Tribune de Genève: Digital

The Tribune de Genève is the largest daily newspaper in Geneva. It not only reports on local events and interesting and exciting news about life in Geneva, but it also covers major national and international events as well as sport and culture. The tdg.ch website provides all the latest local, Swiss and international news and can be consulted at any time.

Media Data

Avg. Monthly Usership: 261 390 | Avg. Monthly Reach in %: 12.7 | Average Visits per Day: 95 700 | Total Visits: 2 680 700 | Average Duration per Visit: 2.9 Min.

Gender	Monthly reach in ‘000	Monthly reach in %	Structure in %	Affinity
Men	126	12.4	48.2	98
Women	135	12.9	51.8	102
Age
15-29	22	5.9	8.5	47
30-49	60	9.9	23.0	78
50-65	97	21.6	37.3	170
65+	76	21.8	29.2	172
Education
Compulsory level	46	13.0	17.4	102
Secondary level	87	14.2	33.4	112
Tertiary level	111	19.0	42.3	150
Gross household income
up to CHF 4 500	47	12.9	18.1	102
CHF 4 500 to 5 999	54	12.3	20.7	97
CHF 6 000 to 8 999	54	11.0	20.5	87
CHF 9 000 to 11 999	53	12.2	20.4	96
more than CHF 12 000	41	16.4	15.7	129

Desktop

Format	CPM RoS	Crossdevice	Comment	Viewability	Specifications
Wideboard	45				Specs
Wideboard	45			70-80%	Specs
Wideboard XL	50				Specs
Halfpage	50	✓		90-95%	Specs
Rectangle	30	✓		55-65%	Specs
Poster Ad	55				Specs
Sitebar*	55				Specs
Branding wall	95		Minimum booking CHF 5'000.00		Specs
Midscroll	70	✓			Specs
Dynamic Head	60	✓	only possible on homepage		Specs

Data Targeting

Data Targeting is a targeting product for online campaigns. The Data Management Platform (DMP) collects user data, evaluates it and assigns it to specific segments. Achieve maximum reach within the target group with Tamedia's data products.

Data levels	Additional price on CPM
Data Targeting "custom Audience"	plus 10 on CPM
Data Targeting "prepackaged Audience"	plus 5 on CPM
Contextual Targeting	plus 5 on CPM
Geo Targeting	plus 5 on CPM
Weather Targeting	plus 5 on CPM
Front Targeting	plus 5 on CPM
Channel Targeting	plus 5 on CPM
Re-Targeting	plus 5 on CPM

Mobile

Format	CPM RoS	Crossdevice	Comment	Viewability	Specifications
Wideboard	45				Specs
Rectangle	50	✓		65-75%	Specs
Rectangle Sticky Scroller	55	✓			Specs
Ricchi	65				Specs
Halfpage mobile	70	✓			Specs
Carousel Ad	65				Specs
Swipe Cube	55				Specs
Poster Ad	55				Specs
Midscroll	70	✓			Specs
Dynamic Head	60	✓	only possible on homepage		Specs

Data Targeting

Data levels	Additional price on CPM
Data Targeting "custom Audience"	plus 10 on CPM
Data Targeting "prepackaged Audience"	plus 5 on CPM
Contextual Targeting	plus 5 on CPM
Geo Targeting	plus 5 on CPM
Weather Targeting	plus 5 on CPM
Front Targeting	plus 5 on CPM
Channel Targeting	plus 5 on CPM
Re-Targeting	plus 5 on CPM

Desktop

All formats available only in RoS

Format	CPM RoS	Comment	Specifications
Instream	75		Specs
Bumper Ad	30	Preoll max 8 seconds	Specs
Outstream	55		Specs
Dynamic Head	60	only possible on homepage	Specs
Branding wall	95	Minimum booking CHF 5'000.00	Specs

Mobile

All formats available only in RoS

Format	CPM RoS	Comment	Specifications
Instream	75		Specs
Bumper Ad	30	Preoll max 8 seconds	Specs
Outstream	55		Specs
Outstream Vertical	60		Specs
Dynamic Head	60	only possible on homepage	Specs

Brandday

Format	Fixed price per day	Comments	Specifications
Brandday Desktop (static) Fixed placement	4 000	Wideboard, Halfpage Ad, Poster Ad	Specs
Brandday Mobile (static) Fixed placement	4 000	Wideboard/Ricchi	Specs
Brandday Crossdevice (static) Fixed placement	6 000	Desktop: Wideboard, Halfpage, Poster Ad Mobile: Wideboard, Ricchi	Specs

Branded Content Classic Local

Branded content’ refers to commercial content in the digital editorial environment. Branded content teasers are placed on the desktop and mobile fronts. ‘Branded content contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the customer and delivered in all booked languages. On request and against payment of additional production costs, Tamedia will take over text production.

Size	Region	Guaranteed impressions	Duration	Gross
Branded Content Midi	SR	68 000	5-7 days	CHF 1'600.00
Add-on Social Post Local	SR	25 000	5-7 days	CHF600.00

Production costs Branded Content Classic (Digital only)

Performance	from CHF for 1 language
Local customer offer	428
Implementation with supplied content	780
Implementation with text/image content by Commercial Publishing	2 131
Realisation with text and photoshoot by Commercial Publishing	2 799
Implementation with video content through commercial publishing	6 651
Implementation with video content through commercial publishing	505

Newsletter Advertising

The Daily Newsletter is sent twice a day to 106000 subscribers. Advertising in other newsletters on request.

Format	Gross price per mailing	Specifications
Banner Top	2 100	Specs
Full Banner	2 600	Specs
Native Ad	2 600	Specs

Discounts & conditions

Gross order volume	Discount
from CHF 10 000	3%
from CHF 20 000	5%
from CHF 30 000	7%
from CHF 50 000	9%
from CHF 70 000	11%
from CHF 100 000	13%
from CHF 130 000	15%
from CHF 175 000	17%
from CHF 225 000	on request
Commission
Agency commission 1 / ASB (for commercial advertising)	5%
Special discounts
Education	12%
Events	30%
Charitable institutions (ZEWO certified)	50%
(Excluded Performance Ads CPC)
Minimum booking (per order)
Display (CMP)	CHF 3 000
Performance (CPC)	CHF 500