Femina is the leading women's magazine in French-speaking Switzerland. Every month, it reports on the latest trends in fashion, accessories, beauty, health and travel. It also publishes topical reports on family, culture and leisure. From now on, Femina will be published monthly in Le Matin Dimanche, the following day in 24 heures and Tribune de Genève, and will be available on newsstands throughout French-speaking Switzerland.




Media Data

Media Data

Lectorat: 239 000 | Pénétration 13.3% | Tirage: 110 508

GenderReach in tsdReach in %Proportion in %Affinity

Men

53

6,0

22,1

45

Woman

186

20,2

77,9

152

Age

14-34

30

5,3

12,4

40

35-54

50

8,4

21,0

63

55+

159

24,8

66,5

186

Educational Level

Obligatory

64

16,7

26,6

126

Medium

108

14,4

45,1

108

High

68

10,1

28,3

76

Gross household income

up to CHF 3 999

55

16,8

23,0

126

CHF 4 000 to 7 999

109

15,1

45,6

113

more than CHF 8 000

75

10,1

31,4

76

Employment

Senior management, employee

3

7,0

1,2

53

Middle management, employee

12

6,9

5,0

52

Employee

55

9,8

23,2

74

Worker, employee

2

3,0

1,0

23

Freelance

7

15,5

2,9

117

Independant

4

7,0

1,8

52

Agriculturalist

2

*

0,8

*

Other

3

*

1,3

*

Residential area

City

142

14,1

59,3

106

Agglomeration

65

12,8

27,0

96

Rural

33

11,4

13,7

86

MACH Basic 2025-1 (F-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Closing date for ads

Issue date:

Sundays and Mondays in the Tribune de Genève and 24 heures.

Insertion deadline:

16 days prior to publication

Print material deadline:

12 days prior to publication

Subject to change

Standard Formats

Cover pages and premiums

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 opposite contents page

179 x 240

210 x 280

30 310

Specs

1/1 page facing editorial

179 x 240

210 x 280

28 850

Specs

3rd cover page

210 x 280

210 x 280

27 590

Specs

4th cover page

210 x 280

210 x 280

31 800

Specs

1st to 3th right-hand ad page

179 x 240

210 x 280

28 920

Specs

1st opening

420 x 280

420 x 280

50 520

Specs

*Full bleed: + 5 mm of cutting/cropping on the outer edges. Guaranteed print placements: Surcharge of 20% of gross price. All rates in CHF, VAT (8.1%) not included.

Standard placements

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

179 x 240

210 x 280

27 590

Specs

1/2 page vertical

87 x 240

103 x 280

17 890

Specs

1/2 page horizontal

179 x 118

210 x 138

17 890

Specs

1/3 page vertical

57 x 240

73 x 280

13 750

Specs

1/3 page horizontal

179 x 78

210 x 98

13 750

Specs

1/4 page block

87 x 118

103 x 138

11 000

Specs

1/4 page horizontal

179 x 57

210 x 77

11 000

Specs

1/8 page block

87 x 57**

-

5 760

Specs

1/8 page landscape

179 x 26

210 x 46

5 760

Specs

*Full bleed: + 5 mm of cutting/cropping on the outer edges. **Mirror only Guaranteed print placements: Surcharge of 20% of gross price. All rates in CHF, VAT (8.1%) not included.

Grouped ads

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/4 page vertical

42 x 240

-

5 700

Specs

1/4 page horizontal

179 x 57

-

5 700

Specs

1/4 page block

87 x 118

-

5 700

Specs

1/8 page block

87 x 57

-

2 900

Specs

1/8 page landscape

179 x 26

-

2 900

Specs

Gross price in CHF, excl. VAT

Special Formats

Panorama ads

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

2/1 pages

388 x 240

420 x 280

44 840

Specs

*Full bleed: + 5 mm of cutting/cropping on the outer edges. All rates in CHF, VAT (8.1%) not included.

Special Formats

Before an ad can be published, it must be approved by the editorial team and deemed feasible from a technical standpoint. Creative formats require advance notice. Actual prices may vary from those that are listed. The placements here are provided for illustrative purposes only.

