Zürcher Unterländer

The Zürcher Unterländer is a traditional daily newspaper for the Zurich lowlands. It reports on regional events, complemented by key national and international news in sport, society, politics, business and culture. The Zürcher Unterländer is informative and provokes discussion in the region. It is also an official gazette for the districts of Bülach und Dielsdorf.

Media Data

Media Data normal print-run

Readership: 33 000 | Reach: 0.6% | Circulation: 10 335

GenderReach in tsdReach in %Proportion in %Affinity

Men

14

0.5

*

*

Women

19

0.7

*

*

Age

14-34

1

0.1

*

*

35-54

6

0.4

*

*

55+

26

1.3

*

*

Educational Level

Obligatory

4

0.4

*

*

Medium

19

0.8

*

*

High

10

0.5

*

*

Gross household income

up to CHF 3 999

4

0.7

*

*

CHF 4 000 to 7 999

14

0.7

*

*

more than CHF 8 000

15

0.5

*

*

Employment

Senior management, employee

1

0.6

*

*

Middle management, employee

4

0.5

*

*

Employee

5

0.3

*

*

Worker, employee

1

0.2

*

*

Freelance

1

0.8

*

*

Independant

1

0.5

*

*

Agriculturalist

0

0.5

*

*

Other

0

0.4

*

*

Residential area

City

6

0.2

*

*

Agglomeration

27

1.7

*

*

Rural

0

0.0

*

*

MACH Basic 2025-2 (D-CH) *not evaluable

Media Data large print-run Thursday

Readership: 86 000 | Reach: 1.6% | Circulation: 62 541

GenderReach in tsdReach in %Proportion in %Affinity

Men

35

1.3

40.5

81

Women

51

1.9

59.5

118

Age

14-34

8

0.5

9.6

34

35-54

29

1.6

34.1

102

55+

49

2.4

56.3

147

Educational Level

Obligatory

12

1.4

13.5

85

Medium

43

1.8

50.1

115

High

31

1.4

36.4

90

Gross household income

up to CHF 3 999

14

2

15.9

126

CHF 4 000 to 7 999

28

1.4

32.8

90

more than CHF 8 000

44

1.6

51.3

100

Employment

Senior management, employee

3

1.8

3.6

111

Middle management, employee

7

1

8.2

60

Employee

24

1.4

27.9

89

Worker, employee

4

1.2

4.2

76

Freelance

1

1.1

1.3

67

Independant

4

1.9

4.6

119

Agriculturalist

1

0.8

0.7

48

Other

2

1.8

1.8

114

Residential area

City

23

0.9

26.7

54

Agglomeration

63

4

73.3

250

Rural

0

0

0

0

MACH Basic 2025-1 (D-CH)

Topic Plan

Topics
  • Christmas
  • Diverse
  • Education
  • Fashion/Beauty
  • Finance
  • Food/Drink/Culinary
  • Health
  • Mobility
  • Property/Living
  • Sport
  • Sustainability
  • Travel
  • Watches/Jewelry/Lifestyle
Brands
  • 24 heures
  • Alpha
  • Basler Zeitung
  • Berner Oberländer
  • Berner Zeitung
  • Bilan
  • Christophorus
  • DIE ZEIT Schweiz
  • Das Magazin
  • Der Bund
  • Der Landbote
  • Femina
  • Finanz und Wirtschaft
  • Guide TV
  • Hommages
  • International
  • Le Matin Dimanche
  • Luxe
  • Metropool
  • Newsnet
  • Schweizer Familie
  • SonntagsZeitung
  • TVtäglich
  • Tages-Anzeiger
  • Thuner Tagblatt
  • Top 2 Romandie
  • Tribune de Genève
  • Tribune des Arts
  • ZRZ Zürcher Regional Zeitungen
  • Zürcher Unterländer
  • Zürichsee-Zeitung
  • annabelle
  • encore!
Languages
  • English
  • French
  • German
TopicBrandPublicationAdvertising DeadlineLanguage

Advertisements

Price in mm

FormatPrice normal print-run bw/4cPrice large print-run bw/4cSpecifications

Advertisements Tariff columns x millimeters

1.89

2.91

Specs

Gross prices in CHF, plus 8.1% VAT.

Exclusive Advertisments

FormatFormat (W x H in mm)Price normal print-run bw/4cPrice large print-run bw/4cSpecifications

Advertising space 1 column mini

46 x 60

500

600

Specs

Advertising space 1 column maxi

46 x 100

750

850

Specs

Advertising space 2 columns mini

96 x 70

1 000

1 200

Specs

Advertising space 2 columns maxi

96 x 100

1 400

1 700

Specs

Monolith 2 columns

96 x 440

4 500

6 000

Specs

Stereolith 2 columns

96 x 440

9 000

12 000

Specs

Monolith column 1 column

46 x 440

1 400

1 700

Specs

Net price in CHF, 8.1 VAT included

Fixed formats

Including publicity reports and text follow-ons

FormatFormatPrice normal print-run bw/4cPrice large print-run bw/4cSpecifications

Pano 2/1 page

614 x 440

11 900

17 000

Specs

1/1 page

296 x 440

6 850

9 600

Specs

1/2 page landscape

296 x 220

4 000

5 700

Specs

1/4 page portrait

146 x 220

2 000

2 960

Specs

1/4 page landscape

296 x 110

2 000

2 960

Specs

1/4 page landscape

296 x 110

2 000

2 960

Specs

Publicity report 1/1 page

296 x 440

5 600

7 700

Specs

Publication report 1/2 page landscape

296 x 220

3 250

4 550

Specs

1/2 page landscape text follow-on

296 x 220

5 300

7 100

Specs

1/4 page landscape text follow-on

296 x 110

2 600

3 500

Specs

1/8 page landscape text follow-on

296 x 55

1 300

1 750

Specs

Publication reportage 1/2 page landscape text follow-on

296 x 220

3 800

5 000

Specs

Publication report 1/4 page landscape text follow-on

296 x 110

1 900

2 950

Specs

Gross prices in CHF, plus 8.1% VAT.

Special fields

FormatFormat (W x H in mm)Price normal print-run bw/4cPrice large print-run bw/4cSpecifications

Car stripes

296 x 110

1 200

1 800

Specs

Stock exchange field mini

96 x 70

240

360

Specs

Stock exchange field maxi

96 x 100

280

420

Specs

Footer front left/right

46 x 70

436

548

Specs

Front page, head

70 x 42

486

598

Specs

Front page, footer

296 x 55

1 350

1 950

Specs

Footer last page left/right

46 x 70

320

480

Specs

Puzzle field

98 x 98

280

420

Specs

Weather

55 x 55

200

300

Specs

Weather field

296 x 220

2 150

3 200

Specs

TV field

82 x 97

280

420

Specs

Gross prices in CHF, plus 8.1% VAT.

Classifieds

These are gross prices per mm.

Classified ads must be at least 10 mm high.

Death notices/acknowledgements: Please note that these advertisements will also be placed on our mourning portal www.hommages.ch in combination with the print advertisement.

*For associations with statutes: 50% discount on death notices.

ClassifiedsPrice normal print-run bw/4cPrice large print-run bw/4cSpecifications

Official advertisements

1.22

1.82

Specs

Car market, Education, Employment, Events/Leisure, Marketplace, Real estate, Vacation/Travel

1.89

2.91

Specs

Death notices only 5-columns*

1.21

1.83

Specs

No agency commission is granted on classifieds. Gross prices in CHF, plus 8.1% VAT.

Loose Inserts & Front Sticker

Loose inserts

Third-party ads contained in inserts will incur a charge per subject/page of 20% of the rate for a four-colour page.

EditionDays of publicationCirculation to be delivered 2025Price up to 10 g A4Price up to 100 gSpecifications

Normal print-run

Mon/Tue/Wed/Fri/Sat

12 000

3 870

5 530

Specs

Large print-run

Thursday

65 300

12 500

17 900

Specs

Gross prices in CHF, plus 8.1% VAT.

Sticker

The Sticker is a sticky note measuring 76 x 76 mm with a self-adhesive strip, available in up to eight colours, fully printable on both sides and customisable as required. Coupon notes (perforated Sticker) are available in the same dimensions and in various special shapes.

Delivery times from 10 working days after proof approval.

DescriptionNormal print-run (Mon/Tue/Wed/Fri/Sat)Large print-run (Thursday)Specifications

Circulation to be delivered 2025

12 000

65 300

Specs

Sticker (Front 4c und Rückseite 4c

5 486

9 708

Specs

Cupon Notes perforiert (Front 4c und Rückseite 4c)

5 505

9 708

Specs

MemberShip cards

7 174

15 129

Specs

Gross prices in CHF, plus 8.1% VAT.

Discounts & Surcharges

Discounts

Valid for all print titles of Tamedia. Apply to orders placed at the same time without a change in size, for delivery within 12 months. Design and text changes are possible for complete drafts of ads. Repeat order rebates only apply to single titles.

Repeat order discountsDiscount

2

3%

3

5%

6

10%

13

12%

26

15%

39

17%

48

20%

Agency commission

Newspapers

5%

Magazines

15%

Supplements and bound inserts in magazines

5%

ZEWO Discount (Charitable institutions)

Certified institutions

50%

Association and culture discount

Association discount or culture discount on the Events section

15%

Combination discount

When booking two titles (Der Landbote, Tages-Anzeiger, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung), a combination discount of 10% is granted.

10%

Surcharges

Placement surcharge

20%

Paper invoice

CHF3

Costs of layout

Simple layout

CHF30

Individual layout

CHF60

Receipts

Full proof domestic

CHF10

Full proof international

CHF20

We reserve the right to demand payment in advance. Prices in CHF, plus 8.1% VAT.

Print2WEBPrice

Up to 3 columns

CHF19

From 4 columns

CHF39

Special pages and supplements

CHF10 (or according to flyer)

Prices plus 8.1% VAT.

Overview Classified ads

Column Repeat order discounts Agency commission

Insert advertisements

yes

yes

employment

yes

only on delivery of full templates

Real estate

yes

only on delivery of full templates

Official adverts

yes

only on delivery of full templates

Cars

yes

only on delivery of full templates

Finances

yes

only on delivery of full templates

Culture

yes

only on delivery of full templates

Art & antiques

yes

only on delivery of full templates

Used cars/car market

yes

only on delivery of full templates

Education

yes

only on delivery of full templates

Tourism

yes

only on delivery of full templates

Events

yes

only on delivery of full templates

Death Notices

no

no

Eroticism

yes

no

Marketplace

yes

no

Personal sections

yes

no

Collective pages, regional/special pages, marketplace BZ

depending on the information on the flyer

yes

Technical Details

Newspaper format

FormatWidth x height

Newspaper format

296 x 440 mm (invoiced page content = 4400 mm)

Type area 1/1 page

614 x 440 mm (invoiced page content = 8800 mm)

Type area 2/1 page

614 x 440 mm (min. 13 columns 110 mm high)

Number and dimensions of columns

Number and dimensions of columns

Number of columns

1

2

3

4

5

6

7

8

9

10

Ads (in mm)

-

56

86

116

146

176

206

236

-

296

Advertisements (in mm)

46

96

146

196

246

296

-

-

-

-

Contact

Ad placement

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie