Just one name, just one magazine published both in French and in German, Luxe is the prestigious Swiss magazine that is printed four times a year. It benefits from the editorial credibility and the qualified audience, including opinion leaders, of its two parent titles Bilan and Finanz und Wirtschaft. The magazine offers its readers all the exclusive news relating to watchmaking, the automotive industry, fashion, new technologies, travel and well-being.

Media Data

Bilan

Readership: 38 000 I Reach: 2.1% I Circulation: 8 226

GenderReach in tsdReach in %Proportion in %Affinity

Men

23

2,6

61,4

126

Woman

15

1,6

38,6

75

Age

14-34

7

1,3

18,7

61

35-54

13

2,1

34,1

103

55+

18

2,7

47,1

131

Educational Level

Obligatory

3

0,9

8,8

42

Medium

14

1,8

35,9

87

High

21

2,1

55,4

147

Gross household income

up to CHF 3 999

5

1,4

12,2

70

CHF 4 000 to 7 999

10

1,4

25,9

65

more than CHF 8 000

24

2,1

61,9

145

Employment

Senior management, employee

4

8,7

11,5

418

Middle management, employee

6

3,4

15,9

162

Employee

11

1,1

30,1

97

Worker, employee

0

0,5

1,1

24

Freelance

1

3,2

3,8

154

Independant

1

1,8

3,1

89

Agriculturalist

0

*

0,1

*

Other

0

*

1.0

*

Residential area

City

19

2,5

50.0

119

Agglomeration

4

2,1

9,8

102

Rural

2

1,4

4,8

67

Finanz und Wirtschaft

Readership: 66 000 I Reach: 1.2% I Circulation: 18 655

GenderReach in tsdReach in %Proportion in %Affinity

Men

50

1.9

76.5

154

Woman

16

0.6

23.5

47

Age

14-34

11

0.7

16.8

59

35-54

21

1.2

32.1

96

55+

34

1.6

51.1

133

Educational Level

Obligatory

6

0.7

9.4

59

Medium

24

1.0

36.5

84

High

36

1.6

54.1

133

Gross household income

up to CHF 3 999

5

0.7

7.3

57

CHF 4 000 to 7 999

17

0.9

25.7

72

more than CHF 8 000

44

1.6

67.0

130

Employment

Senior management, employee

6

3.3

8.7

265

Middle management, employee

10

1.4

15.7

117

Employee

17

1.0

26.1

84

Worker, employee

2

0.7

3.2

55

Freelance

2

1.9

3.0

157

Independant

4

2.1

6.3

168

Agriculturalist

0

0.3

0.3

22

Other

0

0.5

0.6

41

Residential area

City

35

1.3

53.7

108

Agglomeration

22

1.4

32.9

112

Rural

9

0.8

13.4

64

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Premium placements

FormatBleed format* (W x H) in mmNational offerSpecifications

1st-6th page, right

213 x 280

20 900

1/1 page opposite editorial

213 x 280

22 300

3rd cover page

213 x 280

22 300

4th cover page

213 x 280

24 550

1st panorama page

426 x 280

43 800

2nd-4th panorama page

426 x 280

37 650

Gatefolder

422 x 280

82 900

Standard placements

FormatBleed format* (W x H) in mmNational offerBilanFinanz und WirtschaftSpecifications

1/1 page

213 x 280

19 000

8 910

13 440

1/2 page vertical

102 x 280

14 250

6 690

10 050

1/2 page landscape

213 x 137

14 250

6 690

10 050

1/3 page vertical

72 x 280

12 350

5 800

8 750

1/3 page landscape

213 x 93

12 350

5 800

8 750

2/1 Panorama page

426 x 280

37 650

17 400

26 880

1/2 Panorama page

426 x 137

28 450

13 400

20 100

Loose inserts & Fixed inserts

Quantity to be delivered

TitleBilanFinanz und Wirtschaft Bilan & Finanz und Wirtschaft

LUXE

9 800

17 000

26 800

Loose inserts

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

20 685

10 000

14 344

11 to 25g

21 845

10 550

15 150

26 to 35g

29 734

14 350

20 625

36 to 50g

37 385

18 050

25 938

over 51g

on request

on request

on request

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

23 665

11 450

16 413

11 to 25g

23 665

11 450

16 413

26 to 35g

35 690

17 250

24 750

36 to 50g

44 855

21 650

31 125

over 51g

on request

on request

on request

Inserts: Postcards / payment slips

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

11 710*

5 652*

8 125*

Inserts: sachets / sample bags

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

25 200*

12 150*

17 500*

Inserts: booklets / brochures / CDs

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

18 370*

8 850*

12 750*

11 to 25g

21 440*

10 350*

14 875*

over 26g

on request

on request

on request

Publications & Deadlines

Timetable

EditionPublication date: BilanPublication date: Finanz und WirtschaftAnzeigenschluss: normalAdvertising deadline: Top placementCopy deadline

1/26

14.04.26

18.04.26

01.04.26

17.02.26

06.04.26

2/26

10.06.26

13.06.26

28.05.26

15.04.26

01.06.26

3/26

09.09.26

12.09.26

27.08.26

15.07.26

31.08.26

4/26

02.12.26

05.12.26

19.11.26

07.10.26

23.11.26

Contact

Ad placement