encore! is aimed at those who appreciate the finer things in the French and German-speaking part of Switzerland, and presents the latest trends in the world of fashion, design, leisure, architecture, gastronomy and travel – all of life's pleasures in a large format. Spectacular photography and an elegant layout invite you to lose yourself in its pages. Published on the first Sunday of every month – a must when it comes to style.

The ENCORE-Mag.ch website brings together all the special events that you'll find in the magazine. So we never lose sight of each other.

Media Data

Readership 598 000 | Reach: 8.3% | Circulation 150 241

GenderReach in tsdReach in %Proportion in %Affinity

Men

312

8.7

52.2

105

Woman

286

7.9

47.8

95

Age

14-34

66

3.2

11.1

38

35-54

139

5.8

23.3

70

55+

393

14.4

65.6

174

Educational Level

Obligatory

93

7.5

15.6

91

Medium

276

8.9

46.1

107

High

229

8.0

38.3

96

Gross household income

up to CHF 3 999

84

8.3

14.1

100

CHF 4 000 to 7 999

247

9.4

41.3

113

more than CHF 8 000

267

7.5

44.6

90

Employment

Senior management, employee

18

7.9

3.0

96

Middle management, employee

59

6.5

9.9

79

Employee

133

6.0

22.3

72

Worker, employee

16

4.0

2.7

49

Freelance

15

9.8

2.4

118

Independant

23

8.6

3.8

104

Agriculturalist

4

3.6

0.6

43

Other

7

6.9

1.2

83

Residential area

City

327

8.9

54.6

107

Agglomeration

169

8.1

28.3

97

Rural

102

7.1

17.1

86

MACH Basic 2026-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Standard placements

Type area (W x H in mm)Bleed format* (W x H in mm)National offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

1/1 page

251 x 405

300 x 460

41 600

22 500

23 350

Specs

1/2 page vertical

123 x 405

150 x 460

34 650

18 720

19 430

Specs

1/2 page horizontal

251 x 200

300 x 230

34 650

18 720

19 430

Specs

1/3 page vertical

75 x 405

101 x 460

27 450

14 820

15 400

Specs

1/4 page block

123 x 200

150 x 230

24 570

13 280

13 780

Specs

1/4 page horizontal

251 x 85

300 x 115

20 520

11 080

11 500

Specs

2/1 pages pano

547 x 405

600 x 460

83 160

44 900

46 620

Specs

Central panorama

547 x 405

600 x 460

91 350

Edging: + 5mm trim on outer edges. Guaranteed print positions: 20% surcharge on the gross price. Gross prices in CHF, plus 8.1% VAT

Top placements

FormatType area (W x H in mm)Bleed format* (W x H in mm)National offer price, in black/white or colourSpecifications

1st/2nd/3rd page on the right

251 x 405

300 x 460

45 700

Specs

Opposite editorial/contents

251 x 405

300 x 460

49 800

Specs

3rd cover page

300 x 460

300 x 460

41 600

Specs

4th cover page

300 x 460

300 x 460

51 850

Specs

1st opening

600 x 460

600 x 460

99 540

Specs

2nd/3rd opening

600 x 460

600 x 460

95 490

Specs

4e/5e/6e page on the right

251 x 405

300 x 460

41 600

Specs

*Franc-bord: + 5mm de coupe/rognage sur les bords extérieurs. Emplacements print garantis: Supplément de 20% du prix brut. Disponibilité des emplacements splittés Suisse romande et Suisse allemande seulement sur demande. Prix bruts en CHF, TVA 8.1% en sus

Loose Inserts

Quantity required

TitleNational issueFrench speaking SwitzerlandGerman speaking Switzerland

encore!

165 500 exemplaires

63 000 copies

102 500 exemplaires

Stickers inserts: Postcards / Inpayment slips

Postcards / Inpayment slipsNational offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

up to 10g

51 100*

26 900*

29 300*

Specs

*plus insertion costs for the advertising page, min. 1/1 page. All prices in CHF, including postage and technical costs, gross prices in CHF, plus 8.1% VAT

Stickers inserts: Postcards / Inpayment slips

Postcards / Inpayment slipsNational offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

up to 10g

51 100*

26 900*

29 300*

Specs

*plus insertion costs for the advertising page, min. 1/1 page. All prices in CHF, including postage and technical costs, gross prices in CHF, plus 8.1% VAT

Stickers inserts: Samples / Bags

The thickness of the sachet or sample may not exceed 1 mm.

Sachets / sample bagsNational offerFrench speaking SwitzerlandGerman speaking SwitzerlandSpecifications

up to 10g

85 300*

44 900*

48 960*

Specs

*plus insertion costs for the advertising page, min. 1/1 page. All prices in CHF, including postage and technical costs, gross prices in CHF, plus 8.1% VAT

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Box Charges (per order and title)

CHF30

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Publications & Deadlines

Appearance date

Edition numberPublication dateClosing date for ads: normalClosing date for ads: Top placements*Receipt of documents

1

15.2.2026

20.1.2026

21.12.2025

20.1.2026

So Swiss

2

22.3.2026

24.2.2026

25.1.2026

24.2.2026

Fashion & Beauty

3

19.4.2026

24.3.2026

22.2.2026

24.3.2026

Design

4

17.5.2026

21.4.2026

22.3.2026

21.4.2026

Travel

5

14.6.2026

19.5.2026

19.4.2026

19.5.2026

Sun

6

20.9.2026

25.8.2026

26.7.2026

25.8.2026

Fashion & Beauty

7

18.10.2026

22.9.2026

23.8.2026

22.9.2026

Design & Techno

8

15.11.2026

20.10.2026

20.9.2026

20.10.2026

Wonders

9

13.12.2026

17.11.2026

18.10.2026

17.11.2026

Celebrations

Subject to change

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales