Published twice a week, on Wednesday and Saturday and at any time online at fuw.ch. Finanz und Wirtschaft offers private and institutional investors well-founded guidance in decision-making. It reports on activities on the financial markets, comments on events and trends, provides analysis for companies and has the most comprehensive data service of any Swiss newspaper.

Media Data

Media Data

Avg. Monthly Usership: 60 140 | Avg. Monthly Reach in %: 1.0 | Average Visits per Day: 29 600 | Total Visits: 828 100 | Average Duration per Visit: 4.1 Min.

GenderMonthly reach in ‘000Monthly reach in % Structure in %Affinity

Men

44

1.5

72.5

145

Women

17

0.6

27.5

55

Age

15-29

2

0.2

3.6

21

30-49

19

1.1

31.3

106

50-65

20

1.4

33.1

142

65+

19

1.7

31.7

171

Education

Compulsory level

2

0.2

3.0

23

Secondary level

15

0.7

24.3

71

Tertiary level

43

2.3

71.2

232

Gross household income

up to CHF 4 500

6

0.7

10.1

67

CHF 4 500 to 5 999

12

1.2

20.0

116

CHF 6 000 to 8 999

22

1.2

37.1

121

CHF 9 000 to 11 999

4

0.4

6.5

36

more than CHF 12 000

15

1.8

24.9

176

Online Content Traffic Data February 2025 | Mediapulse Online Content Audience Analytics | Yumi Analytics Web | 01.-12.2024

Desktop

Desktop

FormatCPM RoSFixed priceRemarkSpecifications

Wideboard

100

Specs

Halfpage*

110

Specs

Wideboard XL

120

Specs

Sitebar*

130

Specs

Poster Ad

120

Specs

Dynamic Head

140

Specs

Midscroll

55

Specs

Branding Wall

220

Minimum booking volume CHF 5000

Specs

Native post runtime 3 days (front + article)

2 400

Specs

*Ad refresh active after 40 seconds for half the page and the sitebar advert Gross price in CHF, plus 8.1% VAT.

Data Targeting

TargetingSurcharge on CPM

Custom Audience

10

Channel, Front, Geo oder Re-Targeting

5

Gross prices in CHF, plus 8.1% VAT.

Mobile

Video

Video

FormatCPMRemarkSpecifications

Outstream

80

Specs

Gross prices in CHF, plus 8.1% VAT.

Newsletter

FuW-Morgen-Report-Display Sponsoring

Free daily market report with facts about world markets, news and ratings, charts, currencies, interest rates and commodities. Updated: Monday to Friday approx. 08.00 am.

FormatFixed priceRemarkSpecifications

Wideboard

3 650

Specs

Halfpage

3 800

only possible on front

Specs

InRead

on request

Specs

Gross prices in CHF, plus 8.1% VAT.

FuW-Morgen-Report-Display Sponsoring

Free daily market report with facts about world markets, news and ratings, charts, currencies, interest rates and commodities. Updated: Monday to Friday approx. 08.00 am. FuW-Morgen-Report: 11 500 subscribers

FormatFixed price*Specifications

Banner Top

2 200

Specs

Native Ad / Full Banner

2 600

Specs

Native Ad Bottom / Full Banner Bottom

2 200

Specs

*Fixed price and fixed placement per week and advertising medium Gross prices in CHF, plus 8.1% VAT.

FuW-Daily Newsletter

Free electronic summary of the most important online articles of the day. Updated: Monday to Saturday approx. 4.30 pm. FuW-Daily: 30 000 subscribers

FormatFixed price*Specifications

Banner Top

2 500

Specs

Native Ad / Full Banner

3 000

Specs

Native Ad Bottom / Full Banner Bottom

2 500

Specs

*Fixed price and fixed placement per week and advertising medium Gross prices in CHF, plus 8.1% VAT.

FuW-Smart Money Newsletter

The FuW newsletter ‘Smart Money’ is for anyone who is interested in money - and therefore for anyone and everyone. The newsletter is exclusively for FuW subscribers and is sent out once a week on Fridays. FuW-Daily: 1 320 subscribers

FormatFixed price*Specifications

Banner Top

650

Specs

Native Ad / Full Banner

800

Specs

Native Ad Bottom / Full Banner Bottom

650

Specs

*Fixed price and fixed placement per week and advertising medium Gross prices in CHF, plus 8.1% VAT.

Branded Content Classic

Branded Content Classic

FormatFixed price*

Paid Post

7 500

per week

Gross prices in CHF, plus 8.1% VAT.

Branded content production costs

FormatServicefrom CHF for 1 language

Branded Content Classic

Realisation with supplied content

840

Branded Content Classic

Realisation with text/image content by Commercial Publishing

2 156

Branded Content Classic

Realisation with text and photoshoot by Commercial Publishing

2 833

Branded Content Classic

Realisation with video content by Commercial Publishing

9 385

Gross prices in CHF, plus 8.1% VAT.

Branding & Welcome Ad

Brandday

FormatFixed price*RemarkSpecifications

Brandday

3 000

Per day (ca. 10000 PI)

Specs

Gross prices in CHF, plus 8.1% VAT.

Welcome Ad

FormatFixed price*RemarkSpecifications

Welcome Ad*

240

Crossdevice bookable

Specs

*Frequency Capping 1 day bookable, desktop and mobile bookable Gross prices in CHF, plus 8.1% VAT.

Branding Combo

FormatCPMRemark

Branding Combo: Desktop

320

Branding Combo: Mobile

160

Gross prices in CHF, plus 8.1% VAT.

FuW Market Data / Newsnet Börsenkombi

FuW Market Data / Newsnet Stock Exchange Combi

FormatFormat in PixelFixed price*

Wideboard

994 x 250

Wideboard XL

994 x 500

Halfpage

300 x 600

Rectangle

300 x 250 (600 x 500 Mobile)

**Brandday 2 days (25000 AI's)

3 000

**Branding Week (60000 AI's)

7 000

*Fixed price per week and advertising medium **Branding refers exclusively to the Stock Exchange data channel. Gross prices in CHF, plus 8.1% VAT.

Discount & Conditions

Discounts & conditions

Gross order volumeDiscount

from CHF 10 000

3%

from CHF 20 000

5%

from CHF 30 000

7%

from CHF 50 000

9%

from CHF 70 000

11%

from CHF 100 000

13%

from CHF 130 000

15%

from CHF 175 000

17%

from CHF 225 000

on request

Commission

Agency commission 1 / ASB (for commercial advertising)

5%

Special discounts

Education

12%

Events

30%

Charitable institutions (ZEWO certified)

50%

(Excluded Performance Ads CPC)

Minimum booking (per order)

Display (CMP)

CHF 3 000

Performance (CPC)

CHF 500

Gross prices in CHF, plus 8.1% VAT.

Contact

Book Ads

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie