Media Data
Readership: 155 000 | Reach 8.6% | Circulation: 53 192
Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
---|---|---|---|---|
Men | 53 | 6,0 | 34,2 | 70 |
Woman | 102 | 11,1 | 65,8 | 129 |
Age | ||||
14-34 | 15 | 2,7 | 9,5 | 31 |
35-54 | 34 | 5,7 | 22,1 | 66 |
55+ | 106 | 16,5 | 68,4 | 192 |
Educational Level | ||||
Obligatory | 42 | 10,9 | 26,8 | 127 |
Medium | 70 | 9,3 | 44,9 | 108 |
High | 44 | 6,6 | 28,3 | 76 |
Gross household income | ||||
up to CHF 3 999 | 35 | 10,8 | 22,8 | 125 |
CHF 4 000 to 7 999 | 70 | 9,7 | 45,2 | 112 |
more than CHF 8 000 | 50 | 6,6 | 32.0 | 77 |
Employment | ||||
Senior management, employee | 2 | 3,9 | 31,12 | 45 |
Middle management, employee | 8 | 4,6 | 5,2 | 54 |
Employee | 36 | 6,4 | 23,4 | 75 |
Worker, employee | 2 | 2,5 | 1,3 | 29 |
Freelance | 4 | 9,1 | 2,8 | 116 |
Independant | 3 | 4,7 | 1,9 | 54 |
Agriculturalist | 2 | * | 1,1 | * |
Other | 2 | * | 1,2 | * |
Residential area | ||||
City | 84 | 8,4 | 54,2 | 97 |
Agglomeration | 45 | 8,9 | 29.0 | 103 |
Rural | 26 | 9,1 | 16,8 | 105 |