The Berner Zeitung is the leading subscription daily newspaper in the canton of Berne. The main strength of this regional newspaper is its comprehensive regional news and sports coverage. Events in the canton and the region are reported by the Berner Zeitung jointly with the Berner Oberländer and the Thuner Tagblatt. The Berner Zeitung developed from several daily newspapers in the canton of Berne, all of them having a long tradition dating well back into the 19th century.

Media Data

Complete issue

Readership: 268 000 | Reach: 5.1% | Circulation: 91 645

GenderReach in tsdReach in %Proportion in %Affinity

Men

137

5.2

49.4

99

Women

140

5.3

50.6

101

Age

14-34

34

2.3

12.4

43

35-54

69

3.9

24.9

74

55+

174

8.6

62.7

165

Educational Level

Obligatory

40

4.6

14.3

88

Medium

127

5.5

45.9

105

High

110

5.2

39.9

99

Gross household income

up to CHF 3 999

40

5.9

14.5

112

CHF 4 000 to 7 999

110

5.5

39.7

105

more than CHF 8 000

127

4.8

45.8

93

Employment

Senior management, employee

10

5.4

3.5

103

Middle management, employee

30

4.3

11.0

82

Employee

64

3.9

23.0

75

Worker, employee

10

3.3

3.7

62

Freelance

5

5.9

2.0

113

Independant

8

4.3

2.9

82

Agriculturalist

5

6.0

1.6

114

Other

5

6.0

1.9

115

Residential area

City

129

4.9

46.5

94

Agglomeration

66

4.2

23.6

80

Rural

83

7.4

29.9

141

MACH Basic 2025-1 (D-CH)

BZ Stadt/Der Bund

Readership: 154 000 | Reach: 27.9% | Circulation: 55 909

GenderReach in tsdReach in %Proportion in %Affinity

Men

74

27.4

48.2

98

Women

80

28.3

51.8

102

Age

14-34

19

12.3

12.4

44

35-54

40

22.3

25.9

80

55+

95

43.6

61.7

156

Educational Level

Obligatory

18

21.1

12.1

75

Medium

65

27.5

41.9

98

High

71

31.0

46.0

111

Gross household income

up to CHF 3 999

21

29.0

13.6

104

CHF 4 000 to 7 999

55

26.4

35.9

95

more than CHF 8 000

78

28.8

50.5

103

Employment

Senior management, employee

5

29.4

2.9

97

Middle management, employee

17

23.3

11.4

84

Employee

36

21.0

23.1

75

Worker, employee

4

13.8

2.5

47

Freelance

3

42.9

2.2

169

Independant

5

26.3

3.1

91

Agriculturalist

2

25.0

1.5

100

Other

3

42.9

1.8

138

Residential area

City

90

30.5

58.7

109

Agglomeration

47

25.4

30.6

91

Rural

17

23.6

10.7

85

MACH Basic 2025-1 (in distribution area) Due to the low case numbers, some figures were calculated manually.

BZ Stadt/Der Bund + BZ Emmenta/Oberaargau

Readership: 200 000 | Reach: 28.4% | Circulation: 69 320

GenderReach in tsdReach in %Proportion in %Affinity

Men

96

28

48.4

99

Women

104

28.8

51.6

101

Age

14-34

26

13.4

13.3

47

35-54

51

22.3

25.3

78

55+

123

44.2

61.4

155

Educational Level

Obligatory

25

22.1

12.5

78

Medium

90

28.6

45.1

100

High

85

30.9

42.4

109

Gross household income

up to CHF 3 999

29

30.3

14.6

107

CHF 4 000 to 7 999

74

27.2

37.1

96

more than CHF 8 000

97

28.9

48.3

102

Employment

Senior management, employee

7

31.8

3.5

113

Middle management, employee

22

23.9

11.2

84

Employee

46

20.9

23.1

73

Worker, employee

7

17.4

3.3

61

Freelance

5

55.6

2.3

177

Independant

7

28

3.3

92

Agriculturalist

3

23.1

1.5

83

Other

4

30.8

2

105

Residential area

City

90

30.5

45.1

107

Agglomeration

49

25.8

24.6

91

Rural

61

27.9

30.3

98

MACH Basic 2025-1 (in distribution area) Due to the low case numbers, some figures were calculated manually.

