Concentrated media performance: Metropool unites the three leading daily papers - Tages-Anzeiger, Basler Zeitung and BZ Berner Zeitung/Der Bund - in an extremely attractive advertising combination, enabling you to reach your target audience quickly and efficiently on weekdays.

Media Data

Readership: 611 000 | Reach: 11.3% | Circulation: 200 366

GenderReach in tsdReach in %Proportion in %Affinity

Men

313

11.7

51.3

103

Women

298

11.0

48.7

97

Age

14-34

64

4.2

10.4

37

35-54

155

8.6

25.3

76

55+

392

19.0

64.3

168

Educational Level

Obligatory

67

7.8

11.0

69

Medium

251

10.7

41.1

95

High

293

13.3

47.8

118

Gross household income

up to CHF 3 999

76

10.9

12.4

96

CHF 4 000 to 7 999

225

11.8

36.9

104

more than CHF 8 000

310

11.1

50.7

98

Employment

Senior management, employee

20

11.1

3.2

98

Middle management, employee

65

9.0

10.7

79

Employee

144

8.6

23.6

76

Worker, employee

18

5.6

2.9

49

Freelance

16

15.0

2.5

133

Independant

24

11.6

3.9

103

Agriculturalist

4

5.3

0.7

47

Other

6

7.1

1.0

63

Residential area

City

362

13.6

59.3

120

Agglomeration

159

10.1

26.0

89

Rural

90

7.9

14.7

69

MACH Basic 2026-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Design
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Variations

All variations

Print-runPrice 1/1 pagePrint-runPrice 1/1 pagePrint-runPrice 1/1 pagePrint-runPrice 1/1 pageSpecifications

Publication/Module

Mo/Tu

Wed

Thu

Fr/Sa

Metropool Basic

200 366

65 037

200 366

65 037

200 366

65 037

200 366

65 037

Specs

Bieler Tagblatt

214 247

71 720

214 247

71 720

214 247

71 720

214 247

71 720

Specs

Freiburger Nachrichten

215 768

69 600

215 768

69 600

246 864

70 914

215 768

69 600

Specs

Neue Fricktaler Zeitung*

204 923

70 026

204 923

70 026

242 348

73 273

204 923

70 026

Specs

Walliser Bote*

217 630

72 219

217 630

72 219

217 630

72 219

217 630

72 219

Specs

ZRZ Zürcher Regionalzeitungen

258 666

89 526

387 279

96 537

310 872

96 537

258 666

89 526

Specs

Top 2 Romandie

254 845

98 871

254 845

98 871

254 845

98 871

254 845

98 871

Specs

Gross prices in CHF, plus 8.1% VAT. *Bookable Monday to Friday WEMF circulation certification 2025

Weekend offer

Book an advert on Friday or Saturday - plus another placement on Monday or Tuesday - and benefit from a 40% weekend discount on both placements. Weekend offer valid from ¼ page horizontal text follow-on or CHF 27 366.00. All titles must be booked on the same weekend. The offer does not apply to inserts and excludes third-party marketing titles.

Advertisements

Price in mm

TitleFormatPriceSpecifications

Metropool Basic

Insert advertisements (min. 2 col. x 20 mm)

17.02

Specs

Module Bieler Tagblatt

Insert advertisements (min. 2 col. x 20 mm)

2.08

Specs

Module Freiburger Nachrichten normal print-run

Insert advertisements (min. 2 col. x 20 mm)

2.01

Specs

Module Freiburger Nachrichten large print-run

Insert advertisements (min. 2 col. x 20 mm)

2.33

Specs

Module Neue Fricktaler Zeitung normal print-run

Insert advertisements (min. 2 col. x 20 mm)

1.13

Specs

Module Neue Fricktaler Zeitung large print-run

Insert advertisements (min. 2 col. x 20 mm)

1.87

Specs

Module Walliser Bote

Insert advertisements (min. 2 col. x 20 mm)

2.04

Specs

Module ZRZ Zürcher Regionalzeitungen normal print-run

Insert advertisements (min. 2 col. x 20 mm)

6.96

Specs

Module ZRZ Zürcher Regionalzeitungen large print-run

Insert advertisements (min. 2 col. x 20 mm)

9.04

Specs

Module Top 2 Romandie

--

fixed formats only

Specs

Gross prices in CHF, plus 8.1% VAT.

Exclusive advertisements Metropool Basic

FormatFormats in mmPrice Specifications

Advert space mini

46 x 70

5 475

Specs

Advert space maxi

46 x 100

7 822

Specs

Advert space mini

96 x 70

10 950

Specs

Advert space maxi

96 x 100

15 644

Specs

Monolith

96 x 440

38 229

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed formats Metropool Basic

FormatFormats in mmPriceSpecifications

2/1 pages pano

614 x 440

109 003

Specs

1/1 page

296 x 440

65 037

Specs

1/2 page horizontal text follow-on

296 x 220

54 741

Specs

1/4 page horizontal text follow-on

296 x 110

27 366

Specs

1/8 page horizontal text follow-on

296 x 55

13 683

Specs

1/2 page horizontal

296 x 220

35 421

Specs

1/4 page horizontal

296 x 110

18 755

Specs

Gross prices in CHF, plus 8.1% VAT.

Special formats Metropool Basic

FormatFormats in mmPriceSpecifications

Front page, footer strip

296 x 55

19 283

Specs

Front header field

70 x 42

8 248

Specs

Front page field left

46 x 70

6 265

Specs

Front page field right

46 x 70

6 265

Specs

Stock markets field

96 x 70

5 590

Specs

Gross prices in CHF, plus 8.1% VAT.

Module Bieler Tagblatt

FormatFormats in mmPriceSpecifications

2/1 pages pano

605 x 440

14 085

Specs

1/1 page

290 x 440

6 682

Specs

1/2 page horizontal text follow-on

290 x 220

5 031

Specs

1/4 page horizontal text follow-on

290 x 110

2 097

Specs

1/2 page horizontal

290 x 220

3 339

Specs

1/4 page horizontal

296 x 110

2 287

Specs

Monolith

94 x 440

3 285

Specs

Front page, footer strip

290 x 50

2 115

Specs

Gross prices in CHF, plus 8.1% VAT.

Module Freiburger Nachrichten

FormatFormats in mmPrice normal print-runPrice large print-runSpecifications

2/1 pages pano

611 x 440

9 765

12 393

Specs

1/1 page

291 x 440

4 563

5 877

Specs

1/2 page horizontal text follow-on

291 x 218

3 623

4 041

Specs

1/4 page horizontal text follow-on

291 x 108

2 111

2 569

Specs

1/2 page horizontal

291 x 218

2 952

3 623

Specs

1/4 page horizontal

291 x 108

1 778

2 012

Specs

Monolith

93 x 440

4 140

5 310

Specs

Front page, footer strip

291 x 50

1 962

2 520

Specs

Gross prices in CHF, plus 8.1% VAT.

Module Neue Fricktaler Zeitung

FormatFormats in mmPrice normal print-runPrice large print-runSpecifications

2/1 pages pano

600 x 440

10 977

17 250

Specs

1/1 page

290 x 440

4 989

8 236

Specs

1/2 page horizontal text follow-on

290 x 220

3 247

6 395

Specs

1/4 page horizontal text follow-on

290 x 110

1 623

3 197

Specs

1/2 page horizontal

290 x 220

2 494

4 118

Specs

1/4 page horizontal

290 x 110

1 247

2 059

Specs

Monolith

85 x 440

1 497

2 471

Specs

Front page, footer strip

290 x 60

1 150

2 262

Specs

Gross prices in CHF, plus 8.1% VAT.

Module Walliser Bote

FormatFormats in mmPriceSpecifications

2/1 pages pano

611 x 440

15 800

Specs

1/1 page

291 x 440

7 182

Specs

1/2 page horizontal text follow-on

291 x 218

4 309

Specs

1/4 page horizontal text follow-on

291 x 108

2 155

Specs

1/2 page horizontal

291 x 218

3 591

Specs

1/4 page horizontal

291 x 108

1 796

Specs

Monolith

94 x 390

3 748

Specs

Front page, footer strip

291 x 50

1 157

Specs

Gross prices in CHF, plus 8.1% VAT.

Module Top 2 Romandie

FormatFormats in mmPriceSpecifications

2/1 pages pano

614 x 440

72 148

Specs

1/1 page

296 x 440

33 834

Specs

1/2 page horizontal text follow-on

296 x 220

24 653

Specs

1/4 page horizontal text follow-on

296 x 110

13 196

Specs

Gross prices in CHF, plus 8.1% VAT.

Module ZRZ Zürcher Regionalzeitungen

FormatFormats in mmPrice normal print-runPrice large print-runSpecifications

2/1 pages pano

614 x 440

37 035

46 800

Specs

1/1 page

296 x 440

24 489

31 500

Specs

1/2 page horizontal text follow-on

296 x 220

20 430

25 920

Specs

1/4 page horizontal text follow-on

296 x 110

10 710

13 500

Specs

1/2 page horizontal

296 x 220

13 464

17 010

Specs

1/4 page horizontal

296 x 110

7 110

9 000

Specs

Monolith

96 x 440

17 820

22 500

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Loose inserts Metropool Basic

Monday to FridaySaturdaySpecifications

Circulation to be delivered 2026

190 500

202 500

Specs

Price up to 25g

120 246

127 434

Specs

Price 26 to 49g

127 645

134 834

Specs

Price 50 to 75g

146 163

154 585

Specs

Price 76 to 100g

165 933

175 704

Specs

Other weight classes available on request

--

--

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker Metropool Basic

PublicationCirculation to be delivered 2026Format in mmPriceSpezifikationen

Monday to Friday

190 500

76 x 76

65 820

Specs

Saturday

202 500

76 x 76

67 949

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose inserts module Bieler Tagblatt

Specifications

Circulation to be delivered 2026

15 000

Specs

Price up to 25g

5 978

Specs

Price 26 to 49g

5 978

Specs

Price 50 to 75g

6 089

Specs

Price 76 to 100g

6 202

Specs

Other weight classes available on request

--

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose inserts module Freiburger Nachrichten

Normal print-runLarge print-runSpecifications

Circulation to be delivered 2026

15 000

46 000

Specs

Price up to 25g

4 118

10 960

Specs

Price 26 to 49g

5 004

13 317

Specs

Price 50 to 75g

5 756

15 321

Specs

Price 76 to 100g

6 790

18 070

Specs

Other weight classes available on request

--

--

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose inserts module Neue Fricktaler Zeitung

Normal print-runLarge print-runSpecifications

Print-run quantity required

--

--

Specs

Price up to 25g

Available on request

Available on request

Specs

Price 26 to 49g

Available on request

Available on request

Specs

Price 50 to 75g

Available on request

Available on request

Specs

Price 76 to 100g

Available on request

Available on request

Specs

Other weight classes

Available on request

Available on request

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose inserts module Walliser Bote

Specifications

Circulation to be delivered 2026

11 500

Specs

Price up to 25g

4 091

Specs

Price 26 to 49g

4 091

Specs

Price 50 to 75g

4 271

Specs

Price 76 to 100g

4 271

Specs

Other weight classes available on request

--

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose inserts module Top 2 Romandie

Monday to FridaySaturdaySpecifications

Circulation to be delivered 2026

55 000

69 000

Specs

Price up to 25g

58 211

58 211

Specs

Price 26 to 49g

82 443

82 443

Specs

Price 50 to 75g

112 091

112 091

Specs

Price 76 to 100g

140 384

140 384

Specs

Other weight classes available on request

--

--

Specs

Gross prices in CHF, plus 8.1% VAT.

Loose inserts module ZRZ Zürcher Regionalzeitungen

Normal print-runLarge print-runSpecifications

Circulation to be delivered 2026

60 200

247 400

Specs

Price up to 25g

18 540

53 460

Specs

Price 26 to 49g

18 540

53 460

Specs

Price 50 to 75g

18 540

53 460

Specs

Price 76 to 100g

18 540

53 460

Specs

Other weight classes available on request

--

--

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Type area

TitleType area 1/1 page width x heightType area double-page, panorama width x height

Metropool Basic

296 x 440 mm

614 x 440 mm

Bieler Tagblatt

290 x 440 mm

605 x 440 mm

Freiburger Nachrichten

291 x 440 mm

611 x 440 mm

Neue Fricktaler Zeitung

290 x 440 mm

600 x 440 mm

Walliser Bote

291 x 440 mm

611 x 440 mm

ZRZ Zürcher Regionalzeitungen

296 x 440 mm

614 x 440 mm

Top 2 Romandie

296 x 440 mm

614 x 440 mm

Columns number and dimensions

Columns number and dimensions Metropool Basic | Top 2 Romandie | ZRZ Zürcher Regionalzeitungen

Number of columns

1

2

3

4

5

6

7

8

9

10

Advertisements (in mm)

-

56

-

116

-

176

-

236

-

296

Exclusive advertisements (in mm)

46

96

-

-

-

-

-

-

-

-

Columns number and dimensions other titles

Number of columns

1

2

3

4

5

6

7

8

9

10

Bieler Tagblatt advertisements (in mm)

-

56

-

114

-

172

-

230

-

290

Freibrurger Nachrichten advertisements (in mm)

-

54

-

113

-

172

-

231

-

291

Neue Fricktaler Zeitung advertisements (in mm)

-

56

-

115

-

173

-

232

-

290

Walliser Bote advertisements (in mm)

-

56,3

-

115

-

173,6

-

232,3

-

291

Contact

Anzeigenaufgabe

Kontakte

Agency Sales

Client Sales | Bern & Basel

Client Sales | Romandie

Client Sales | Zurich

Digital Sales

International Sales

Key Account Sales