Tages-Anzeiger: Digital

The Tages-Anzeiger is the largest subscription daily newspaper in Switzerland. Every day, its journalists in Switzerland and abroad provide comprehensive, balanced, independent, and dedicated reports on politics, business, culture, sports and society. Established in 1893 with strong roots in the canton, today the Tages-Anzeiger is the leading regional newspaper in Zurich with a strong national presence.

Media Data

Avg. Monthly Usership: 801 120 | Avg. Monthly Reach in %: 13.4 | Average Visits per Day: 523 300 | Total Visits: 14 708 500 | Average Duration per Visit: 4.5 Min.

Gender	Monthly reach in ‘000	Monthly reach in %	Structure in %	Affinity
Men	414	13.8	51.6	103
Women	388	12.9	48.4	97
Age
15-29	65	6.6	8.1	49
30-49	261	14.8	32.6	111
50-65	264	19.0	33.0	142
65+	199	17.9	24.8	134
Education
Compulsory level	91	11.8	11.3	89
Secondary level	282	13.8	35.1	103
Tertiary level	386	21.0	48.2	157
Gross household income
up to CHF 4 500	113	12.4	14.1	93
CHF 4 500 to 5 999	166	16.1	20.7	121
CHF 6 000 to 8 999	243	13.2	30.3	99
CHF 9 000 to 11 999	140	13.0	17.5	98
more than CHF 12 000	118	13.9	14.7	104

Desktop

Format	CPM RoS	Crossdevice	Comments	Viewability	Specifications
Wideboard	45			65-75%	Specs
Wideboard XL	50				Specs
Wideboard Sticky Scroller	50				Specs
Halfpage*	50	✓		90-95%	Specs
Rectangle	30	✓		55-65%	Specs
Poster Ad	55				Specs
Sitebar*	55				Specs
Branding wall	95		Minimum booking CHF 5000		Specs
Midscroll	70	✓			Specs
Dynamic Head	60	✓			Specs
Targeting
Custom Audience	10	Custom Audience	10
Prepackaged Audience	5	Prepackaged Audience	5
Channel, Front, Geo oder Re-Targeting	5	Channel, Front, Geo oder Re-Targeting	5

Desktop

All formats available only in RoS

Format	CPM RoS	Comments	Specifications
Instream	75		Specs
Bumper Ad	30	Preoll max 8 seconds	Specs
Outstream	55		Specs
Dynamic head	60	only possible on homepage	Specs
Branding wall	95	Minimum booking CHF 5000	Specs

Mobile

Format	CPM RoS	Crossdevice	Viewability	Specifications
Wideboard	45			Specs
Rectangle	50	✓	60-70%	Specs
Rectangle Sticky Scroller	55	✓		Specs
Ricchi	65			Specs
Halfpage mobile	70	✓		Specs
Carousel Ad	65			Specs
Swipe Cube	55			Specs
Poster Ad	55			Specs
Midscroll	70	✓		Specs
					_D

Mobile

All formats available only in RoS

Format	CPM RoS	Comments	Specifications
Instream	75		Specs
Bumper Ad	30	Preoll max 8 seconds	Specs
Outstream	55		Specs
Outstream Vertical	60		Specs
Dynamic head	60	only possible on homepage	Specs

Newsletter advertising

The Daily Newsletter is sent out daily to 247000 subscribers.

Advertising material	Gross price per mailing	Specifications
Banner Top	2 500	Specs
Full Banner	3 200	Specs
Native Ad	3 200	Specs

Brandday Tagesanzeiger

Format	Fixed price per day	Comments	Specifications
Brandday Desktop (static) fixed placement	22 000	Wideboard, Halfpage Ad, Poster Ad	Specs
Brandday Mobile (static) fixed placement	18 000	Wideboard, Ricchi	Specs
Brandday Crossdevice (static) fixed placement	34 000	Desktop: Wideboard, Halfpage, Poster Ad Mobile: Wideboard, Ricchi	Specs

Branded content” refers to commercial content in the digital editorial environment. Branded content teasers are placed on the desktop and mobile fronts. “Branded content contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the customer and delivered in all booked languages. On request and against payment of additional production costs, Tamedia will take over text production.

Learn more

Size	Region	Guaranteed Impressions	Time period	Gross price
Branded Content Classic Lokal
Branded Content Mini	D-CH	300 000	3 Tage	7 500
Branded Content Midi	D-CH	550 000	5-7 Tage	12 800
Add-on Social Post Lokal	D-CH	25 000	5-7 Tage	600

Production costs Branded Content Classic (Digital only)

Advertisements can also be placed online via our Adbox tool.

Performance	from CHF for 1 language
Local customer offer	428
Implementation with supplied content	780
Implementation with text/image content by Commercial Publishing	2 131
Realisation with text and photoshoot by Commercial Publishing	2 799
Implementation with video content through commercial publishing	6 651
translation per language	505

Data Targeting

Targeting	Additional price on CPM
Custom Audience	10
Prepackaged Audience	5
Channel, Front, Geo oder Re-Targeting	5

Discounts & conditions

Gross order volume	Discount
from CHF 10 000	3%
from CHF 20 000	5%
from CHF 30 000	7%
from CHF 50 000	9%
from CHF 70 000	11%
from CHF 100 000	13%
from CHF 130 000	15%
from CHF 175 000	17%
from CHF 225 000	on request
Commission
Agency commission 1 / ASB (for commercial advertising)	5%
Special discounts
Education	12%
Events	30%
Charitable institutions (ZEWO certified)	50%
(Excluded Performance Ads CPC)
Minimum booking (per order)
Display (CMP)	CHF 3 000
Performance (CPC)	CHF 500