Just one name, just one magazine published both in French and in German, Luxe is the prestigious Swiss magazine that is printed four times a year. It benefits from the editorial credibility and the qualified audience, including opinion leaders, of its two parent titles Bilan and Finanz und Wirtschaft. The magazine offers its readers all the exclusive news relating to watchmaking, the automotive industry, fashion, new technologies, travel and well-being.

Media Data

Bilan

Readership: 38 000 I Reach: 2.0% I Circulation: 8 491

GenderReach in tsdReach in %Proportion in %Affinity

Men

23

2.6

61.6

126

Woman

15

1.5

38.4

75

Age

14-34

6

1.0

14.9

48

35-54

14

2.3

37.9

114

55+

18

2.7

47.2

131

Educational Level

Obligatory

4

1.0

10.5

52

Medium

13

1.7

35.3

86

High

20

2.9

54.2

141

Gross household income

up to CHF 3 999

4

1.2

9.9

59

CHF 4 000 to 7 999

12

1.7

31.8

82

more than CHF 8 000

22

2.7

58.3

132

Employment

Senior management, employee

4

7.1

10.1

350

Middle management, employee

7

3.5

17.6

174

Employee

10

1.8

27.4

87

Worker, employee

0

0.6

1.1

28

Freelance

1

3.1

3.7

155

Independant

1

2.1

3.3

106

Agriculturalist

0

*

0.3

*

Other

1

*

2.5

*

Residential area

City

23

2.2

59.9

107

Agglomeration

10

1.9

26.6

95

Rural

5

1.7

13.5

85

MACH Basic 2026-2 (F-CH)

Finanz und Wirtschaft

Readership: 67 000 I Reach: 1.2% I Circulation: 21 096

GenderReach in tsdReach in %Proportion in %Affinity

Men

51

1.9

76.4

153

Woman

16

0.6

23.6

47

Age

14-34

14

0.9

20.6

73

35-54

20

1.1

29.8

90

55+

33

1.6

49.6

128

Educational Level

Obligatory

5

0.6

8.0

51

Medium

23

1.0

34.3

79

High

39

1.7

57.7

140

Gross household income

up to CHF 3 999

5

0.6

6.5

52

CHF 4 000 to 7 999

18

0.9

27.1

77

more than CHF 8 000

44

1.6

66.4

127

Employment

Senior management, employee

6

3.4

9.3

275

Middle management, employee

10

1.4

15.6

117

Employee

15

0.9

22.3

72

Worker, employee

2

0.6

2.9

48

Freelance

2

2.0

3.1

164

Independant

4

2.2

6.7

179

Agriculturalist

0

0.4

0.4

33

Other

0

0.2

0.2

14

Residential area

City

39

1.4

58.3

118

Agglomeration

21

1.3

30.8

105

Rural

7

0.6

10.9

52

MACH Basic 2026-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Premium placements

FormatBleed format* (W x H) in mmNational offerSpecifications

1st-6th page, right

213 x 280

20 900

Specs

1/1 page opposite editorial

213 x 280

22 300

Specs

3rd cover page

213 x 280

22 300

Specs

4th cover page

213 x 280

24 550

Specs

1st panorama page

426 x 280

43 800

Specs

2nd-4th panorama page

426 x 280

37 650

Specs

Gatefolder

422 x 280

82 900

Specs

*Bleed: + 5 mm trim on the outer edges. Guaranteed print placements: 20% surcharge on the gross price. Discounts: For the German and French editions, the discount scales of the respective carrier titles apply. Gross prices in CHF, plus 8.1% VAT.

Standard placements

FormatBleed format* (W x H) in mmNational offerBilanFinanz und WirtschaftSpecifications

1/1 page

213 x 280

19 000

8 910

13 440

Specs

1/2 page vertical

102 x 280

14 250

6 690

10 050

Specs

1/2 page landscape

213 x 137

14 250

6 690

10 050

Specs

1/3 page vertical

72 x 280

12 350

5 800

8 750

Specs

1/3 page landscape

213 x 93

12 350

5 800

8 750

Specs

2/1 panorama page

426 x 280

37 650

17 400

26 880

Specs

1/2 panorama page

426 x 137

28 450

13 400

20 100

Specs

*Bleed: + 5 mm trim on the outer edges. Guaranteed print placements: 20% surcharge on the gross price. Discounts: For the German and French editions, the discount scales of the respective carrier titles apply. Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Fixed Inserts

Quantity to be delivered

TitleBilanFinanz und Wirtschaft Bilan & Finanz und Wirtschaft

LUXE

9 800

17 000

26 800

Loose inserts

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

20 685

10 000

14 344

Specs

11 to 25g

21 845

10 550

15 150

Specs

26 to 35g

29 734

14 350

20 625

Specs

36 to 50g

37 385

18 050

25 938

Specs

over 51g

on request

on request

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

23 665

11 450

16 413

Specs

11 to 25g

23 665

11 450

16 413

Specs

26 to 35g

35 690

17 250

24 750

Specs

36 to 50g

44 855

21 650

31 125

Specs

over 51g

on request

on request

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Inserts: Postcards / payment slips

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

11 710*

5 652*

8 125*

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: sachets / sample bags

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

25 200*

12 150*

17 500*

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Inserts: booklets / brochures / CDs

WeightNational offerBilanFinanz und WirtschaftSpecifications

up to 10g

18 370*

8 850*

12 750*

Specs

11 to 25g

21 440*

10 350*

14 875*

Specs

over 26g

on request

on request

on request

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Valid for all print titles of Tamedia and 20 Minuten (to the titles).

Apply to orders placed at the same time without a change in size, for delivery within 12 months.

Design and text changes are possible for complete drafts of ads.

Repeat order rebates only apply to single titles.

RepetitionDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Publications & Deadlines

Timetable

EditionPublication date: BilanPublication date: Finanz und WirtschaftAnzeigenschluss: normalAdvertising deadline: Top placementCopy deadline

1/26

14.04.26

18.04.26

01.04.26

17.02.26

06.04.26

2/26

10.06.26

13.06.26

28.05.26

15.04.26

01.06.26

3/26

09.09.26

12.09.26

27.08.26

15.07.26

31.08.26

4/26

02.12.26

05.12.26

19.11.26

07.10.26

23.11.26

Subject to change without notice

Contact

Ad placement

Contacts

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales