Readership: 288 000 | Reach: 5.3% | Circulation: 86 738
| Gender | Reach in tsd | Reach in % | Proportion in % | Affinity |
|---|---|---|---|---|
Men | 159 | 5.9 | 55.2 | 111 |
Women | 129 | 4.8 | 44.8 | 89 |
Age | ||||
| 14-34 | ||||
35-54 | 83 | 4.6 | 28.8 | 86 |
55+ | 180 | 8.7 | 62.5 | 163 |
| Educational Level | ||||
Obligatory | 26 | 3.0 | 8.9 | 56 |
Medium | 106 | 4.5 | 36.7 | 85 |
High | 156 | 7.1 | 54.3 | 134 |
| Gross household income | ||||
up to CHF 3 999 | 26 | 3.8 | 9.2 | 71 |
CHF 4 000 to 7 999 | 98 | 5.1 | 34 | 96 |
more than CHF 8 000 | 163 | 5.9 | 56.8 | 110 |
| Employment | ||||
Senior management, employee | 10 | 5.9 | 3.6 | 110 |
Middle management, employee | 38 | 5.2 | 13.2 | 98 |
Employee | 66 | 4.0 | 22.9 | 74 |
Worker, employee | 7 | 2.3 | 2.5 | 43 |
Freelance | 9 | 8.6 | 3.1 | 162 |
Independant | 12 | 5.8 | 4.1 | 108 |
Agriculturalist | 1 | 0.8 | 0.2 | 16 |
Other | 3 | 3.2 | 0.9 | 61 |
| Residential area | ||||
City | 184 | 6.9 | 64 | 129 |
Agglomeration | 86 | 5.4 | 29.7 | 101 |
Rural | 18 | 1.6 | 6.3 | 30 |