Berner Zeitung/Der Bund: Digital

The Berner Zeitung is the leading subscription daily newspaper in the canton of Berne. The main strength of this regional newspaper is its comprehensive regional news and sports coverage. The Berner Zeitung appears in three regional editions: Bern City, Emmental and Oberaargau (Langenthaler Tagblatt). Events in the canton and the region are reported by the Berner Zeitung jointly with the Berner Oberländer and the Thuner Tagblatt. The Berner Zeitung developed from several daily newspapers in the canton of Berne, all of them having a long tradition dating well back into the 19th century.

Avg. Monthly Usership: 479 160 | Avg. Monthly Reach in %: 8.0 | Average Visits per Day: 214 400 | Total Visits: 6 004 900 | Average Duration per Visit: 3.8 Min.

Gender	Monthly reach in ‘000	Monthly reach in %	Structure in %	Affinity
Men	243	8.1	50.8	102
Women	236	7.9	49.2	98
Age
15-29	40	4.1	8.4	52
30-49	171	9.7	35.7	122
50-65	142	10.2	29.5	127
65+	118	10.6	24.6	133
Education
Compulsory level	55	7.1	11.4	89
Secondary level	207	10.1	43.1	127
Tertiary level	191	10.4	39.9	130
Gross household income
up to CHF 4 500	63	6.9	13.1	86
CHF 4 500 to 5 999	111	10.8	23.3	136
CHF 6 000 to 8 999	138	7.5	28.8	94
CHF 9 000 to 11 999	102	9.5	21.3	119
more than CHF 12 000	50	5.8	10.3	73

Desktop

Format	CPM RoS	Crossdevice	Comments	Viewability	Specifications
Wideboard	45	-	-	70-80%	Specs
Wideboard XL	50	-	-	-	Specs
Wideboard Sticky Scroller	50	-	-	-	Specs
Halfpage*	50	✓	-	90-95%	Specs
Rectangle	30	✓	-	50-60%	Specs
Poster Ad	55	-	-	-	Specs
Sitebar*	55	-	-	-	Specs
Branding wall	95	-	Minimum booking CHF 5000	-	Specs
Midscroll	70	✓	-	-	Specs
Dynamic Head	60	✓	-	-	Specs

Video Desktop

All formats available only in RoS

Format	CPM RoS	Comments	Specifications
Instream	75		Specs
Bumper Ad	30	Preroll max. 8 seconds	Specs
Outstream	55		Specs
Dynamic Head	60	only possible on front	Specs
Branding wall	95	Minimum booking CHF 5000	Specs

Mobile

Format	CPM RoS	Crossdevice	Viewability	Specifications
Wideboard	45	-	-	Specs
Rectangle	50	✓	55-65%	Specs
Rectangle Sticky Scroller	55	✓	-	Specs
Ricchi	65	-	-	Specs
Halfpage mobile	70	✓	-	Specs
Carousel Ad	65	-	-	Specs
Swipe Cube	55	-	-	Specs
Poster Ad	55	-	-	Specs
Midscroll

Video Mobile

All formats available only in RoS

Format	CPM RoS	Comments	Specifications
Instream	75		Specs
Bumper Ad	30	Preroll max. 8 seconds	Specs
Outstream	55		Specs
Outstream Vertical	60		Specs
Dynamic head	95	only possible on front	Specs

Format	Fixed price per day	Comments	Specifications
Brandday Desktop (static) Fixed placements	5 000	Wideboard, Halfpage Ad, Poster Ad	Specs
Brandday Mobile (static) Fixed placements	4 000	Wideboard, Ricchi	Specs
Brandday Crossdevice (static) Fixed placements	7 650	Desktop: Wideboard, Halfpage, Poster Ad Mobile: Wideboard, Ricchi	Specs

The Daily Newsletter is sent daily to 61,000 subscribers (BZ Berner Zeitung) and 47,000 subscribers (Der Bund).

Advertising material	Gross price per mailing	Specifications
Banner Top	1 450	Specs
Full Banner	1 800	Specs
Native Ad	1 800	Specs

Branded Content Classic Local

Branded content" is commercial content in the digital editorial environment. The "branded content" teasers are placed on the desktop and mobile front."Branded Content" contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the client and delivered in all booked languages. Upon request and against payment of additional production costs, Tamedia will take over the text production.

Size	Region	Guaranteed Impressions	Period	Price
Branded Content Midi	D-CH	160 000	5 - 7 days	3 700
Add-on Social Post Lokal	D-CH	25 000	5 - 7 days	600

Production costs

Service	from CHF for 1 language
Local customer offer	428
Implementation with supplied content	955
Implementation with text/image content by Commercial Publishing	2 131
Implementation with text and photoshoot by Commercial Publishing	2 799
Realization with video content by Commercial Publishing	6 651
Translation per language

Data Targeting is a targeting product for online campaigns. The Data Management Platform (DMP) collects user data, evaluates it, and assigns it to specific segments. Achieve maximum reach within the target group with Goldbach's data products.

Datenebene	Additional price on CPM
Data Targeting "Custom Audience"	plus 10
Data Targeting "Prepackaged Audience"	plus 5
Contextual Targeting	plus 5
Geo Targeting	plus 5
Weather Targeting	plus 5

Gross order volume	Discount
from CHF 10 000	3%
from CHF 20 000	5%
from CHF 30 000	7%
from CHF 50 000	9%
from CHF 70 000	11%
from CHF 100 000	13%
from CHF 130 000	15%
from CHF 175 000	17%
from CHF 225 000	on request
Commission
Agency commission 1 / ASB (for commercial advertising)	5%
Special discounts
Education	12%
Events	30%
Charitable institutions (ZEWO certified)	50%
(Excluded Performance Ads CPC)
Minimum booking (per order)
Display (CMP)	CHF 3 000
Performance (CPC)	CHF 500