Zürcher Unterländer: Print

Zürcher Unterländer

The Zürcher Unterländer is a traditional daily newspaper for the Zurich lowlands. It reports on regional events, complemented by key national and international news in sport, society, politics, business and culture. The Zürcher Unterländer is informative and provokes discussion in the region. It is also an official gazette for the districts of Bülach und Dielsdorf.

Media Data normal print-run

Readership: 33 000 | Reach: 0.6% | Circulation: 10 863

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	13	0.5	*	*
Women	20	0.8	*	*
Age
14-34	1	0.1	*	*
35-54	7	0.4	*	*
55+	25	1.2	*	*
Educational Level
Obligatory	4	0.4	*	*
Medium	17	0.8	*	*
High	12	0.5	*	*
Gross household income
up to CHF 3 999	4	0.6	*	*
CHF 4 000 to 7 999	14	0.7	*	*
more than CHF 8 000	15	0.6	*	*
Employment
Senior management, employee	1	0.7	*	*
Middle management, employee	3	0.5	*	*
Employee	6	0.4	*	*
Worker, employee	0	0.1	*	*
Freelance	1	0.9	*	*
Independant	1	0.6	*	*
Agriculturalist	0	0.5	*	*
Other	0	0.3	*	*
Residential area
City	6	0.2	*	*
Agglomeration	27	1.7	*	*
Rural	0	0	*	*

Media Data large print-run Thursday

Readership: 89 000 | Reach: 1.7% | Circulation: 64 941

Gender	Reach in tsd	Reach in %	Proportion in %	Affinity
Men	32	1.2	36.4	73
Women	57	2.1	63.6	127
Age
14-34	10	0.7	12.2	43
35-54	30	1.7	33.5	100
55+	49	2.4	54.3	143
Educational Level
Obligatory	14	1.7	16.4	102
Medium	41	1.8	45.8	105
High	34	1.6	37.8	94
Gross household income
up to CHF 3 999	13	2.1	15.3	122
CHF 4 000 to 7 999	28	1.4	30.8	82
more than CHF 8 000	48	1.8	53.9	108
Employment
Senior management, employee	3	1.8	3.5	108
Middle management, employee	9	1.2	9.8	72
Employee	26	1.6	29.6	96
Worker, employee	3	1.0	3.2	58
Freelance	1	1.5	1.6	89
Independant	3	1.7	3.8	102
Agriculturalist	0	0.5	0.4	30
Other	2	2.2	2.1	129
Residential area
City	23	0.9	26.5	54
Agglomeration	66	4.2	73.5	250
Rural	0	0	0	0

Topics

Christmas
Diverse
Education
Fashion/Beauty
Finance
Food/Drink/Culinary
Health
Mobility
Property/Living
Sport
Sustainability
Travel
Watches/Jewelry/Lifestyle

Brands

24 heures
Alpha
Basler Zeitung
Berner Oberländer
Berner Zeitung
Bilan
Christophorus
DIE ZEIT Schweiz
Das Magazin
Der Bund
Der Landbote
Femina
Finanz und Wirtschaft
Germany
Guide TV
Hommages
Le Matin Dimanche
Luxe
Metropool
Newsnet
Schweizer Familie
SonntagsZeitung
TVtäglich
Tages-Anzeiger
Thuner Tagblatt
Top 2 Romandie
Tribune de Genève
Tribune des Arts
ZRZ Zürcher Regional Zeitungen
Zürcher Unterländer
Zürichsee-Zeitung
annabelle
encore!

Languages

English
French
German

Show past specials

Topic	Brand	Publication	Advertising Deadline	Language

Price in mm

Format	Price normal print-run bw/4c	Price large print-run bw/4c	Specifications
Advertisements Tariff columns x millimeters	1.89	2.91	Specs

Exclusive Advertisments

Format	Format (W x H in mm)	Price normal print-run bw/4c	Price large print-run bw/4c	Specifications
Advertising space 1 column mini	46 x 60	500	600	Specs
Advertising space 1 column maxi	46 x 100	750	850	Specs
Advertising space 2 columns mini	96 x 70	1 000	1 200	Specs
Advertising space 2 columns maxi	96 x 100	1 400	1 700	Specs
Monolith 2 columns	96 x 440	4 500	6 000	Specs
Stereolith 2 columns	96 x 440	9 000	12 000	Specs
Monolith column 1 column	46 x 440	1 400	1 700	Specs

Fixed formats

Including publicity reports and text follow-ons

Format	Format	Price normal print-run bw/4c	Price large print-run bw/4c	Specifications
1/1 page	296 x 440	6 850	9 600	Specs
Pano 2/1 page	614 x 440	11 900	17 000	Specs
1/2 page landscape	296 x 220	4 000	5 700	Specs
1/4 page portrait	146 x 220	2 000	2 960	Specs
1/4 page landscape	296 x 110	2 000	2 960	Specs
1/4 page landscape	296 x 110	2 000	2 960	Specs
Publicity report 1/1 page	296 x 440	5 600	7 700	Specs
Publication report 1/2 page landscape	296 x 220	3 250	4 550	Specs
1/2 page landscape text follow-on	296 x 220	5 300	7 100	Specs
1/4 page landscape text follow-on	296 x 110	2 600	3 500	Specs
1/8 page landscape text follow-on	296 x 55	1 300	1 750	Specs
Publication reportage 1/2 page landscape text follow-on	296 x 220	3 800	5 000	Specs
Publication report 1/4 page landscape text follow-on	296 x 110	1 900	2 950	Specs

Special fields

Format	Format (W x H in mm)	Price normal print-run bw/4c	Price large print-run bw/4c	Specifications
Car stripes	296 x 110	1 200	1 800	Specs
Stock exchange field mini	96 x 70	240	360	Specs
Stock exchange field maxi	96 x 100	280	420	Specs
Footer front left/right	46 x 70	436	548	Specs
Front page, head	70 x 42	486	598	Specs
Front page, footer	296 x 55	1 350	1 950	Specs
Footer last page left/right	46 x 70	320	480	Specs
Puzzle field	98 x 98	280	420	Specs
Weather	55 x 55	200	300	Specs
Weather field	296 x 220	2 150	3 200	Specs
TV field	82 x 97	280	420	Specs

Loose inserts

Third-party ads contained in inserts will incur a charge per subject/page of 20% of the rate for a four-colour page.

Edition	Days of publication	Quantity required	Preis bis 10 g A4	Price up to 100 g	Specifications
Normal print-run	Mon/Tue/Wed/Fri/Sat	12 000	3 870	5 530	Specs
Large print-run	Thursday	65 300	12 500	17 900	Specs

Sticker

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required. Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

Delivery times from 10 working days after proof approval.

Description	Normal print-run (Mon/Tue/Wed/Fri/Sat)	Large print-run (Thursday)	Specifications
Sticker (Front 4c und Rückseite 4c	5 486	9 708	Specs
Cupon Notes perforiert (Front 4c und Rückseite 4c)	5 505	9 708	Specs
MemberShip cards	7 174	15 129	Specs

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discounts
2	3%
3	5%
6	10%
13	12%
26	15%
39	17%
48	20%
Agency commission
Newspapers	5%
Magazines	15%
Supplements and bound inserts in magazines	5%
ZEWO Discount (Charitable institutions)
Certified institutions	50%
Surcharges
Placement surcharge	20%
Paper invoice	CHF3
Costs of layout
Simple layout	CHF30
Individual layout	CHF60
Receipts
Full proof domestic	CHF10
Full proof international	CHF20

Print2WEB	Price
Up to 3 columns	CHF19
From 4 columns	CHF39
Special pages and supplements	CHF10 (or according to flyer)

Newspaper format

Format	Width x height
Newspaper format	296 x 440 mm (invoiced page content = 4400 mm)
Type area 1/1 page	614 x 440 mm (invoiced page content = 8800 mm)
Type area 2/1 page	614 x 440 mm (min. 13 columns 110 mm high)