DIE ZEIT Schweiz: Print

Consistently more: more background information and research from Switzerland. In print, digital and events. As Germany’s leading weekly newspaper, DIE ZEIT reflects the broad interests of its readership with its diverse topics. Every week, four special pages with reports from Switzerland are published only in Switzerland. The editorial team, led by editor-in-chief Matthias Daum, has its finger on the pulse of political life in Zurich and, week after week, helps shape the country’s political, economic and social debates.

Media Data

Readership: 69 000 I Reach: 1.3% I Circulation: 22 709

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	38	1.4	54.4	109
Woman	31	1.2	45.6	91
Age
14-34	22	1.5	32.4	114
35-54	24	1.3	34.1	102
55+	23	1.1	33.5	87
Educational Level
Obligatory	5	0.6	8.0	50
Medium	19	0.8	27.1	62
High	45	2.1	64.9	160
Gross household income
up to CHF 3 999	7	1.0	10.1	80
CHF 4 000 to 7 999	23	1.2	33.9	93
more than CHF 8 000	39	1.4	56.0	110
Employment
Senior management, employee	3	1.8	4.6	141
Middle management, employee	10	1.4	15.1	112
Employee	22	1.3	31.2	100
Worker, employee	5	1.6	7.0	127
Freelance	4	3.7	5.5	285
Independant	3	1.2	3.7	96
Agriculturalist	0	0.1	0.1	5
Other	1	1.7	2.1	136
Residential area
City	50	1.9	72.9	147
Agglomeration	12	0.8	17.7	60
Rural	7	0.6	9.4	45

DIE ZEIT SCHWEIZ Stand-alone adverts

Advertising format	Type area in mm	Price in CHF, 4c
1/1 page	371 x 528	11 600
1/2 page landscape	371 x 264	6 400
Magazine page	220,5 x 290	4 900
1/4 page landscape	371 x 132	3 300
1/4 page corner field	220,5220	3 300
Title head advert	28 x 35	2 800
Text section advert	70,5 x 50	850

DIE ZEIT SCHWEIZ Special formats

Advertising format	Type area in mm	Price in CHF, 4c
Small advertising strips	70,5 x 150	790
Medium advertising strips	145,5 x 150	1 600
Large advertising strips	220,5 x 150	2 400
Strip (content side)	317 x 70	1 500
Advert on cover page*	371 x 528	14 900
*Every second week there is the possibility of placing an exclusive full-page advert on the back cover.