Femina is the leading women's magazine in French-speaking Switzerland. Every month, it reports on the latest trends in fashion, accessories, beauty, health and travel. It also publishes topical reports on family, culture and leisure. From now on, Femina will be published monthly in Le Matin Dimanche, and will be available on newsstands throughout French-speaking Switzerland.




Media Data

Media Data

Readership: 157 000 | Reach 8.5% | Circulation: 44 744

GenderReach in tsdReach in %Proportion in %Affinity

Men

61

6.8

38.8

79

Woman

96

10.2

61.2

120

Age

14-34

11

2.00

7.1

23

35-54

35

5.7

22.1

66

55+

111

16.8

70.8

197

Educational Level

Obligatory

32

8.3

20.2

97

Medium

77

10.1

49.1

119

High

48

6.9

30.7

81

Gross household income

up to CHF 3 999

33

10

20.6

117

CHF 4 000 to 7 999

77

10.6

49.3

124

more than CHF 8 000

47

6

30.1

70

Employment

Senior management, employee

2

3.5

1.1

41

Middle management, employee

9

5

5.7

58

Employee

33

5.8

20.9

68

Worker, employee

3

4.1

2.1

48

Freelance

4

7.8

2.3

91

Independant

2

3.9

1.6

46

Agriculturalist

1

*

0.7

*

Other

3

*

1.6

*

Residential area

City

91

8.8

57.7

103

Agglomeration

41

8

26.4

94

Rural

25

8.5

15.9

100

MACH Basic 2026-1 (F-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Standard Formats

Cover pages and premiums

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 opposite contents page

179 x 240

210 x 280

21 970

Specs

1/1 page facing editorial

179 x 240

210 x 280

20 920

Specs

3rd cover page

210 x 280

210 x 280

20 000

Specs

4th cover page

210 x 280

210 x 280

23 050

Specs

1st to 3th right-hand ad page

179 x 240

210 x 280

20 970

Specs

1st opening

388 x 240

420 x 280

43 950

Specs

*Full bleed: + 5 mm of cutting/cropping on the outer edges. Guaranteed print placements: Surcharge of 20% of gross price. All rates in CHF, VAT (8.1%) not included.

Standard placements

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/1 page

179 x 240

210 x 280

20 000

Specs

1/2 page vertical

87 x 240

103 x 280

12 970

Specs

1/2 page horizontal

179 x 118

210 x 138

12 970

Specs

1/3 page vertical

57 x 240

73 x 280

9 970

Specs

1/3 page horizontal

179 x 78

210 x 98

9 970

Specs

1/4 page block

87 x 118

103 x 138

7 980

Specs

1/4 page horizontal

179 x 57

210 x 77

7 980

Specs

1/8 page block

87 x 57**

-

4 180

Specs

1/8 page landscape

179 x 26

210 x 46

4 180

Specs

*Full bleed: + 5 mm of cutting/cropping on the outer edges. **Mirror only Guaranteed print placements: Surcharge of 20% of gross price. All rates in CHF, VAT (8.1%) not included.

Grouped ads

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

1/4 page vertical

42 x 240

-

5 700

Specs

1/4 page horizontal

179 x 57

-

5 700

Specs

1/4 page block

87 x 118

-

5 700

Specs

1/8 page block

87 x 57

-

2 900

Specs

1/8 page landscape

179 x 26

-

2 900

Specs

Gross price in CHF, excl. VAT

Special Formats

Panorama ads

FormatType area (W x H in mm)Bleed format* (W x H in mm)PriceSpecifications

2/1 pages

388 x 240

420 x 280

39 010

Specs

*Full bleed: + 5 mm of cutting/cropping on the outer edges. All rates in CHF, VAT (8.1%) not included.

Special Formats

Before an ad can be published, it must be approved by the editorial team and deemed feasible from a technical standpoint. Creative formats require advance notice. Actual prices may vary from those that are listed. The placements here are provided for illustrative purposes only.

FormatGross priceSpecifications

Stapled mantle (4 pages)

133 500

Specs

2/1 pano pages 2 and 3

50 520

Specs

Cover page Gatefolder (3 pages)

105 400

Specs

Bruttopreise in CHF, zuzüglich 8.1% MwSt

Inserts

Quantity required

TitleQuantity required

Femina

64 000

Loose inserts

WeightPriceSpecifications

up to 10g

55 000

Specs

11 to 25g

59 500

Specs

26 to 35g

85 750

Specs

36 to 50g

99 900

Specs

from 51g

on request

Specs

Gross price in CHF, excl. VAT

Bound inserts

WeightPriceSpecifications

up to 10g

55 000

Specs

11 to 25g

59 500

Specs

26 to 35g

85 750

Specs

36 to 50g

99 900

Specs

from 51g

on request

Specs

Gross price in CHF, excl. VAT

Stickers inserts: Postcards / Inpayment slips

Postcards / Inpayment slipsPriceSpecifications

up to 10g

16 600*

Specs

*Plus insertion fees of the ad page, 1/1 page minimum. All rates in CHF, VAT (8.1%) not included.

Stickers inserts: Samples / Bags

Sachets / sample bagsPriceSpecifications

up to 10g

46 500*

Specs

11 to 20g

50 300*

Specs

*Plus insertion fees of the ad page, 1/1 page minimum. All rates in CHF, VAT (8.1%) not included.

Stickers inserts: Envelopes / booklets from 4 pages

Envelopes / booklets from 4 pagesPriceSpecifications

up to 25g

42 150*

Specs

26 to 50g

46 700*

Specs

*Plus insertion fees of the ad page, 1/1 page minimum. All rates in CHF, VAT (8.1%) not included.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Publications & Deadlines

Publication date

Edition numberPublication dateClosing date for adsClosing date for ads: Top placements*Receipt of documents

1

8.2.2026

23.1.2026

14.12.2025

27.1.2026

2

1.3.2026

13.2.2026

4.1.2026

17.2.2026

3

29.3.2026

13.3.2026

1.2.2026

17.3.2026

4

26.4.2026

10.4.2026

8.3.2026

14.4.2026

5

31.5.2026

15.5.2026

5.4.2026

19.5.2026

6

28.6.2026

12.6.2026

3.5.2026

16.6.2026

7

16.8.2026

31.7.2026

21.6.2026

4.8.2026

8

13.9.2026

28.8.2026

19.7.2026

1.9.2026

9

11.10.2026

25.9.2026

16.8.2026

29.9.2026

10

8.11.2026

23.10.2026

13.09.2026

27.10.2026

11

6.12.2026

20.11.2026

11.10.2026

24.11.2026

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales