encore! is aimed at those who appreciate the finer things in the French and German-speaking part of Switzerland, and presents the latest trends in the world of fashion, design, leisure, architecture, gastronomy and travel – all of life's pleasures in a large format. Spectacular photography and an elegant layout invite you to lose yourself in its pages. Published on the first Sunday of every month – a must when it comes to style.

The ENCORE-Mag.ch website brings together all the special events that you'll find in the magazine. So we never lose sight of each other.

Media Data

Readership: 693 000 | Reach: 9.8% | Circulation 163 873

GenderReach in tsdReach in %Proportion in %Affinity

Men

358

10.2

51.6

104

Woman

336

9.4

48.4

96

Age

14-34

86

4.2

12.4

43

35-54

180

7.5

25.9

77

55+

428

16.1

61.7

165

Educational Level

Obligatory

121

9.8

17.5

100

Medium

303

9.9

43.7

101

High

269

9.6

38.8

98

Gross household income

up to CHF 3 999

90

10.0

14.3

103

CHF 4 000 to 7 999

280

10.3

40.4

106

more than CHF 8 000

314

9.2

45.3

95

Employment

Senior management, employee

23

10.8

3.3

111

Middle management, employee

74

8.3

10.7

85

Employee

160

7.3

23.1

75

Worker, employee

23

6.2

3.3

63

Freelance

16

11.4

2.3

117

Independant

23

8.7

3.3

90

Agriculturalist

5

5.1

0.7

52

Other

11

9.6

1.5

99

Residential area

City

369

10.2

53.2

104

Agglomeration

217

10.5

31.3

108

Rural

108

7.6

15.5

78

MACH Basic 2025-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard placements

Type area (W x H in mm)Bleed format* (W x H in mm)National offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

1/1 page

251 x 405

300 x 460

41 600

22 500

23 350

Specs

1/2 page vertical

123 x 405

150 x 460

34 650

18 720

19 430

Specs

1/2 page horizontal

251 x 200

300 x 230

34 650

18 720

19 430

Specs

1/3 page vertical

75 x 405

101 x 460

27 450

14 820

15 400

Specs

1/4 page block

123 x 200

150 x 230

24 570

13 280

13 780

Specs

1/4 page horizontal

251 x 85

300 x 115

20 520

11 080

11 500

Specs

2/1 pages pano

547 x 405

600 x 460

83 160

44 900

46 620

Specs

Central panorama

547 x 405

600 x 460

91 350

Edging: + 5mm trim on outer edges. Guaranteed print positions: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT

Top placements

FormatType area (W x H in mm)Bleed format* (W x H in mm)National offer price, in black/white or colourSpecifications

1st/2nd/3rd page on the right

251 x 405

300 x 460

45 700

Specs

Opposite editorial/contents

251 x 405

300 x 460

49 800

Specs

3rd cover page

300 x 460

300 x 460

41 600

Specs

4th cover page

300 x 460

300 x 460

51 850

Specs

1st opening

600 x 460

600 x 460

99 540

Specs

2nd/3rd opening

600 x 460

600 x 460

95 490

Specs

4e/5e/6e page on the right

251 x 405

300 x 460

41 600

Specs

*Franc-bord: + 5mm de coupe/rognage sur les bords extérieurs. Emplacements print garantis: Supplément de 20% du prix brut. Disponibilité des emplacements splittés Suisse romande et Suisse allemande seulement sur demande. Prix bruts en CHF, TVA 8.1% en sus

Loose Inserts

Quantity required

TitleNational issueFrench speaking SwitzerlandGerman speaking Switzerland

encore!

180 500 exemplaires

68 500 copies

112 000 exemplaires

Stickers inserts: Postcards / Inpayment slips

Postcards / Inpayment slipsNational offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

Up to 10 g

51100*

26900*

29300*

Specs

*plus insertion costs for the advertising page, min. 1/1 page. All prices in CHF, including postage and technical costs, gross prices in CHF, plus 8.1% VAT

Stickers inserts: Postcards / Inpayment slips

Postcards / Inpayment slipsNational offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

Up to 10 g

51100*

26900*

29300*

Specs

*plus insertion costs for the advertising page, min. 1/1 page. All prices in CHF, including postage and technical costs, gross prices in CHF, plus 8.1% VAT

Stickers inserts: Samples / Bags

The thickness of the sachet or sample may not exceed 1 mm.

Sachets / sample bagsNational offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

Up to 10 g

85300*

44900*

48960*

Specs

*plus insertion costs for the advertising page, min. 1/1 page. All prices in CHF, including postage and technical costs, gross prices in CHF, plus 8.1% VAT

Discounts & Surcharges

Repeat order discounts

Valid for all print titles of Tamedia.

Apply to orders placed at the same time without a change in size, for delivery within 12 months.

Design and text changes are possible for complete drafts of ads.

Repeat order rebates only apply to single titles.

RepetitionDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Valable pour tous les titres de presse de Tamedia.

Est accordé sur le tarif net. Pour les agences de publicité et média ayant droit à la commission. Si un annonceur étranger demande une commission conseil de 15%, le prix brut de l’annonce est augmenté de 12%. Petites annonces: voir le tableau «Aperçu des rubriques».

Agency commission5%15%5%

Description

Newspapers

Magazines

Supplements and bound inserts in magazines

Charitable institutions

Granted on the gross rate, only ZEWO-certified institutions. No agency commission, no consultant commission, no further discounts.

Charitable institutions50%

Description

Discount

Overview Classified ads

Column General franc settlement discountRepeat order discounts Agency commission

Insert advertisements

yes

yes

yes

employment

yes

yes

only on delivery of full templates

Real estate

yes

yes

only on delivery of full templates

Official adverts

yes

yes

only on delivery of full templates

Cars

yes

yes

only on delivery of full templates

Finances

yes

yes

only on delivery of full templates

Culture

yes

yes

only on delivery of full templates

Art & antiques

yes

yes

only on delivery of full templates

Used cars/car market

yes

yes

only on delivery of full templates

Education

yes

yes

only on delivery of full templates

Tourism

yes

yes

only on delivery of full templates

Events

yes

yes

only on delivery of full templates

Death Notices

no

no

no

Eroticism

no

yes

no

Marketplace

no

yes

no

Personal sections

no

yes

no

Collective pages, regional/special pages, marketplace BZ

yes

depending on the information on the flyer

yes

Surcharges

DescriptionSuppléments

Placement surcharge

0

Box Charges (per order and title)

30

Paper invoice

You can switch to free invoicing via email at any time: rechnungen@tamedia.ch

3

Delivery of receipts

DescriptionSuppléments

Full proof domestic (per mailing)

10

Full proof international (per mailing)

20

Page proof domestic / international (per mailing)

5

Additional proofs

on request

e-Vouchin

without charge

Costs of layout

DescriptionSuppléments

Simple layout

CHF 30 incl. 1 set of proofs (digital)

Individual layout

CHF 60 incl. 1 set of proofs (digital)

Corrections

Charged at an hourly rate

Hourly rate

CHF 85 per ½ hour, CHF 170 per hour

Each additional proof approval

10

Prepayment

We reserve the right to request an advance payment for certain advertisement categories:

New and foreign clients, eroticism/fortune telling/life coaching/liquidations

Publications & délais

Appearance date

Edition numberPublication dateClosing date for ads: normalClosing date for ads: Top placements*Receipt of documents

1

16.02.2025

21.01.2025

22.12.2024

21.01.2025

Adventure

2

09.03.2025

11.02.2025

12.01.2025

11.02.2025

Fashion & Beauty

3

06.04.2025

11.03.2025

09.02.2025

11.03.2025

Design

4

11.05.2025

15.04.2025

16.03.2025

15.04.2025

Travel

5

15.06.2025

20.05.2025

20.04.2025

20.05.2025

Sun

6

21.09.2025

19.08.2025

27.07.2025

19.08.2025

Fashion & Beauty

7

12.10.2025

16.09.2025

17.08.2025

16.09.2025

Design & Techno

8

16.11.2025

21.10.2025

21.09.2025

21.10.2025

Wonders (Watches & Jewels)

9

14.12.2025

18.11.2025

19.10.2025

18.11.2025

Celebrations

Subject to change

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie