Newsnet: Digital

Media Data

Average Monthly Usership: 1 838 180 | Average Monthly Reach in %: 21.8 | Average Visits per Day: 1 525 800 | Total Visits: 45 772 300 | Average Duration per Visit: 3.8 Min.

Gender	Monthly reach in ‘000	Monthly reach in %	Structure in %	Affinity
Men	920	22.0	50.1	103
Women	918	21.7	49.9	97
Age
15-29	172	12.2	9.4	49
30-49	611	24.8	33.2	111
50-65	581	30.0	31.6	142
65+	441	28.7	24.0	134
Education
Compulsory level	240	20.4	13.1	89
Secondary level	684	24.6	37.2	103
Tertiary level	792	31.5	43.1	157
Gross household income
up to CHF 4 500	271	20.0	14.7	93
CHF 4 500 to 5 999	379	24.5	20.6	121
CHF 6 000 to 8 999	500	20.6	27.2	99
CHF 9 000 to 11 999	357	22.7	19.4	98
more than CHF 12 000	273	24.4	14.8	104

Desktop

Format	CPM RoS	Viewability bandwidth**	Crossdevice	Comment	Specifications
Wideboard	45	60-68%			Specs
Wideboard XL	50	70-80%			Specs
Wideboard Sticky Scroller	50	-		only available on Newsnet DE	Specs
Halfpage*	50	78-88%	✓		Specs
Rectangle	30	76-77%	✓		Specs
Rectangle Sticky Scroller	35	-	✓	only available on Newsnet DE	Specs
Poster Ad	55	60-66%			Specs
Sitebar*	55	80-96%			Specs
Dynamic Head with Video	60	84-94%	✓		Specs
Dynamic Head with Image/Animation	60	84-94%	✓		Specs
Dynamic Wideboard	50	-			Specs
Branding wall	95	-		minimum booking CHF 5000	Specs
Midscroll	55	-	✓		Specs

Data Targeting

Data Targeting is a targeting product for online campaigns. The Data Management Platform (DMP) collects user data, evaluates it and assigns it to specific segments. Achieve maximum reach within the target group with Tamedia’s data products.

Data levels	Additional price on CPM
Data Targeting "custom Audience"	plus 10 on CPM
Data Targeting "prepackaged Audience"	plus 5 on CPM
Contextual Targeting	plus 5 on CPM
Geo Targeting	plus 5 on CPM
Weather Targeting	plus 5 on CPM
Front Targeting	plus 5 on CPM
Channel Targeting	plus 5 on CPM
Re-Targeting	plus 5 on CPM

Crossdevice

Format	CPM	Specifications
Halfpage Ad	65	Specs
Rectangle	45	Specs
Rectangle Sticky Scroller	50	Specs
Dynamic Head	55	Specs
Midscroll	60	Specs

Mobile

Format	CPM RoS	Viewability bandwidths*	Crossdevice	Comment	Specifications
Wideboard	45	60-70%			Specs
Dynamic Wideboard	50	-			Specs
Rectangle	50	58-65%	✓		Specs
Rectangle Sticky Scroller	55	-	✓	only available on Newsnet DE	Specs
Ricchi	65	-			Specs
Halfpage mobile	70	57-64%	✓		Specs
Carousel Ad	65	-			Specs
Swipe Cube	55	-			Specs
Social Ad	60	-			Specs
Poster Ad	55	-			Specs
Experience Ad	80	-			Specs
Midscroll	70	-	✓		Specs
Dynamic Head with Video	60	-	✓		Specs
Dynamic Head with Image/Animation	60	-	✓		Specs

Data Targeting

Data Targeting is a targeting product for online campaigns. The Data Management Platform (DMP) collects user data, evaluates it and assigns it to specific segments. Achieve maximum reach within the target group with Tamedia’s data products.

Data levels	Additional price on CPM
Data Targeting "custom Audience"	plus 10 on CPM
Data Targeting "prepackaged Audience"	plus 5 on CPM
Contextual Targeting	plus 5 on CPM
Geo Targeting	plus 5 on CPM
Weather Targeting	plus 5 on CPM
Front Targeting	plus 5 on CPM
Channel Targeting	plus 5 on CPM
Re-Targeting	plus 5 on CPM

Crossdevice

Format	CPM	Specifications
Halfpage Ad	65	Specs
Rectangle	45	Specs
Rectangle Sticky Scroller	50	Specs
Dynamic Head	55	Specs
Midscroll	60	Specs

Desktop

All formats available only in RoS

Format	CPM RoS	Comment	Specifications
Instream	75		Specs
Bumper Ad	30	Preoll max 8 seconds	Specs
Outstream	55		Specs
Dynamic Head with Video	60	Only front available	Specs
Dynamic Head with Image/Animation	60	Only front available	Specs
Branding wall	95	Minimum booking CHF 5000	Specs

Mobile

All formats available only in RoS

Format	CPM RoS	Comment	Specifications
Instream	75		Specs
Bumper Ad	30	Preoll max 8 seconds	Specs
Outstream	55		Specs
Mobile Dynamic Head with Video	60	Only front available	Specs
Mobile Dynamic Head with Image/Animation	60	Only front available	Specs

Brandday Newsnet National

Format	Fixed price per day	Indicative reach / AIS	Comment	Specifications
Brandday Desktop (Static) Fixed placement	43 000	140 000	Wideboard, Halfpage Ad, Poster Ad	Specs
Brandday Mobile (Static) Fixed placement	35 000	330 000	Wideboard, Ricchi	Specs
Brandday Crossdevice (Static) Fixed placement	66 000		Desktop: Wideboard, Halfpage, Poster Ad Mobile: Wideboard, Ricchi	Specs
Brandday Desktop (Static) Fixed placement	53 750	140 000	Branding wall , PosterAd	Specs
Brandday Mobile (Static) Fixed placement	43 750	330 000	Mobile Wideboard, Dynamic Head and Ricchi	Specs
Brandday Crossdevice (Static) Fixed placement	82 500		Desktop: Branding wall, Poster Ad Mobile Wideboard, Dynamic Head and Ricchi	Specs

Brandday Newsnet D-CH

Format	Fixed price per day	Indicative reach / AIS	Comment	Specifications
Brandday Desktop (Static) Fixed placement	28 000	75 000	Wideboard, Halfpage Ad, Poster Ad	Specs
Brandday Mobile (Static) Fixed placement	22 000	175 000	Wideboard, Ricchi	Specs
Brandday Crossdevice (Static) Fixed placement	42 000		Desktop: Wideboard, Halfpage, Poster Ad Mobile: Wideboard, Ricchi	Specs
Brandday Desktop (Static) Fixed placement	35 000	75 000	Branding wall and PosterAd	Specs
Brandday Mobile (Static) Fixed placement	27 500	175 000	Mobile Wideboard, Dynamic Head and Ricchi	Specs
Brandday Crossdevice (Static) Fixed placement	52 500		Desktop: Branding wall, Poster Ad Mobile Wideboard, Dynamic Head and Ricchi	Specs

Brandday Newsnet W-CH

Format	Fixed price per day	Indicative reach / AIS	Comment	Specifications
Brandday Desktop (Static) Fixed placement	18 000	65 000	Wideboard, Halfpage Ad, Poster Ad	Specs
Brandday Mobile (Static) Fixed placement	15 000	155 000	Wideboard, Ricchi	Specs
Brandday Crossdevice (Static) Fixed placement	28 000		Desktop: Wideboard, Halfpage, Poster Ad Mobile: Wideboard, Ricchi	Specs
Brandday Desktop (Static) Fixed placement	22 500	65 000	Branding wall and Poster Ad	Specs
Brandday Mobile (Static) Fixed placement	18 750	155 000	Mobile Wideboard, Dynamic Head and Ricchi	Specs
Brandday Crossdevice (Static) Fixed placement	35 000		Desktop: Branding wall, Poster Ad Mobile Wideboard, Dynamic Head and Ricchi	Specs

Welcome Ad

Format	CPM RoS	Fixed price per day	Indicative reach / AIS	Comment	Specifications
Welcome Ad National	100	42 200	470 000	Only cross-device bookable, minimum booking CHF 10 000	Specs
Welcome Ad D-CH	100	28 900	300 000	Only cross-device bookable, minimum booking CHF 10 000	Specs
Welcome Ad F-CH	100	15 300	170 000	Only cross-device bookable, minimum booking CHF 10 000	Specs

Cover Ad

Format	Fixed price per day	Indicative reach / AIS	Comment	Specifications
Cover Ad National	37 700	425 000	Front and cross-device only, bookable max. once a week	Specs
Cover Ad D-CH	34 000	235 000	Front and cross-device only, bookable max. once a week	Specs
Cover Ad F-CH	8 100	190 000	Front and cross-device only, bookable max. once a week	Specs

Crossmedia: Digital & Social National

"Branded content" is commercial content in the digital editorial environment. The "branded content" teasers are placed on the desktop and mobile front. In addition, the content is published as a Facebook post to increase reach on social media. "Branded content" contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the client and delivered in all booked languages. Upon request and against payment of additional production costs, Tamedia will take over the text production.

Branded Content Mini guarantees 670 000 Impressions for CHF 14 500

Branded Content Midi guarantees 1 440 000 Impressions for CHF 28 000

Branded Content Pro guarantees 2 190 000 Impressions for CHF 40 000

Package size	Product	Duration	Guaranteed impressions	Gross	Specifications
Branded Content Mini	Branded Content (DE & FR)	2-3 days	530 000	10 500	Specs
	Social Post (DE & FR)	2-3 days	140 000	4 000	Specs
Branded Content Midi	Branded Content (DE & FR)	5-7 days	1 120 000	20 000	Specs
	Social Post (DE & FR)	5-7 days	320 000	8 000	Specs
Branded Content Pro	Branded Content (DE & FR)	7-10 days	1 630 000	26 000	Specs
	Social Post (DE & FR)	7-10 days	560 000	14 000	Specs

Crossmedia: Digital & Social D-CH

"Branded content" is commercial content in the digital editorial environment. The "branded content" teasers are placed on the desktop and mobile front. In addition, the content is published as a Facebook post to increase reach on social media. "Branded content" contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the client and delivered in all booked languages. Upon request and against payment of additional production costs, Tamedia will take over the text production.

Branded Content Mini guarantees 430 000 Impressions for CHF 11 000

Branded Content Midi guarantees 960 000 Impressions for CHF 22 500

Branded Content Pro guarantees 1 280 000 Impressions for CHF 28 000

Package size	Product	Duration	Guaranteed impressions	Gross	Specifications
Branded Content Mini	Branded Content	2-3 days	360 000	9 000	Specs
	Social Post	2-3 days	70 000	2 000	Specs
Branded Content Midi	Branded Content	5-7 days	800 000	18 500	Specs
	Social Post	5-7 days	160 000	4 000	Specs
Branded Content Pro	Branded Content	7-10 days	1 000 000	21 000	Specs
	Social Post	7-10 days	280 000	7 000	Specs

Crossmedia: Digital & Social W-CH

"Branded content" is commercial content in the digital editorial environment. The "branded content" teasers are placed on the desktop and mobile front. In addition, the content is published as a Facebook post to increase reach on social media. "Branded content" contributions are subject to the editorial guidelines and CI specifications of the respective title and require the approval of the editorial and publishing management. The text is entered by the client and delivered in all booked languages. Upon request and against payment of additional production costs, Tamedia will take over the text production.

Branded Content Mini guarantees 240 000 Impressions for CHF 6 200

Branded Content Midi guarantees 480 000 Impressions for CHF 11 300

Branded Content Pro guarantees 910 000 Impressions for CHF 20 000

Package size	Product	Duration	Guaranteed impressions	Gross	Specifications
Branded Content Mini	Branded Content	2-3 days	170 000	4 200	Specs
	Social Post	2-3 days	70 000	2 000	Specs
Branded Content Midi	Branded Content	5-7 days	320 000	7 300	Specs
	Social Post	5-7 days	160 000	4 000	Specs
Branded Content Pro	Branded Content	7-10 days	630 000	13 000	Specs
	Social Post	7-10 days	280 000	7 000	Specs

Production costs classic

Performance	from CHF	Specifications
Realisation with supplied content: NN D-CH or W-CH	990	Specs
Realisation with supplied content: NN national	1 400	Specs
Realisation with text/image content by Commercial Publishing	2 341	Specs
Realisation with text and photo shoot by Commercial Publishing	3 009	Specs
Realisation with video content through commercial publishing	6 861	Specs
Translation per language	505	Specs

Production costs crossmedia

Performance	from CHF	Specifications
Realisation with supplied content: NN D-CH or W-CH	1 751	Specs
Realisation with supplied content: NN national	2 548	Specs
Realisation with text/image content by Commercial Publishing	3 102	Specs
Realisation with text and photo shoot by Commercial Publishing	3 770	Specs
Realisation with video content through commercial publishing	7 622	Specs
Translation per language	628	Specs
‘Not entitled to discount / BK. Gross prices in CHF, plus 8.1% VAT’

Newsletter Advertising National

The daily newsletters of the six Tamedia news platforms are sent to around 603000 subscribers from Monday to Sunday.

News platforms: Berner Zeitung, Der Bund, Basler Zeitung, Tages-Anzeiger, 24 heures, Tribune de Genève

Advertising in other newsletters on request.

Format	Gross price per mailing	Specifications
Banner Top	9 500	Specs
Full Banner	11 400	Specs
Native Ad	11 400	Specs

Newsletter Advertising D-CH

The daily newsletters of the four Tamedia news platforms are sent to around 409000 subscribers from Monday to Friday.

News platforms: Berner Zeitung, Der Bund, Basler Zeitung, Tages-Anzeiger

Advertising in other newsletters on request.

Format	Gross price per mailing	Specifications
Banner Top	6 600	Specs
Full Banner	8 400	Specs
Native Ad	8 400	Specs

Newsletter Advertising W-CH

The daily newsletters of the two Tamedia news platforms are sent to around 194000 subscribers from Monday to Sunday.

News platforms: 24 heures, Tribune de Genève

Advertising in other newsletters on request.

Format	Gross price per mailing	Specifications
Banner Top	3 900	Specs
Full Banner	4 700	Specs
Native Ad	4 700	Specs

Newsletter Advertising ZRZ

The daily newsletters of the three Tamedia news platforms are sent to around 48000 subscribers.

News platforms: Zürichsee-Zeitung, Zürcher Unterländer, Der Landbote

Format	Gross price per mailing	Specifications
Banner Top	2 200	Specs
Full Banner bottom	1 750	Specs

Format	Downloads per month*	Fixed price
Dritte Halbzeit	78 000	7 800 per month
Apropos	75 500 per week	7 550 per week
Alles klar, Amerika?	54 000	5 400 per month
Unter Verdacht	51 000	5 100 per month
Gesprächsstoff	40 000	4 000 per month

Combination packages

Number of podcasts	Discount
2 Podcasts (for example Eisbrecher & Dritte Halbzeit)	10% combination discount
3 Podcasts	15% combination discount

Production costs

Format	Price
Spot production / campaign-management	600

Audiospots

Format	Downloads per month*	Fixed price
Dritte Halbzeit	78 000	6 240 per month
Apropos	75 500 per week	6 040 per week
Alles klar, Amerika?	54 000	4 320 per month
Unter Verdacht	51 000	4 080 per month
Gesprächsstoff	40 000	3 200 per month

Combination packages

Number of podcasts	Discount
2 Podcasts (for example Eisbrecher & Dritte Halbzeit)	10% combination discount
3 Podcasts	15% combination discount

Production costs

Format	Price
Campaign-Management	150

Daily deal

Daily deal	Format	AdImpressions	Media costs Slim & Premium
Newsnet National	Fluid - Run of Site	800 000	16 000
Newsnet D-CH	Fluid - Run of Site	400 000	8 800
Newsnet W-CH	Fluid - Run of Site	400 000	8 800

Production costs

Offers	Realisation options	Media costs*
Slim	Realisation with content supplied by the customer excl. translation	600
	Realisation with conception by CP excl. translation	2 100
	Implementation with video content through commercial publishing	800
Premium	Translation per language	- (not possible)
	Realisation with conception by CP excl. translation	3 500
	Realisation per language	900

Discounts & conditions

Gross order volume	Discount
from CHF 10 000	3%
from CHF 20 000	5%
from CHF 30 000	7%
from CHF 50 000	9%
from CHF 70 000	11%
from CHF 100 000	13%
from CHF 130 000	15%
from CHF 175 000	17%
from CHF 225 000	on request
Commission
Agency commission 1 / ASB (for commercial advertising)	5%
Special discounts
Education	12%
Events	30%
Charitable institutions (ZEWO certified)	50%
(Excluded Performance Ads CPC)
Minimum booking (per order)
Display (CMP)	CHF 3 000
Performance (CPC)	CHF 500

Native Ad

Format	CPC	Comment	Specifications
Native Ad	1.8	only available on Newsnet DE	Specs
Video Native	2.3	only available on Newsnet DE	Specs

Media Data

Media Data

Desktop

Desktop

Data Targeting

Crossdevice

Mobile

Mobile

Data Targeting

Crossdevice

Video

Desktop

Mobile

Brandday, Welcome Ad & Cover Ad

Brandday Newsnet National

Brandday Newsnet D-CH

Brandday Newsnet W-CH

Welcome Ad

Cover Ad

Branded Content

Crossmedia: Digital & Social National

Crossmedia: Digital & Social D-CH

Crossmedia: Digital & Social W-CH

Production costs classic

Production costs crossmedia

Newsletter

Newsletter Advertising National

Newsletter Advertising D-CH

Newsletter Advertising W-CH

Newsletter Advertising ZRZ

Podcast

Sponsored Podcast

Combination packages

Production costs

Audiospots

Combination packages

Production costs

Daily deal

Daily deal

Production costs

Discounts & Conditions

Discounts & conditions

Native Ad

Native Ad

Contact

Book Ads

Tamedia Advertising AG

Contacts