BZ Emmental/Oberaargau

Readership: 46 000 | Reach: 30.4% | Circulation: 13 411

GenderReach in tsdReach in %Proportion in %Affinity

Men

22

30.2

48.9

99

Women

24

30.5

51.1

101

Age

14-34

7

17.6

16.1

58

35-54

11

22.0

23.6

72

55+

28

46.2

60.3

152

Educational Level

Obligatory

6

24.0

14.0

85

Medium

26

31.7

55.5

105

High

14

30.5

30.5

100

Gross household income

up to CHF 3 999

8

33.3

17.7

112

CHF 4 000 to 7 999

19

29.8

41.1

98

more than CHF 8 000

19

29.5

41.2

97

Employment

Senior management, employee

2

40.0

5.2

149

Middle management, employee

5

27.8

10.5

87

Employee

11

20.5

23.4

68

Worker, employee

3

33.3

6.2

103

Freelance

1

50.0

2.6

186

Independant

2

33.3

3.9

93

Agriculturalist

1

20.0

1.3

43

Other

1

16.7

2.8

74

Residential area

City

0

-

0.0

-

Agglomeration

2

33.3

4.9

132

Rural

44

30.0

95.1

99

MACH Basic 2025-1 (in distribution area) Due to the low case numbers, some figures were calculated manually.

BZ Thuner Tagblatt/ Berner Oberländer

Readership: 68 000 | Reach: 37.0% | Circulation: 22 325

GenderReach in tsdReach in %Proportion in %Affinity

Men

34

37.9

50.1

102

Women

34

36.2

49.9

98

Age

14-34

8

17.2

11.7

46

35-54

14

23.7

20.5

64

55+

46

58.5

67.8

158

Educational Level

Obligatory

13

46.4

18.2

118

Medium

33

34.8

49.0

94

High

22

37.3

32.8

101

Gross household income

up to CHF 3 999

10

40.0

13.6

99

CHF 4 000 to 7 999

30

35.5

44.8

96

more than CHF 8 000

28

39.1

41.6

106

Employment

Senior management, employee

2

50.0

2.6

108

Middle management, employee

8

33.3

12.4

93

Employee

15

28.7

21.9

78

Worker, employee

3

20.0

4.9

60

Freelance

1

33.3

1.3

87

Independant

2

20.0

3.6

65

Agriculturalist

1

20.0

2.0

77

Other

1

50.0

0.8

89

Residential area

City

35

43.0

51.2

116

Agglomeration

13

35.3

18.7

95

Rural

20

30.6

30.1

83

MACH Basic 2025-1 (in distribution area) Due to the low case numbers, some figures were calculated manually.

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

mm-Price

BZ Berner Zeitung/Der Bund (complete issue)

Advertising FormPriceSpecifications

Insert advertisements

8.92

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Stadt/Der Bund

Advertising FormPriceSpecifications

Advertisements

4.65

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Stadt/Der Bund + BZ Emmental / Oberaargau

Advertising FormPriceSpecifications

Insert advertisements

5.84

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Emmental/Oberaargau

Advertising FormPriceSpecifications

Insert advertisements

2.33

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Thuner Tagblatt/ Berner Oberländer

Advertising formPriceSpecifications

Adverts

3.06

Specs

Gross prices in CHF, plus 8.1% VAT.

Standardformats

BZ Berner Zeitung/Der Bund (complete issue)

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

47 597

Specs

1/1 page

296 x 440

27 998

Specs

1/2 page horizontal

296 x 220

17 244

Specs

1/2 page vertical

146 x 440

17 244

Specs

1/4 page horizontal

296 x 110

9 812

Specs

1/4 page vertical

146 x 220

9 812

Specs

1/8 page

146 x 110

4 906

Specs

1/16 page landscape

146 x 55

2 453

Specs

1/2 page horizontal text follow-on

296 x 220

23 548

Specs

1/4 page horizontal text follow-on

296 x 110

11 774

Specs

1/8 page horizontal text follow-on

296 x 55

5 887

Specs

Footer inside pages

296 x 55

4 869

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Stadt/Der Bund

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

28 807

Specs

1/1 page

296 x 440

16 945

Specs

1/2 page horizontal

296 x 220

10 229

Specs

1/2 page vertical

146 x 440

10 229

Specs

1/4 page horizontal

296 x 110

5 115

Specs

1/4 page vertical

146 x 220

5 115

Specs

1/8 page

146 x 110

2 558

Specs

1/16 page

146 x 55

1 279

Specs

1/2 page horizontal text follow-on

296 x 220

15 598

Specs

1/4 page horizontal text follow-on

296 x 110

7 799

Specs

Footer, inside section

296 x 55

2 538

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Stadt/Der Bund + BZ Emmental / Oberaargau

