Ice Hockey World Championship: Presence at a national sporting highlight
The 2026 Ice Hockey World Championship returns to Switzerland after 17 years and will be one of the country’s major sporting highlights of the year. The tournament attracts nationwide attention, strong emotions and great interest in the Swiss national team.
As Official Media Partner of the IIHF Ice Hockey World Championship, « Tages-Anzeiger » will cover the tournament from the opening game to the final with comprehensive editorial reporting. News, background stories, profiles and interviews create a credible sports environment in which brands achieve strong visibility.
