Basler Zeitung: Digital

As the voice of the North-West Switzerland region, Basler Zeitung is held in high regard and enjoys widespread recognition far beyond its home territory. Thanks to a comprehensive offering of up-to-the-minute information, carefully researched background reports and in-depth commentaries on every aspect of daily life, it offers its readers the complete service expected of a modern daily with high utility value.

Avg. Monthly Usership: 269 670 | Avg. Monthly Reach in %: 4.5 | Average Visits per Day: 101 400 | Total Visits: 2 838 200 | Average Duration per Visit: 3.8 Min.

Gender	Monthly reach in ‘000	Monthly reach in %	Structure in %	Affinity
Men	153	5.1	56.8	114
Women	117	3.9	43.2	86
Age
15-29	21	2.2	7.9	48
30-49	98	5.6	36.3	124
50-65	74	5.3	27.4	118
65+	75	6.8	27.9	151
Education
Compulsory level	26	3.4	9.5	75
Secondary level	91	4.4	33.7	99
Tertiary level	143	7.7	52.8	172
Gross household income
up to CHF 4 500	42	4.7	15.7	104
CHF 4 500 to 5 999	49	4.7	18.1	105
CHF 6 000 to 8 999	72	3.9	26.8	87
CHF 9 000 to 11 999	42	3.9	15.4	86
more than CHF 12 000	56	6.6	20.8	147

Desktop

Format	CPM RoS	Crossdevice	Comments	Viewability	Specifications
Wideboard	45			65-75%	Specs
Wideboard XL	50				Specs
Wideboard Sticky Scroller	50				Specs
Halfpage*	50	✓		90-95%	Specs
Rectangle	30	✓		50-60%	Specs
Poster Ad	55				Specs
Sitebar*	55				Specs
Branding wall	95		Min. CHF 5000		Specs
Midscroll	55	✓			Specs
Dynamic Head	60	✓			Specs

Desktop Video

All formats available on RoS only

Format	CPM RoS	Comments	Specifications
Instream	75		Specs
Bumper Ad	30	Preroll max. 8 seconds	Specs
Outstream	55		Specs
Videohead	55	only possible on front	Specs
Branding wall	95	Min. CHF 5000	Specs
Hosting costs for Outstream	plus CHF 1.50 on CPM		Specs
Hosting costs for Videohead	plus CHF 2.50 on CPM		Specs

Mobile

Format	CPM RoS	Crossdevice	Viewability	Specifications
Wideboard	45			Specs
Rectangle	50	✓	55-65%	Specs
Rectangle Sticky Scroller	55	✓		Specs
Ricchi	65			Specs
Halfpage mobile	70	✓		Specs
Carousel Ad	65			Specs
Swipe Cube	55			Specs
Poster Ad	55			Specs
Midscroll	70	✓		Specs

Mobile Video

All formats available on RoS only

Format	CPM RoS	Comments	Specifications
Instream	75		Specs
Instream	75		Specs
Bumper Ad	30	Preroll max. 8 seconds	Specs
Outstream	55		Specs
Outstream Vertical	60		Specs
Videohead	70	Only Front	Specs
Hosting costs for Outstream	plus CHF 1.50 on CPM		Specs
Hosting costs for Videohead	plus CHF 2.50 on CPM		Specs

The Daily Newsletter is sent out daily to 54,000 subscribers.

Advertising material	Gross price per mailing	Specifications
Banner Top	1 450	Specs
Full Banner	1 800	Specs
Native Ad	1 800	Specs

Format	Price per day	Comments	Specifications
Brandday Desktop (static) fix placement	5 000	Wideboard, Halfpage Ad, Poster Ad	Specs
Brandday Mobile (static) fix placement	4 000	Wideboard, Ricchi	Specs
Brandday Crossdevice (static) fix placement	7 650	Desktop: Wideboard, Halfpage, Poster Ad Mobile: Wideboard, Ricchi	Specs

Branded Content Classic Lokal

"Branded content” refers to commercial content in the digital editorial environment. Branded content teasers are placed on the desktop and mobile fronts. “Branded content contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the customer and delivered in all booked languages. On request and against payment of additional production costs, Tamedia will take over text production.

Size	Region	Guaranteed impressions	Period	Price
Branded Content Midi	D-CH	125 000	5-7 days	2 950
Add-on Social Post Lokal	D-CH	25 000	5-7 days	600

Production costs Branded Content Classic (Digital only)

Service	from CHF for 1 language
Local customer offer	428
Implementation with supplied content	780
Implementation with text/image content by Commercial Publishing	2 131
Implementation with text and photoshoot by Commercial Publishing	2 799
Realization with video content by Commercial Publishing	6 651
Translation per language	505

Targeting	Surcharge on CPM
Custom Audience	10
Prepackaged Audience	5
Contextual Targeting	5
Channel, Front, Geo oder Re-Targeting	5
Targeting Video
Custom Audience	10
Prepackaged Audience	10
Channel, Front, Geo oder Re-Targeting	5

Gross order volume	Discount
from CHF 10 000	3%
from CHF 20 000	5%
from CHF 30 000	7%
from CHF 50 000	9%
from CHF 70 000	11%
from CHF 100 000	13%
from CHF 130 000	15%
from CHF 175 000	17%
from CHF 225 000	on request
Commission
Agency commission 1 / ASB (for commercial advertising)	5%
Special discounts
Education	12%
Events	30%
Charitable institutions (ZEWO certified)	50%
(Excluded Performance Ads CPC)
Minimum booking (per order)
Display (CMP)	CHF 3 000
Performance (CPC)	CHF 500