Concentrated media performance: Metropool unites the three leading daily papers - Tages-Anzeiger, Basler Zeitung and BZ Berner Zeitung/Der Bund - in an extremely attractive advertising combination, enabling you to reach your target audience quickly and efficiently on weekdays.

Media Data

Readership: 635 000 | Reach: 12.0% | Circulation: 213 243

GenderReach in tsdReach in %Proportion in %Affinity

Men

322

12.2

50.8

102

Women

313

11.7

49.2

98

Age

14-34

71

4.7

11.2

39

35-54

157

8.8

24.7

74

55+

407

20.2

64.1

169

Educational Level

Obligatory

76

8.8

12.0

74

Medium

267

11.5

42.0

96

High

292

13.7

46.0

115

Gross household income

up to CHF 3 999

74

11.1

11.7

93

CHF 4 000 to 7 999

241

12.1

37.9

101

more than CHF 8 000

320

12.1

50.4

101

Employment

Senior management, employee

23

13.0

3.6

109

Middle management, employee

73

10.0

11.4

84

Employee

139

8.5

21.9

71

Worker, employee

20

6.8

3.1

57

Freelance

15

16.2

2.4

135

Independant

22

11.4

3.5

95

Agriculturalist

5

6.5

0.8

54

Other

9

10.4

1.4

87

Residential area

City

356

13.6

56.1

113

Agglomeration

178

11.4

28.0

95

Rural

101

9.0

15.9

75

Topic Plan

Editorial Calendar special

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Germany
  • Guide TV
  • Hommages
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Variations

All variations

Print-runPrice 1/1 pagePrint-runPrice 1/1 pagePrint-runPrice 1/1 pagePrint-runPrice 1/1 pageSpecifications

Publication/Module

Mo/Tu

Wed

Thu

Fr/Sa

Metropool Basic

213 243

65 037

213 243

65 037

213 243

65 037

213 243

65 037

Bieler Tagblatt

227 827

71 720

227 827

71 720

227 827

71 720

227 827

71 720

Freiburger Nachrichten

229 288

69 600

229 288

69 600

257 360

70 914

229 288

69 600

Neue Fricktaler Zeitung*

217 920

70 026

217 920

70 026

259 118

73 273

217 920

70 026

Walliser Bote*

231 030

72 219

231 030

72 219

231 030

72 219

231 030

72 219

ZRZ Zürcher Regionalzeitungen

275 145

89 526

417 448

96 537

329 223

96 537

275 145

89 526

Top 2 Romandie

270 559

98 871

270 559

98 871

270 559

98 871

270 559

98 871

Weekend offer

Book an advert on Friday or Saturday - plus another placement on Monday or Tuesday - and benefit from a 40% weekend discount on both placements. Weekend offer valid from ¼ page horizontal text follow-on or CHF 27 366.00. All titles must be booked on the same weekend. The offer does not apply to inserts and excludes third-party marketing titles.

Advertisements

Price in mm

TitleFormatPriceSpecifications

Metropool Basic

Insert advertisements (min. 2 col. x 20 mm)

17.02

Module Bieler Tagblatt

Insert advertisements (min. 2 col. x 20 mm)

2.08

Module Freiburger Nachrichten normal print-run

Insert advertisements (min. 2 col. x 20 mm)

2.01

Module Freiburger Nachrichten large print-run

Insert advertisements (min. 2 col. x 20 mm)

2.33

Module Neue Fricktaler Zeitung normal print-run

Insert advertisements (min. 2 col. x 20 mm)

1.13

Module Neue Fricktaler Zeitung large print-run

Insert advertisements (min. 2 col. x 20 mm)

1.87

Module Walliser Bote

Insert advertisements (min. 2 col. x 20 mm)

2.04

Module ZRZ Zürcher Regionalzeitungen normal print-run

Insert advertisements (min. 2 col. x 20 mm)

6.96

Module ZRZ Zürcher Regionalzeitungen large print-run

Insert advertisements (min. 2 col. x 20 mm)

9.04

Module Top 2 Romandie

--

fixed formats only

Exclusive advertisements Metropool Basic

FormatFormats in mmPrice Specifications

Advert space mini

46 x 70

5 475

Advert space maxi

46 x 100

7 822

Advert space mini

96 x 70

10 950

Advert space maxi

96 x 100

15 644

Monolith

96 x 440

38 229

Fixed formats Metropool Basic

FormatFormats in mmPriceSpecifications

2/1 pages pano

614 x 440

109 003

1/1 page

296 x 440

65 037

1/2 page horizontal text follow-on

296 x 220

54 741

1/4 page horizontal text follow-on

296 x 110

27 366

1/8 page horizontal text follow-on

296 x 55

13 683

1/2 page horizontal

296 x 220

35 421

1/4 page horizontal

296 x 110

18 755

Special formats Metropool Basic

FormatFormats in mmPriceSpecifications

Front page, footer strip

296 x 55

19 283

Front header field

70 x 42

8 248

Front page field left

46 x 70

6 265

Front page field right

46 x 70

6 265

Stock markets field

96 x 70

5 590

Module Bieler Tagblatt

FormatFormats in mmPriceSpecifications

2/1 pages pano

605 x 440

14 085

1/1 page

290 x 440

6 682

1/2 page horizontal text follow-on

290 x 220

5 031

1/4 page horizontal text follow-on

290 x 110

2 097

1/2 page horizontal

290 x 220

3 339

1/4 page horizontal

296 x 110

2 287

Monolith

94 x 440

3 285

Front page, footer strip

290 x 50

2 115

Module Freiburger Nachrichten

FormatFormats in mmPrice normal print-runPrice large print-runSpecifications

2/1 pages pano

611 x 440

9 765

12 393

1/1 page

291 x 440

4 563

5 877

1/2 page horizontal text follow-on

291 x 218

3 623

4 041

1/4 page horizontal text follow-on

291 x 108

2 111

2 569

1/2 page horizontal

291 x 218

2 952

3 623

1/4 page horizontal

291 x 108

1 778

2 012

Monolith

93 x 440

4 140

5 310

Front page, footer strip

291 x 50

1 962

2 520

Module Neue Fricktaler Zeitung

FormatFormats in mmPrice normal print-runPrice large print-runSpecifications

2/1 pages pano

600 x 440

10 977

17 250

1/1 page

290 x 440

4 989

8 236

1/2 page horizontal text follow-on

290 x 220

3 247

6 395

1/4 page horizontal text follow-on

290 x 110

1 623

3 197

1/2 page horizontal

290 x 220

2 494

4 118

1/4 page horizontal

290 x 110

1 247

2 059

Monolith

85 x 440

1 497

2 471

Front page, footer strip

290 x 60

1 150

2 262

Module Walliser Bote

FormatFormats in mmPriceSpecifications

2/1 pages pano

611 x 440

15 800

1/1 page

291 x 440

7 182

1/2 page horizontal text follow-on

291 x 218

4 309

1/4 page horizontal text follow-on

291 x 108

2 155

1/2 page horizontal

291 x 218

3 591

1/4 page horizontal

291 x 108

1 796

Monolith

94 x 390

3 748

Front page, footer strip

291 x 50

1 157

Module Top 2 Romandie

FormatFormats in mmPriceSpecifications

2/1 pages pano

614 x 440

72 148

1/1 page

296 x 440

33 834

1/2 page horizontal text follow-on

296 x 220

24 653

1/4 page horizontal text follow-on

296 x 110

13 196

Module ZRZ Zürcher Regionalzeitungen

FormatFormats in mmPrice normal print-runPrice large print-runSpecifications

2/1 pages pano

614 x 440

37 035

46 800

1/1 page

296 x 440

24 489

31 500

1/2 page horizontal text follow-on

296 x 220

20 430

25 920

1/4 page horizontal text follow-on

296 x 110

10 710

13 500

1/2 page horizontal

296 x 220

13 464

17 010

1/4 page horizontal

296 x 110

7 110

9 000

Monolith

96 x 440

17 820

22 500

Loose Inserts & Front Sticker

Loose inserts Metropool Basic

Monday to FridaySaturdaySpecifications

Print-run quantity required

200 900

213 200

Price up to 25g

120 246

127 434

Price 26 to 49g

127 645

134 834

Price 50 to 75g

146 163

154 585

Price 76 to 100g

165 933

175 704

Front Sticker Metropool Basic

PublicationQuantity requiredFormat in mmPriceSpezifikationen

Monday to Friday

200 900

76 x 76

65 820

Saturday

213 200

76 x 76

67 949

Loose inserts module Bieler Tagblatt

Specifications

Print-run quantity required

16 000

Price up to 25g

5 978

Price 26 to 49g

5 978

Price 50 to 75g

6 089

Price 76 to 100g

6 202

Loose inserts module Freiburger Nachrichten

Normal print-runLarge print-runSpecifications

Print-run quantity required

18 500

46 000

Price up to 25g

4 118

10 960

Price 26 to 49g

5 004

13 317

Price 50 to 75g

5 756

15 321

Price 76 to 100g

6 790

18 070

Loose inserts module Neue Fricktaler Zeitung

Normal print-runLarge print-runSpecifications

Print-run quantity required

--

--

Price up to 25g

Available on request

Available on request

Price 26 to 49g

Available on request

Available on request

Price 50 to 75g

Available on request

Available on request

Price 76 to 100g

Available on request

Available on request

Loose inserts module Walliser Bote

Specifications

Print-run quantity required

15 000

Price up to 25g

4 091

Price 26 to 49g

4 091

Price 50 to 75g

4 271

Price 76 to 100g

4 271

Loose inserts module Top 2 Romandie

Monday to FridaySaturdaySpecifications

Print-run quantity required

61 000

76 000

Price up to 25g

58 211

58 211

Price 26 to 49g

82 443

82 443

Price 50 to 75g

112 091

112 091

Price 76 to 100g

140 384

140 384

Loose inserts module ZRZ Zürcher Regionalzeitungen

Normal print-runLarge print-runSpecifications

Print-run quantity required

64 200

249 100

Price up to 25g

18 540

53 460

Price 26 to 49g

18 540

53 460

Price 50 to 75g

18 540

53 460

Price 76 to 100g

18 540

53 460

Discounts & Surcharges

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

Technical Details

Type area

TitleType area 1/1 page width x heightType area double-page, panorama width x height

Metropool Basic

296 x 440 mm

614 x 440 mm

Bieler Tagblatt

290 x 440 mm

605 x 440 mm

Freiburger Nachrichten

291 x 440 mm

611 x 440 mm

Neue Fricktaler Zeitung

290 x 440 mm

600 x 440 mm

Walliser Bote

291 x 440 mm

611 x 440 mm

ZRZ Zürcher Regionalzeitungen

296 x 440 mm

614 x 440 mm

Top 2 Romandie

296 x 440 mm

614 x 440 mm

Columns number and dimensions

Columns number and dimensions Metropool Basic | Top 2 Romandie | ZRZ Zürcher Regionalzeitungen

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (in mm)

-

56

86

116

146

176

206

236

-

296

Exclusive advertisements (in mm)

46

96

-

-

-

-

-

-

-

-

Columns number and dimensions other titles

Number of columns

1

2

3

4

5

6

7

8

9

10

Bieler Tagblatt advertisements (in mm)

-

56

85

114

143

172

201

230

-

290

Freibrurger Nachrichten advertisements (in mm)

-

54

84

113

143

172

202

231

-

291

Neue Fricktaler Zeitung advertisements (in mm)

-

56

85

115

144

173

203

232

-

290

Walliser Bote advertisements (in mm)

-

56,3

85,6

115

144,3

173,6

203

232,3

-

291

Contact

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