Bilan: Digital

Bilan is the leading business magazine and online platform for Western Switzerland and analyses and interprets events and developments in the global economy. With its well-founded reports and analyses on the markets and companies, it significantly supports the formation of opinion. The magazine is published monthly. The news and background information can be accessed at any time on the user-friendly website bilan.ch.

Media Data

Avg. Monthly Usership: 21 030 | Avg. Monthly Reach in %: 1.0 | Average Visits per Day: 2 700 | Total Visits: 74 600 | Average Duration per Visit: 2.4 Min.

Gender	Monthly reach in ‘000	Monthly reach in %	Structure in %	Affinity
Men	13	1.2	60.2	123
Women	8	0.8	39.8	78
Age
15-29	2	0.6	10.8	60
30-49	6	1.0	27.9	95
50-65	6	1.4	30.2	139
65+	6	1.6	26.6	158
Education
Compulsory level	2	0.4	7.2	43
Secondary level	6	0.9	27.6	93
Tertiary level	11	1.9	52.2	187
Gross household income
up to CHF 4 500	3	0.7	12.8	72
CHF 4 500 to 5 999	2	0.5	10.5	50
CHF 6 000 to 8 999	7	1.4	32.9	141
CHF 9 000 to 11 999	4	1.0	19.8	94
more than CHF 12 000	4	1.6	19.0	156

Desktop

Format	CPM RoS	Remarks	Specifications
Wideboard	90		Specs
Wideboard XL	100		Specs
Halfpage**	120		Specs
Rectangle	65		Specs
Sitebar*	130		Specs
Poster Ad*	130		Specs
Dynamic Head	130		Specs
Video Wall*	210	Minimum booking volume CHF 5000	Specs

Mobile

Format	CPM RoS	Remarks	Specifications
Wideboard	80		Specs
Rectangle	80		Specs
Ricchi Ad	90		Specs
Videohead*	130	Only possible on the front	Specs
Halfpage mobile	100		Specs
Carousel Ad	85		Specs
Poster Ad*	85		Specs
Swipe Cube	85		Specs

Video

Format	CPM RoS	Remarks	Specifications
Videohead	130	Only possible on the front, expandable +30%	Specs
Video Wall	210	Minimum booking volume CHF 5000	Specs
Outstream	64		Specs

Format	Price Home (fixed)	Specifications
Brandday	1 000	Specs
Brandweek	3 920	Specs

Brandday / Brandweek

Format	Price Home (fixed)	Specifications
Brandday	1 000	Specs
Brandweek	3 920	Specs

Branded content production costs

Format	Service	Price
Branded Content Classic	Realisation with supplied content	840
Branded Content Classic	Realisation with text/image content by Commercial Publishing	2 156
Branded Content Classic	Realisation with text and photoshoot by Commercial Publishing	2 833
Branded Content Classic	Realisation with video content by Commercial Publishing	9 385

Newsletter: ‘’The best of the latest business news‘’ with 13,700 subscribers

Format	Runtime	Price	Specifications
’
Banner Top	2x per week, Tue / Fri	1 200	Specs
Native Ad /Full Banner	2x per week, Tue / Fri	1 440	Specs
Native Ad Bottom / Full Banner Bottom	2x per week, Tue / Fri	1 200	Specs

Discounts & conditions

Gross order volume	Discount
from CHF 10 000	3%
from CHF 20 000	5%
from CHF 30 000	7%
from CHF 50 000	9%
from CHF 70 000	11%
from CHF 100 000	13%
from CHF 130 000	15%
from CHF 175 000	17%
from CHF 225 000	on request
Commission
Agency commission 1 / ASB (for commercial advertising)	5%
Special discounts
Education	12%
Events	30%
Charitable institutions (ZEWO certified)	50%
(Excluded Performance Ads CPC)
Minimum booking (per order)
Display (CMP)	CHF 3 000
Performance (CPC)	CHF 500