The Berner Zeitung is the leading subscription daily newspaper in the canton of Berne. The main strength of this regional newspaper is its comprehensive regional news and sports coverage. The Berner Zeitung appears in three regional editions: Bern City, Emmental and Oberaargau (Langenthaler Tagblatt). Events in the canton and the region are reported by the Berner Zeitung jointly with the Berner Oberländer and the Thuner Tagblatt. The Berner Zeitung developed from several daily newspapers in the canton of Berne, all of them having a long tradition dating well back into the 19th century.

Media data

Avg. Monthly Usership: 479 160 | Avg. Monthly Reach in %: 8.0 | Average Visits per Day: 214 400 | Total Visits: 6 004 900 | Average Duration per Visit: 3.8 Min.

GenderMonthly reach in ‘000Monthly reach in % Structure in %Affinity

Men

243

8.1

50.8

102

Women

236

7.9

49.2

98

Age

15-29

40

4.1

8.4

52

30-49

171

9.7

35.7

122

50-65

142

10.2

29.5

127

65+

118

10.6

24.6

133

Education

Compulsory level

55

7.1

11.4

89

Secondary level

207

10.1

43.1

127

Tertiary level

191

10.4

39.9

130

Gross household income

up to CHF 4 500

63

6.9

13.1

86

CHF 4 500 to 5 999

111

10.8

23.3

136

CHF 6 000 to 8 999

138

7.5

28.8

94

CHF 9 000 to 11 999

102

9.5

21.3

119

more than CHF 12 000

50

5.8

10.3

73

Desktop formats

Desktop

Format CPM RoSCrossdeviceCommentsViewabilitySpecifications

Wideboard

45

-

-

70-80%

Wideboard XL

50

-

-

-

Wideboard Sticky Scroller

50

-

-

-

Halfpage*

50

-

90-95%

Rectangle

30

-

50-60%

Poster Ad

55

-

-

-

Sitebar*

55

-

-

-

Branding wall

95

-

Minimum booking CHF 5000

-

Midscroll

70

-

-

Dynamic Head

60

-

-

Video Desktop

All formats available only in RoS

FormatCPM RoSCommentsSpecifications

Instream

75

Bumper Ad

30

Preroll max. 8 seconds

Outstream

55

Dynamic Head

60

only possible on front

Branding wall

95

Minimum booking CHF 5000

Mobile formats

Mobile

FormatCPM RoSCrossdeviceViewabilitySpecifications

Wideboard

45

-

-

Rectangle

50

55-65%

Rectangle Sticky Scroller

55

-

Ricchi

65

-

-

Halfpage mobile

70

-

Carousel Ad

65

-

-

Swipe Cube

55

-

-

Poster Ad

55

-

-

Midscroll

Video Mobile

All formats available only in RoS

FormatCPM RoSCommentsSpecifications

Instream

75

Bumper Ad

30

Preroll max. 8 seconds

Outstream

55

Outstream Vertical

60

Dynamic head

95

only possible on front

Brandday

FormatFixed price per dayCommentsSpecifications

Brandday Desktop (static) Fixed placements

5 000

Wideboard, Halfpage Ad, Poster Ad

Brandday Mobile (static) Fixed placements

4 000

Wideboard, Ricchi

Brandday Crossdevice (static) Fixed placements

7 650

Desktop: Wideboard, Halfpage, Poster Ad

Mobile: Wideboard, Ricchi

Newsletter

The Daily Newsletter is sent daily to 61,000 subscribers (BZ Berner Zeitung) and 47,000 subscribers (Der Bund).

Advertising materialGross price per mailingSpecifications

Banner Top

1 450

Full Banner

1 800

Native Ad

1 800

Branded Content

Branded Content Classic Local

Branded content" is commercial content in the digital editorial environment. The "branded content" teasers are placed on the desktop and mobile front."Branded Content" contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the client and delivered in all booked languages. Upon request and against payment of additional production costs, Tamedia will take over the text production.

SizeRegionGuaranteed ImpressionsPeriodPrice

Branded Content Midi

D-CH

160 000

5 - 7 days

3 700

Add-on Social Post Lokal

D-CH

25 000

5 - 7 days

600

Production costs

Servicefrom CHF for 1 language

Local customer offer

428

Implementation with supplied content

955

Implementation with text/image content by Commercial Publishing

2 131

Implementation with text and photoshoot by Commercial Publishing

2 799

Realization with video content by Commercial Publishing

6 651

Translation per language

Data Targeting

Data Targeting is a targeting product for online campaigns. The Data Management Platform (DMP) collects user data, evaluates it, and assigns it to specific segments. Achieve maximum reach within the target group with Goldbach's data products.

DatenebeneAdditional price on CPM

Data Targeting "Custom Audience"

plus 10

Data Targeting "Prepackaged Audience"

plus 5

Contextual Targeting

plus 5

Geo Targeting

plus 5

Weather Targeting

plus 5

Discounts & conditions

Gross order volumeDiscount

from CHF 10 000

3%

from CHF 20 000

5%

from CHF 30 000

7%

from CHF 50 000

9%

from CHF 70 000

11%

from CHF 100 000

13%

from CHF 130 000

15%

from CHF 175 000

17%

from CHF 225 000

on request

Commission

Agency commission 1 / ASB (for commercial advertising)

5%

Special discounts

Education

12%

Events

30%

Charitable institutions (ZEWO certified)

50%

(Excluded Performance Ads CPC)

Minimum booking (per order)

Display (CMP)

CHF 3 000

Performance (CPC)

CHF 500

Contact

Book Ads