontal

296 x 220

6 732

1/2 page vertical

146 x 440

6 732

1/4 page horizontal

296 x 110

3 366

1/4 page vertical

146 x 220

3 366

1/8 page

146 x 110

1 683

1/16 page

146 x 55

842

1/2 page horizontal text follow-on

296 x 220

11 814

1/4 page horizontal text follow-on

296 x 110

5 907

Footer inside pages

296 x 55

1 670

Advertising spaces

Fixed placements

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

2 940

Advertising field maxi

46 x 100

4 200

Advertising field mini

96 x 70

5 880

Advertising field maxi

96 x 100

8 400

Monolith

96 x 440

15 268

Stereolith

96 x 440

16 444

BZ Stadt/Der Bund

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

1 860

Advertising field maxi

46 x 100

2 660

Advertising field mini

96 x 70

3 730

Advertising field maxi

96 x 100

5 330

BZ Emmental/Oberaargau

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

1 190

Advertising field maxi

46 x 100

1 700

Advertising field mini

96 x 70

2 380

Advertising field maxi

96 x 100

3 400

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

1 130

Advertising field maxi

46 x 100

1 610

Advertising field mini

96 x 70

2 260

Advertising field maxi

96 x 100

3 220

Special formats

BZ Berner Zeitung/Der Bund (complete issue)

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

2 849

Front page, head left/right

46 x 67

2 049

Footer head

296 x 55

8 478

Footer last page left/right

46 x 70

1 690

Stock exchange field mini

46 x 70

1 950

Stock exchange field maxi

96 x 70

2 950

Weather field

55 x 55

990

Crosswords strip

296 x 40

3 200

Crosswords field

98 x 98

3 000

Strip car side

296 x 110

4 200

BZ Stadt/Der Bund

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

2 224

Front page, head left/right

46 x 70

1 365

Front page, footer

296 x 55

5 722

Strip car side

296 x 110

2 300

Front page, head, inside section vertical

46 x 70

1 294

Front page, head, inside section horizontal

96 x 70

1 742

BZ Stadt/Der Bund + BZ Emmental/Oberaargau

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

2 655

Front page, head, inner part vertical

46 x 70

1 141

Front page, head, inner part horizontal

96 x 70

1 625

Front page, head left/right

46 x 67

1 510

Front page, footer

296 x 55

7 127

BZ Emmental/Oberaargau

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

1 316

Front page, head left/right

46 x 67

749

Front page, footer

296 x 55

3 532

Strip car side

296 x 110

1 150

BZ Berner Oberländer/Thuner Tagblatt

Placement in the inside section on editorial pages

WerbeformFormat (B x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

1 274

Front page, head left/right

46 x 67

725

Front page, footer

296 x 55

3 352

Strip car side

296 x 110

1 779

Advertorials

BZ Berner Zeitung/Der Bund (complete issue)

A special discount of 33% has already been deducted from the gross prices.

Advertising formFormat (W x H in mm)Price Specifications

2/1 page Panorama

614 x 440

31 890

1/1 page

296 x 440

18 759

1/2 page horizontal

296 x 220

11 554

1/2 page vertical

146 x 440

11 554

1/4 page horizontal

296 x 110

6 575

1/4 page vertical

146 x 220

6 575

1/1 page People

296 x 440

8 500

1/2 page People

296 x 220

6 700

BZ Stadt/Der Bund

A special discount of 33% has already been deducted from the gross prices.

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 page Panorama

614 x 440

19 301

1/1 page

296 x 440

11 354

1/2 page horizontal

296 x 220

6 854

1/2 page vertical

146 x 440

6 854

1/4 page horizontal

296 x 110

3 428

1/4 page vertical

146 x 220

3 428

1/1 page People

296 x 440

6 000

1/2 page People

296 x 220

3 500

BZ Stadt/Der Bund + BZ Emmental/Oberaargau

A special discount of 33% has already been deducted from the gross prices.

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 page Panorama

614 x 440

28 084

1/1 page

296 x 440

16 520

1/2 page horizontal

296 x 220

8 608

1/2 page

146 x 440

8 608

1/4 page horizontal

296 x 110

4 305

1/4 page

146 x 220

4 305

BZ Emmental/Oberaargau

A special discount of 33% has already been deducted from the gross prices.

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 page Panorama

614 x 440

10 262

1/1 page

296 x 440

6 037

1/2 page horizontal

296 x 220

3 417

1/2 page vertical

146 x 440

3 417

1/4 page horizontal

296 x 110

1 709

1/4 page vertical

146 x 220

1 709

1/1 page People

296 x 440

1 900

1/2 page People

296 x 220

1 100

BZ Berner Oberländer/Thuner Tagblatt

A special discount of 33% has already been deducted from the gross prices.

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 page Panorama

614 x 440

13 476

1/1 page

296 x 440

7 927

1/2 page horizontal

296 x 220

4 511

1/2 page

146 x 440

4 511

1/4 page horizontal

296 x 110

2 256

1/4 page

146 x 220

2 256

1/1 page People

296 x 440

2 500

1/2 page People

296 x 220

1 600

Job market

Job market on SaturdayFormat (W x H in mm)Price b/wPrice coloredSpecifications

Management positions

per mm

7.48

8.73

Job applications

per mm

4.76

5.71

Jobs market various professions

per mm

6.24

7.49

Head job market

146 x 70

1 635

1 635

Management positions

146 x 180

7 731

9 072

Job market on Wednesday

Job market on Saturday

per mm

5.67

6.80

Management positions

per mm

3.98

4.78

Job applications

per mm

5.21

6.25

Jobs market various professions

146 x 70

1 291

1 291

Head job market

146 x 180

5 877

7 056

Management positions

Classifieds

Classifieds Price bwPrice coloredSpecifications

Education

3.90

4.68

Eroticism

7.20

7.40

Finances/Insurances

3.90

7.14

Events/Leisure

3.90

4.68

Marketplace/Findings

3.15

3.85

Vehicle market

3.80

4.56

Rendez-vous (Saturday)

3.80

4.56

Holiday/Travel

3.90

4.68

Death notices BZ/Berner Zeitung/Der Bund Normal print-run

2.55

3.05

Death notices BZ/Berner Zeitung/Der Bund/ BZ Emmental/Oberaargau

1.99

2.38

Death notices Thuner Tagblatt/Berner Oberländer

1.49

2.54

Real estate market

Immo Rent & Buy

4.16

4.49

Immo sale / Front head left ( 147 x 70)

529

529

Immo sale / BZ front strip (296 x 55)

2 068

2 068

Immo rental market / BZ front head ( 145 x 70)

349

349

Loose Inserts & Front Sticker

Supplements

EditionCirculation to be delivered 2026Price up to 25gPrice up to 50gPrice up to 75gPrice up to 100gPrice up to 125gPrice up to 150gSpecifications

BZ Berner Zeitung/ Der Bund complete edition

85 200

37 410

44 376

50 181

55 986

62 952

68 757

Combination BZ Stadt/Der Bund, BZ Emmental/Oberaargau

64 200

28 710

34 056

38 511

42 966

48 312

52 767

BZ/Der Bund city and regional edition

51 200

22 910

27 176

30 731

34 286

38 552

42 107

Combination BZ Emmental/Oberaargau

13 000

6 380

7 568

8 558

9 548

10 736

11 726

Combination Thuner Tagblatt/Berner Oberländer

21 000

9 570

11 352

12 837

14 322

16 104

17 589

Other weight classes available on request

--

--

--

--

--

--

--

Front Sticker

EditionCirculation to be delivered 2026FormatPriceSpecifications

BZ Berner Zeitung/ Der Bund complete edition

85 200

76 x 76 mm

33 487

Combination BZ/Der Bund city and regional edition/BZ Emmental/Oberaargau

72 200

76 x 76 mm

28 915

BZ/Der Bund city and regional edition

51 200

76 x 76 mm

20 621

Combination BZ Emmental/Oberaargau

13 000

76 x 76 mm

10 749

Combination Thuner Tagblatt/Berner Oberländer

21 000

76 x 76 mm

13 846

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

Print2WEBPrice up to 3 columnsPrice from 4 columns

Commercial complete edition

CHF35

CHF55

Commercial split edition

CHF19

CHF30

Classified ads

CHF19

CHF30

Plain text ads

CHF10

CHF10

Special pages and supplements

CHF10

CHF10

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x Height

Newspaper format

320 x 470 mm

Type area full page

296 x 440 mm

Type area double-page, panorama

614 x 440 mm

Columns number and dimensions

Columns number and dimensions

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (in mm)

-

56

86

116

146

176

206

236

-

296

Exclusive advertisements (in mm)

46

96

146

196

246

296

-

-

-

-

Contact

Ad placement