The Tages-Anzeiger is the largest subscription daily newspaper in Switzerland. Every day, its journalists in Switzerland and abroad provide comprehensive, balanced, independent, and dedicated reports on politics, business, culture, sports and society. Established in 1893 with strong roots in the canton, today the Tages-Anzeiger is the leading regional newspaper in Zurich with a strong national presence.

Media Data

Readership: 288 000 | Reach: 5.4% | Circulation: 86 738

GenderReach in tsdReach in %Proportion in %Affinity

Men

157

5.9

54.5

110

Women

131

4.9

45.5

91

Age

14-34

35-54

77

4.3

26.7

80

55+

185

9.0

64.4

168

Educational Level

Obligatory

29

3.4

10.3

64

Medium

104

4.4

36.0

83

High

155

7.1

53.7

132

Gross household income

up to CHF 3 999

24

3.6

8.4

67

CHF 4 000 to 7 999

106

5.4

36.9

102

more than CHF 8 000

158

5.7

54.7

107

Employment

Senior management, employee

11

6.4

3.9

119

Middle management, employee

32

4.4

11.2

83

Employee

62

3.7

21.3

68

Worker, employee

8

2.7

2.8

50

Freelance

9

8.6

3.1

160

Independant

12

5.8

4.2

108

Agriculturalist

0

0.6

0.2

12

Other

2

2.1

0.6

39

Residential area

City

180

6.8

62.5

126

Agglomeration

88

5.6

30.6

104

Rural

20

1.8

6.9

33

MACH Basic 2025-2 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

FormatPriceSpecifications

Advertisements

6.60

Specs

Advertorial

6.60

Specs

Gross prices in CHF, plus 8.1% VAT.

FormatFormat (W x H in mm)Price Specifications

Advertising field mini

46 x 70

2 317

Specs

Advertising field maxi

46 x 100

3 311

Specs

Advertising field mini

96 x 70

4 635

Specs

Advertising field maxi

96 x 100

6 622

Specs

Monolith

96 x 440

19 430

Specs

Stereolith

96 x 440

38 861

Specs

Gross prices in CHF, plus 8.1% VAT.

Fixed placements

Other formats possible.

Book the Tages-Anzeiger in combination with the Zürcher Regionalzeitungen ZRZ and get a 10% discount on both titles.

FormatFormat (W x H in mm)PriceSpecifications

1/1 page

296 x 440

29 040

Specs

1/2 page horizontal

296 x 220

14 520

Specs

1/2 page vertical

146 x 440

14 520

Specs

1/3 page horizontal

296 x 146

9 359

Specs

1/4 page horizontal

296 x 110

7 260

Specs

1/4 page vertical

146 x 220

7 260

Specs

1/8 page block

146 x 110

3 355

Specs

1/8 page horizontal

296 x 55

3 355

Specs

2/1 page panorama

614 x 440

43 560

Specs

1/2 page horizontal | Text follow-on

296 x 220

24 288

Specs

1/4 page horizontal | Text follow-on

296 x 110

12 144

Specs

1/8 page horizontal | Text follow-on

296 x 55

6 072

Specs

1/2 page panorama | Text follow-on

614 x 220

36 432

Specs

1/4 page panorama | Text follow-on

614 x 110

18 216

Specs

Gross prices in CHF, plus 8.1% VAT.

Special formats

FormatRemarkFormat (W x H in mm)PriceSpecifications

Front page footer, left/right

46 x 70

4 000

Specs

Front page, head

70 x 42

5 000

Specs

Front page, footer

296 x 55

9 000

Specs

Footer last page left/right

46 x 70

2 318

Specs

2nd section head

46 x 70

2 780

Specs

2nd section front footer

46 x 70

2 780

Specs

2nd section mini

296 x 55

7 286

Specs

2nd section maxi

296 x 110

14 572

Specs

Cultural field mini

296 x 55

7 286

Specs

Cultural field maxi

296 x 110

14 572

Specs

Weather field

55 x 55

1 821

Specs

Weather strip

296 x 110

12 144

Specs

Car strip

296 x 110

12 144

Specs

Puzzle strip

296 x 40

4 416

Specs

Puzzle field

98 x 98

4 416

Specs

Stock market field mini

Tu - Sa

46 x 70

2 317

Specs

Stock market field maxi

Tu - Sa

96 x 70

4 635

Specs

Sports strip mini

296 x 55

7 286

Specs

Sports strip maxi

296 x 110

14 572

Specs

*Includes placement surcharge Gross prices in CHF, 8.1% VAT included

Living in Zurich

Rates valid for living in Zurich. You can find more information about living in Zurich in the factsheet.

Formatb/wcolorSpecifications

56 x 56 mm

358

517

Specs

116 x 56 mm

716

1 012

Specs

56 x 116 mm

716

1 012

Specs

116 x 116 mm

1 484

2 143

Specs

116 x 116 mm (PR Feld)

1 330

1 330

Specs

296 x 80 mm

1 200

1 200

Specs

Gross prices in CHF, plus 8.1% VAT.t.

Classified ads

These are gross prices per mm.

Classified ads must be at least 10 mm high.

Death notices/acknowledgements: Please note that these advertisements will also be placed on our mourning portal www.hommages.ch in combination with the print advertisement.

Columnb/wcolorSpecifications

Official annoucements

3.19

3.19

Specs

Sell-offs & liquidations

4.56

6.60

Specs

Education

3.65

5.28

Specs

Erotic

3.88

5.61

Specs

Real estate

4.10

5.94

Specs

Finances/Insurance

4.56

6.60

Specs

Jobs

5.68

6.80

Specs

Events

3.19

4.62

Specs

Culture/Antiques

3.65

5.28

Specs

Marketplace

3.65

5.28

Specs

Vehicle market

3.19

4.62

Specs

Rendez-vous

4.56

6.60

Specs

Vacation/Travel

3.65

5.28

Specs

Death Notices**

3.65

5.28

Specs

*Ads submitted as negatives will be charged at the colour rate **No further discounts Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Inserts

EditionDays of publicationQuantity requiredPrice up to 10 gPrice 11–50 gPrice 51–75 gPrice 76–100 gPrice 101–150 gSpecifications

Total circulation

Monday–Friday

81 200

19 884

74 917

87 771

101 831

117 096

Specs

Total circulation

Saturday

94 000

21 924

82 601

96 774

112 275

129 105

Specs

Circulation City of Zurich and surroundings

Monday–Friday

46 000

5 705

21 496

25 184

29 218

33 598

Specs

Circulation City of Zurich and surroundings

Saturday

51 000

6 153

23 182

27 160

31 510

36 233

Specs

Gross prices in CHF, plus 8.1% VAT.

Front Sticker

EditionDays of publicationQuantity requiredFormatGross priceSpecifications

Tages-Anzeiger total circulation

Monday–Friday

81 200

76 x 76 mm

29 750

Specs

Tages-Anzeiger total circulation

Saturday

94 000

76 x 76 mm

32 025

Specs

Tages-Anzeiger circulation, city of Zurich and surroundings

Monday–Friday

46 000

76 x 76 mm

11 500

Specs

Tages-Anzeiger circulation, city of Zurich and surroundings

Saturday

51 000

76 x 76 mm

12 750

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Combination discount

When booking two titles (Der Landbote, Tages-Anzeiger, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung), a combination discount of 10% is granted.

10%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Commercial complete edition

CHF149

Classified ads

CHF59

Plain text ads

CHF19

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x heightSpecifications

Newspaper format

320 x 470 mm

Specs

Type area 1/1 page

296 x 440 mm

Specs

Type area 2/1 page

614 x 440 mm

Specs

Number and dimensions of columns

Number and dimensions of columns

Number of columns

1

2

3

4

5

6

7

8

9

10

Ads (in mm)

-

56

-

116

-

176

-

236

-

296

Advertisements (in mm)

46

96

146

196

246

296

-

-

-

-

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie