Published twice a week, on Wednesday and Saturday and at any time online at fuw.ch. Finanz und Wirtschaft offers private and institutional investors well-founded guidance in decision-making. It reports on activities on the financial markets, comments on events and trends, provides analysis for companies and has the most comprehensive data service of any Swiss newspaper.

Media Data

Readership: 67 000 I Reach: 1.2% I Circulation: 21 096

GenderReach in tsdReach in %Proportion in %Affinity

Men

51

1.9

76.4

153

Woman

16

0.6

23.6

47

Age

14-34

14

0.9

20.6

73

35-54

20

1.1

29.8

90

55+

33

1.6

49.6

128

Educational Level

Obligatory

5

0.6

8.0

51

Medium

23

1.0

34.3

79

High

39

1.7

57.7

140

Gross household income

up to CHF 3 999

5

0.6

6.5

52

CHF 4 000 to 7 999

18

0.9

27.1

77

more than CHF 8 000

44

1.6

66.4

127

Employment

Senior management, employee

6

3.4

9.3

275

Middle management, employee

10

1.4

15.6

117

Employee

15

0.9

22.3

72

Worker, employee

2

0.6

2.9

48

Freelance

2

2.0

3.1

164

Independant

4

2.2

6.7

179

Agriculturalist

0

0.4

0.4

33

Other

0

0.2

0.2

14

Residential area

City

39

1.4

58.3

118

Agglomeration

21

1.3

30.8

105

Rural

7

0.6

10.9

52

MACH Basic 2026-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

Formatb/wcolouredSpecifications

Advertisements (jobs/real estate)

2.27

3.64

Specs

Text space up to 1449 mm

3.01

5.63

Specs

Text space from 1450 mm

3.01

4.85

Specs

Advertising up to 999 mm

3.90

8.33

Specs

Advertising from 1000 mm

3.90

6.31

Specs

Gross prices in CHF, plus 8.1% VAT. Advertisements: minimum height 20 mm, from 390 mm 440 mm (type area) will be charged, text connection: landscape format: minimum height 50 mm, portrait format: 420 mm will be charged at 440 mm (type area), adverts: minimum height 50 mm

Fixed format exclusive advertisments

FormatFormats in mmb/wcolouredSpecifications

Juniorpage

236 x 340

10 600

14 190

Specs

Mini-Junior-Page

176.2 x 250

5 850

8 740

Specs

Advert

115.8 x 275

3 730

6 870

Specs

Advert

115.8 x 160

2 490

5 250

Specs

Advert

115.8 x 100

1 560

3 280

Specs

Monolith

115.8 x 417.4

-

6 400

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed formats

FormatFormats in mmb/wcolouredSpecifications

2/1 page Pano

617 x 440

21 780

28 860

Specs

1/1 page

297 x 440

9 900

13 440

Specs

1/2 page horizontal text follow-on

297 x 220

6 620

9 650

Specs

1/3 page horizontal text follow-on

297 x 145

4 360

6 600

Specs

1/4 page horizontal text follow-on

297 x 110

3 310

5 890

Specs

1/2 page landscape

297 x 220

4 994

8 008

Specs

1/3 page landscape

297 x 145

3 337

5 351

Specs

1/4 page portrait

115.8 x 275

2 497

4 004

Specs

1/4 page landscape

297 x 110

2 497

4 004

Specs

Gross prices in CHF, plus 8.1% VAT.

Special formats

FormatFormats in mmb/wcolouredSpecifications

Front panel

55.4 x 60

--

1 450

Specs

Front panel double

115.8 x 60

--

2 600

Specs

Front panel maxi

230.6 x 60

--

5 200

Specs

Front panel footer strip

297 x 60

--

6 650

Specs

Logo front

--

--

1 000

Specs

Page 3 Opinions Stripes

297 x 137

--

9 900

Specs

Page 3 Opinions Mini

176.2 x 137

--

8 400

Specs

Page 3 Opinions maxi

236.6 x 137

--

8 890

Specs

Page 5 Company, foot field

55.4 x 60

--

1 150

Specs

Page 5 Company, double footer

115.8 x 60

--

1 950

Specs

Page Praktikus

297 x 140

--

8 660

Specs

2nd Bund Markets, foot field

55.4 x 60

--

1 150

Specs

2nd Bund Markets, foot field double

115.8 x 60

--

1 950

Specs

Strip Page 5

297 x 60

1 810

3 280

Specs

Double island advert Market Monitor

96.2 x 70

--

1 770

Specs

Market monitor island advert

46 x70

--

1 000

Specs

Halfcover front *

148.5 x 357

--

12 500

Specs

Halfcover page 2

148 x 440

--

12 500

Specs

* Halfcover front pages will no longer be available as standard from 24 November 2026 due to a change of printer (alternative - Fake-Cover available on request) Gross prices in CHF, plus 8.1% VAT.

Inserts

Loose inserts

DescriptionWednesdaySaturdaySpecifications

Circulation to be delivered 2026

15 100*

17 000*

Specs

Price

Weight up to 50g, up to 12 pages

10 925

11 875

Specs

Weight up to 50g, up to 24 pages

14 490

15 750

Specs

Weight up to 50g, up to 36 pages

19 205

20 875

Specs

Third-party adverts in inserts per advert

2 760

3 000

Specs

Weight surcharge 51 to 75g

460

500

Specs

Weight surcharge 76 to 100g

920

1 000

Specs

*Circulation to be delivered, incl. surcharge, further weight surcharges on request Gross prices in CHF, plus 8.1% VAT.

Specials and Magazine Formats

Format Specials

Format SpecialsFormat PriceSpecifications

1/1 page

297 x 440 mm

14 784

Specs

1/2 page landscape

297 x 220 mm

10 615

Specs

1/4 page landscape

297 x 110 mm

6 479

Specs

Gross prices in CHF, plus 8.1% VAT.

Magazine format

Magazine formatType areaEdge trimPrice

1/1 page

182 x 248 mm

213 x 280 mm

14 784

1/2 page landscape

182 x 124 mm

213 x 140 mm

10 615

1/4 page landscape

182 x 55 mm

213 x 70 mm

6 479

Advertisement

113 x 102 mm

-

7 557

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Box Charges (per order and title)

CHF30

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Sizes and columns

Newspaper formatFormat

Newspaper format

320 x 470 mm

Type area 1/1 page

297 x 440 mm

Type area 2/1 page Panorama

617 x 440 mm

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (jobs/real estate)

-

55

-

116

146

176

-

237

-

297

Text connection

-

55

-

116

-

176

-

237

-

297

Advertisements

-

55

-

116

-

176

-

237

-

-

Gross prices in CHF, plus 8.1% VAT.

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales