Readership: 635 000 | Reach: 12.0% | Circulation: 213 243
Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
---|---|---|---|---|
Men | 322 | 12.2 | 50.8 | 102 |
Women | 313 | 11.7 | 49.2 | 98 |
Age | ||||
14-34 | 71 | 4.7 | 11.2 | 39 |
35-54 | 157 | 8.8 | 24.7 | 74 |
55+ | 407 | 20.2 | 64.1 | 169 |
Educational Level | ||||
Obligatory | 76 | 8.8 | 12.0 | 74 |
Medium | 267 | 11.5 | 42.0 | 96 |
High | 292 | 13.7 | 46.0 | 115 |
Gross household income | ||||
up to CHF 3 999 | 74 | 11.1 | 11.7 | 93 |
CHF 4 000 to 7 999 | 241 | 12.1 | 37.9 | 101 |
more than CHF 8 000 | 320 | 12.1 | 50.4 | 101 |
Employment | ||||
Senior management, employee | 23 | 13.0 | 3.6 | 109 |
Middle management, employee | 73 | 10.0 | 11.4 | 84 |
Employee | 139 | 8.5 | 21.9 | 71 |
Worker, employee | 20 | 6.8 | 3.1 | 57 |
Freelance | 15 | 16.2 | 2.4 | 135 |
Independant | 22 | 11.4 | 3.5 | 95 |
Agriculturalist | 5 | 6.5 | 0.8 | 54 |
Other | 9 | 10.4 | 1.4 | 87 |
Residential area | ||||
City | 356 | 13.6 | 56.1 | 113 |
Agglomeration | 178 | 11.4 | 28.0 | 95 |
Rural | 101 | 9.0 | 15.9 | 75 |