Readership: 288 000 | Reach: 5.3% | Circulation: 93 791
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 152 | 5.6 | 52.8 | 106 |
Women | 136 | 5.0 | 47.2 | 94 |
Age | ||||
| 14-34 | ||||
35-54 | 78 | 4.3 | 27.0 | 81 |
55+ | 186 | 8.8 | 64.5 | 167 |
| Educational Level | ||||
Obligatory | 32 | 3.7 | 11.0 | 70 |
Medium | 103 | 4.4 | 35.8 | 83 |
High | 153 | 6.8 | 53.2 | 130 |
| Gross household income | ||||
up to CHF 3 999 | 31 | 4.5 | 10.8 | 86 |
CHF 4 000 to 7 999 | 102 | 5.3 | 35.3 | 100 |
more than CHF 8 000 | 155 | 5.4 | 53.9 | 103 |
| Employment | ||||
Senior management, employee | 11 | 5.7 | 3.7 | 108 |
Middle management, employee | 35 | 4.8 | 12.1 | 91 |
Employee | 63 | 3.7 | 21.8 | 71 |
Worker, employee | 8 | 2.5 | 2.9 | 47 |
Freelance | 10 | 9.7 | 3.5 | 184 |
Independant | 10 | 4.9 | 3.4 | 92 |
Agriculturalist | 1 | 1.2 | 0.3 | 23 |
Other | 2 | 3.0 | 0.9 | 56 |
| Residential area | ||||
City | 181 | 6.7 | 62.8 | 127 |
Agglomeration | 89 | 5.6 | 30.9 | 105 |
Rural | 18 | 1.6 | 6.3 | 30 |