Der Landbote: Print

Der Landbote, established in 1836, is the daily newspaper for the city of Winterthur and its surroundings. From Monday to Saturday, Der Landbote provides comprehensive coverage of Winterthur as well as national, international, business and sports news, in the form of a print paper, an online news platform, an e-paper, and it is also available on the road with an app. The editorial offices in Winterthur are focusing on the views of the people in the sixth largest city of Switzerland. Together with the Zürcher Oberländer, the Zürcher Unterländer and the Zürichsee-Zeitung, Der Landbote forms the Zeitungsverbund Zürcher Regionalzeitungen (Regional Newspaper Group of the Zurich Area).

Media Data normal print-run

Readership: 43 000 | Reach: 0.9% | Circulation: 14 780

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	15	0.6	35.2	71
Women	28	1.0	64.8	129
Age
14-34	2	0.1	5.3	19
35-54	10	0.5	22.2	67
55+	31	1.5	72.5	188
Educational Level
Obligatory	10	1.2	23.6	150
Medium	17	0.7	40.3	93
High	16	0.7	36.1	88
Gross household income
up to CHF 3 999	6	0.9	13.4	107
CHF 4 000 to 7 999	15	0.8	34.9	99
more than CHF 8 000	22	0.8	51.7	99
Employment
Senior management, employee	1	0.5	2.3	69
Middle management, employee	4	0.5	9.1	68
Employee	8	0.5	19.5	63
Worker, employee	1	0.2	1.7	29
Freelance	1	0.8	1.9	98
Independant	1	0.4	1.8	48
Agriculturalist	0	0.0	0.0	0
Other	0	0.5	1.0	64
Residential area
City	25	1.0	59.6	120
Agglomeration	17	1.0	38.6	132
Rural	1	0.1	1.8	8

Media Data large print-run Wednesday

Readership: 80 000 | Reach: 1.5% | Circulation: 64 401

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	35	1.3	43.2	87
Women	45	1.7	56.8	113
Age
14-34	12	0.8	14.4	51
35-54	26	1.4	32.7	98
55+	42	2.0	52.9	137
Educational Level
Obligatory	19	2.1	23.0	146
Medium	28	1.2	35.1	81
High	33	1.5	41.9	102
Gross household income
up to CHF 3 999	9	1.3	10.8	86
CHF 4 000 to 7 999	26	1.4	33.0	94
more than CHF 8 000	45	1.6	56.2	107
Employment
Senior management, employee	2	1.0	2.2	65
Middle management, employee	11	1.5	14.1	105
Employee	21	1.2	25.8	83
Worker, employee	4	1.1	4.7	78
Freelance	1	1.4	1.8	95
Independant	1	0.7	1.7	45
Agriculturalist	0	0.0	0.0	0
Other	1	1.0	1.1	71
Residential area
City	46	1.7	57.6	116
Agglomeration	31	2.0	39.1	133
Rural	3	0.2	3.3	16

Topics

Christmas
Design
Diverse
Education
Fashion/Beauty
Finance
Food/Drink/Culinary
Health
Mobility
Property/Living
Sport
Sustainability
Travel
Watches/Jewelry/Lifestyle

Brands

24 heures
Alpha
Basler Zeitung
Berner Oberländer
Berner Zeitung
Bilan
Christophorus
Das Magazin
Der Bund
Der Landbote
Femina
Finanz und Wirtschaft
Guide TV
Hommages
Le Matin Dimanche
Luxe
Metropool
Newsnet
Schweizer Familie
SonntagsZeitung
TVtäglich
Tages-Anzeiger
Thuner Tagblatt
Top 2 Romandie
Tribune de Genève
Tribune des Arts
ZRZ Zürcher Regional Zeitungen
Zürcher Unterländer
Zürichsee-Zeitung
annabelle
encore!

Languages

English
French
German

Show past specials

Topic	Brand	Publication	Advertising Deadline	Language

Price in mm

Format	Price normal print-run b/w/colored	Price large print-run b/w/colored	Specifications
Insert advertisements	1.91	2.95	Specs

Fixed placements

Other formats possible.

Book the Tages-Anzeiger in combination with the Zürcher Regionalzeitungen ZRZ and get a 10% discount on both titles.

