DIE ZEIT Schweiz: Print

Consistently more: more background information and research from Switzerland. In print, digital and events. As Germany’s leading weekly newspaper, DIE ZEIT reflects the broad interests of its readership with its diverse topics. Every week, four special pages with reports from Switzerland are published only in Switzerland. The editorial team, led by editor-in-chief Matthias Daum, has its finger on the pulse of political life in Zurich and, week after week, helps shape the country’s political, economic and social debates.

Media Data

Readership: 67 000 I Reach: 1.3% I Circulation: 26 938

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	33	1.3	50.0	101
Woman	33	1.2	50.0	99
Age
14-34	19	1.3	28.6	100
35-54	24	1.3	35.8	107
55+	24	1.2	35.7	94
Educational Level
Obligatory	4	0.5	6.0	37
Medium	19	0.8	28.2	65
High	44	2.1	65.8	164
Gross household income
up to CHF 3 999	6	0.9	9.2	71
CHF 4 000 to 7 999	22	1.1	32.9	87
more than CHF 8 000	39	1.5	58.0	117
Employment
Senior management, employee	4	2.3	6.1	181
Middle management, employee	11	1.5	16.4	122
Employee	17	1.1	25.8	84
Worker, employee	5	1.5	6.9	116
Freelance	3	3.2	4.4	254
Independant	3	1.7	4.9	137
Agriculturalist	0	0.1	0.1	4
Other	1	2.3	2.2	188
Residential area
City	44	1.7	68.3	138
Agglomeration	13	0.9	20.7	71
Rural	7	0.6	11.0	52

DIE ZEIT SCHWEIZ Stand-alone adverts

Advertising format	Type area in mm	Price in CHF, 4c
1/1 page	371 x 528	11 600
1/2 page landscape	371 x 264	6 400
Magazine page	220,5 x 290	4 900
1/4 page landscape	371 x 132	3 300
1/4 page corner field	220,5220	3 300
Title head advert	28 x 35	2 800
Text section advert	70,5 x 50	850

DIE ZEIT SCHWEIZ Special formats

Advertising format	Type area in mm	Price in CHF, 4c
Small advertising strips	70,5 x 150	790
Medium advertising strips	145,5 x 150	1 600
Large advertising strips	220,5 x 150	2 400
Strips (content side)	317 x 70	1 500
Advert on cover page*	371 x 528	14 900
*Every second week there is the possibility of placing an exclusive full-page advert on the back cover.