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

41 916

Specs

1/1 page

614 x 440

41 916

Specs

1/2 page horizontal

296 x 440

24 656

Specs

1/2 page vertical

296 x 220

22 836

Specs

1/4 page horizontal

296 x 146

15 154

Specs

1/4 page vertical

296 x 110

11 418

Specs

1/8 page

146 x 220

6 424

Specs

1/16 page landscape

146 x 110

3 212

Specs

1/2 page horizontal text follow-on

296 x 220

12 847

Specs

1/4 page horizontal text follow-on

296 x 110

6 424

Specs

Footer inside pages

296 x 55

3 188

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Emmental/Oberaargau

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

15 316

Specs

1/1 page

296 x 440

9 009

Specs

1/2 page horizontal

296 x 220

5 100

Specs

1/2 page vertical

146 x 440

5 100

Specs

1/4 page horizontal

296 x 110

2 550

Specs

1/4 page vertical

146 x 220

2 550

Specs

1/8 page

146 x 110

1 275

Specs

1/16 page landscape

146 x 55

638

Specs

1/2 page horizontal text follow-on

296 x 220

9 064

Specs

1/4 page horizontal text follow-on

296 x 110

4 532

Specs

Footer, inside section

296 x 55

2 538

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Thuner Tagblatt/ Berner Oberländer

Other formats available on request

Advertising formFormat (W x H in mm)PriceSpecifications

2/1 pages pano

614 x 440

20 113

Specs

1/1 page

296 x 440

11 831

Specs

1/2 page horizontal

296 x 220

6 732

Specs

1/2 page vertical

146 x 440

6 732

Specs

1/4 page horizontal

296 x 110

3 366

Specs

1/4 page vertical

146 x 220

3 366

Specs

1/8 page

146 x 110

1 683

Specs

1/16 page

146 x 55

842

Specs

1/2 page horizontal text follow-on

296 x 220

11 814

Specs

1/4 page horizontal text follow-on

296 x 110

5 907

Specs

Footer inside pages

296 x 55

1 670

Specs

Gross prices in CHF, plus 8.1% VAT.

Advertising spaces

Fixed placements

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

2 940

Specs

Advertising field maxi

46 x 100

4 200

Specs

Advertising field mini

96 x 70

5 880

Specs

Advertising field maxi

96 x 100

8 400

Specs

Monolith

96 x 440

15 268

Specs

Stereolith

96 x 440

16 444

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Stadt/Der Bund

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

1 860

Specs

Advertising field maxi

46 x 100

2 660

Specs

Advertising field mini

96 x 70

3 730

Specs

Advertising field maxi

96 x 100

5 330

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Emmental/Oberaargau

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

1 190

Specs

Advertising field maxi

46 x 100

1 700

Specs

Advertising field mini

96 x 70

2 380

Specs

Advertising field maxi

96 x 100

3 400

Specs

Prix bruts en CHF, TVA 8.1% en sus.

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

1 130

Specs

Advertising field maxi

46 x 100

1 610

Specs

Advertising field mini

96 x 70

2 260

Specs

Advertising field maxi

96 x 100

3 220

Specs

Gross prices in CHF, plus 8.1% VAT.

Special formats

BZ Berner Zeitung/Der Bund (complete issue)

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

2 849

Specs

Front page, head left/right

46 x 67

2 049

Specs

Footer head

296 x 55

8 478

Specs

Footer last page left/right

46 x 70

1 690

Specs

Stock exchange field mini

46 x 70

1 950

Specs

Stock exchange field maxi

96 x 70

2 950

Specs

Weather field

55 x 55

990

Specs

Crosswords strip

296 x 40

3 200

Specs

Crosswords field

98 x 98

3 000

Specs

Strip car side

296 x 110

4 200

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Stadt/Der Bund

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

2 224

Specs

Front page, head left/right

46 x 70

1 365

Specs

Front page, footer

296 x 55

5 722

Specs

Strip car side

296 x 110

2 300

Specs

Front page, head, inside section vertical

46 x 70

1 294

Specs

Front page, head, inside section horizontal

96 x 70

1 742

Specs

BZ Stadt/Der Bund + BZ Emmental / Oberaargau

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

2 655

Specs

Front page, head, inner part vertical

46 x 70

1 141

Specs

Front page, head, inner part horizontal

96 x 70

1 625

Specs

Front page, head left/right

46 x 67

1 510

Specs

Front page, footer

296 x 55

7 127

Specs

Gross prices in CHF, plus 8.1% VAT.

BZ Emmental/Oberaargau

Placement in the inside section on editorial pages

Advertising formFormat (W x H in mm)PriceSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

1 316

Specs

Front page, head left/right

46 x 67

749

Specs

Front page, footer

296 x 55

3 532

Specs

Strip car side

296 x 110

1 150

Specs

BZ Thuner Tagblatt/ Berner Oberländer

Placement in the inside section on editorial pages

WerbeformFormat (B x H in mm)Brutto-PreisSpecifications

Front page, head

70 × 42 (Der Bund: 63 × 38)

1 274

Specs

Front page, head left/right

46 x 67

725

Specs

Front page, footer

296 x 55

3 352

Specs

Strip car side

296 x 110

1 779

Specs

Gross prices in CHF, plus 8.1% VAT.