Format	Format (W x H in mm)	Price normal print-run b/w/colored	Price large print-run b/w/colored	Specifications
Advertising field mini	46 x 70	500	600	Specs
Advertising field maxi	46 x 100	700	850	Specs
Advertising field mini	96 x 70	1 000	1 200	Specs
Advertising field maxi	96 x 100	1 400	1 700	Specs
Monolith	96 x 440	5 000	8 000	Specs
Stereolith	96 x 440	10 000	16 000	Specs
Monolith column	46 x 440	1 300	2 000	Specs

Fixed sizes

Format	Format (W x H in mm)	Price normal print-run b/w/colored	Price large print-run b/w/colored	Specifications
2/1 page panorama	614 x 440	11 150	17 300	Specs
1/1 page	296 x 440	7 400	11 550	Specs
1/2 page horizontal	296 x 220	3 900	5 790	Specs
1/2 page vertical	146 x 440	3 900	5 790	Specs
1/4 page vertical	146 x 220	1 990	3 020	Specs
1/4 page horizontal	296 x 110	1 990	3 020	Specs
1/2 page horizontal text follow-on	296 x 220	5 900	9 050	Specs
1/2 page horizontal PR text follow-on	296 x 220	4 200	6 300	Specs
1/4 page horizontal text follow-on	296 x 110	2 900	4 450	Specs
1/4 page horizontal PR text follow-on	296 x 110	2 100	3 150	Specs
1/8 page horizontal text follow-on	296 x 55	1 450	2 225	Specs

Special fields

Format	Format (W x H in mm)	Price normal print-run b/w/colored	Price large print-run b/w/colored	Specifications
Front page, head left/ right	70 x 42	570	675	Specs
Front page footer, left/right	46 x 70	520	625	Specs
Footer last page left/right	46 x 70	420	525	Specs
Front page, footer	296 x 55	1 750	2 300	Specs
Weather field mini	55 x 55	180	240	Specs
Weather field maxi	296 x 220	2 300	3 150	Specs
Stock markets mini	96 x 70	220	280	Specs
Stock markets maxi	96 x 100	360	460	Specs
TV field	82 x 97	320	420	Specs
Crosswords field	98 x 98	210	310	Specs
Banner car section (Saturday)	296 x 110	1 250	-	Specs

Advertorials

Format	Format (W x H in mm)	Price normal print-run b/w/colored	Price large print-run b/w/colored	Specifications
1/1 page	296 x 440	4 700	7 250	Specs
1/2 page horizontal	296 x 220	2 800	4 200	Specs
1/4 page horizontal	296 x 110	1 620	2 400	Specs
1/4 page vertical	146 x 220	1 620	2 400	Specs

Classifieds

These are gross prices per mm.

Classified ads must be at least 10 mm high.

Death notices/acknowledgements: Please note that these advertisements will also be placed on our mourning portal www.hommages.ch in combination with the print advertisement.

Classifieds	Price normal print-run b/w/colored	Price large print-run b/w/colored	Specifications
Education, Erotic, Real estate, Employment, Events/Leisure, Marketplace, Car market, Rendez-vous, Vacation/Travel	1.91	2.95	Specs
Death notices**	1.91	1.91	Specs

Loose inserts

Loose inserts with third party advertisements only on request.

Edition	Days of publication	Circulation to be delivered 2026	Price up to 10g A4	Price up to 100g	Specifications
Normal print-run	Mo/Di/Do/Fr/Sa	17 000	5 350	7 650	Specs
Large print-run	Mittwoch	68 000	12 500	17 800	Specs
Other weight classes available on request	--	--	--	--	Specs

Sticker

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required. Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

Description	Price normal print-run (Mon/Tue/Thur/Fri/Sat)	Price large print-run (Wednesday)	Specifications
Sticker (front page 4c and back page 4c)	5 743	9 748	Specs
Coupon notes, perforated (front page 4c and back page 4c)	5 797	9 748	Specs
MemberShip cards	7 863	15 148	Specs

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts	Discount
2	3%
3	5%
6	10%
13	12%
26	15%
39	17%
48	20%
Agency commission
Newspapers	5%
Magazines	15%
Supplements and bound inserts in magazines	5%
ZEWO Discount (Charitable institutions)
Certified institutions	50%
Association and culture discount
Association discount or culture discount on the Events section	15%
Combination discount
When booking two titles (Der Landbote, Tages-Anzeiger, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung), a combination discount of 10% is granted.	10%
Surcharges
Placement surcharge	20%
Box Charges (per order and title)	CHF30
Paper invoice	CHF3
Costs of layout
Simple layout	CHF30
Individual layout	CHF60
Receipts
Full proof domestic	CHF10
Full proof international	CHF20

Print2WEB	Price
Up to 3 columns	CHF19
From 4 columns	CHF39
Special pages and supplements	CHF10 (or according to flyer)

Overview Classified ads

Column	Repeat order discounts	Agency commission
Insert advertisements	yes	yes
employment	yes	only on delivery of full templates
Real estate	yes	only on delivery of full templates
Official adverts	yes	only on delivery of full templates
Cars	yes	only on delivery of full templates
Finances	yes	only on delivery of full templates
Culture	yes	only on delivery of full templates
Art & antiques	yes	only on delivery of full templates
Used cars/car market	yes	only on delivery of full templates
Education	yes	only on delivery of full templates
Tourism	yes	only on delivery of full templates
Events	yes	only on delivery of full templates
Death Notices	no	no
Eroticism	yes	no
Marketplace	yes	no
Personal sections	yes	no
Collective pages, regional/special pages, marketplace BZ	depending on the information on the flyer	yes