FormatGross priceSpecifications

Stapled mantle (4 pages)

133 500

Specs

2/1 pano pages 2 and 3

50 520

Specs

Cover page Gatefolder (3 pages)

105 400

Specs

Bruttopreise in CHF, zuzüglich 8.1% MwSt

Inserts

Quantity required

TitleQuantity required

Femina

120 000

Loose inserts

WeightPriceSpecifications

Up to 10 g

66 600

Specs

11 to 25 g

71 400

Specs

26 to 35 g

102 900

Specs

36 to 50 g

119 880

Specs

from 51 g

on request

Specs

Gross price in CHF, excl. VAT

Bound inserts

WeightPriceSpecifications

Up to 10 g

66 600

Specs

11 to 25 g

71 400

Specs

26 to 35 g

102 900

Specs

36 to 50 g

119 880

Specs

from 51 g

on request

Specs

Gross price in CHF, excl. VAT

Stickers inserts: Postcards / Inpayment slips

Postcards / Inpayment slipsPriceSpecifications

Up to 10 g

16600*

Specs

*Plus insertion fees of the ad page, 1/1 page minimum. All rates in CHF, VAT (8.1%) not included.

Stickers inserts: Samples / Bags

Sachets / sample bagsPriceSpecifications

Up to 10 g

46500*

Specs

11-20 g

50300*

Specs

*Plus insertion fees of the ad page, 1/1 page minimum. All rates in CHF, VAT (8.1%) not included.

Stickers inserts: Envelopes / booklets from 4 pages

Envelopes / booklets from 4 pagesPriceSpecifications

Up to 25 g

42150*

Specs

26-50 g

46700*

Specs

*Plus insertion fees of the ad page, 1/1 page minimum. All rates in CHF, VAT (8.1%) not included.

Discounts & Surcharges

Repeat order discounts

Valid for all print titles of Tamedia and 20 Minuten (to the titles).

Apply to orders placed at the same time without a change in size, for delivery within 12 months.

Design and text changes are possible for complete drafts of ads.

Repeat order rebates only apply to single titles.

RepetitionDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Valid for all Tamedia press titles and 20 minutes. Is granted on the net rate. For advertising and media agencies entitled to commission. If a foreign advertiser requests a 15% commission, the gross advertisement price is increased by 12%. Classified ads: see table “Overview of headings”.

DescriptionNewspapersMagazinesSupplements and bound inserts in magazines

Agency commission

5%

15%

5%

Institution caritative

Accordé sur le tarif brut, institutions certifiées ZEWO uniquement. Pas de commission d’intermédiaire, pas de CC, pas de rabais supplémentaire.

DescriptionRabais

Institution caritative

50%

Overview Classified ads

Column General franc settlement discountRepeat order discounts Agency commission

Insert advertisements

yes

yes

yes

employment

yes

yes

only on delivery of full templates

Real estate

yes

yes

only on delivery of full templates

Official adverts

yes

yes

only on delivery of full templates

Cars

yes

yes

only on delivery of full templates

Finances

yes

yes

only on delivery of full templates

Culture

yes

yes

only on delivery of full templates

Art & antiques

yes

yes

only on delivery of full templates

Used cars/car market

yes

yes

only on delivery of full templates

Education

yes

yes

only on delivery of full templates

Tourism

yes

yes

only on delivery of full templates

Events

yes

yes

only on delivery of full templates

Death Notices

no

no

no

Eroticism

no

yes

no

Marketplace

no

yes

no

Personal sections

no

yes

no

Collective pages, regional/special pages, marketplace BZ

yes

depending on the information on the flyer

yes

Surcharges

DescriptionSuppléments

Placement surcharge

0

Box Charges (per order and title)

30

Paper invoice

You can switch to free invoicing via email at any time: rechnungen@tamedia.ch

3

Delivery of receipts

DescriptionSurcharges

Full proof domestic (per mailing)

10

Full proof international (per mailing)

20

Page proof domestic / international (per mailing)

5

Additional proofs

on request

e-Vouching

without charge

Costs of layout

DescriptionSurcharges

Simple layout

CHF 30 incl. 1 set of proofs (digital)

Individual layout

CHF 60 incl. 1 set of proofs (digital)

Corrections

Charged at an hourly rate

Hourly rate

CHF 85 per ½ hour, CHF 170 per hour

Each additional proof approval

10

Prepayment

We reserve the right to request an advance payment for certain advertisement categories:

New and foreign clients, eroticism/fortune telling/life coaching/liquidations

Publications & Deadlines

Publication date

Publication dateClosing date for adsDelivery date (for data transfer)

09.02.2025

17.01.2025

28.01.2025

02.03.2025

14.02.2025

18.02.2025

30.03.2025

14.03.2025

18.03.2025

04.05.2025

18.04.2025

22.04.2025

01.06.2025

16.05.2025

20.05.2025

29.06.2025

13.06.2025

17.06.2025

24.08.2025

08.08.2025

12.08.2025

14.09.2025

29.08.2025

02.09.2025

05.10.2025

19.09.2025

23.09.2025

02.11.2025

17.10.2025

21.10.2025

07.12.2025

21.11.2025

25.11.2025

Subject to change without notice

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie