Complete issue
Readership: 237 000 | Reach: 4.3% | Circulation: 88 732
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 113 | 4.1 | 47.5 | 95 |
Women | 124 | 4.5 | 52.5 | 105 |
| Age | ||||
14-34 | 28 | 1.8 | 11.8 | 42 |
35-54 | 51 | 2.8 | 21.7 | 65 |
55+ | 158 | 7.5 | 66.5 | 172 |
| Educational Level | ||||
Obligatory | 30 | 3.5 | 12.7 | 81 |
Medium | 111 | 4.7 | 46.7 | 108 |
High | 96 | 4.3 | 40.6 | 99 |
| Gross household income | ||||
up to CHF 3 999 | 35 | 5.2 | 14.9 | 119 |
CHF 4 000 to 7 999 | 100 | 5.2 | 42.2 | 120 |
more than CHF 8 000 | 102 | 3.6 | 42.9 | 82 |
| Employment | ||||
Senior management, employee | 6 | 3.4 | 2.7 | 79 |
Middle management, employee | 23 | 3.1 | 9.5 | 71 |
Employee | 59 | 3.5 | 24.8 | 80 |
Worker, employee | 6 | 1.7 | 2.4 | 40 |
Freelance | 3 | 3.2 | 1.4 | 73 |
Independant | 7 | 3.4 | 2.9 | 77 |
Agriculturalist | 4 | 5.3 | 1.5 | 122 |
Other | 2 | 3.0 | 1.0 | 69 |
| Residential area | ||||
City | 109 | 4.1 | 46.3 | 94 |
Agglomeration | 54 | 3.3 | 22.6 | 77 |
Rural | 74 | 6.4 | 31.1 | 147 |
BZ Stadt/Der Bund
Readership: 129 000 | Reach: 23.0% | Circulation: 59 634
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 61 | 22.2 | 47.4 | 97 |
Women | 68 | 23.8 | 52.6 | 103 |
| Age | ||||
14-34 | 15 | 9.8 | 12.0 | 43 |
35-54 | 31 | 16.9 | 23.7 | 73 |
55+ | 83 | 37.4 | 64.3 | 163 |
| Educational Level | ||||
Obligatory | 14 | 17.5 | 11.4 | 76 |
Medium | 51 | 21.7 | 39.5 | 94 |
High | 64 | 26.3 | 49.1 | 114 |
| Gross household income | ||||
up to CHF 3 999 | 15 | 22.5 | 11.7 | 98 |
CHF 4 000 to 7 999 | 49 | 23.4 | 38.2 | 102 |
more than CHF 8 000 | 65 | 22.9 | 50.1 | 99 |
| Employment | ||||
Senior management, employee | 3 | 15.8 | 2.7 | 79 |
Middle management, employee | 12 | 14.3 | 9.4 | 62 |
Employee | 31 | 17.7 | 23.7 | 77 |
Worker, employee | 4 | 14.3 | 3.4 | 67 |
Freelance | 3 | 37.5 | 1.9 | 127 |
Independant | 4 | 20.0 | 2.9 | 81 |
Agriculturalist | 2 | 33.3 | 1.5 | 150 |
Other | 2 | 25.0 | 1.2 | 80 |
| Residential area | ||||
City | 76 | 25.5 | 58.9 | 111 |
Agglomeration | 42 | 21.3 | 32.4 | 93 |
Rural | 11 | 16.9 | 8.7 | 74 |
BZ Stadt/Der Bund + BZ Emmenta/Oberaargau
Readership: 172 000 | Reach: 23.9% | Circulation: 70 483
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 81 | 22.9 | 47.1 | 96 |
Women | 91 | 24.9 | 52.9 | 104 |
| Age | ||||
14-34 | 22 | 10.6 | 12.4 | 45 |
35-54 | 37 | 16.3 | 21.8 | 68 |
55+ | 113 | 39.2 | 65.8 | 164 |
| Educational Level | ||||
Obligatory | 21 | 19.3 | 12.2 | 81 |
Medium | 76 | 23.5 | 44.2 | 98 |
High | 75 | 26.2 | 43.6 | 109 |
| Gross household income | ||||
up to CHF 3 999 | 24 | 23.9 | 13.7 | 100 |
CHF 4 000 to 7 999 | 69 | 25.2 | 40.3 | 106 |
more than CHF 8 000 | 79 | 22.9 | 46 | 96 |
| Employment | ||||
Senior management, employee | 4 | 18.2 | 2.5 | 83 |
Middle management, employee | 14 | 14.2 | 8.3 | 59 |
Employee | 44 | 19.3 | 25.4 | 80 |
Worker, employee | 5 | 13.3 | 2.9 | 56 |
Freelance | 3 | 33.3 | 1.7 | 131 |
Independant | 5 | 18.5 | 2.8 | 76 |
Agriculturalist | 3 | 27.3 | 1.9 | 119 |
Other | 2 | 14.3 | 1.2 | 63 |
| Residential area | ||||
City | 76 | 25.5 | 44.4 | 107 |
Agglomeration | 43 | 21.1 | 24.8 | 88 |
Rural | 53 | 24.3 | 30.8 | 102 |
BZ Emmental/Oberaargau
Readership: 42 000 | Reach: 27.2% | Circulation: 10 849
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 20 | 25.3 | 46.2 | 93 |
Women | 22 | 29.0 | 53.8 | 107 |
| Age | ||||
14-34 | 5 | 13.9 | 13.7 | 51 |
35-54 | 7 | 14.2 | 15.9 | 52 |
55+ | 30 | 44.9 | 70.4 | 165 |
| Educational Level | ||||
Obligatory | 6 | 25.0 | 14.7 | 94 |
Medium | 25 | 28.4 | 58.7 | 104 |
High | 11 | 25.6 | 26.6 | 94 |
| Gross household income | ||||
up to CHF 3 999 | 8 | 25.8 | 19.9 | 99 |
CHF 4 000 to 7 999 | 20 | 31.3 | 46.8 | 115 |
more than CHF 8 000 | 14 | 23.0 | 33.3 | 85 |
| Employment | ||||
Senior management, employee | 1 | 33.3 | 2.0 | 125 |
Middle management, employee | 2 | 12.5 | 5.0 | 48 |
Employee | 13 | 24.5 | 30.3 | 90 |
Worker, employee | 1 | 11.1 | 1.4 | 23 |
Freelance | 0 | - | 0.0 | - |
Independant | 1 | 16.7 | 2.4 | 59 |
Agriculturalist | 1 | 20.0 | 2.9 | 83 |
Other | 0 | - | 0.0 | - |
| Residential area | ||||
City | 0 | - | 0.0 | - |
Agglomeration | 1 | 20.0 | 1.6 | 52 |
Rural | 41 | 27.6 | 98.4 | 102 |
BZ Berner Oberländer/Thuner Tagblatt
Readership: 65 000 | Reach: 34.8% | Circulation: 18 249
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 32 | 34.7 | 48.7 | 99 |
Women | 33 | 35.0 | 51.3 | 100 |
| Age | ||||
14-34 | 7 | 15.0 | 10.4 | 43 |
35-54 | 14 | 24.0 | 21.4 | 69 |
55+ | 44 | 53.1 | 68.2 | 152 |
| Educational Level | ||||
Obligatory | 9 | 34.6 | 13.8 | 99 |
Medium | 35 | 35.5 | 53.3 | 102 |
High | 21 | 33.9 | 32.9 | 97 |
| Gross household income | ||||
up to CHF 3 999 | 11 | 34.4 | 17.9 | 105 |
CHF 4 000 to 7 999 | 31 | 40.6 | 47.3 | 117 |
more than CHF 8 000 | 23 | 28.6 | 34.8 | 82 |
| Employment | ||||
Senior management, employee | 2 | 33.3 | 3.1 | 94 |
Middle management, employee | 8 | 29.6 | 12.8 | 89 |
Employee | 15 | 26.6 | 23.3 | 76 |
Worker, employee | 1 | 12.5 | 1.1 | 28 |
Freelance | 0 | - | 0.0 | * |
Independant | 2 | 20.0 | 3.2 | 60 |
Agriculturalist | 0 | - | 0.0 | * |
Other | 0 | - | 0.0 | * |
| Residential area | ||||
City | 33 | 39.6 | 51.4 | 114 |
Agglomeration | 11 | 32.4 | 16.8 | 91 |
Rural | 21 | 30.4 | 31.8 | 87 |