Job market

Job market on SaturdayFormat (W x H in mm)bwcoloredSpecifications

Management positions

per mm

7.48

8.73

Specs

Job applications

per mm

4.76

5.71

Specs

Jobs market various professions

per mm

6.24

7.49

Specs

Head job market

146 x 70

1 635

1 635

Specs

Management positions

146 x 180

7 731

9 072

Specs

Job market on Wednesday

Job market on Saturday

per mm

5.67

6.80

Specs

Management positions

per mm

3.98

4.78

Specs

Job applications

per mm

5.21

6.25

Specs

Jobs market various professions

146 x 70

1 291

1 291

Specs

Head job market

146 x 180

5 877

7 056

Specs

Management positions

Classifieds

Classifiedsbw coloredSpecifications

Education

3.90

4.68

Specs

Eroticism

7.20

7.40

Specs

Finances/Insurances

3.90

7.14

Specs

Events/Leisure

3.90

4.68

Specs

Marketplace/Findings

3.15

3.85

Specs

Vehicle market

3.80

4.56

Specs

Rendez-vous (Saturday)

3.80

4.56

Specs

Holiday/Travel

3.90

4.68

Specs

Death notices BZ/Berner Zeitung/Der Bund Normal print-run

2.55

3.05

Specs

Death notices BZ/Berner Zeitung/Der Bund/ BZ Emmental/Oberaargau

1.99

2.38

Specs

Death notices Thuner Tagblatt/Berner Oberländer

1.49

2.54

Specs

Real estate market

Immo Rent & Buy

4.16

4.49

Specs

Immo sale / Front head left ( 147 x 70)

529

529

Specs

Immo sale / BZ front strip (296 x 55)

2 068

2 068

Specs

Immo rental market / BZ front head ( 145 x 70)

349

349

Specs

Classified ads must be min. 10mm high. No consultant commission is granted on classified ads. Gross prices in CHF, plus 8.1% VAT *Negative ads are charged at the color rate

Loose Inserts & Front Sticker

Supplements

EditionQuantities to be deliveredup to 25gup to 50gup to 75gup to 100gup to 125gup to 150gSpecifications

BZ Berner Zeitung/ Der Bund complete edition

88 500

37 410

44 376

50 181

55 986

62 952

68 757

Specs

Combination BZ Stadt/Der Bund, BZ Emmental/Oberaargau

67 500

28 710

34 056

38 511

42 966

48 312

52 767

Specs

BZ/Der Bund city and regional edition

54 000

22 910

27 176

30 731

34 286

38 552

42 107

Specs

Combination BZ Emmental/Oberaargau

14 000

6 380

7 568

8 558

9 548

10 736

11 726

Specs

Combination Thuner Tagblatt/Berner Oberländer

21 000

9 570

11 352

12 837

14 322

16 104

17 589

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker

EditionQuantities to be deliveredFormatPriceSpecifications

BZ Berner Zeitung/ Der Bund complete edition

88 500

76 x 76 mm

33 487

Specs

Combination BZ/Der Bund city and regional edition/BZ Emmental/Oberaargau

67 500

76 x 76 mm

28 915

Specs

BZ/Der Bund city and regional edition

54 000

76 x 76 mm

20 621

Specs

Combination BZ Emmental/Oberaargau

14 000

76 x 76 mm

10 749

Specs

Combination Thuner Tagblatt/Berner Oberländer

21 000

76 x 76 mm

13 846

Specs

Gross prices in CHF, plus 8.1% VAT

Discounts & Surcharges

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice up to 3 columnsPrice from 4 columns

Commercial complete edition

CHF35

CHF55

Commercial split edition

CHF19

CHF30

Classified ads

CHF19

CHF30

Plain text ads

CHF10

CHF10

Special pages and supplements

CHF10

CHF10

Prices plus 8.1% VAT.

Technical Details

Newspaper format

FormatWidth x height

Newspaper format

320 x 470 mm

Type area 1/1 page

296 x 440 mm

Type area 2/1 page

614 x 440 mm

Number and dimensions of columns

Number and dimensions of columns

Number of columns

1

2

3

4

5

6

7

8

9

10

Ads (in mm)

26

56

86

116

146

176

206

236

266

296

Advertisements (in mm)

46

96

146

196

246

296

-

-

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