Finanz und Wirtschaft: Digital

Published twice a week, on Wednesday and Saturday and at any time online at fuw.ch. Finanz und Wirtschaft offers private and institutional investors well-founded guidance in decision-making. It reports on activities on the financial markets, comments on events and trends, provides analysis for companies and has the most comprehensive data service of any Swiss newspaper.

Media Data

Avg. Monthly Usership: 60 140 | Avg. Monthly Reach in %: 1.0 | Average Visits per Day: 29 600 | Total Visits: 828 100 | Average Duration per Visit: 4.1 Min.

Gender	Monthly reach in ‘000	Monthly reach in %	Structure in %	Affinity
Men	44	1.5	72.5	145
Women	17	0.6	27.5	55
Age
15-29	2	0.2	3.6	21
30-49	19	1.1	31.3	106
50-65	20	1.4	33.1	142
65+	19	1.7	31.7	171
Education
Compulsory level	2	0.2	3.0	23
Secondary level	15	0.7	24.3	71
Tertiary level	43	2.3	71.2	232
Gross household income
up to CHF 4 500	6	0.7	10.1	67
CHF 4 500 to 5 999	12	1.2	20.0	116
CHF 6 000 to 8 999	22	1.2	37.1	121
CHF 9 000 to 11 999	4	0.4	6.5	36
more than CHF 12 000	15	1.8	24.9	176

Desktop

Format	CPM RoS	Fixed price	Remark	Specifications
Wideboard	100			Specs
Halfpage*	110			Specs
Wideboard XL	120			Specs
Sitebar*	130			Specs
Poster Ad	120			Specs
Dynamic Head (only possible on front)	140			Specs
Midscroll	55			Specs
Branding Wall	220		Minimum booking volume CHF 5000	Specs
Native post runtime 3 days (front + article)		2 400		Specs

Data Targeting

Targeting	Surcharge on CPM
Custom Audience	10
Channel, Front, Geo oder Re-Targeting	5

Mobile

Format	CPM RoS	Specifications
Rectangle	75	Specs
Ricchi	75	Specs
Halfpage	85	Specs
Wideboard	80	Specs
Midscroll	70	Specs

Video

Format	CPM	Remark	Specifications
Outstream	80		Specs
Videohead	140	only possible on front	Specs

FuW-Morgen-Report-Display Sponsoring

Free daily market report with facts about world markets, news and ratings, charts, currencies, interest rates and commodities. Updated: Monday to Friday approx. 08.00 am.

Format	Fixed price	Remark	Specifications
Wideboard	3 650		Specs
Halfpage	3 800	only possible on front	Specs
InRead	on request		Specs

FuW-Morgen-Report-Display Sponsoring

Free daily market report with facts about world markets, news and ratings, charts, currencies, interest rates and commodities. Updated: Monday to Friday approx. 08.00 am. FuW-Morgen-Report: 11 500 subscribers

Format	Fixed price*	Specifications
Banner Top	2 200	Specs
Native Ad / Full Banner	2 600	Specs
Native Ad Bottom / Full Banner Bottom	2 200	Specs

FuW-Daily Newsletter

Free electronic summary of the most important online articles of the day. Updated: Monday to Saturday approx. 4.30 pm. FuW-Daily: 30 000 subscribers

Format	Fixed price*	Specifications
Banner Top	2 500	Specs
Native Ad / Full Banner	3 000	Specs
Native Ad Bottom / Full Banner Bottom	2 500	Specs

FuW-Smart Money Newsletter

The FuW newsletter ‘Smart Money’ is for anyone who is interested in money - and therefore for anyone and everyone. The newsletter is exclusively for FuW subscribers and is sent out once a week on Fridays. FuW-Daily: 1 320 subscribers

Format	Fixed price*	Specifications
Banner Top	650	Specs
Native Ad / Full Banner	800	Specs
Native Ad Bottom / Full Banner Bottom	650	Specs

Branded Content Classic

Format	Fixed price*
Paid Post	7 500	per week

Branded content production costs

Format	Service	from CHF for 1 language
Branded Content Classic	Realisation with supplied content	840
Branded Content Classic	Realisation with text/image content by Commercial Publishing	2 156
Branded Content Classic	Realisation with text and photoshoot by Commercial Publishing	2 833
Branded Content Classic	Realisation with video content by Commercial Publishing	9 385

Brandday

Format	Fixed price*	Remark	Specifications
Brandday	3 000	Per day (ca. 10000 PI)	Specs

Welcome Ad

Format	Fixed price*	Remark	Specifications
Welcome Ad*	240	Crossdevice bookable	Specs

Branding Combo

Format	CPM	Remark
Branding Combo: Desktop	320
Branding Combo: Mobile	160

Format	Fixed price*	Remark
Sponsored Newsletter	8 500	Fixed price per dispatch

Storytelling Combi

Format	Fixed price	Remark
Sponsored Post Desktop & Mobile	7 500	Fixed price per dispatch
Social Media (Facebook)	2 000
Native Ad - Newsletter	3 000
Digital package Cost per booking / 5 bookings	8500 / 30000
Package costs with print extension 1/1 page costs per booking / 5 bookings	15220 / 60000
Package costs with print extension 1/2 page Costs per booking / 5 bookings	13325 / 50000

FuW Market Data / Newsnet Stock Exchange Combi

Format	Format in Pixel	Fixed price*
Wideboard	994 x 250
Wideboard XL	994 x 500
Halfpage	300 x 600
Rectangle	300 x 250 (600 x 500 Mobile)
**Brandday 2 days (25000 AI's)		3 000
**Branding Week (60000 AI's)		7 000

Discounts & conditions

Gross order volume	Discount
from CHF 10 000	3%
from CHF 20 000	5%
from CHF 30 000	7%
from CHF 50 000	9%
from CHF 70 000	11%
from CHF 100 000	13%
from CHF 130 000	15%
from CHF 175 000	17%
from CHF 225 000	on request
Commission
Agency commission 1 / ASB (for commercial advertising)	5%
Special discounts
Education	12%
Events	30%
Charitable institutions (ZEWO certified)	50%
(Excluded Performance Ads CPC)
Minimum booking (per order)
Display (CMP)	CHF 3 000
Performance (CPC)	CHF 500