Der Landbote, established in 1836, is the daily newspaper for the city of Winterthur and its surroundings. From Monday to Saturday, Der Landbote provides comprehensive coverage of Winterthur as well as national, international, business and sports news, in the form of a print paper, an online news platform, an e-paper, and it is also available on the road with an app. The editorial offices in Winterthur are focusing on the views of the people in the sixth largest city of Switzerland. Together with the Zürcher Oberländer, the Zürcher Unterländer and the Zürichsee-Zeitung, Der Landbote forms the Zeitungsverbund Zürcher Regionalzeitungen (Regional Newspaper Group of the Zurich Area).

Media Data

Media Data normal print-run

Readership: 44 000 | Reach: 0.8% | Circulation: 17 414

GenderReach in tsdReach in %Proportion in %Affinity

Men

21

0.8

47.0

94

Women

23

0.9

53.0

106

Age

14-34

3

0.2

6.9

24

35-54

9

0.5

20.4

61

55+

32

1.6

72.7

190

Educational Level

Obligatory

9

1.1

20.3

128

Medium

19

0.8

42.7

98

High

16

0.8

37.0

91

Gross household income

up to CHF 3 999

5

0.8

12.2

97

CHF 4 000 to 7 999

21

1.1

46.3

127

more than CHF 8 000

18

0.7

41.5

81

Employment

Senior management, employee

1

0.4

1.5

47

Middle management, employee

3

0.4

7.3

54

Employee

10

0.6

23.0

74

Worker, employee

1

0.3

1.9

34

Freelance

1

1.3

3.0

155

Independant

2

0.8

3.9

101

Agriculturalist

0

0.4

0.6

45

Other

1

0.7

1.3

84

Residential area

City

29

1.1

66.7

135

Agglomeration

14

0.9

32.0

109

Rural

1

0.1

1.3

6

MACH Basic 2025-2 (D-CH)

Media Data large print-run Wednesday

Lectorat: 86 000 | Pénétration: 1.6% | Tirage: 68 718

GenderReach in tsdReach in %Proportion in %Affinity

Men

42

1.6

49.4

99

Women

44

1.6

50.6

101

Age

14-34

14

0.9

16.3

57

35-54

29

1.6

33.3

100

55+

43

2.1

50.4

132

Educational Level

Obligatory

16

1.8

18.1

114

Medium

33

1.4

38.7

89

High

37

1.7

43.2

106

Gross household income

up to CHF 3 999

10

1.4

11.1

88

CHF 4 000 to 7 999

33

1.7

38.4

106

more than CHF 8 000

43

1.6

50.5

99

Employment

Senior management, employee

2

1.0

2.0

62

Middle management, employee

11

1.4

12.3

91

Employee

23

1.4

27.3

88

Worker, employee

4

1.3

4.7

85

Freelance

2

2.1

2.6

132

Independant

4

1.9

4.5

118

Agriculturalist

0

0.4

0.3

23

Other

1

1.7

1.6

108

Residential area

City

52

2.0

60.8

123

Agglomeration

32

2.0

36.6

125

Rural

2

0.2

2.6

12

MACH Basic 2025-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

FormatNormal Print-run bw/colorLarge print-run bw/colorSpecifications

Insert advertisements

1.91

2.95

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed placements

Other formats possible.

Book the Tages-Anzeiger in combination with the Zürcher Regionalzeitungen ZRZ and get a 10% discount on both titles.

FormatFormat (W x H in mm)Normal print-run (bw/color)Large print-run (bw/color)Specifications

Advertising field mini

46 x 70

500

600

Specs

Advertising field maxi

46 x 100

700

850

Specs

Advertising field mini

96 x 70

1 000

1 200

Specs

Advertising field maxi

96 x 100

1 400

1 700

Specs

Monolith

96 x 440

5 000

8 000

Specs

Stereolith

96 x 440

10 000

16 000

Specs

Monolith column

46 x 440

1 300

2 000

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed sizes

FormatFormatNormal print-run (b&w/coloured)Large prin-run (b&w/coloured)Specifications

