Just one name, just one magazine published both in French and in German, Luxe is the prestigious Swiss magazine that is printed four times a year. It benefits from the editorial credibility and the qualified audience, including opinion leaders, of its two parent titles Bilan and Finanz und Wirtschaft. The magazine offers its readers all the exclusive news relating to watchmaking, the automotive industry, fashion, new technologies, travel and well-being.

Media Data

Bilan

Readership: 39 000 I Reach: 2.1% I Circulation: 9 675

GenderReach in tsdReach in %Proportion in %Affinity

Men

24

2.7

61.2

125

Woman

15

1.6

38.8

76

Age

14-34

8

1.5

21.4

69

35-54

15

2.6

39.9

119

55+

15

2.3

38.8

109

Educational Level

Obligatory

3

0.8

7.6

36

Medium

12

1.6

30.8

74

High

24

3.6

61.6

166

Gross household income

up to CHF 3 999

4

1.2

10.1

55

CHF 4 000 to 7 999

12

1.6

29.8

74

more than CHF 8 000

23

3.1

60.1

145

Employment

Senior management, employee

3

8.7

8.8

406

Middle management, employee

7

4.1

18.4

192

Employee

10

1.8

26.2

84

Worker, employee

1

1.3

2.8

63

Freelance

3

5.8

6.6

268

Independant

2

3.7

6.0

171

Agriculturalist

0

*

0.5

*

Other

0

*

1.0

*

Residential area

City

22

2.2

58.0

104

Agglomeration

12

2.4

31.2

111

Rural

4

1.4

10.8

67

MACH Basic 2025-1 (F-CH)

Finanz und Wirtschaft

Readership: 72 000 I Reach: 1.4% I Circulation: 20 675

GenderReach in tsdReach in %Proportion in %Affinity

Men

57

2.2

79.7

160

Woman

15

0.5

20.3

40

Age

14-34

13

0.9

18.8

66

35-54

23

1.3

31.9

95

55+

36

1.8

49.4

130

Educational Level

Obligatory

8

0.9

10.6

66

Medium

27

1.2

37.4

86

High

37

1.8

52.0

129

Gross household income

up to CHF 3 999

4

0.6

5.6

45

CHF 4 000 to 7 999

19

1.0

27.0

72

more than CHF 8 000

49

1.8

67.4

135

Employment

Senior management, employee

6

3.6

8.7

266

Middle management, employee

10

1.4

13.8

101

Employee

21

1.3

29.0

94

Worker, employee

2

0.7

3.0

55

Freelance

2

2.4

3.2

176

Independant

4

2.0

5.5

149

Agriculturalist

0

0.3

0.3

20

Other

0

0.4

0.5

31

Residential area

City

38

1.4

52.3

106

Agglomeration

22

1.4

30.2

103

Rural

13

1.1

17.6

83

MACH Basic 2025-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Premium placements

FormatBleed format* (W x H) in mmNational offerSpecifications

1st-6th page, right

213 x 280

20 900

Specs

1/1 page opposite editorial

213 x 280

22 300

Specs

3rd cover page

213 x 280

22 300

Specs

4th cover page

213 x 280

23 550

Specs

1st panorama page

426 x 280

43 800

Specs

2nd-4th panorama page

426 x 280

37 650

Specs

Gatefolder

422 x 280

82 900

Specs

*Bleed: + 5 mm trim on the outer edges. Guaranteed print placements: 20% surcharge on the gross price. Discounts: For the German and French editions, the discount scales of the respective carrier titles apply. Gross prices in CHF, plus 8.1% VAT.

Loose inserts & Fixed inserts

Quantity to be delivered

TitleBilanFinanz und Wirtschaft

LUXE

10 900

17 800

Loose inserts

WeightNational offerBilanFinanz und WirtschaftSpecifications

Up to 10g

20 685

10 000

14 344

Specs

11-25g

21 845

10 550

15 150

Specs

26-35g

29 734

14 350

20 625

Specs

36-50g

37 385

18 050

25 938

Specs

from 51g

on request

on request

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

WeightNational offerBilanFinanz und WirtschaftSpecifications

Up to 10g

23 665

11 450

16 413

Specs

11-25g

23 665

11 450

16 413

Specs

26-35g

35 690

17 250

24 750

Specs

36-50g

44 855

21 650

31 125

Specs

from 51g

on request

on request

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Inserts: Postcards / payment slips

WeightNational offerBilanFinanz und WirtschaftSpecifications

Up to 10g

11 710*

5 652*

8 125*

Specs

Gross prices in CHF, plus 8.1% VAT.

*Plus insertion costs for the advert, min. 1/1 page.

Inserts: sachets / sample bags

WeightNational offerBilanFinanz und WirtschaftSpecifications

Up to 10g

25 200*

12 150*

17 500*

Specs

Gross prices in CHF, plus 8.1% VAT.

*Plus insertion costs for the advert, min. 1/1 page.

Inserts: booklets / brochures / CDs

WeightNational offerBilanFinanz und WirtschaftSpecifications

Up to 10g

18 370*

8 850*

12 750*

Specs

11 - 25g

21 440*

10 350*

14 875*

Specs

from 26g

on request

on request

on request

Specs

*Plus insertion costs for the advert, min. 1/1 page. Gross prices in CHF, plus 8.1% VAT.

Publications & Deadlines

Timetable

EditionPublication date: BilanPublication date: Finanz und WirtschaftAnzeigenschluss: normalAdvertising deadline: Top placementCopy deadline

1/25

01.04.25

05.04.25

20.03.25

10.03.25

24.03.25

2/25

11.06.25

14.06.25

29.05.25

19.05.25

02.06.25

3/25

17.09.25

20.09.25

08.09.25

19.08.25

02.09.25

4/25

03.12.25

06.12.25

17.11.25

07.11.25

21.11.25

Subject to change without notice

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie