Published twice a week, on Wednesday and Saturday and at any time online at fuw.ch. Finanz und Wirtschaft offers private and institutional investors well-founded guidance in decision-making. It reports on activities on the financial markets, comments on events and trends, provides analysis for companies and has the most comprehensive data service of any Swiss newspaper.

Media Data

Finanz und Wirtschaft

Readership: 72 000 I Reach: 1.4% I Circulation: 20 675

GenderReach in tsdReach in %Proportion in %Affinity

Men

57

2.2

79.7

160

Woman

15

0.5

20.3

40

Age

14-34

13

0.9

18.8

66

35-54

23

1.3

31.9

95

55+

36

1.8

49.4

130

Educational Level

Obligatory

8

0.9

10.6

66

Medium

27

1.2

37.4

86

High

37

1.8

52.0

129

Gross household income

up to CHF 3 999

4

0.6

5.6

45

CHF 4 000 to 7 999

19

1.0

27.0

72

more than CHF 8 000

49

1.8

67.4

135

Employment

Senior management, employee

6

3.6

8.7

266

Middle management, employee

10

1.4

13.8

101

Employee

21

1.3

29.0

94

Worker, employee

2

0.7

3.0

55

Freelance

2

2.4

3.2

176

Independant

4

2.0

5.5

149

Agriculturalist

0

0.3

0.3

20

Other

0

0.4

0.5

31

Residential area

City

38

1.4

52.3

106

Agglomeration

22

1.4

30.2

103

Rural

13

1.1

17.6

83

Topic Plan

Editorial Calendar special

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Fixed formats: Adverts (jobs, real estate, compulsory adverts)

FormatFormats in mmb/wcolouredSpecifications

2/1 page Pano

617 x 440

21 780

28 860

1/1 page

297 x 440

9 900

13 440

1/2 page landscape

297 x 220

4 994

8 008

1/3 page landscape

297 x 145

3 337

5 351

1/4 page portrait

115.8 x 275

2 497

4 004

1/4 page landscape

297 x 110

2 497

4 004

Text connection fixed formats

FormatFormats in mmb/wcolouredSpecifications

1/2 page landscape

297 x 220

6 620

9 650

1/3 page landscape

297 x 145

4 360

6 600

1/4 page landscape

297 x 110

3 310

5 890

Fixed format advertising

FormatFormats in mmb/wcolouredSpecifications

Juniorpage

236 x 340

10 600

14 190

Mini-Junior-Page

176.2 x 250

5 850

8 740

Advertising area

115.8 x 275

3 730

6 870

Advertising area

115.8 x 160

2 490

5 250

Advertising area

115.8 x 100

1 560

3 280

Monolith

115.8 x 417.4

-

6 400

Special formats

FormatFormats in mmb/wcolouredSpecifications

Front panel

55.4 x 60

--

1 450

Front panel double

115.8 x 60

--

2 600

Front panel triple

172 x 60

--

6 650

Front panel maxi

230.6 x 60

--

5 200

Logo front

--

--

1 000

Page 3 Opinions Stripes

297 x 160

--

9 900

Page 3 Opinions Mini

176.2 x 160

--

8 400

Page 3 Opinions maxi

236.6 x 160

--

8 890

Page 5 Company, foot field

55.4 x 60

--

1 150

Page 5 Company, double footer

115.8 x 60

--

1 950

Page Praktikus

297 x 140

--

8 660

2nd Bund Markets, foot field

55.4 x 60

--

1 150

2nd Bund Markets, foot field double

115.8 x 60

--

1 950

Strip Page 5

297 x 60

1 810

3 280

Double island advert Market Monitor

96.2 x 70

--

1 770

Market monitor island advert

46 x70

--

1 000

Halfcover front

148.5 x 357

--

12 500

Halfcover page 2

148 x 440

--

12 500

Inserts

Brochure inserts

DescriptionWednesdaySaturdaySpecifications

Total weight

15 800*

17 800*

Price

Weight up to 50g, up to 12 pages

10 925

11 875

Weight up to 50g, up to 24 pages

14 490

15 750

Weight up to 50g, up to 36 pages

19 205

20 875

Third-party adverts in inserts per advert

2 760

3 000

Weight surcharge 51-75g

460

500

Weight surcharge 76-100g

920

1 000

*Quantity to be supplied, incl. surcharge, further weight surcharges on request

Specials and Magazine formats

Format Specials

Format SpecialsFormat PriceSpecifications

1/1 page

297 x 440 mm

14 784

1/2 page landscape

297 x 220 mm

10 615

1/4 page landscape

297 x 110 mm

6 479

Magazine format

Magazine formatType areaEdge trimPrice

1/1 page

182 x 248 mm

213 x 280 mm

14 784

1/2 page landscape

182 x 124 mm

213 x 140 mm

10 615

1/4 page landscape

182 x 55 mm

213 x 70 mm

6 479

Advertisement

113 x 102 mm

-

7 557

Discounts & Surcharges

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

Technical details

Milimetre prices

Formatb/wcoloured

Advertisements (jobs/real estate)

2

4

Text space up to 1449 mm

3

6

Text space from 1450 mm

3

5

Advertising up to 999 mm

4

8

Advertising from 1000 mm

4

6

Sizes and columns

Newspaper formatFormat

Newspaper format

320 x 470 mm

Type area 1/1 page

297 x 440 mm

Type area 2/1 page Panorama

617 x 440 mm

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (jobs/real estate)

-

55

-

116

146

176

-

237

-

297

Text connection

-

55

-

116

-

176

-

237

-

297

Advertisements

-

55

-

116

-

176

-

237

-

-

Contact

Ad placement