Newsnet groups together Switzerland’s leading news portals and consists of the Tages-Anzeiger, Berner Zeitung, Basler Zeitung, Der Bund and the French-language media 24 heures, Tribune de Genève and Le Matin. Newsnet reaches over 4 million unique clients across the whole of Switzerland, making it an attractive partner for advertising campaigns, even at national level.

Media Data

Media Data

Avg. Monthly Usership: 1 838 180 | Avg. Monthly Reach in %: 21.8 | Average Visits per Day: 1 329 500 | Total Visits: 37 227 300 | Average Duration per Visit: 4.0 Min.

GenderMonthly reach in ‘000Monthly reach in % Structure in %Affinity

Men

920

22.0

50.1

103

Women

918

21.7

49.9

97

Age

15-29

172

12.2

9.4

49

30-49

611

24.8

33.2

111

50-65

581

30.0

31.6

142

65+

441

28.7

24.0

134

Education

Compulsory level

240

20.4

13.1

89

Secondary level

684

24.6

37.2

103

Tertiary level

792

31.5

43.1

157

Gross household income

up to CHF 4 500

271

20.0

14.7

93

CHF 4 500 to 5 999

379

24.5

20.6

121

CHF 6 000 to 8 999

500

20.6

27.2

99

CHF 9 000 to 11 999

357

22.7

19.4

98

more than CHF 12 000

273

24.4

14.8

104

Online Content Traffic Data February 2025 | Mediapulse Online Content Audience Analytics | Yumi Analytics Web | 01.-12.2024

Desktop

Desktop

FormatCPM RoSViewability bandwidth**CrossdeviceCommentSpecifications

Wideboard

45

60-68%

Specs

Wideboard XL

50

70-80%

Specs

Wideboard Sticky Scroller

50

-

only available on Newsnet DE

Specs

Halfpage*

50

78-88%

✓

Specs

Rectangle

30

76-77%

✓

Specs

Rectangle Sticky Scroller

35

-

✓

only available on Newsnet DE

Specs

Poster Ad

55

60-66%

Specs

Sitebar*

55

80-96%

Specs

Dynamic Head with Video

60

84-94%

✓

only front available

Specs

Dynamic Head with Image/Animation

60

84-94%

✓

only front available

Specs

Dynamic Wideboard

50

-

Specs

Branding wall

95

-

minimum booking CHF 5000

Specs

Midscroll

55

-

✓

Specs

Gross prices in CHF, plus 8.1% VAT. Ad refresh active after 40 seconds for halfpage and sitebar ad **Viewable bandwidths refer only to the NN network and not to the Best Ofs. IO campaigns in Q42023, measured with Integral Ad Science (indicative values without guarantee)

Data Targeting

Data Targeting is a targeting product for online campaigns. The Data Management Platform (DMP) collects user data, evaluates it and assigns it to specific segments. Achieve maximum reach within the target group with Tamedia’s data products.

Data levelsAdditional price on CPM

Data Targeting "custom Audience"

plus 10 on CPM

Data Targeting "prepackaged Audience"

plus 5 on CPM

Contextual Targeting

plus 5 on CPM

Geo Targeting

plus 5 on CPM

Weather Targeting

plus 5 on CPM

Front Targeting

plus 5 on CPM

Channel Targeting

plus 5 on CPM

Re-Targeting

plus 5 on CPM

Gross prices in CHF, plus 8.1% VAT.

Crossdevice

FormatCPM Specifications

Halfpage Ad

65

Specs

Rectangle

45

Specs

Rectangle Sticky Scroller

50

Specs

Dynamic Head

55

Specs

Midscroll

60

Specs

Gross prices in CHF, plus 8.1% VAT.

Mobile

Mobile

FormatCPM RoSViewability Bandbreite*CrossdeviceCommentSpecifications

Wideboard

45

60-70%

Specs

Dynamic Wideboard

50

-

Specs

Rectangle

50

58-65%

✓

Specs

Rectangle Sticky Scroller

55

-

✓

only available on Newsnet DE

Specs

Ricchi

65

-

Specs

Halfpage mobile

70

57-64%

✓

Specs

Carousel Ad

65

-

Specs

Swipe Cube

55

-

Specs

Social Ad

60

-

Specs

Poster Ad

55

-

Specs

Midscroll

70

-

✓

Specs

Dynamic Head with Video

60

-

✓

only front available

Specs

Dynamic Head with Image/Animation

60

-

✓

only front available

Specs

Gross prices in CHF, plus 8.1% VAT. *Viewable bandwidths refer only to the NN network and not to the Best Ofs. IO campaigns in Q42023, measured with Integral Ad Science (indicative values without guarantee)

Data Targeting

Data Targeting is a targeting product for online campaigns. The Data Management Platform (DMP) collects user data, evaluates it and assigns it to specific segments. Achieve maximum reach within the target group with Tamedia’s data products.

Data levelsAdditional price on CPM

Data Targeting "custom Audience"

plus 10 on CPM

Data Targeting "prepackaged Audience"

plus 5 on CPM

Contextual Targeting

plus 5 on CPM

Geo Targeting

plus 5 on CPM

Weather Targeting

plus 5 on CPM

Front Targeting

plus 5 on CPM

Channel Targeting

plus 5 on CPM

Re-Targeting

plus 5 on CPM

Gross prices in CHF, plus 8.1% VAT.

Crossdevice

FormatCPM Specifications

Halfpage Ad

65

Specs

Rectangle

45

Specs

Rectangle Sticky Scroller

50

Specs

Dynamic Head

55

Specs

Midscroll

60

Specs

Gross prices in CHF, plus 8.1% VAT.

Video

Desktop

All formats available only in RoS

FormatCPM RoSCommentSpecifications

Instream

75

Specs

Bumper Ad

30

Preoll max 8 seconds

Specs

Outstream

55

Specs

Dynamic Head with Video

60

Only front available

Specs

Dynamic Head with Image/Animation

60

Only front available

Specs

Branding wall

95

Minimum booking CHF 5000

Specs

Gross prices in CHF, plus 8.1% VAT.

Mobile

All formats available only in RoS

FormatCPM RoSCommentSpecifications

Instream

75

Specs

Bumper Ad

30

Preoll max 8 seconds

Specs

Outstream

55

Specs

Mobile Dynamic Head with Video

60

Only front available

Specs

Mobile Dynamic Head with Image/Animation

60

Only front available

Specs

Gross prices in CHF, plus 8.1% VAT.

Brandday & Welcome Ad

Brandday Newsnet National

FormatFixed price per dayCommentSpecifications

Brandday Desktop (Static) Fixed placement

43 000

Wideboard, Halfpage Ad, Poster Ad

Specs

Brandday Mobile (Static) Fixed placement

35 000

Wideboard, Ricchi

Specs

Brandday Crossdevice (Static) Fixed placement

66 000

Desktop: Wideboard, Halfpage, Poster Ad

Mobile: Wideboard, Ricchi

Specs

Brandday Desktop (Static) Fixed placement

53 750

Branding wall , PosterAd

Specs

Brandday Mobile (Static) Fixed placement

43 750

Mobile Videohead and Ricchi

Specs

Brandday Crossdevice (Static) Fixed placement

82 500

Desktop: Branding wall, Poster Ad

Mobile: Mobile Videohead, Ricchi

Specs

Gross prices in CHF, plus 8.1% VAT.

Brandday Newsnet D-CH

FormatFixed price per dayCommentSpecifications

Brandday Desktop (Static) Fixed placement

28 000

Wideboard, Halfpage Ad, Poster Ad

Specs

Brandday Mobile (Static) Fixed placement

22 000

Wideboard, Ricchi

Specs

Brandday Crossdevice (Static) Fixed placement

42 000

Desktop: Wideboard, Halfpage, Poster Ad

Mobile: Wideboard, Ricchi

Specs

Brandday Desktop (Static) Fixed placement

35 000

Branding wall and PosterAd

Specs

Brandday Mobile (Static) Fixed placement

27 500

Mobile Videohead and Ricchi

Specs

Brandday Crossdevice (Static) Fixed placement

52 500

Desktop: Branding wall, Poster Ad

Mobile: Mobile Videohead, Ricchi

Specs

Brandday Newsnet W-CH

FormatFixed price per dayCommentSpecifications

Brandday Desktop (Static) Fixed placement

18 000

Wideboard, Halfpage Ad, Poster Ad

Specs

Brandday Mobile (Static) Fixed placement

15 000

Wideboard, Ricchi

Specs

Brandday Crossdevice (Static) Fixed placement

28 000

Desktop: Wideboard, Halfpage, Poster Ad

Mobile: Wideboard, Ricchi

Specs

Brandday Desktop (Static) Fixed placement

22 500

Branding wall and PosterAd

Specs

Brandday Mobile (Static) Fixed placement

18 750

Mobile Videohead and Ricchi

Specs

Brandday Crossdevice (Static) Fixed placement

35 000

Desktop: Branding wall, Poster Ad

Mobile: Mobile Videohead, Ricchi

Specs

Welcome Ad

FormatCPM RoSFixed price per dayCommentSpecifications

Welcome Ad National

100

42 200

Only cross-device bookable, minimum booking 10'000.-

Specs

Welcome Ad D-CH

100

28 900

Only cross-device bookable, minimum booking 10'000.-

Specs

Welcome Ad F-CH

100

15 300

Only cross-device bookable, minimum booking 10'000.-

Specs

Native Ad

Native Ad

FormatCPCSpecifications

Native Ad

1.8

Specs

Video Native

2.3

Specs

Gross prices in CHF, plus 8.1% VAT.

Branded Content

Media costs national

The media costs are all uniform for the Branded Content products Sponsored, Paid Post and Competition. Crossmedia = Digital & Social Media

ProductDurationGuaranteed impressionsGross

Crossmedia Mini

2-3 days

670 000

14 500

Crossmedia Midi

5-7 days

1440 000

28 000

Crossmedia Pro

7-10 days

2190 000

40 000

Gross prices in CHF, plus 8.1% VAT.

Media costs D-CH

The media costs are all uniform for the Branded Content products Sponsored, Paid Post and Competition. Crossmedia = Digital & Social Media

ProductDurationGuaranteed impressionsGross

Crossmedia Mini

2-3 days

430 000

11 000

Crossmedia Midi

5-7 days

960 000

22 500

Crossmedia Pro

7-10 days

1280 000

28 000

Gross prices in CHF, plus 8.1% VAT.

Media costs W-CH

The media costs are all uniform for the Branded Content products Sponsored, Paid Post and Competition. Crossmedia = Digital & Social Media

ProductDurationGuaranteed impressionsGross

Crossmedia Mini

2-3 days

240 000

6 200

Crossmedia Midi

5-7 days

480 000

11 300

Crossmedia Pro

7-10 days

910 000

20 000

Gross prices in CHF, plus 8.1% VAT.

Production costs classic

Performancefrom CHF

Realisation with supplied content: NN D-CH or W-CH

990

Realisation with supplied content: NN national

1 400

Realisation with text/image content by Commercial Publishing

2 341

Realisation with text and photo shoot by Commercial Publishing

3 009

Realisation with video content through commercial publishing

6 861

Translation per language

505

‘Not entitled to discount / BK. Gross prices in CHF, plus 8.1% VAT’

Production costs crossmedia

Performancefrom CHF

Realisation with supplied content: NN D-CH or W-CH

1 751

Realisation with supplied content: NN national

2 548

Realisation with text/image content by Commercial Publishing

3 102

Realisation with text and photo shoot by Commercial Publishing

3 770

Realisation with video content through commercial publishing

7 622

Translation per language

628

‘Not entitled to discount / BK.

Gross prices in CHF, plus 8.1% VAT’

Newsletter

Newsletter Advertising National

The daily newsletters of the six Tamedia news platforms are sent to around 603000 subscribers from Monday to Sunday.

News platforms: Berner Zeitung, Der Bund, Basler Zeitung, Tages-Anzeiger, 24 heures, Tribune de Genève

Advertising in other newsletters on request.

FormatGross price per mailingSpecifications

Banner Top

9 500

Specs

Full Banner

11 400

Specs

Native Ad

11 400

Specs

Gross prices in CHF, plus 8.1% VAT.

Newsletter Advertising D-CH

The daily newsletters of the four Tamedia news platforms are sent to around 409000 subscribers from Monday to Friday.

News platforms: Berner Zeitung, Der Bund, Basler Zeitung, Tages-Anzeiger

Advertising in other newsletters on request.

FormatGross price per mailingSpecifications

Banner Top

6 600

Specs

Full Banner

8 400

Specs

Native Ad

8 400

Specs

Gross prices in CHF, plus 8.1% VAT.

Newsletter Advertising W-CH

The daily newsletters of the two Tamedia news platforms are sent to around 194000 subscribers from Monday to Sunday.

News platforms: 24 heures, Tribune de Genève

Advertising in other newsletters on request.

FormatGross price per mailingSpecifications

Banner Top

3 900

Specs

Full Banner

4 700

Specs

Native Ad

4 700

Specs

Gross prices in CHF, plus 8.1% VAT.

Newsletter Advertising ZRZ

The daily newsletters of the three Tamedia news platforms are sent to around 48000 subscribers.

News platforms: Zürichsee-Zeitung, Zürcher Unterländer, Der Landbote

FormatGross price per mailingSpecifications

Banner Top

2 200

Specs

Full Banner bottom

1 750

Specs

Gross prices in CHF, plus 8.1% VAT.

Podcast

Sponsored Podcast

FormatDownloads per month*Fixed price

Dritte Halbzeit

78 000

7 800 per month

Apropos

75 500 per week

7 550 per week

Alles klar, Amerika?

54 000

5 400 per month

Unter Verdacht

51 000

5 100 per month

Gesprächsstoff

40 000

4 000 per month

Politbüro

27 000

2 700 per month

*Average downloads per podcast. The number of downloads is not guaranteed

Combination packages

Number of podcastsDiscount

2 Podcasts (for example Eisbrecher & Dritte Halbzeit)

10% combination discount

3 Podcasts

15% combination discount

Production costs

FormatPrice

Spot production / campaign-management

790

Audiospots

FormatDownloads per month*Fixed price

Dritte Halbzeit

78 000

6 240 per month

Apropos

75 500 per week

6 040 per week

Alles klar, Amerika?

54 000

4 320 per month

Unter Verdacht

51 000

4 080 per month

Gesprächsstoff

40 000

3 200 per month

Politbüro

27 000

2 160 per month

*Average downloads per podcast. The number of downloads is not guaranteed

Combination packages

Number of podcastsDiscount

2 Podcasts (for example Eisbrecher & Dritte Halbzeit)

10% combination discount

3 Podcasts

15% combination discount

Production costs

FormatPrice

Campaign-Management

150

Daily deal

Daily deal

Daily dealFormatAdImpressionsMedia costs Slim & Premium

Newsnet National

Fluid - Run of Site

800 000

16 000

Newsnet D-CH

Fluid - Run of Site

400 000

8 800

Newsnet W-CH

Fluid - Run of Site

400 000

8 800

Production costs

OffersRealisation optionsMedia costs*

Slim

Realisation with content supplied by the customer excl. translation

600

Realisation with conception by CP excl. translation

2 100

Implementation with video content through commercial publishing

800

Premium

Translation per language

- (not possible)

Realisation with conception by CP excl. translation

3 500

Realisation per language

900

The media costs are net/net without BK but DBE eligible Daily deal can only be sold once per day or language region. Reservation in the promo planner.

Discounts & Conditions

Discounts & conditions

Gross order volumeDiscount

from CHF 10 000

3%

from CHF 20 000

5%

from CHF 30 000

7%

from CHF 50 000

9%

from CHF 70 000

11%

from CHF 100 000

13%

from CHF 130 000

15%

from CHF 175 000

17%

from CHF 225 000

on request

Commission

Agency commission 1 / ASB (for commercial advertising)

5%

Special discounts

Education

12%

Events

30%

Charitable institutions (ZEWO certified)

50%

(Excluded Performance Ads CPC)

Minimum booking (per order)

Display (CMP)

CHF 3 000

Performance (CPC)

CHF 500

Gross prices in CHF, plus 8.1% VAT.

Contact

Book Ads

Contacts

Sales National & International

Sales Digital & Agency

Sales Regional | Zürich

Sales Regional | Zürichsee, Winterthur

Sales Regional | Bern

Sales Regional | Basel

Sales Regional | Romandie