2/1 page panorama

614 x 440

11 150

17 300

Specs

1/1 page

296 x 440

7 400

11 550

Specs

1/2 page horizontal

296 x 220

3 900

5 790

Specs

1/2 page vertical

146 x 440

3 900

5 790

Specs

1/4 page vertical

146 x 220

1 990

3 020

Specs

1/4 page horizontal

296 x 110

1 990

3 020

Specs

1/2 page horizontal text follow-on

296 x 220

5 900

9 050

Specs

1/2 page horizontal PR text follow-on

296 x 220

4 200

6 300

Specs

1/4 page horizontal text follow-on

296 x 110

2 900

4 450

Specs

1/4 page horizontal PR text follow-on

296 x 110

2 100

3 150

Specs

1/8 page horizontal text follow-on

296 x 55

1 450

2 225

Specs

Gross prices in CHF, plus 8.1% VAT.

Special fields

FormatFormatNormal print-run (b&w/coloured)Large prin-run (b&w/coloured)Specifications

Front page, head

70 x 42

570

675

Specs

Front page footer, left/right

46 x 70

520

625

Specs

Footer last page left/right

46 x 70

420

525

Specs

Front page, footer

296 x 55

1 750

2 300

Specs

Weather field mini

55 x 55

180

240

Specs

Weather field maxi

296 x 220

2 300

3 150

Specs

Stock markets mini

96 x 70

220

280

Specs

Stock markets maxi

96 x 100

360

460

Specs

TV field

82 x 97

320

420

Specs

Crosswords field

98 x 98

210

310

Specs

Banner car section (Saturday)

296 x 110

1 250

-

Specs

Gross prices in CHF, plus 8.1% VAT.

Advertorials

FormatFormatNormal print-run (b&w/coloured)Large prin-run (b&w/coloured)Specifications

1/1 page

296 x 440

4 700

7 250

Specs

1/2 page horizontal

296 x 220

2 800

4 200

Specs

1/4 page horizontal

296 x 110

1 620

2 400

Specs

1/4 page vertical

146 x 220

1 620

2 400

Specs

Net price in CHF, 8.1 VAT included

Classifieds

These are gross prices per mm.

Classified ads must be at least 10 mm high.

Death notices/acknowledgements: Please note that these advertisements will also be placed on our mourning portal www.hommages.ch in combination with the print advertisement.

ClassifiedsNormal print-run (b&w/coloured)Large prin-run (b&w/coloured)Specifications

Education, Erotic, Real estate, Employment, Events/Leisure, Marketplace, Car market, Rendez-vous, Vacation/Travel

1.91

2.95

Specs

Death notices**

1.91

1.91

Specs

**Without further discounts Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Loose inserts

Loose inserts with third party advertisements only on request.

EditionDays of publicationQuantity requiredPrice up to 10 g A4Price up to 100 gSpecifications

Normal print-run

Mo/Di/Do/Fr/Sa

18 000

5 350

7 650

Specs

Large print-run

Mittwoch

70 600

12 500

17 800

Specs

Gross prices in CHF, plus 8.1% VAT.

Sticker

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required. Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

DescriptionNormal print-run (Mon/Tue/Thur/Fri/Sat)Large print-run (Wednesday)Specifications

Sticker (front page 4c and back page 4c)

5 743

9 748

Specs

Coupon notes, perforated (front page 4c and back page 4c)

5 797

9 748

Specs

MemberShip cards

7 863

15 148

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Association and culture discount

Association discount or culture discount on the Events section

15%

Combination discount

When booking two titles (Der Landbote, Tages-Anzeiger, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung), a combination discount of 10% is granted.

10%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Up to 3 columns

CHF19

From 4 columns

CHF39

Special pages and supplements

CHF10 (or according to flyer)

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x height

Newspaper format

296 x 440 mm (invoiced page content = 4400 mm)

Type area 1/1 page

614 x 440 mm (invoiced page content = 8800 mm)

Type area 2/1 page

614 x 440 mm (min. 13 columns 110 mm high)

Number and dimensions of columns

Number of columns

1

2

3

4

5

6

7

8

9

10

Ads (in mm)

-

56

86

116

146

176

206

236

-

296

Advertisements (in mm)

46

96

146

196

246

296

-

-

-

-

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie