Readership: 290 000 | Reach: 5.5% | Circulation: 91 718
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 155 | 5.9 | 53.4 | 107 |
Women | 135 | 5.1 | 46.6 | 93 |
Age | ||||
| 14-34 | ||||
35-54 | 75 | 4.2 | 25.9 | 77 |
55+ | 186 | 9.2 | 64 | 168 |
| Educational Level | ||||
Obligatory | 30 | 3.5 | 10.4 | 64 |
Medium | 107 | 4.6 | 36.7 | 84 |
High | 154 | 7.2 | 52.9 | 132 |
| Gross household income | ||||
up to CHF 3 999 | 25 | 3.8 | 8.6 | 69 |
CHF 4 000 to 7 999 | 107 | 5.4 | 36.7 | 98 |
more than CHF 8 000 | 159 | 6.0 | 54.6 | 109 |
| Employment | ||||
Senior management, employee | 11 | 6.3 | 3.8 | 115 |
Middle management, employee | 36 | 4.9 | 12.3 | 90 |
Employee | 65 | 4.0 | 22.5 | 73 |
Worker, employee | 8 | 2.7 | 2.7 | 49 |
Freelance | 8 | 8.4 | 2.8 | 154 |
Independant | 11 | 5.8 | 3.9 | 106 |
Agriculturalist | 0 | 0.6 | 0.2 | 11 |
Other | 4 | 4.1 | 1.2 | 75 |
| Residential area | ||||
City | 174 | 6.6 | 59.9 | 121 |
Agglomeration | 96 | 6.1 | 32.9 | 112 |
Rural | 21 | 1.9 | 7.2 | 34 |